{"text_format":"1","workbook":"xlsx","n_sheets":16,"sheets":["Web Pages_Input","LG Calculator","CW Model","Model","Rev Model","Dashboard","Social Table","Sales Funnel","Charts","Charts (2)","Charts (3)","P&L","Balance Sheet","Cash Flow","Biz Valuations","Sensitivity"],"not_rendered":{"charts":57,"images":0,"macros":1,"external_links":0,"defined_names":0,"comments":1,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"Web Pages_Input","index":0,"n_rows":35,"n_cols":83,"rows_kept":35,"cut":false,"hidden":false,"merged":[[3,69,3,77],[8,61,8,62],[3,45,3,53],[8,55,8,57],[9,55,9,56],[3,0,3,2],[3,31,3,41],[3,4,3,24],[3,26,3,29],[32,1,32,2],[10,55,10,56],[11,55,11,56],[12,55,12,56],[13,55,13,56],[34,1,34,2],[33,1,33,2]]}
[]
[]
[]
[null,null,null,null,"Business Projection Model",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Key Performance Indicators   (after 24 months)",null,null,null,null,"Two-Year Sales Funnel",null,null,null,null,null,null,null,null,null,null,null,null,null,"Four-Year Sales Funnel",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Four-Year Sales Funnel"]
["https://www.EandSsolutions.com"]
["Existing Business","Per Mth","Annual",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Business Projection at 24 months","Per Mth","Annual","Change"]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Now","+24 Mths","+48 Mths"]
["Current Customer (# Avg. from last 3 months)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Customers (# Mth 24)",{"$f":"IF(SUM(B19:B37)=0,'Rev Model'!Y6,'Rev Model'!Y6+'Rev Model'!Y33)","v":0},null,{"$f":"IF(AB8=B8,0,IF(B8=0,0,IF(AB8>B8,(AB8-B8)/B8,(AB8-B8)/B8)))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(SUM(B19:B37)=0,'Rev Model'!AW6,'Rev Model'!AW6+'Rev Model'!AW33)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Sales per Mth.",{"$f":"B10","v":0},{"$f":"+AB10","v":0},{"$f":"+AR10","v":0}]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"4-Year Revenue & Customer Goal",null,null,null,null,null,"Printers.",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"# of Customers",{"$f":"B8","v":0},{"$f":"+'Rev Model'!Y6+'Rev Model'!Y33","v":0},{"$f":"'Rev Model'!AW6+'Rev Model'!AW33","v":0}]
["Base Business Sales (per mth)",null,{"$f":"B10*12","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Sales (Mth 24)",{"$f":"'Rev Model'!Y20","v":0},{"$f":"AB10*12","v":0},{"$f":"IF(AB10=B10,0,IF(AB10>B10,(AB10-B10)/B10,(AB10-B10)/B10))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW20","v":0},null,null,null,null,null,null,null,null,null,null,null,"New Biz Rev Plan Mth 48",null,{"$f":"'Sales Funnel'!AX20","v":0},null,"New Customer Mix","#","Total","Avg.",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Avg. Sales per Cust. Per Yr.",{"$f":"'Rev Model'!B164","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!Y164","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!AW164","v":{"$error":"#DIV/0!"}}]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Avg. Sales Per Cust/Mth.",null,{"$f":"'Sales Funnel'!AX21","v":0},null,"Large ~200 Employees",{"$f":"'Sales Funnel'!AX41","v":0},{"$f":"'Sales Funnel'!AX46","v":0},{"$f":"IF(BJ11=0,0,BJ11/BI11)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Annual Churn %",{"$f":"'LG Calculator'!G26","v":0},{"$f":"'Rev Model'!Y160","v":{"$error":"#DIV/0!"}},{"$f":"+'Rev Model'!AW160","v":{"$error":"#DIV/0!"}}]
["Average Number of Orders (per mth)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Avg Number of Orders (Mth 24)",{"$f":"IF(B12=0,0,IF(AB10=0,0,ROUND(('Rev Model'!Y8/'Rev Model'!Y10)+('Rev Model'!Y14/'Rev Model'!Y16),0)))","v":0},null,{"$f":"IF(AB12=B12,0,IF(AB12>B12,(AB12-B12)/B12,(AB12-B12)/B12))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"% New Biz - Ink & Toner",null,{"$f":"'Sales Funnel'!AX31","v":0},null,"Medium ~50 Employees",{"$f":"'Sales Funnel'!AX42","v":0},{"$f":"'Sales Funnel'!AX47","v":0},{"$f":"IF(BJ12=0,0,BJ12/BI12)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Annual Acquisition %",{"$f":"'LG Calculator'!G28","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!Y161","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!AW161","v":{"$error":"#DIV/0!"}}]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Avg. Cartridge SP",null,{"$f":"'Sales Funnel'!AX33","v":60},null,"Small ~10 Employees",{"$f":"'Sales Funnel'!AX43","v":0},{"$f":"'Sales Funnel'!AX48","v":0},{"$f":"IF(BJ13=0,0,BJ13/BI13)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Life-Time Value (LTV)",{"$f":"'Rev Model'!B162","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!X162","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!AW162","v":{"$error":"#DIV/0!"}}]
["Average Order Size ($)",{"$f":"IF(OR(B10=0,B12=0),0,B10/B12)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Avg Order Size ($) - Mth 24",{"$f":"IF(OR(AB10=0,AB12=0),0,AB10/AB12)","v":0},null,{"$f":"IF(AB14=B14,0,IF(AB14>B14,(AB14-B14)/B14,(AB14-B14)/B14))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"# of Units/Mth per Cust",null,{"$f":"'Sales Funnel'!AX34","v":0},null,"Totals",{"$f":"SUM(BI11:BI13)","v":0},{"$f":"SUM(BJ11:BJ13)","v":0},{"$f":"IF(BJ14=0,0,BJ14/BI14)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Cost of Acquisition",{"$f":"'Rev Model'!B163","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!X163","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!AW163","v":{"$error":"#DIV/0!"}}]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Web Traffic per Mth.",{"$f":"'Rev Model'!B29","v":0},{"$f":"'Rev Model'!Y29","v":0},{"$f":"'Rev Model'!AW29","v":0}]
["Ecommerce Business Development",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Ecommerce Business Development",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Email Contacts",{"$f":"'Rev Model'!B53","v":0},{"$f":"'Rev Model'!Y53","v":0},{"$f":"'Rev Model'!AW53","v":0}]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Social Audience",{"$f":"'Rev Model'!B87","v":0},{"$f":"'Rev Model'!Y87","v":0},{"$f":"'Rev Model'!AW87","v":0}]
["Social Reach",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Social Reach",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Blog Subscribers",{"$f":"'Rev Model'!B52","v":0},{"$f":"'Rev Model'!Y52","v":0},{"$f":"'Rev Model'!AW52","v":0}]
["Facebook Company Followers",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Facebook Followers",{"$f":"'Rev Model'!Y82","v":0},null,{"$f":"IF(AB19=B19,0,IF(B19=0,0,IF(AB19>B19,(AB19-B19)/B19,(AB19-B19)/B19)))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW82","v":0}]
["Twitter Company Followers",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Twitter Followers",{"$f":"'Rev Model'!Y83","v":0},null,{"$f":"IF(AB20=B20,0,IF(AND(B20=0,AB20>0),\"N/M\",IF(B20=0,\"\",IF(AB20>B20,(AB20-B20)/B20,(AB20-B20)/B20))))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW83","v":0}]
["Linkedin Company Followers",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Linkedin Company Followers",{"$f":"'Rev Model'!Y84","v":0},null,{"$f":"IF(AB21=B21,0,IF(AND(B21=0,AB21>0),\"N/M\",IF(B21=0,\"\",IF(AB21>B21,(AB21-B21)/B21,(AB21-B21)/B21))))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW84","v":0}]
["Google+ Company Followers",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Google+ Company Followers",{"$f":"'Rev Model'!Y85","v":0},null,{"$f":"IF(AB22=B22,0,IF(AND(B22=0,AB22>0),\"N/M\",IF(B22=0,\"\",IF(AB22>B22,(AB22-B22)/B22,(AB22-B22)/B22))))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW85","v":0}]
["LinkedIn Personal Contacts (Snr. Management)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected LinkedIn Management Group Contacts",{"$f":"'Rev Model'!Y86","v":0},null,{"$f":"IF(AB23=B23,0,IF(B23=0,\"\",IF(AB23>B23,(AB23-B23)/B23,(AB23-B23)/B23)))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW86","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"SUM('Rev Model'!B54:AW54)","v":0},{"$f":"CC23*CE23","v":0},0.25]
["Current Blog Subscribers",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Blog Subscribers",{"$f":"'Rev Model'!Y52","v":0},null,{"$f":"IF(AB24=B24,0,IF(B24=0,\"N/M\",IF(AB24>B24,(AB24-B24)/B24,(AB24-B24)/B24)))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW52","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"SUM('Rev Model'!B25:AW25)","v":0},{"$f":"CD23*CE24","v":0},0.1940652017291066]
["Total Social Shares",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Social Shares",{"$f":"'Rev Model'!Y45","v":0},null,{"$f":"IF(AB25=B25,0,IF(B25=0,\"\",IF(AB25>B25,(AB25-B25)/B25,(AB25-B25)/B25)))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW45","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"CC24/CC23","v":{"$error":"#DIV/0!"}}]
