The digital business transformation
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What's an analog reseller Vs. a digital reseller
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The digital business transformation
- 1. The Digital Business Transformation Future Success for Office Products Resellers is about a lot more than Procurement!
- 2. What is an Analog Reseller? Website with less than 1,000 visits per month / 12,000 per year Outdated, non- responsive site, lacking educational content Offline or non-existent email marketing, with stagnant / decaying contact database Ineffective social audience development and engagement strategies Ineffective social media sites, lacking content and traffic generation strategy No blog, inbound conversion strategies, or automation No integrated B2B or B2C E-commerce capability
- 3. What is the outlook for an Analog Reseller? 30%+ loss of base revenue over a 4-year period • Combination of market shrink, price compression, and customer churn 1 60% decay of email contact database over a 4-year period • 20%+ natural decay per year through opt-out’s, address changes, etc. 2
- 4. What is a Digital Reseller? • More than 1,000 site visits per month with strong upward trend • Modern, content-rich, responsive (mobile friendly) website • Integrated email marketing strategy consistently mailing segmented contact database twice per week with targeted content • Has deployed strategies for building and engaging with a relevant social media audience • Consistent, high-quality blog with engaged audience, calls-to-action, content offers and visit-to-lead conversion strategies • Fully integrated e-commerce capabilities suitable for B2B and B2C
- 5. What is the outlook for a Digital Reseller? • Path toward 40 - 100,000 visits per year within 3-4 year period, leveraging email marketing, social media (organic & paid), direct and organic traffic • Converting up to 5% of those visits to leads and converting minimum of 6% of those leads to customers • At least half the churn-rate of an Analog Reseller • Improved value proposition • Embracing IoT strategies • Capturing market share and expanding footprint in its local market • Growing topline 10%+ per year • Increasing profitability using strategic OEM to Aftermarket conversion strategies
- 6. What are the foundations for an Analog to Digital Conversion? A content-rich, responsive, educational site with integrated e- commerce suitable for B2B and B2C transactions 01 Consistently branded social media accounts – LinkedIn, Facebook, Twitter and Google+ 02 A digital marketing platform with integrated CRM 03 Content offers appropriate for visitor conversion strategies and targeted at the different buyer stages 04
- 7. Why Must a Digital Transformation be Attempted? • 75% of buyers are researching online before ever contacting a company • The Buyer is now in control of the “sales” process • Content relevant to the buyer’s research must be prepared and delivered at the right time and right place • Email and social media marketing must be leveraged to accomplish this goal • Buyer loyalty is evaporating as alternative options are discovered online • Unless a business positions itself to become one of those options it will eventually fail
- 8. How does a SME stand a chance against Amazon and other “Big- Box” Competitors? • SME’s have an inherent advantage – real relationships in local markets are a positive differentiator • Assuming all other factors are equal, buyers are inclined to choose a local business over a corporate giant
- 9. What does a Digital Transformation look like? Enter 10 of your key data points into our interactive calculatorEnter View a projection of how your business could be transformedView Click this link to start: Your Digital TransformationClick
- 10. Case Studies – Digital Marketing • Who is HubSpot? • Global Leader in Digital Marketing • Pioneer in the development of inbound marketing tactics • Web traffic development • Social Media audience development & engagement • Visit to Lead Conversion • Lead Nurturing using automation • Digital Marketing – HubSpot Case Studies • Interact with our Business Development Calculators!