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The Great Office Supplies Caper

11 Requirements To Get Traction With Your Digital Transformation!

by Ian M. Elliott | Feb 21, 2017 7:49:00 AM

The internet has been the catalyst for a major change in the sales process. Underlying this change is the buyers access to unlimited sources of information before having to engage with a salesperson. This is a fundamental change from the days...

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Topics: Business Transformation, Information Technology, Web Traffic

Office Products Resellers and their Lack of Social Authority

by Ian M. Elliott | Jan 12, 2017 7:52:00 AM

In this, the sixth of a seven-part series of articles, I'm going to explain the concept of social authority as it may relate to office products resellers in the United States. Many may wonder why it is that I believe the need to establish social...

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Topics: Business Transformation, Small Business, Web Traffic

Office Products Resellers, their Social Activity and Social Shares

by Ian M. Elliott | Jan 10, 2017 7:47:00 AM

In this, the fifth of a seven-part series of articles, I'm about to explain the importance of social activity and, in particular, social shares. Sometimes described as the "social currency", or the accounting for information that's shared by...

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Topics: Business Transformation, Small Business, Web Traffic

Office Products Resellers, their Websites and their Lack of Traffic

by Ian M. Elliott | Jan 5, 2017 8:02:00 AM

In this article, the fourth of a seven-part series, I'm going to explain the importance of website traffic, how it's measured, how it can be managed, and its development motivated. For small business owners, just like winning a new customer is...

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Topics: Business Transformation, Small Business, Web Traffic

Office Products Resellers, their Websites and the Role of Backlinks

by Ian M. Elliott | Jan 3, 2017 7:58:00 AM

In this article, the third of a seven-part series, I'm going to explain what backlinks are and why they play such an important role in the development of web traffic to office products resellers websites. Put in the simplest terms, backlinks...

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Topics: Business Transformation, Small Business, Web Traffic

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