[]
["Relevant Email Contacts (opted-in)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected number of opted-in Email contacts",{"$f":"'Rev Model'!Y53","v":0},null,{"$f":"IF(AB27=B27,0,IF(B27=0,\"\",IF(AB27>B27,(AB27-B27)/B27,(AB27-B27)/B27)))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW53","v":0}]
["Current Web Traffic (Unique Daily Visitors)",null,{"$f":"ROUND('Rev Model'!B24/'Rev Model'!B1,0)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Web Traffic (Unique Daily Visitors)",{"$f":"'Rev Model'!Y29/'Rev Model'!Y1","v":0},{"$f":"ROUND(AB28*365,0)","v":0},{"$f":"IF(AB28=B28,0,IF(B28=0,\"\",IF(AB28>C28,(AB28-C28)/C28,(AB28-C28)/C28)))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW29/'Rev Model'!AW1","v":0}]
["Published Blogs per Month",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Projected Blogs per Month",{"$f":"'Rev Model'!Y60","v":0},null,{"$f":"IF(AB29=B29,0,IF(AND(AB29>0,B29=0),\"N/M\",IF(AB29>B29,(AB29-B29)/B29,(AB29-B29)/B29)))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW60","v":0}]
["Current Digital Advertising Budget",null,{"$f":"B30*12","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Monthly Paid Search Budget (Mth 24)",{"$f":"'Rev Model'!Y62","v":0},{"$f":"AB30*12","v":0},{"$f":"IF(AB30=B30,0,IF(AND(AB30>0,B30=0),\"N/M\",IF(AB30>B30,(AB30-B30)/B30,(AB30-B30)/B30)))","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"'Rev Model'!AW62","v":0}]
[]
[]
["Your Company Name:"]
["Your Email Address:"]
["Your Phone Number:"]

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[null,"Scenario 1","Calculator","Model Settings",null,null,"Period (Years)","Churn",null,null,null,null,null,null,null,null,"Base Yr 1","Year 2","Year 3","Year 4"]
["Current Revenue",{"$f":"'P&L'!$D$5","v":0},{"$f":"B2","v":0},{"$f":"C2","v":0},null,null,null,null,null,{"$f":"D3","v":0},"D3","minus",null,null,{"$f":"(D3-D2+3*D6*D2-3*D6^2*D2+D6^3*D2)","v":0},"Year 1",321000]
["4 Year Goal",{"$f":"'P&L'!$BG$5","v":0},{"$f":"B3","v":0},{"$f":"C3","v":0},null,null,null,null,null,{"$f":"D2","v":0},"D2",null,null,null,{"$f":"(3-3*D6+D6^2)","v":3},"Year 2",{"$f":"(Q2)*(D$6)","v":0}]
["Revenue Growth ",{"$f":"B3-B2","v":0},{"$f":"C3-C2","v":0},{"$f":"D3-D2","v":0},null,{"$f":"D5/B5","v":{"$error":"#DIV/0!"}},null,null,null,{"$f":"J2-J3","v":0},null,"=",null,null,{"$f":"O2/O3","v":0},"Year 3",{"$f":"(Q2-Q3)*(D$6)","v":0},null,null,1581167]
["Average Client Size (Revenue per Year)",{"$f":"B2/B12","v":{"$error":"#DIV/0!"}},{"$f":"D5","v":{"$error":"#DIV/0!"}},{"$f":"D7/'Sales Funnel'!AX18","v":{"$error":"#DIV/0!"}},{"$f":"IF('Rev Model'!$B$20=0,0,'Rev Model'!$AW$20*12/('Rev Model'!$AW$33+'Rev Model'!$AW$6))","v":0},1538736.701003589,null,null,null,null,null,null,null,null,{"$f":"O4*3","v":0},"Year 4",{"$f":"Q4*(1-D$6)","v":0}]
["Churn 1",0.1,0.2,{"$f":"G26","v":0},null,null,4,{"$f":"D6","v":0},null,{"$f":"(G$6*H$6*D$2)","v":0},null,"plus","3 x D6 x D2",null,null,null,{"$f":"Q2-Q5","v":321000}]
["New revenue needed 2",{"$f":"(B3-B2+4*B6*B2-4*B6^3*B2+B6^4*B2)/(4-4*B6+B6^3)*4","v":0},{"$f":"(C3-C2+4*C6*C2-4*C6^3*C2+C6^4*C2)/(4-4*C6+C6^3)*4","v":0},{"$f":"(D3-D2+4*D6*D2-4*D6^3*D2+D6^4*D2)/(4-4*D6+D6^3)*4","v":0},null,null,null,null,null,{"$f":"J4+J6","v":0}]
["Closing Rate 7",{"$f":"'Sales Funnel'!AX18/'Sales Funnel'!AX14","v":{"$error":"#DIV/0!"}},null,{"$f":"INDEX('Social Table'!$A$39:$D$48,MATCH('Rev Model'!$B47,'Social Table'!$A$39:$A$48,1),4)","v":0.51014040561622465},null,null,4,{"$f":"H6","v":0},3,{"$f":"-G$8*H$8^I8*J3","v":0},null,"minus","3 x D6 ^ 2"]
["Proposals / Opportunities 6",{"$f":"'Sales Funnel'!AX14/'Sales Funnel'!AX12","v":{"$error":"#DIV/0!"}},null,{"$f":"'Sales Funnel'!AX14/'Sales Funnel'!AX12","v":{"$error":"#DIV/0!"}},null,null,null,null,null,{"$f":"J7+J8","v":0}]
["Sales Qualified Leads (Fit Rate) 5",{"$f":"'Sales Funnel'!AX12/'Sales Funnel'!AX10","v":{"$error":"#DIV/0!"}},null,{"$f":"'Sales Funnel'!AX12/'Sales Funnel'!AX10","v":{"$error":"#DIV/0!"}},null,null,null,{"$f":"H8","v":0},4,{"$f":"H10^I10*J3","v":0},null,"plus","D6 ^ 3 x D2"]
["Conversion Rate (Lead -> MQL) 4",{"$f":"'Sales Funnel'!AX10/'Sales Funnel'!AX8","v":{"$error":"#DIV/0!"}},null,{"$f":"'Sales Funnel'!AX10/'Sales Funnel'!AX8","v":{"$error":"#DIV/0!"}},null,null,null,null,null,{"$f":"J9+J10","v":0}]
["# of Current Clients 3",{"$f":"'Web Pages_Input'!$B$8","v":0},{"$f":"'Web Pages_Input'!$B$8","v":0},{"$f":"'Web Pages_Input'!$B$8","v":0}]
["New Clients Needed",{"$f":"B14*B8","v":{"$error":"#DIV/0!"}},{"$f":"IF(C7=0,0,ROUND(C7/C5,0))","v":0},{"$f":"IF(D7=0,0,ROUND(D7/D5,0))","v":0},{"$f":"'Rev Model'!AW33","v":0},{"$f":"D13","v":0}]
["Proposals (Opportunities) Needed",{"$f":"B15*B9","v":{"$error":"#DIV/0!"}},{"$f":"IF(C8=0,0,C13/C8)","v":0},{"$f":"ROUND(D15*D9,0)","v":{"$error":"#DIV/0!"}},{"$f":"E13/D8","v":0},{"$f":"F13/D8","v":0},4,4,3,{"$f":"G14-H14*D6+D6^I14","v":4},null,"divided"]
["Qualified Prospects (SQL)",{"$f":"B16*B10","v":{"$error":"#DIV/0!"}},{"$f":"IF(C9=0,0,C14/C9)","v":0},{"$f":"ROUND(D16*D10,0)","v":{"$error":"#DIV/0!"}},{"$f":"E14/D9","v":{"$error":"#DIV/0!"}},{"$f":"F14/D9","v":{"$error":"#DIV/0!"}},null,null,null,{"$f":"J11/J14","v":0}]
["Qualified Prospects (MQL)",{"$f":"B17*B11","v":{"$error":"#DIV/0!"}},{"$f":"IF(C10=0,0,C15/C10)","v":0},{"$f":"ROUND(D17*D11,0)","v":{"$error":"#DIV/0!"}},{"$f":"E15/D10","v":{"$error":"#DIV/0!"}},{"$f":"F15/D10","v":{"$error":"#DIV/0!"}},4,null,null,{"$f":"J15*G16","v":0}]
["Leads Needed / Created",{"$f":"B20*B19","v":{"$error":"#DIV/0!"}},{"$f":"IF(C11=0,0,C16/C11)","v":0},{"$f":"'Sales Funnel'!$AX$8","v":0},{"$f":"E16/D11","v":{"$error":"#DIV/0!"}},{"$f":"F16/D11","v":{"$error":"#DIV/0!"}}]
["Overall Conversion Rate",{"$f":"IF(B13=0,0,B13/B17)","v":{"$error":"#DIV/0!"}},{"$f":"IF(C17=0,\"\",C13/C17)","v":""},{"$f":"IF(D17=0,0,D13/D17)","v":0},null,{"$f":"F17/0.1","v":{"$error":"#DIV/0!"}}]
["Traffic -> Lead Conversion Rate",{"$f":"'Sales Funnel'!AX8/'Sales Funnel'!AX5","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(D17=0,0,D17/D20)","v":0},null,{"$f":"F13/F17","v":{"$error":"#DIV/0!"}}]
["Cumulative Web Traffic",{"$f":"'Sales Funnel'!$AX$5","v":0},{"$f":"IF(C19=0,0,ROUND(C17/C19,0))","v":0},{"$f":"'Sales Funnel'!$AX$5","v":0},{"$f":"E17/D19","v":{"$error":"#DIV/0!"}},null,null,null,"Customer Acquisition"]
[null,null,null,null,null,null,null,null,0,0.05]
["Average new rev per year",{"$f":"B7/4","v":0},{"$f":"C7/4","v":0},{"$f":"D7/4","v":0},null,null,null,null,{"$f":"J21","v":0.05},{"$f":"I22+5%","v":0.1},{"$f":"IF(G28<J21,\"Low\",IF(AND(G28>I22,G28<J22),\"Medium\",\"High\"))","v":{"$error":"#DIV/0!"}}]
["Average Clients/Year",{"$f":"ROUND(B13/4,0)","v":{"$error":"#DIV/0!"}},0,0,null,"Existing Customers",{"$f":"'Web Pages_Input'!B8","v":0},null,{"$f":"J22","v":0.1}]
["Average Proposals/Year",{"$error":"#DIV/0!"},0,{"$error":"#DIV/0!"},null,"New Customers TTM",null,null,"Customer Churn"]
["Average Qualified/Year",{"$f":"ROUND(B16/4,0)","v":{"$error":"#DIV/0!"}},0,{"$error":"#DIV/0!"},null,"Customer Count start TTM",null,null,0,0.05]
["Average Leads/Year",{"$error":"#DIV/0!"},0,0,null,"Churn",{"$f":"IF(G23=0,0,IF(G23=0,0,1-(G23-G24)/G25))","v":0},null,{"$f":"J25","v":0.05},{"$f":"I26+5%","v":0.1},{"$f":"IF(G26<J25,\"Low\",IF(AND(G26>I26,G26<J26),\"Medium\",\"High\"))","v":"Low"}]
[null,null,null,null,null,"Monthly Churn",{"$f":"IF(G26=0,0,G26/12)","v":0},null,{"$f":"J26","v":0.1}]
[null,null,null,null,null,"New Customer Acquistion",{"$f":"((G23+G24)/G23)-1","v":{"$error":"#DIV/0!"}}]
[]
["1 Churn represents the amount of revenue you turnover each year.  For products oriented companies where customers buy once, and don't buy again for a period of years (if ever), churn rate would be very high (near 100%).  For companies in recurring revenue businesses (a la professional services) you can figure out your churn by determining your retention rate and subtracting that from 100."]
["2 Closing rate is based upon the number of proposals that are made to the number of  proposals that are accepted and funded.  So if you make 2 proposals on average for every \"closed deal\" your closing rate would be 50%."]
["3 Proposals (or opportunity) rate is based on the number of "]
["4 Fit rate is based upon the number of first sales meetings (sales qualified leads) that get to the proposal stage.  So if you need to meet with four prospects to get one proposal your fit rate would be 25%."]
["5 New revenue needed is determined by the difference between your current revenue and you goal revenue, and then accounting for your churn rate."]
