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The Great Office Supplies Caper

Email Marketing, Campaign Goals and Measuring the ROI!

by Ian M. Elliott | 5/23/17 8:27 AM

If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact...

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Topics: Inbound Marketing, Information Technology, Web Traffic

Connectivity: The Hidden Opportunity for Office Products Resellers!

by Ian M. Elliott | 4/5/17 7:47 AM

The office environment has changed significantly for many workers around the world as the impact of the internet, and the connectivity it facilitates, fundamentally changes the way we work. It used to be we had to go to the office to access...

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Topics: Business Transformation, Information Technology, Industry News

11 Requirements To Get Traction With Your Digital Transformation!

by Ian M. Elliott | 2/21/17 7:49 AM

The internet has been the catalyst for a major change in the sales process. Underlying this change is the buyers access to unlimited sources of information before having to engage with a salesperson. This is a fundamental change from the days...

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Topics: Business Transformation, Information Technology, Web Traffic

The Aftermarket, Office Supplies and a Major Tipping Point (Part II)

by Ian M. Elliott | 11/7/16 8:07 AM

Most industries experience consolidation - there are few exceptions and the office products and supplies industry is certainly not one of them. In Part I of this series I explained my rationale for believing the aftermarket has passed a...

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Topics: Business Transformation, Information Technology, Industry News, Mergers & Acquisitions

E-commerce, Amazon and Office Products Resellers

by Ian M. Elliott | 10/27/16 8:08 AM

There's a preoccupation, almost an obsession, with e-commerce these days. Amazon is constantly in the news as it continues to set web traffic and sales records and to finally make some money. Resellers are flocking to the platform to join their...

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Topics: Business Transformation, Information Technology, E-commerce

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book #1 Click Here for Access

Book 2 - The $20 Billion Growth Opportunity

Free e-Book #2 Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book #3 Click Here for Access

Business Projection Model

Download our FREE proprietary business projection model.

It's been built to demonstrate a path for growth and profit potential that can be achieved in the office products channel on the back of an integrated business platform suitable for the 21st-century digital environment!

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IT Scorecard

Download our proprietary Information Technology worksheet. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform.

Once an integrated technology platform is established then start to have some fun transforming a business while leveraging technology and personality.

Download Free IT Scorecard