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The Great Office Supplies Caper

Email Marketing, Campaign Goals and Measuring the ROI!

by Ian M. Elliott | 5/23/17 8:27 AM

If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact...

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Topics: Inbound Marketing, Information Technology, Web Traffic

Office Products Resellers, Email Marketing & Execution

by Ian M. Elliott | 5/12/17 7:39 AM

If you're an Office Products Reseller and wondering why your email campaigns don't provide the kind of results the headlines may lead you to anticipate, then this series of blogs explaining what you need to do to join the elite digital marketers...

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Topics: Business Transformation, Inbound Marketing, Small Business, Web Traffic

Email marketing database decay and what can be done about it!

by Ian M. Elliott | 5/9/17 7:43 AM

Email contact databases degrade by an average of 22.5% every year.

It’s imperative to implement a strategy to make up for these lost contacts.

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Topics: Business Transformation, Inbound Marketing, Web Traffic

Office Products Resellers, Planning Email Campaigns & Strategy

by Ian M. Elliott | 5/2/17 7:54 AM

This series of blogs started with an introductory article on the returns on investment from email marketing, widely reported to have the potential to be as much as 3,800%. However, I stressed these kinds of returns would remain out of reach for...

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Topics: Inbound Marketing, Web Traffic

Office Products Resellers, Buyer Personas and the Buyer's Journey

by Ian M. Elliott | 4/26/17 7:49 AM

If you've followed the first two blogs in this series you'll know it may be possible to earn a 3,800% return on funds invested when operating amongst the elite of email marketers. However, to get up among the elite requires a whole bunch of email...

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Topics: Inbound Marketing, Social Media, Web Traffic

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book #1 Click Here for Access

Book 2 - The $20 Billion Growth Opportunity

Free e-Book #2 Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book #3 Click Here for Access

Business Projection Model

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