["6  Conversion rate is based upon the number of leads that are received to the number that are accepted as sales qualified leads (SQL)"]
["7 # of current clients is determined by dividing your current revenue by your average client size"]

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[]
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[]
["Average Number of Orders (per mth)",{"$f":"'Web Pages_Input'!B12*$B$2","v":0},{"$f":"ROUND(('Rev Model'!B8/'Rev Model'!B10)+('Rev Model'!B14/'Rev Model'!B16),0)*C2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!C8/'Rev Model'!C10)+('Rev Model'!C14/'Rev Model'!C16),0)*D2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!D8/'Rev Model'!D10)+('Rev Model'!D14/'Rev Model'!D16),0)*E2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!E8/'Rev Model'!E10)+('Rev Model'!E14/'Rev Model'!E16),0)*F2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!F8/'Rev Model'!F10)+('Rev Model'!F14/'Rev Model'!F16),0)*G2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!G8/'Rev Model'!G10)+('Rev Model'!G14/'Rev Model'!G16),0)*H2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!H8/'Rev Model'!H10)+('Rev Model'!H14/'Rev Model'!H16),0)*I2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!I8/'Rev Model'!I10)+('Rev Model'!I14/'Rev Model'!I16),0)*J2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!J8/'Rev Model'!J10)+('Rev Model'!J14/'Rev Model'!J16),0)*K2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!K8/'Rev Model'!K10)+('Rev Model'!K14/'Rev Model'!K16),0)*L2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!L8/'Rev Model'!L10)+('Rev Model'!L14/'Rev Model'!L16),0)*M2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!M8/'Rev Model'!M10)+('Rev Model'!M14/'Rev Model'!M16),0)*N2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!N8/'Rev Model'!N10)+('Rev Model'!N14/'Rev Model'!N16),0)*O2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!O8/'Rev Model'!O10)+('Rev Model'!O14/'Rev Model'!O16),0)*P2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!P8/'Rev Model'!P10)+('Rev Model'!P14/'Rev Model'!P16),0)*Q2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!Q8/'Rev Model'!Q10)+('Rev Model'!Q14/'Rev Model'!Q16),0)*R2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!R8/'Rev Model'!R10)+('Rev Model'!R14/'Rev Model'!R16),0)*S2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!S8/'Rev Model'!S10)+('Rev Model'!S14/'Rev Model'!S16),0)*T2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!T8/'Rev Model'!T10)+('Rev Model'!T14/'Rev Model'!T16),0)*U2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!U8/'Rev Model'!U10)+('Rev Model'!U14/'Rev Model'!U16),0)*V2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!V8/'Rev Model'!V10)+('Rev Model'!V14/'Rev Model'!V16),0)*W2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!W8/'Rev Model'!W10)+('Rev Model'!W14/'Rev Model'!W16),0)*X2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!X8/'Rev Model'!X10)+('Rev Model'!X14/'Rev Model'!X16),0)*Y2","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(('Rev Model'!Y8/'Rev Model'!Y10)+('Rev Model'!Y14/'Rev Model'!Y16),0)*Z2","v":{"$error":"#DIV/0!"}}]
[]
["Average Order Size ($)",{"$f":"B7/B9","v":{"$error":"#DIV/0!"}},{"$f":"C7/C9","v":{"$error":"#DIV/0!"}},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
[]
["Ecommerce Business Development"]
[]
["Social Reach"]
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["Google+ Company Followers",{"$f":"'Web Pages_Input'!B22*$B$2","v":0},{"$f":"('Rev Model'!B85*C$2)","v":0},{"$f":"('Rev Model'!C85*D$2)","v":0},{"$f":"('Rev Model'!D85*E$2)","v":0},{"$f":"('Rev Model'!E85*F$2)","v":0},{"$f":"('Rev Model'!F85*G$2)","v":0},{"$f":"('Rev Model'!G85*H$2)","v":0},{"$f":"('Rev Model'!H85*I$2)","v":0},{"$f":"('Rev Model'!I85*J$2)","v":0},{"$f":"('Rev Model'!J85*K$2)","v":0},{"$f":"('Rev Model'!K85*L$2)","v":0},{"$f":"('Rev Model'!L85*M$2)","v":0},{"$f":"('Rev Model'!M85*N$2)","v":0},{"$f":"('Rev Model'!N85*O$2)","v":0},{"$f":"('Rev Model'!O85*P$2)","v":0},{"$f":"('Rev Model'!P85*Q$2)","v":0},{"$f":"('Rev Model'!Q85*R$2)","v":0},{"$f":"('Rev Model'!R85*S$2)","v":0},{"$f":"('Rev Model'!S85*T$2)","v":0},{"$f":"('Rev Model'!T85*U$2)","v":0},{"$f":"('Rev Model'!U85*V$2)","v":0},{"$f":"('Rev Model'!V85*W$2)","v":0},{"$f":"('Rev Model'!W85*X$2)","v":0},{"$f":"('Rev Model'!X85*Y$2)","v":0},{"$f":"('Rev Model'!Y85*Z$2)","v":0}]
["LinkedIn Personal Contacts (Snr. Management)",{"$f":"'Web Pages_Input'!B23*$B$2","v":0},{"$f":"('Rev Model'!B86*C$2)","v":0},{"$f":"('Rev Model'!C86*D$2)","v":0},{"$f":"('Rev Model'!D86*E$2)","v":0},{"$f":"('Rev Model'!E86*F$2)","v":0},{"$f":"('Rev Model'!F86*G$2)","v":0},{"$f":"('Rev Model'!G86*H$2)","v":0},{"$f":"('Rev Model'!H86*I$2)","v":0},{"$f":"('Rev Model'!I86*J$2)","v":0},{"$f":"('Rev Model'!J86*K$2)","v":0},{"$f":"('Rev Model'!K86*L$2)","v":0},{"$f":"('Rev Model'!L86*M$2)","v":0},{"$f":"('Rev Model'!M86*N$2)","v":0},{"$f":"('Rev Model'!N86*O$2)","v":0},{"$f":"('Rev Model'!O86*P$2)","v":0},{"$f":"('Rev Model'!P86*Q$2)","v":0},{"$f":"('Rev Model'!Q86*R$2)","v":0},{"$f":"('Rev Model'!R86*S$2)","v":0},{"$f":"('Rev Model'!S86*T$2)","v":0},{"$f":"('Rev Model'!T86*U$2)","v":0},{"$f":"('Rev Model'!U86*V$2)","v":0},{"$f":"('Rev Model'!V86*W$2)","v":0},{"$f":"('Rev Model'!W86*X$2)","v":0},{"$f":"('Rev Model'!X86*Y$2)","v":0},{"$f":"('Rev Model'!Y86*Z$2)","v":0}]
["Current Blog Subscribers",{"$f":"'Web Pages_Input'!B24*$B$2","v":0},{"$f":"('Rev Model'!B52*C$2)","v":0},{"$f":"('Rev Model'!C52*D$2)","v":0},{"$f":"('Rev Model'!D52*E$2)","v":0},{"$f":"('Rev Model'!E52*F$2)","v":0},{"$f":"('Rev Model'!F52*G$2)","v":0},{"$f":"('Rev Model'!G52*H$2)","v":0},{"$f":"('Rev Model'!H52*I$2)","v":0},{"$f":"('Rev Model'!I52*J$2)","v":0},{"$f":"('Rev Model'!J52*K$2)","v":0},{"$f":"('Rev Model'!K52*L$2)","v":0},{"$f":"('Rev Model'!L52*M$2)","v":0},{"$f":"('Rev Model'!M52*N$2)","v":0},{"$f":"('Rev Model'!N52*O$2)","v":0},{"$f":"('Rev Model'!O52*P$2)","v":0},{"$f":"('Rev Model'!P52*Q$2)","v":0},{"$f":"('Rev Model'!Q52*R$2)","v":0},{"$f":"('Rev Model'!R52*S$2)","v":0},{"$f":"('Rev Model'!S52*T$2)","v":0},{"$f":"('Rev Model'!T52*U$2)","v":0},{"$f":"('Rev Model'!U52*V$2)","v":0},{"$f":"('Rev Model'!V52*W$2)","v":0},{"$f":"('Rev Model'!W52*X$2)","v":0},{"$f":"('Rev Model'!X52*Y$2)","v":0},{"$f":"('Rev Model'!Y52*Z$2)","v":0}]
["Total Social Shares",{"$f":"'Web Pages_Input'!B25*$B$2","v":0},{"$f":"('Rev Model'!B45*C$2)","v":0},{"$f":"('Rev Model'!C45*D$2)","v":0},{"$f":"('Rev Model'!D45*E$2)","v":0},{"$f":"('Rev Model'!E45*F$2)","v":0},{"$f":"('Rev Model'!F45*G$2)","v":0},{"$f":"('Rev Model'!G45*H$2)","v":0},{"$f":"('Rev Model'!H45*I$2)","v":0},{"$f":"('Rev Model'!I45*J$2)","v":0},{"$f":"('Rev Model'!J45*K$2)","v":0},{"$f":"('Rev Model'!K45*L$2)","v":0},{"$f":"('Rev Model'!L45*M$2)","v":0},{"$f":"('Rev Model'!M45*N$2)","v":0},{"$f":"('Rev Model'!N45*O$2)","v":0},{"$f":"('Rev Model'!O45*P$2)","v":0},{"$f":"('Rev Model'!P45*Q$2)","v":0},{"$f":"('Rev Model'!Q45*R$2)","v":0},{"$f":"('Rev Model'!R45*S$2)","v":0},{"$f":"('Rev Model'!S45*T$2)","v":0},{"$f":"('Rev Model'!T45*U$2)","v":0},{"$f":"('Rev Model'!U45*V$2)","v":0},{"$f":"('Rev Model'!V45*W$2)","v":0},{"$f":"('Rev Model'!W45*X$2)","v":0},{"$f":"('Rev Model'!X45*Y$2)","v":0},{"$f":"('Rev Model'!Y45*Z$2)","v":0}]
[]
["Relevant Email Contacts (opted-in)",{"$f":"'Web Pages_Input'!B27*$B$2","v":0},{"$f":"'Rev Model'!B53*C2","v":0},{"$f":"'Rev Model'!C53*D2","v":0},{"$f":"'Rev Model'!D53*E2","v":0},{"$f":"'Rev Model'!E53*F2","v":0},{"$f":"'Rev Model'!F53*G2","v":0},{"$f":"'Rev Model'!G53*H2","v":0},{"$f":"'Rev Model'!H53*I2","v":0},{"$f":"'Rev Model'!I53*J2","v":0},{"$f":"'Rev Model'!J53*K2","v":0},{"$f":"'Rev Model'!K53*L2","v":0},{"$f":"'Rev Model'!L53*M2","v":0},{"$f":"'Rev Model'!M53*N2","v":0},{"$f":"'Rev Model'!N53*O2","v":0},{"$f":"'Rev Model'!O53*P2","v":0},{"$f":"'Rev Model'!P53*Q2","v":0},{"$f":"'Rev Model'!Q53*R2","v":0},{"$f":"'Rev Model'!R53*S2","v":0},{"$f":"'Rev Model'!S53*T2","v":0},{"$f":"'Rev Model'!T53*U2","v":0},{"$f":"'Rev Model'!U53*V2","v":0},{"$f":"'Rev Model'!V53*W2","v":0},{"$f":"'Rev Model'!W53*X2","v":0},{"$f":"'Rev Model'!X53*Y2","v":0},{"$f":"'Rev Model'!Y53*Z2","v":0}]
["Web Traffic (Unique Daily Visitors)",{"$f":"'Web Pages_Input'!B28*$B$2","v":0},{"$f":"'Rev Model'!B29*C2/'Rev Model'!B1","v":0},{"$f":"'Rev Model'!C29*D2/'Rev Model'!C1","v":0},{"$f":"'Rev Model'!D29*E2/'Rev Model'!D1","v":0},{"$f":"'Rev Model'!E29*F2/'Rev Model'!E1","v":0},{"$f":"'Rev Model'!F29*G2/'Rev Model'!F1","v":0},{"$f":"'Rev Model'!G29*H2/'Rev Model'!G1","v":0},{"$f":"'Rev Model'!H29*I2/'Rev Model'!H1","v":0},{"$f":"'Rev Model'!I29*J2/'Rev Model'!I1","v":0},{"$f":"'Rev Model'!J29*K2/'Rev Model'!J1","v":0},{"$f":"'Rev Model'!K29*L2/'Rev Model'!K1","v":0},{"$f":"'Rev Model'!L29*M2/'Rev Model'!L1","v":0},{"$f":"'Rev Model'!M29*N2/'Rev Model'!M1","v":0},{"$f":"'Rev Model'!N29*O2/'Rev Model'!N1","v":0},{"$f":"'Rev Model'!O29*P2/'Rev Model'!O1","v":0},{"$f":"'Rev Model'!P29*Q2/'Rev Model'!P1","v":0},{"$f":"'Rev Model'!Q29*R2/'Rev Model'!Q1","v":0},{"$f":"'Rev Model'!R29*S2/'Rev Model'!R1","v":0},{"$f":"'Rev Model'!S29*T2/'Rev Model'!S1","v":0},{"$f":"'Rev Model'!T29*U2/'Rev Model'!T1","v":0},{"$f":"'Rev Model'!U29*V2/'Rev Model'!U1","v":0},{"$f":"'Rev Model'!V29*W2/'Rev Model'!V1","v":0},{"$f":"'Rev Model'!W29*X2/'Rev Model'!W1","v":0},{"$f":"'Rev Model'!X29*Y2/'Rev Model'!X1","v":0},{"$f":"'Rev Model'!Y29*Z2/'Rev Model'!Y1","v":0}]
["Web Traffic (Unique Monthly Visitors)",{"$f":"B25*20","v":0},{"$f":"C25*'Rev Model'!B1","v":0},{"$f":"D25*'Rev Model'!C1","v":0},{"$f":"E25*'Rev Model'!D1","v":0},{"$f":"F25*'Rev Model'!E1","v":0},{"$f":"G25*'Rev Model'!F1","v":0},{"$f":"H25*'Rev Model'!G1","v":0},{"$f":"I25*'Rev Model'!H1","v":0},{"$f":"J25*'Rev Model'!I1","v":0},{"$f":"K25*'Rev Model'!J1","v":0},{"$f":"L25*'Rev Model'!K1","v":0},{"$f":"M25*'Rev Model'!L1","v":0},{"$f":"N25*'Rev Model'!M1","v":0},{"$f":"O25*'Rev Model'!N1","v":0},{"$f":"P25*'Rev Model'!O1","v":0},{"$f":"Q25*'Rev Model'!P1","v":0},{"$f":"R25*'Rev Model'!Q1","v":0},{"$f":"S25*'Rev Model'!R1","v":0},{"$f":"T25*'Rev Model'!S1","v":0},{"$f":"U25*'Rev Model'!T1","v":0},{"$f":"V25*'Rev Model'!U1","v":0},{"$f":"W25*'Rev Model'!V1","v":0},{"$f":"X25*'Rev Model'!W1","v":0},{"$f":"Y25*'Rev Model'!X1","v":0},{"$f":"Z25*'Rev Model'!Y1","v":0}]
["Published Blogs per Month",{"$f":"'Web Pages_Input'!B29","v":0},{"$f":"'Rev Model'!B60","v":0},{"$f":"'Rev Model'!C60","v":0},{"$f":"'Rev Model'!D60","v":0},{"$f":"'Rev Model'!E60","v":0},{"$f":"'Rev Model'!F60","v":0},{"$f":"'Rev Model'!G60","v":0},{"$f":"'Rev Model'!H60","v":0},{"$f":"'Rev Model'!I60","v":0},{"$f":"'Rev Model'!J60","v":0},{"$f":"'Rev Model'!K60","v":0},{"$f":"'Rev Model'!L60","v":0},{"$f":"'Rev Model'!M60","v":0},{"$f":"'Rev Model'!N60","v":0},{"$f":"'Rev Model'!O60","v":0},{"$f":"'Rev Model'!P60","v":0},{"$f":"'Rev Model'!Q60","v":0},{"$f":"'Rev Model'!R60","v":0},{"$f":"'Rev Model'!S60","v":0},{"$f":"'Rev Model'!T60","v":0},{"$f":"'Rev Model'!U60","v":0},{"$f":"'Rev Model'!V60","v":0},{"$f":"'Rev Model'!W60","v":0},{"$f":"'Rev Model'!X60","v":0},{"$f":"'Rev Model'!Y60","v":0}]
["Current Advertising Budget",{"$f":"'Web Pages_Input'!B30*$B$2","v":0},{"$f":"'Rev Model'!B62*C2","v":0},{"$f":"'Rev Model'!C62*D2","v":0},{"$f":"'Rev Model'!D62*E2","v":0},{"$f":"'Rev Model'!E62*F2","v":0},{"$f":"'Rev Model'!F62*G2","v":0},{"$f":"'Rev Model'!G62*H2","v":0},{"$f":"'Rev Model'!H62*I2","v":0},{"$f":"'Rev Model'!I62*J2","v":0},{"$f":"'Rev Model'!J62*K2","v":0},{"$f":"'Rev Model'!K62*L2","v":0},{"$f":"'Rev Model'!L62*M2","v":0},{"$f":"'Rev Model'!M62*N2","v":0},{"$f":"'Rev Model'!N62*O2","v":0},{"$f":"'Rev Model'!O62*P2","v":0},{"$f":"'Rev Model'!P62*Q2","v":0},{"$f":"'Rev Model'!Q62*R2","v":0},{"$f":"'Rev Model'!R62*S2","v":0},{"$f":"'Rev Model'!S62*T2","v":0},{"$f":"'Rev Model'!T62*U2","v":0},{"$f":"'Rev Model'!U62*V2","v":0},{"$f":"'Rev Model'!V62*W2","v":0},{"$f":"'Rev Model'!W62*X2","v":0},{"$f":"'Rev Model'!X62*Y2","v":0},{"$f":"'Rev Model'!Y62*Z2","v":0}]

{"sheet":"Model","index":3,"n_rows":115,"n_cols":30,"rows_kept":115,"cut":false,"hidden":true,"merged":[]}
["Work Days in Month",{"$f":"VLOOKUP(B2,$AC$4:$AD$15,2,FALSE)","v":20},{"$f":"VLOOKUP(C2,$AC$4:$AD$15,2,FALSE)","v":21},{"$f":"VLOOKUP(D2,$AC$4:$AD$15,2,FALSE)","v":18},20,21,18,21,20,21,20,21,21,20,21,18,20,21,18,21,20,21,20,21,21,null,21]
[{"$f":"TODAY()","v":"2016-09-29"},{"$f":"TEXT(B3*28,\"mmm\")","v":"Sep"},"Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug"]
[null,{"$f":"MONTH(A2)","v":9},{"$f":"IF(B3+1>12,1,B3+1)","v":10},{"$f":"IF(C3+1>12,1,C3+1)","v":11},{"$f":"IF(D3+1>12,1,D3+1)","v":12},{"$f":"IF(E3+1>12,1,E3+1)","v":1},{"$f":"IF(F3+1>12,1,F3+1)","v":2},3,4,5,6,7,8,9,10,11,12,1,2,3,4,5,6,7,8,null,null,null,"Month","Workdays"]
["Leads",{"$f":"'Web Pages_Input'!B27","v":0},null,null,null,null,{"$f":"B4*3.09","v":0},null,null,null,null,null,{"$f":"B4*9.38","v":0},null,null,null,null,null,null,null,null,null,null,null,{"$f":"B4*45.66","v":0},null,null,null,"Jan",21]
["Conversion Rate",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Feb",18]
["UDV's",{"$f":"'Web Pages_Input'!B28","v":0},null,null,null,null,500,null,null,null,null,null,{"$f":"B6*590%","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Mar",21]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Apr",20]
["Website traffic",{"$f":"B6","v":0},null,null,null,null,{"$f":"G6","v":500},null,null,null,null,null,1000,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"May",21]
["Lead capturing",{"$f":"ROUNDUP(B6*0.04,0)","v":0},null,null,null,null,{"$f":"ROUNDUP(G8*0.04,0)","v":20},null,null,null,null,null,{"$f":"ROUNDUP(M8*0.04,0)","v":40},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Jun",20]
["Lead Segmentation",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Jul",21]
["Lead Nurturing",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Aug",21]
["Lead Grading",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Sep",20]
["Sales",null,null,null,null,null,null,null,null,null,null,null,{"$f":"M9*70","v":2800},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Oct",21]
[null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"M13*365/12","v":85166.666666666672},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Nov",18]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Dec",20]
[]
["Current Customer (#)",{"$f":"'Web Pages_Input'!B8","v":0},{"$f":"B17","v":0},{"$f":"C17","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Current Customer Retention Rate",1,0.98,{"$f":"C18","v":0.98},0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98,0.98]
["Net Projected Customers",{"$f":"B17*B18","v":0},{"$f":"ROUNDUP(B19*C18,0)","v":0},{"$f":"ROUNDUP(C19*D18,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Base Business Sales (per mth)",{"$f":"'Web Pages_Input'!B10","v":0},{"$f":"C22*C1*C23","v":0},{"$f":"D22*D1*D23","v":0},0,{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
["# of Daily Transactions (5 days per week)",{"$f":"IF(OR(B21=0,B23=0),0,ROUND(B21/B23/B1,0))","v":0},{"$f":"IF(OR(B21=0,B23=0),0,C19/B19*B22)","v":0},{"$f":"IF(OR(C21=0,C23=0),0,D19/C19*C22)","v":0},{"$f":"IF(OR(D21=0,D23=0),0,E19/D19*D22)","v":0},{"$f":"F19/E19*E22","v":{"$error":"#DIV/0!"}},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
["Average Order Size (decrease 5% per annum)",{"$f":"B72","v":0},{"$f":"B23*(1-(C73/12))","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Avg. Sales per Customer per Month",{"$f":"IF(B21=0,0,B21/B19)","v":0},{"$f":"IF(C21=0,0,C21/C19)","v":0},0,0,{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
["Avg. Daily Customer Spend (Base Business)",{"$f":"B24/B1","v":0},{"$f":"C24/C1","v":0},0,0,{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
[]
[]
["Total Customer Spend / Mth",{"$f":"B107+B21","v":0},0,0,0,{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
[]
["Key Performance Indicators"]
["Website traffic (total)"]
["Organic + Blog",{"$f":"'Web Pages_Input'!B28","v":0},{"$f":"ROUND(C45*C78,0)","v":0},{"$f":"ROUND(D45*D78,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AA45*AA78","v":100}]
["Paid",{"$f":"ROUNDUP((B55/B83)*B82,0)","v":0},{"$f":"ROUNDUP((C55/C83)*C82,0)","v":0},{"$f":"ROUNDUP((D55/D83)*D82,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"ROUNDUP((AA55/AA83)*AA82,0)","v":288}]
["Social",{"$f":"ROUND(B68*B80,0)","v":0},{"$f":"ROUND(C68*C80,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"ROUND(AA68*AA80,0)","v":545}]
["Website traffic (total)",{"$f":"SUM(B32:B34)","v":0},{"$f":"SUM(C32:C34)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"SUM(AA32:AA34)","v":933}]
[]
["New Customer Acquisition by Month",{"$f":"ROUNDUP(B41*B50,0)","v":0},{"$f":"ROUNDUP(C41*C50,0)","v":0},{"$f":"ROUNDUP(D41*D50,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Total Customers (Cumulative Net of Base Retention Rate)",{"$f":"SUM($B37:B37)","v":0},{"$f":"SUM($B37:C37)","v":0},{"$f":"SUM($B37:D37)","v":0},{"$f":"SUM($B37:E37)","v":0},{"$f":"SUM($B37:F37)","v":0},{"$f":"SUM($B37:G37)","v":0},{"$f":"SUM($B37:H37)","v":0},{"$f":"SUM($B37:I37)","v":0},{"$f":"SUM($B37:J37)","v":0},{"$f":"SUM($B37:K37)","v":0},{"$f":"SUM($B37:L37)","v":0},{"$f":"SUM($B37:M37)","v":0},{"$f":"SUM($B37:N37)","v":0},{"$f":"SUM($B37:O37)","v":0},{"$f":"SUM($B37:P37)","v":0},{"$f":"SUM($B37:Q37)","v":0},{"$f":"SUM($B37:R37)","v":0},{"$f":"SUM($B37:S37)","v":0},{"$f":"SUM($B37:T37)","v":0},{"$f":"SUM($B37:U37)","v":0},{"$f":"SUM($B37:V37)","v":0},{"$f":"SUM($B37:W37)","v":0},{"$f":"SUM($B37:X37)","v":0},{"$f":"SUM($B37:Y37)","v":0}]
[]
["Leads (base)",{"$f":"'Web Pages_Input'!B27","v":0},{"$f":"B40","v":0},{"$f":"C40","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Leads (new) from site",{"$f":"ROUNDUP(B31*B46,0)","v":0},{"$f":"ROUNDUP(C31*C46,0)","v":0},{"$f":"ROUNDUP(D31*D46,0)","v":0},{"$f":"ROUNDUP(E31*E46,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Total Cumulative Leads",{"$f":"B41+B40","v":0},{"$f":"SUM($B41:C41)+C40","v":0},{"$f":"SUM($B41:D41)+D40","v":0},{"$f":"SUM($B41:E41)+E40","v":0},{"$f":"SUM($B41:F41)+F40","v":0},{"$f":"SUM($B41:G41)+G40","v":0},{"$f":"SUM($B41:H41)+H40","v":0},{"$f":"SUM($B41:I41)+I40","v":0},{"$f":"SUM($B41:J41)+J40","v":0},{"$f":"SUM($B41:K41)+K40","v":0},{"$f":"SUM($B41:L41)+L40","v":0},{"$f":"SUM($B41:M41)+M40","v":0},{"$f":"SUM($B41:N41)+N40","v":0},{"$f":"SUM($B41:O41)+O40","v":0},{"$f":"SUM($B41:P41)+P40","v":0},{"$f":"SUM($B41:Q41)+Q40","v":0},{"$f":"SUM($B41:R41)+R40","v":0},{"$f":"SUM($B41:S41)+S40","v":0},{"$f":"SUM($B41:T41)+T40","v":0},{"$f":"SUM($B41:U41)+U40","v":0},{"$f":"SUM($B41:V41)+V40","v":0},{"$f":"SUM($B41:W41)+W40","v":0},{"$f":"SUM($B41:X41)+X40","v":0},{"$f":"SUM($B41:Y41)+Y40","v":0}]
[]
["Content download",{"$f":"ROUNDUP(B51*B86+B52*B87,0)","v":0},{"$f":"ROUNDUP(C51*C86+C52*C87,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Blog Views",{"$f":"B54*ROUNDUP(B51*B89+B52*B90+B31*B91,0)","v":0},{"$f":"C54*ROUNDUP(C51*C89+C52*C90,0)","v":0},{"$f":"D54*ROUNDUP(D51*D89+D52*D90,0)","v":0},{"$f":"E54*ROUNDUP(E51*E89+E52*E90,0)","v":0},{"$f":"F54*ROUNDUP(F51*F89+F52*F90,0)","v":0},{"$f":"G54*ROUNDUP(G51*G89+G52*G90,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,1000]
["Landing Page Conversion Rate",{"$f":"B93","v":0.02},{"$f":"C93","v":2.2499999999999999E-2},2.4999999999999998E-2,2.7499999999999997E-2,2.9999999999999995E-2,3.2499999999999994E-2,3.4999999999999996E-2,3.7499999999999999E-2,0.04,4.2500000000000003E-2,4.5000000000000005E-2,4.7500000000000007E-2,5.000000000000001E-2,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05]
["Cost per Lead (Paid Search Only)",{"$f":"IF(B33=0,0,B55/(B33*B79))","v":0},{"$f":"IF(C33=0,0,C55/(C33*C79))","v":0},{"$f":"IF(D33=0,0,D55/(D33*D79))","v":0},{"$f":"IF(E33=0,0,E55/(E33*E79))","v":0},{"$f":"IF(F33=0,0,F55/(F33*F79))","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Social Media Engagement / Reach (Social Shares)",{"$f":"ROUNDUP(B68*B95,0)","v":0},{"$f":"ROUNDUP(C68*C95,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["New (ecommerce) Customer Retention",0.96,{"$f":"B49*1.001","v":0.96095999999999981},{"$f":"C49*1.001","v":0.96192095999999971},0.96288288095999963,0.96384576384095955,0.96480960960480044,0.9657744192144051,0.9667401936336194,0.96770693382725292,0.96867464076108012,0.96964331540184112,0.97061295871724285,0.97158357167595999,0.97255515524763581,0.97352771040288333,0.97450123811328615,0.97547573935139931,0.97645121509075061,0.97742766630584121,0.97840509397214692,0.97938349906611899,0.980362882565185,0.98134324544775009,0.98232458869319772]
["Lead to Customer Closing Rate",0.05,{"$f":"IF(B50+0.005>0.075,0.075,B50+0.005)","v":5.5E-2},{"$f":"IF(C50+0.005>0.075,0.075,C50+0.005)","v":0.06},6.5000000000000002E-2,7.0000000000000007E-2,7.5000000000000011E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2]
["Email/Blog Subscribers",{"$f":"B54*ROUND(B52*B97,0)","v":0},{"$f":"C54*ROUND(C52*C97,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Email Audience (total emails sent/mth 2 per week)",{"$f":"(B101+B19)*8","v":0},{"$f":"(C42+C19)*8","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AA101*8","v":0}]
[]
["Published Blogs (one per week)",{"$f":"'Web Pages_Input'!B29","v":0},{"$f":"B54","v":0},{"$f":"C54","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,4]
["Google Key Word Spend",0,0,0,{"$f":"'Web Pages_Input'!B30","v":0},{"$f":"E55","v":0},{"$f":"F55","v":0},{"$f":"IF(E55=0,0,G55+250)","v":0},{"$f":"H55","v":0},{"$f":"I55","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,600]
[]
["Average Current Transaction Value"]
["Average Ecommerce Transaction",{"$f":"B74","v":0},{"$f":"C74","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["% of Total Customers transacting on-line",{"$f":"IF(B19=0,0,(B105-B19)/B105)","v":0},{"$f":"IF(C19=0,0,(C38-C19)/C38)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["% of Online Customers Shopping Vs. Educational Visits"]
[]
["Appointments set??"]
["Mobile Data (Traffic, Leads, Conversions)"]
[]
["Facebook Friends",{"$f":"'Web Pages_Input'!B19","v":0},{"$f":"IF($B68=0,0,B65+15)","v":0},{"$f":"IF($B68=0,0,C65+15)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,420]
["Twitter Followers",{"$f":"'Web Pages_Input'!B20","v":0},{"$f":"IF($B68=0,0,B66+250)","v":0},{"$f":"IF($B68=0,0,C66+250)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,5900]
["LinkedIn Contacts",{"$f":"'Web Pages_Input'!B23","v":0},{"$f":"IF($B68=0,0,B67+25)","v":0},{"$f":"IF($B68=0,0,C67+25)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,950]
["Total Social Contacts",{"$f":"SUM(B65:B67)","v":0},{"$f":"SUM(C65:C67)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"SUM(AA65:AA67)","v":7270}]
[]
[]
["Variables"]
["Average Order Size (Existing Business)",{"$f":"IF(OR('Web Pages_Input'!B10=0,'Web Pages_Input'!B12=0),0,'Web Pages_Input'!B10/'Web Pages_Input'!B12)","v":0}]
["Market Size Change / Price Change Per Annum",null,0.05,{"$f":"C73","v":0.05},{"$f":"D73","v":0.05},0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05]
["Average Order Size (New Customers)",{"$f":"B72*0.5","v":0},{"$f":"ROUND(B74*(1+C75),2)","v":0},{"$f":"ROUND(C74*(1+D75),2)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Average Order Size Growth (new customers)",null,0.02,{"$f":"C75","v":0.02},{"$f":"D75","v":0.02},0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02]
[]
["Web Traffic"]
["Organic Monthly Conversion From Blog",null,0.05,{"$f":"IF(C78+0.01>0.1,0.1,C78+0.01)","v":6.0000000000000005E-2},{"$f":"IF(D78+0.01>0.1,0.1,D78+0.01)","v":7.0000000000000007E-2},0.08,0.09,9.9999999999999992E-2,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,null,0.1]
["Paid",0.05,{"$f":"IF(B79+0.005>0.075,0.075,B79+0.005)","v":5.5E-2},0.06,6.5000000000000002E-2,7.0000000000000007E-2,7.5000000000000011E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2]
["Social",0.05,{"$f":"IF(B80+0.005>0.075,0.075,B80+0.005)","v":5.5E-2},{"$f":"IF(C80+0.005>0.075,0.075,C80+0.005)","v":0.06},6.5000000000000002E-2,7.0000000000000007E-2,7.5000000000000011E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,null,7.4999999999999997E-2]
[]
["Key Word Spend Effectiveness",0,{"$f":"IF(C55=0,0,IF(B82+0.075>0.6,0.6,B82+0.075))","v":0},{"$f":"IF(D55=0,0,IF(C82+0.075>0.6,0.6,C82+0.075))","v":0},{"$f":"IF(E55=0,0,IF(D82+0.075>0.6,0.6,D82+0.075))","v":0},{"$f":"IF(F55=0,0,IF(E82+0.075>0.6,0.6,E82+0.075))","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0.6]
["Cost per Keyword search to generate a site visit at 100%",1.25,{"$f":"B83","v":1.25},{"$f":"C83","v":1.25},1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,null,1.25]
[]
["Content Download"]
["Blog Subscribers",0.1,{"$f":"IF(B86+0.01>0.2,0.2,B86+0.01)","v":0.11},{"$f":"IF(C86+0.01>0.2,0.2,C86+0.01)","v":0.12},0.13,0.14000000000000001,0.15000000000000002,0.16000000000000003,0.17000000000000004,0.18000000000000005,0.19000000000000006,0.20000000000000007,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2]
["Email Subscribers",2.5000000000000001E-2,{"$f":"IF(B87+0.005>0.075,0.075,B87+0.005)","v":3.0000000000000002E-2},{"$f":"IF(C87+0.005>0.075,0.075,C87+0.005)","v":3.5000000000000003E-2},0.04,4.4999999999999998E-2,4.9999999999999996E-2,5.4999999999999993E-2,5.9999999999999991E-2,6.4999999999999988E-2,6.9999999999999993E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2]
["Blog Views"]
["Subscribers",0.7,{"$f":"IF(B89+0.01>0.85,0.85,B89+0.01)","v":0.71},{"$f":"IF(C89+0.01>0.85,0.85,C89+0.01)","v":0.72},0.73,0.74,0.75,0.76,0.77,0.78,0.79,0.8,0.81,0.82000000000000006,0.83000000000000007,0.84000000000000008,0.85000000000000009,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85]
["Email Blasts",1.4999999999999999E-2,{"$f":"IF(B90+0.0025>0.04,0.04,B90+0.0025)","v":1.7499999999999998E-2},{"$f":"IF(C90+0.0025>0.04,0.04,C90+0.0025)","v":1.9999999999999997E-2},2.2499999999999996E-2,2.4999999999999994E-2,2.7499999999999993E-2,2.9999999999999992E-2,3.2499999999999994E-2,3.4999999999999996E-2,3.7499999999999999E-2,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04]
["Site Visitors",0.01,{"$f":"IF(B91+0.0025>0.04,0.04,B91+0.0025)","v":1.2500000000000001E-2},{"$f":"IF(C91+0.0025>0.04,0.04,C91+0.0025)","v":1.5000000000000001E-2},1.7500000000000002E-2,0.02,2.2499999999999999E-2,2.4999999999999998E-2,2.7499999999999997E-2,2.9999999999999995E-2,3.2499999999999994E-2,3.4999999999999996E-2,3.7499999999999999E-2,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04]
[]
["Landing Page Conversion Rate",0.02,{"$f":"IF(B93+0.0025>0.05,0.05,B93+0.0025)","v":2.2499999999999999E-2},{"$f":"IF(C93+0.0025>0.05,0.05,C93+0.0025)","v":2.4999999999999998E-2},2.7499999999999997E-2,2.9999999999999995E-2,3.2499999999999994E-2,3.4999999999999996E-2,3.7499999999999999E-2,0.04,4.2500000000000003E-2,4.5000000000000005E-2,4.7500000000000007E-2,5.000000000000001E-2,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05]
[]
["Social Shares (Percentage of Total Social Contacts)",0.02,{"$f":"IF(B95+0.0025>0.04,0.04,B95+0.0025)","v":2.2499999999999999E-2},{"$f":"IF(C95+0.0025>0.04,0.04,C95+0.0025)","v":2.4999999999999998E-2},2.7499999999999997E-2,2.9999999999999995E-2,3.2499999999999994E-2,3.4999999999999996E-2,3.7499999999999999E-2,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04]
[]
["Blog Sign-up Rate from email blasts",5.0000000000000001E-3,{"$f":"IF(B97+0.005>0.08,0.08,B97+0.005)","v":0.01},{"$f":"IF(C97+0.005>0.08,0.08,C97+0.005)","v":1.4999999999999999E-2},0.02,2.5000000000000001E-2,3.0000000000000002E-2,3.5000000000000003E-2,0.04,4.4999999999999998E-2,4.9999999999999996E-2,5.4999999999999993E-2,5.9999999999999991E-2,6.4999999999999988E-2,6.9999999999999993E-2,7.4999999999999997E-2,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08]
[]
["Leads (base)",0,0,{"$f":"'Web Pages_Input'!B27","v":0},{"$f":"D99","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"Y99","v":0}]
["Leads (new) from site",{"$f":"ROUNDUP(B35*B46,0)","v":0},{"$f":"ROUNDUP(C35*C46,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Total Cumulative Leads",{"$f":"B100+B99","v":0},{"$f":"C99+SUM($B$100:C100)","v":0},{"$f":"D99+SUM($B$100:D100)","v":0},{"$f":"E99+SUM($B$100:E100)","v":0},{"$f":"F99+SUM($B$100:F100)","v":0},{"$f":"G99+SUM($B$100:G100)","v":0},{"$f":"H99+SUM($B$100:H100)","v":0},{"$f":"I99+SUM($B$100:I100)","v":0},{"$f":"J99+SUM($B$100:J100)","v":0},{"$f":"K99+SUM($B$100:K100)","v":0},{"$f":"L99+SUM($B$100:L100)","v":0},{"$f":"M99+SUM($B$100:M100)","v":0},{"$f":"N99+SUM($B$100:N100)","v":0},{"$f":"O99+SUM($B$100:O100)","v":0},{"$f":"P99+SUM($B$100:P100)","v":0},{"$f":"Q99+SUM($B$100:Q100)","v":0},{"$f":"R99+SUM($B$100:R100)","v":0},{"$f":"S99+SUM($B$100:S100)","v":0},{"$f":"T99+SUM($B$100:T100)","v":0},{"$f":"U99+SUM($B$100:U100)","v":0},{"$f":"V99+SUM($B$100:V100)","v":0},{"$f":"W99+SUM($B$100:W100)","v":0},{"$f":"X99+SUM($B$100:X100)","v":0},{"$f":"Y99+SUM($B$100:Y100)","v":0}]
["Cumulative New Customer Acquisition",{"$f":"ROUND(B101*B50,0)","v":0},{"$f":"ROUND(C101*C50,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["New Customer Acquisition by Month",{"$f":"ROUND(B100*B50,0)","v":0},{"$f":"ROUND(C100*C50,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Total Customers (Cumulative Net of Base Retention Rate)",{"$f":"SUM($B104:B104)","v":0},{"$f":"SUM($B104:C104)","v":0},{"$f":"SUM($B104:D104)","v":0},{"$f":"SUM($B104:E104)","v":0},{"$f":"SUM($B104:F104)","v":0},{"$f":"SUM($B104:G104)","v":0},{"$f":"SUM($B104:H104)","v":0},{"$f":"SUM($B104:I104)","v":0},{"$f":"SUM($B104:J104)","v":0},{"$f":"SUM($B104:K104)","v":0},{"$f":"SUM($B104:L104)","v":0},{"$f":"SUM($B104:M104)","v":0},{"$f":"SUM($B104:N104)","v":0},{"$f":"SUM($B104:O104)","v":0},{"$f":"SUM($B104:P104)","v":0},{"$f":"SUM($B104:Q104)","v":0},{"$f":"SUM($B104:R104)","v":0},{"$f":"SUM($B104:S104)","v":0},{"$f":"SUM($B104:T104)","v":0},{"$f":"SUM($B104:U104)","v":0},{"$f":"SUM($B104:V104)","v":0},{"$f":"SUM($B104:W104)","v":0},{"$f":"SUM($B104:X104)","v":0},{"$f":"SUM($B104:Y104)","v":0}]
[]
["New Business Sales (per month)",{"$f":"B108*52*5/12*B109","v":0},{"$f":"C108*52*5/12*C109","v":0},{"$f":"D108*52*5/12*D109","v":0},{"$f":"E108*52*5/12*E109","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["New Business Daily # of Transactions (5 days per week)",{"$f":"IF(B104=0,0,ROUND((B22/B19)*SUM($B104:B104),0))","v":0},{"$f":"IF(C104=0,0,ROUND((C22/C19)*SUM($B104:C104),0))","v":0},{"$f":"IF(D104=0,0,ROUND((D22/D19)*SUM($B104:D104),0))","v":0},{"$f":"IF(E104=0,0,ROUND((E22/E19)*SUM($B104:E104),0))","v":0},{"$f":"IF(F104=0,0,ROUND((F22/F19)*SUM($B104:F104),0))","v":0},{"$f":"IF(G104=0,0,ROUND((G22/G19)*SUM($B104:G104),0))","v":0},{"$f":"IF(H104=0,0,ROUND((H22/H19)*SUM($B104:H104),0))","v":0},{"$f":"IF(I104=0,0,ROUND((I22/I19)*SUM($B104:I104),0))","v":0},{"$f":"IF(J104=0,0,ROUND((J22/J19)*SUM($B104:J104),0))","v":0},{"$f":"IF(K104=0,0,ROUND((K22/K19)*SUM($B104:K104),0))","v":0},{"$f":"IF(L104=0,0,ROUND((L22/L19)*SUM($B104:L104),0))","v":0},{"$f":"IF(M104=0,0,ROUND((M22/M19)*SUM($B104:M104),0))","v":0},{"$f":"IF(N104=0,0,ROUND((N22/N19)*SUM($B104:N104),0))","v":0},{"$f":"IF(O104=0,0,ROUND((O22/O19)*SUM($B104:O104),0))","v":0},{"$f":"IF(P104=0,0,ROUND((P22/P19)*SUM($B104:P104),0))","v":0},{"$f":"IF(Q104=0,0,ROUND((Q22/Q19)*SUM($B104:Q104),0))","v":0},{"$f":"IF(R104=0,0,ROUND((R22/R19)*SUM($B104:R104),0))","v":0},{"$f":"IF(S104=0,0,ROUND((S22/S19)*SUM($B104:S104),0))","v":0},{"$f":"IF(T104=0,0,ROUND((T22/T19)*SUM($B104:T104),0))","v":0},{"$f":"IF(U104=0,0,ROUND((U22/U19)*SUM($B104:U104),0))","v":0},{"$f":"IF(V104=0,0,ROUND((V22/V19)*SUM($B104:V104),0))","v":0},{"$f":"IF(W104=0,0,ROUND((W22/W19)*SUM($B104:W104),0))","v":0},{"$f":"IF(X104=0,0,ROUND((X22/X19)*SUM($B104:X104),0))","v":0},{"$f":"IF(Y104=0,0,ROUND((Y22/Y19)*SUM($B104:Y104),0))","v":0}]
["Avg. Order Size (new business)",{"$f":"B74","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Avg. Sales per Customer per Month (new business)",{"$f":"IF(B107=0,0,B107/SUM($B104:B104))","v":0},{"$f":"IF(C107=0,0,C107/SUM($B104:C104))","v":0},{"$f":"IF(D107=0,0,D107/SUM($B104:D104))","v":0},{"$f":"IF(E107=0,0,E107/SUM($B104:E104))","v":0},{"$f":"IF(F107=0,0,F107/SUM($B104:F104))","v":0},{"$f":"IF(G107=0,0,G107/SUM($B104:G104))","v":0},{"$f":"IF(H107=0,0,H107/SUM($B104:H104))","v":0},{"$f":"IF(I107=0,0,I107/SUM($B104:I104))","v":0},{"$f":"IF(J107=0,0,J107/SUM($B104:J104))","v":0},{"$f":"IF(K107=0,0,K107/SUM($B104:K104))","v":0},{"$f":"IF(L107=0,0,L107/SUM($B104:L104))","v":0},{"$f":"IF(M107=0,0,M107/SUM($B104:M104))","v":0},{"$f":"IF(N107=0,0,N107/SUM($B104:N104))","v":0},{"$f":"IF(O107=0,0,O107/SUM($B104:O104))","v":0},{"$f":"IF(P107=0,0,P107/SUM($B104:P104))","v":0},{"$f":"IF(Q107=0,0,Q107/SUM($B104:Q104))","v":0},{"$f":"IF(R107=0,0,R107/SUM($B104:R104))","v":0},{"$f":"IF(S107=0,0,S107/SUM($B104:S104))","v":0},{"$f":"IF(T107=0,0,T107/SUM($B104:T104))","v":0},{"$f":"IF(U107=0,0,U107/SUM($B104:U104))","v":0},{"$f":"IF(V107=0,0,V107/SUM($B104:V104))","v":0},{"$f":"IF(W107=0,0,W107/SUM($B104:W104))","v":0},{"$f":"IF(X107=0,0,X107/SUM($B104:X104))","v":0},{"$f":"IF(Y107=0,0,Y107/SUM($B104:Y104))","v":0}]
["Avg. Daily Customer Spend (New Business)",{"$f":"B110*12/52/5","v":0},{"$f":"C110*12/52/5","v":0},{"$f":"D110*12/52/5","v":0},{"$f":"E110*12/52/5","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Total Customers",{"$f":"B114+B115","v":0},{"$f":"C114+C115","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Base",{"$f":"B19","v":0},{"$f":"C19","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["New",{"$f":"B102","v":0},{"$f":"C102","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]

{"sheet":"Rev Model","index":4,"n_rows":176,"n_cols":54,"rows_kept":176,"cut":false,"hidden":false,"merged":[]}
["Work Days in Month",{"$f":"VLOOKUP(B2,$BA$4:$BB$15,2,FALSE)","v":20},21,18,20,21,18,21,20,21,20,21,21,20,21,18,20,21,18,21,20,21,20,21,21,20,21,18,20,21,18,21,20,21,20,21,21,20,21,18,20,21,18,21,20,21,20,21,21]
[{"$f":"TODAY()","v":"2016-09-29"},{"$f":"TEXT(B3*28,\"mmm\")","v":"Sep"},"Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug"]
[null,{"$f":"MONTH(A2)","v":9},{"$f":"IF(B3+1>12,1,B3+1)","v":10},11,12,1,2,3,4,5,6,7,8,9,10,11,12,1,2,3,4,5,6,7,8,9,10,11,12,1,2,3,4,5,6,7,8,9,10,11,12,1,2,3,4,5,6,7,8,"Year 3","Year 4",null,"Month","Workdays"]
["Current Customer (#)",{"$f":"'Web Pages_Input'!B8","v":0},{"$f":"B4","v":0},{"$f":"C4","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Y4","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,null,null,"Jan",21]
["Current Customer Retention Rate",1,{"$f":"B5-'LG Calculator'!$G$27","v":1},{"$f":"C5-'LG Calculator'!$G$27","v":1},{"$f":"D5-'LG Calculator'!$G$27","v":1},{"$f":"E5-'LG Calculator'!$G$27","v":1},{"$f":"F5-'LG Calculator'!$G$27","v":1},{"$f":"G5-'LG Calculator'!$G$27","v":1},{"$f":"H5-'LG Calculator'!$G$27","v":1},{"$f":"I5-'LG Calculator'!$G$27","v":1},{"$f":"J5-'LG Calculator'!$G$27","v":1},{"$f":"K5-'LG Calculator'!$G$27","v":1},{"$f":"L5-'LG Calculator'!$G$27","v":1},{"$f":"M5-'LG Calculator'!$G$27","v":1},{"$f":"N5-'LG Calculator'!$G$27","v":1},{"$f":"O5-'LG Calculator'!$G$27","v":1},{"$f":"P5-'LG Calculator'!$G$27","v":1},{"$f":"Q5-'LG Calculator'!$G$27","v":1},{"$f":"R5-'LG Calculator'!$G$27","v":1},{"$f":"S5-'LG Calculator'!$G$27","v":1},{"$f":"T5-'LG Calculator'!$G$27","v":1},{"$f":"U5-'LG Calculator'!$G$27","v":1},{"$f":"V5-'LG Calculator'!$G$27","v":1},{"$f":"W5-'LG Calculator'!$G$27","v":1},{"$f":"X5-'LG Calculator'!$G$27","v":1},{"$f":"Y5-'LG Calculator'!$G$27","v":1},{"$f":"Z5-'LG Calculator'!$G$27","v":1},{"$f":"AA5-'LG Calculator'!$G$27","v":1},{"$f":"AB5-'LG Calculator'!$G$27","v":1},{"$f":"AC5-'LG Calculator'!$G$27","v":1},{"$f":"AD5-'LG Calculator'!$G$27","v":1},{"$f":"AE5-'LG Calculator'!$G$27","v":1},{"$f":"AF5-'LG Calculator'!$G$27","v":1},{"$f":"AG5-'LG Calculator'!$G$27","v":1},{"$f":"AH5-'LG Calculator'!$G$27","v":1},{"$f":"AI5-'LG Calculator'!$G$27","v":1},{"$f":"AJ5-'LG Calculator'!$G$27","v":1},{"$f":"AK5-'LG Calculator'!$G$27","v":1},{"$f":"AL5-'LG Calculator'!$G$27","v":1},{"$f":"AM5-'LG Calculator'!$G$27","v":1},{"$f":"AN5-'LG Calculator'!$G$27","v":1},{"$f":"AO5-'LG Calculator'!$G$27","v":1},{"$f":"AP5-'LG Calculator'!$G$27","v":1},{"$f":"AQ5-'LG Calculator'!$G$27","v":1},{"$f":"AR5-'LG Calculator'!$G$27","v":1},{"$f":"AS5-'LG Calculator'!$G$27","v":1},{"$f":"AT5-'LG Calculator'!$G$27","v":1},{"$f":"AU5-'LG Calculator'!$G$27","v":1},{"$f":"AV5-'LG Calculator'!$G$27","v":1},{"$f":"(B6-M6)/B6","v":{"$error":"#DIV/0!"}},{"$f":"((AW6-B6)/B6)/4","v":{"$error":"#DIV/0!"}},null,"Feb",18]
["Net Projected Customers",{"$f":"B4*B5","v":0},{"$f":"ROUND(C4*C5,0)","v":0},{"$f":"ROUND(D4*D5,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Y6-B6","v":0},null,{"$f":"AW6","v":0},"Mar",21]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"(M8-B8)/B8","v":{"$error":"#DIV/0!"}},{"$f":"(Y8-N8)/N8","v":{"$error":"#DIV/0!"}},null,"Apr",20]
["Base Business Sales (per mth)",{"$f":"'Web Pages_Input'!B10","v":0},{"$f":"IF(C10=0,0,C1*C9*C10)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(N8:Y8)+SUM(N8:Y8)*AX7","v":{"$error":"#DIV/0!"}},{"$f":"SUM(AX8)+SUM(AX8)*AX7","v":{"$error":"#DIV/0!"}},{"$f":"SUM(B8:AW8)/4","v":0},"May",21]
["# of Daily Transactions (5 days per week)",{"$f":"IF(B8=0,0,B8/B10/B1)","v":0},{"$f":"IF(C6=0,0,C6/B6*B9)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,null,null,"Jun",20]
["Average Order Size (decrease 5% per annum)",{"$f":"B91","v":0},{"$f":"IF(B10=\"\",0,B10*(1-C92/12))","v":0},{"$f":"C10*(1-D92/12)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Y10*(1-Z92/12)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"(Y10-B10)/B10","v":{"$error":"#DIV/0!"}},null,null,"Jul",21]
["Avg. Sales per Customer per Month",{"$f":"IF(B8=0,0,B8/B6)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"(Y11-B11)/B11","v":{"$error":"#DIV/0!"}},null,null,"Aug",21]
["Avg. Daily Customer Spend (Base Business)",{"$f":"B11/B1","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,null,null,"Sep",20]
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["New Business Sales (per month)",{"$f":"'Sales Funnel'!C53","v":0},{"$f":"'Sales Funnel'!D53","v":0},{"$f":"'Sales Funnel'!E53","v":0},{"$f":"'Sales Funnel'!F53","v":0},{"$f":"'Sales Funnel'!G53","v":0},{"$f":"'Sales Funnel'!H53","v":0},{"$f":"'Sales Funnel'!I53","v":0},{"$f":"'Sales Funnel'!J53","v":0},{"$f":"'Sales Funnel'!K53","v":0},{"$f":"'Sales Funnel'!L53","v":0},{"$f":"'Sales Funnel'!M53","v":0},{"$f":"'Sales Funnel'!N53","v":0},{"$f":"'Sales Funnel'!O53","v":0},{"$f":"'Sales Funnel'!P53","v":0},{"$f":"'Sales Funnel'!Q53","v":0},{"$f":"'Sales Funnel'!R53","v":0},{"$f":"'Sales Funnel'!S53","v":0},{"$f":"'Sales Funnel'!T53","v":0},{"$f":"'Sales Funnel'!U53","v":0},{"$f":"'Sales Funnel'!V53","v":0},{"$f":"'Sales Funnel'!W53","v":0},{"$f":"'Sales Funnel'!X53","v":0},{"$f":"'Sales Funnel'!Y53","v":0},{"$f":"'Sales Funnel'!Z53","v":0},{"$f":"'Sales Funnel'!AA53","v":0},{"$f":"'Sales Funnel'!AB53","v":0},{"$f":"'Sales Funnel'!AC53","v":0},{"$f":"'Sales Funnel'!AD53","v":0},{"$f":"'Sales Funnel'!AE53","v":0},{"$f":"'Sales Funnel'!AF53","v":0},{"$f":"'Sales Funnel'!AG53","v":0},{"$f":"'Sales Funnel'!AH53","v":0},{"$f":"'Sales Funnel'!AI53","v":0},{"$f":"'Sales Funnel'!AJ53","v":0},{"$f":"'Sales Funnel'!AK53","v":0},{"$f":"'Sales Funnel'!AL53","v":0},{"$f":"'Sales Funnel'!AM53","v":0},{"$f":"'Sales Funnel'!AN53","v":0},{"$f":"'Sales Funnel'!AO53","v":0},{"$f":"'Sales Funnel'!AP53","v":0},{"$f":"'Sales Funnel'!AQ53","v":0},{"$f":"'Sales Funnel'!AR53","v":0},{"$f":"'Sales Funnel'!AS53","v":0},{"$f":"'Sales Funnel'!AT53","v":0},{"$f":"'Sales Funnel'!AU53","v":0},{"$f":"'Sales Funnel'!AV53","v":0},{"$f":"'Sales Funnel'!AW53","v":0},{"$f":"'Sales Funnel'!AX53","v":0},{"$f":"AX20-AX8","v":{"$error":"#DIV/0!"}},{"$f":"AY20-AY8","v":{"$error":"#DIV/0!"}},{"$f":"SUM(B14:AW14)/4","v":0},"Nov",18]
["New Business Daily # of Transactions (5 days per week)",{"$f":"IF(B33=0,0,B9/B6*B33)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,null,{"$f":"AVERAGE(B15:AW15)*12","v":0},"Dec",20]
["Avg. Order Size (new business)",{"$f":"B93","v":0},{"$f":"C93","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z93","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Avg. Sales per Customer per Month (new business)",{"$f":"IF(B14=0,0,B14/B33)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Avg. Daily Customer Spend (New Business)",{"$f":"IF(B17=0,0,B17/B1)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Total Customer Spend / Mth",{"$f":"B14+B8","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(SUM($B$14:$Y$14)=0,AX8,'P&L'!BF7)","v":{"$error":"#DIV/0!"}},{"$f":"IF(SUM($B$14:$Y$14)=0,AY8,'P&L'!BG7)","v":{"$error":"#DIV/0!"}},{"$f":"SUM(B20:AW20)/4","v":0}]
[]
["Key Performance Indicators"]
["Base Website traffic (total)",{"$f":"'Web Pages_Input'!B28*'Rev Model'!B1","v":0}]
["Of which relevant traffic",{"$f":"B23*40%","v":0},{"$f":"B24","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Traffic from email blasts",{"$f":"B54*B57*B58","v":0},{"$f":"C54*C57*C58","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z54*Z57*Z58","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Blog",{"$f":"ROUND(B40*B97,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(Z40*Z97,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Paid",{"$f":"B73+B74","v":0},{"$f":"C73+C74","v":0},{"$f":"D73+D74","v":0},{"$f":"E73+E74","v":0},{"$f":"F73+F74","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z73+Z74","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Social",{"$f":"ROUND(B87*B99,0)","v":0},{"$f":"ROUND(C87*C99,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(Z87*Z99,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Qualified Website traffic",{"$f":"SUM(B24:B28)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
[]
["New Customer Acquisition by Month",{"$f":"ROUND(B36*B50,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Total New Customers (Cumulative)",{"$f":"B32","v":0},{"$f":"C32+B33","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AX14/AZ33","v":{"$error":"#DIV/0!"}},null,{"$f":"AW33","v":0}]
[]
["Leads (base)",{"$f":"'Web Pages_Input'!B27","v":0}]
["Leads (new) from site",{"$f":"ROUND(B29*B41,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Total Cumulative Leads",{"$f":"B35+B36","v":0},{"$f":"C36+B37","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Content download"]
["Blog Views",{"$f":"B60*ROUNDUP(B52*B108+B54*B109,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z60*ROUNDUP(Z52*Z108+Z54*Z109,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Landing Page Conversion Rate",{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05},{"$f":"'Sales Funnel'!$C6","v":0.05}]
["Cost per Lead (Paid Search Only)",{"$f":"IF(B62=0,0,B62/B27)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(Z62=0,0,Z62/Z27)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
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["Total Social Shares From Content",{"$f":"'Web Pages_Input'!B25","v":0},{"$f":"IF(AND(AND(AND(AND($B$82=0,$B$83=0,$B$84=0,$B$85=0,$B$86=0)))),0,B45+HLOOKUP($A45,'Social Table'!$C$12:$J$22,11,FALSE))","v":0},{"$f":"IF(AND(AND(AND(AND($B$82=0,$B$83=0,$B$84=0,$B$85=0,$B$86=0)))),0,C45+HLOOKUP($A45,'Social Table'!$C$12:$J$22,11,FALSE))","v":0},{"$f":"IF(AND(AND(AND(AND($B$82=0,$B$83=0,$B$84=0,$B$85=0,$B$86=0)))),0,D45+HLOOKUP($A45,'Social Table'!$C$12:$J$22,11,FALSE))","v":0},{"$f":"IF(AND(AND(AND(AND($B$82=0,$B$83=0,$B$84=0,$B$85=0,$B$86=0)))),0,E45+HLOOKUP($A45,'Social Table'!$C$12:$J$22,11,FALSE))","v":0},{"$f":"IF(AND(AND(AND(AND($B$82=0,$B$83=0,$B$84=0,$B$85=0,$B$86=0)))),0,F45+HLOOKUP($A45,'Social Table'!$C$12:$J$22,11,FALSE))","v":0},{"$f":"IF(AND(AND(AND(AND($B$82=0,$B$83=0,$B$84=0,$B$85=0,$B$86=0)))),0,G45+HLOOKUP($A45,'Social Table'!$C$12:$J$22,11,FALSE))","v":0},{"$f":"IF(AND(AND(AND(AND($B$82=0,$B$83=0,$B$84=0,$B$85=0,$B$86=0)))),0,H45+HLOOKUP($A45,'Social 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["Total Social Shares From Product Reviews",0,{"$f":"ROUND(C9+C15*C1*INDEX('Social Table'!$A$27:$C$35,MATCH('Rev Model'!C44,'Social Table'!$A$27:$A$35,1),3),0)","v":0},{"$f":"ROUND(D9+D15*D1*INDEX('Social Table'!$A$27:$C$35,MATCH('Rev Model'!D44,'Social Table'!$A$27:$A$35,1),3),0)","v":0},{"$f":"ROUND(E9+E15*E1*INDEX('Social Table'!$A$27:$C$35,MATCH('Rev Model'!E44,'Social Table'!$A$27:$A$35,1),3),0)","v":0},{"$f":"ROUND(F9+F15*F1*INDEX('Social Table'!$A$27:$C$35,MATCH('Rev Model'!F44,'Social Table'!$A$27:$A$35,1),3),0)","v":0},{"$f":"ROUND(G9+G15*G1*INDEX('Social Table'!$A$27:$C$35,MATCH('Rev Model'!G44,'Social Table'!$A$27:$A$35,1),3),0)","v":0},{"$f":"ROUND(H9+H15*H1*INDEX('Social Table'!$A$27:$C$35,MATCH('Rev Model'!H44,'Social Table'!$A$27:$A$35,1),3),0)","v":0},{"$f":"ROUND(I9+I15*I1*INDEX('Social Table'!$A$27:$C$35,MATCH('Rev Model'!I44,'Social Table'!$A$27:$A$35,1),3),0)","v":0},{"$f":"ROUND(J9+J15*J1*INDEX('Social Table'!$A$27:$C$35,MATCH('Rev Model'!J44,'Social 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["Web Traffic Boost Thro Social Shares",{"$f":"INDEX('Social Table'!$A$39:$D$48,MATCH('Rev Model'!B47,'Social Table'!A39:A48,1),3)","v":0.05}]
[]
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[]
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["Email Contacts",{"$f":"'Web Pages_Input'!B27","v":0},{"$f":"IF($B$87=0,0,B53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!B53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,C53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!C53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,D53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!D53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,E53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!E53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,F53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!F53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,G53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!G53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,H53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!H53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,I53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!I53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,J53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!J53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,K53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!K53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,L53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!L53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,M53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!M53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,N53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!N53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,O53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!O53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,P53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!P53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,Q53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!Q53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,R53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!R53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,S53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!S53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,T53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!T53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,U53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!U53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,V53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!V53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,W53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!W53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,X53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!X53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,Y53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!Y53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,Z53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!Z53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AA53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AA53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AB53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AB53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AC53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AC53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AD53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AD53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AE53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AE53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AF53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AF53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AG53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AG53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AH53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AH53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AI53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AI53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AJ53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AJ53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AK53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AK53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AL53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AL53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AM53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AM53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AN53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AN53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AO53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AO53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AP53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AP53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AQ53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AQ53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AR53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AR53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AS53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AS53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AT53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AT53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AU53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AU53,'Social Table'!$A$13:$A$18,1),9))","v":0},{"$f":"IF($B$87=0,0,AV53+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!AV53,'Social Table'!$A$13:$A$18,1),9))","v":0}]
["Email Audience (total emails sent/mth 2 per week)",{"$f":"B53*8","v":0},{"$f":"C53*8","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z53*8","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
[]
["Email Open Rate",{"$f":"B98*4","v":0},{"$f":"C98*4","v":0.01},0.02,0.03,0.04,0.05,6.0000000000000005E-2,7.0000000000000007E-2,0.08,0.09,9.9999999999999992E-2,0.10999999999999999,0.11999999999999998,0.12999999999999998,0.13999999999999999,0.15,0.16,0.17,0.18000000000000002,0.19000000000000003,0.20000000000000004,0.2,0.2,0.2,{"$f":"Z98*4","v":0.2},0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2]
["Email Click Through Rate",0.25,{"$f":"B58","v":0.25},{"$f":"C58","v":0.25},0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,{"$f":"Y58","v":0.25},0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25]
[]
["Published Blogs (per mth)",{"$f":"'Web Pages_Input'!B29","v":0},{"$f":"IF(AND(AND(AND(B60=0,B82=0,B83=0,B84=0))),0,IF(B60<4,4,B60))","v":0},{"$f":"C60","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Y60","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[null,{"$f":"B2","v":"Sep"},"Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug"]
["Social Media Ad Spend",{"$f":"IF('Web Pages_Input'!B30=0,0,'Web Pages_Input'!B30)","v":0},{"$f":"B62","v":0},{"$f":"C62","v":0},0,0,0,{"$f":"IF(SUM('Web Pages_Input'!$B$19:$B$25)=0,'Rev Model'!G62,IF('P&L'!$D$25<6000,250,'P&L'!$D$25/12*0.5))","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"X62","v":0},{"$f":"Y62","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Design/Graphics/Photos (40%)",{"$f":"B62*0.4","v":0},{"$f":"C62*0.4","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z62*0.4","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Advertising / Reach (60%)",{"$f":"B62*0.6","v":0},{"$f":"C62*0.6","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z62*0.6","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Facebook",0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6,0.6]
["Twitter",0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4,0.4]
["Facebook Average CPM",0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59,0.59]
["Twitter Average CPM",3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5,3.5]
["Facebook Impressions",{"$f":"ROUND(B64*B65/B67*1000,0)","v":0},{"$f":"ROUND(C64*C65/C67*1000,0)","v":0},{"$f":"ROUND(D64*D65/D67*1000,0)","v":0},{"$f":"ROUND(E64*E65/E67*1000,0)","v":0},{"$f":"ROUND(F64*F65/F67*1000,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(Z64*Z65/Z67*1000,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Twitter Impressions",{"$f":"ROUND(B64*B66/B68*1000,0)","v":0},{"$f":"ROUND(C64*C66/C68*1000,0)","v":0},{"$f":"ROUND(D64*D66/D68*1000,0)","v":0},{"$f":"ROUND(E64*E66/E68*1000,0)","v":0},{"$f":"ROUND(F64*F66/F68*1000,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(Z64*Z66/Z68*1000,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Facebook Click thro",1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3,1.1900000000000001E-3]
["Twitter Click thro",0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02]
["Facebook Site Visits",{"$f":"ROUND(B69*B71,0)","v":0},0,0,0,{"$f":"ROUND(F69*F71,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(Z69*Z71,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Twitter Site Visits",0,0,0,0,{"$f":"ROUND(F70*F72,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(Z70*Z72,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Average Current Transaction Value"]
["Average Ecommerce Transaction"]
["% of Total Visitors transacting on-line"]
["% of Visitors Shopping Vs. Educational Visits"]
[]
["Social Media Traffic Impact",{"$f":"B2","v":"Sep"},"Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug"]
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["Twitter",{"$f":"'Web Pages_Input'!B20","v":0},{"$f":"IF($B$87=0,0,B83+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!B83,'Social Table'!$A$13:$A$18,1),5))","v":0},{"$f":"IF($B$87=0,0,C83+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!C83,'Social Table'!$A$13:$A$18,1),5))","v":0},{"$f":"IF($B$87=0,0,D83+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!D83,'Social Table'!$A$13:$A$18,1),5))","v":0},{"$f":"IF($B$87=0,0,E83+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!E83,'Social Table'!$A$13:$A$18,1),5))","v":0},{"$f":"IF($B$87=0,0,F83+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!F83,'Social Table'!$A$13:$A$18,1),5))","v":0},{"$f":"IF($B$87=0,0,G83+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!G83,'Social Table'!$A$13:$A$18,1),5))","v":0},{"$f":"IF($B$87=0,0,H83+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!H83,'Social Table'!$A$13:$A$18,1),5))","v":0},{"$f":"IF($B$87=0,0,I83+INDEX('Social Table'!$A$13:$J$18,MATCH('Rev Model'!I83,'Social 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[]
[]
["Variables"]
["Average Order Size (Existing Business)",{"$f":"'Web Pages_Input'!B14","v":0}]
["Market Size Change / Price Change Per Annum",null,0.05,{"$f":"C92","v":0.05},{"$f":"D92","v":0.05},0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,{"$f":"Y92","v":0.05},0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05]
["Average Order Size (New Customers)",{"$f":"IF(B91=\"\",0,B91*0.375)","v":0},{"$f":"ROUND(B93*(1+C94),2)","v":0},{"$f":"ROUND(C93*(1+D94),2)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(Y93*(1+Z94),2)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Average Order Size Growth (new customers)",null,0.03,{"$f":"C94","v":0.03},{"$f":"D94","v":0.03},0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,{"$f":"Y94","v":0.03},0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03,0.03]
[]
["Web Traffic"]
["Blog Conversion",{"$f":"HLOOKUP($A97,'Social Table'!G3:J4,2,FALSE)","v":0},{"$f":"IF(C60=0,0,IF(B97+0.01>0.1,0.1,B97+0.01))","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(Z60=0,0,IF(Y97+0.01>0.1,0.1,Y97+0.01))","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Email Conversion",{"$f":"HLOOKUP($A98,'Social Table'!$G$3:$J$4,2,FALSE)","v":0},{"$f":"IF(B98+0.0025>0.05,0.05,B98+0.0025)","v":2.5000000000000001E-3},{"$f":"IF(C98+0.0025>0.05,0.05,C98+0.0025)","v":5.0000000000000001E-3},7.4999999999999997E-3,0.01,1.2500000000000001E-2,1.5000000000000001E-2,1.7500000000000002E-2,0.02,2.2499999999999999E-2,2.4999999999999998E-2,2.7499999999999997E-2,2.9999999999999995E-2,3.2499999999999994E-2,3.4999999999999996E-2,3.7499999999999999E-2,0.04,4.2500000000000003E-2,4.5000000000000005E-2,4.7500000000000007E-2,5.000000000000001E-2,0.05,0.05,0.05,{"$f":"IF(Y98+0.0025>0.05,0.05,Y98+0.0025)","v":0.05},0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05,0.05]
["Social Conversion",{"$f":"HLOOKUP($A99,'Social Table'!$G$3:$J$4,2,FALSE)","v":0},{"$f":"IF(B99+0.005>0.075,0.075,B99+0.005)","v":5.0000000000000001E-3},{"$f":"IF(C99+0.005>0.075,0.075,C99+0.005)","v":0.01},1.4999999999999999E-2,0.02,2.5000000000000001E-2,3.0000000000000002E-2,3.5000000000000003E-2,0.04,4.4999999999999998E-2,4.9999999999999996E-2,5.4999999999999993E-2,5.9999999999999991E-2,6.4999999999999988E-2,6.9999999999999993E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,{"$f":"IF(Y99+0.005>0.075,0.075,Y99+0.005)","v":7.4999999999999997E-2},7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2,7.4999999999999997E-2]
[]
["Key Word Spend Effectiveness",0,{"$f":"IF(C62=0,0,IF(B101+0.075>0.6,0.6,B101+0.075))","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(Z62=0,0,IF(Y101+0.075>0.6,0.6,Y101+0.075))","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Cost per Keyword search to generate a site visit at 100%",1.25,{"$f":"B102","v":1.25},{"$f":"C102","v":1.25},1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,{"$f":"Y102","v":1.25},1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25,1.25]
[]
["Content Download"]
["Blog Subscribers"]
["Email Subscribers"]
["Blog Views"]
["Subscribers",0.7,{"$f":"IF(B108+0.01>0.85,0.85,B108+0.01)","v":0.71},{"$f":"IF(C108+0.01>0.85,0.85,C108+0.01)","v":0.72},0.73,0.74,0.75,0.76,0.77,0.78,0.79,0.8,0.81,0.82000000000000006,0.83000000000000007,0.84000000000000008,0.85000000000000009,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,{"$f":"IF(Y108+0.01>0.85,0.85,Y108+0.01)","v":0.85},0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85,0.85]
["Email Blasts",1.4999999999999999E-2,{"$f":"IF(B109+0.0025>0.04,0.04,B109+0.0025)","v":1.7499999999999998E-2},{"$f":"IF(C109+0.0025>0.04,0.04,C109+0.0025)","v":1.9999999999999997E-2},2.2499999999999996E-2,2.4999999999999994E-2,2.7499999999999993E-2,2.9999999999999992E-2,3.2499999999999994E-2,3.4999999999999996E-2,3.7499999999999999E-2,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,{"$f":"IF(Y109+0.0025>0.04,0.04,Y109+0.0025)","v":0.04},0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04]
["Site Visitors"]
[]
["Social Shares (Percentage of Total Social Contacts)",0.02,{"$f":"IF(B112+0.0025>0.04,0.04,B112+0.0025)","v":2.2499999999999999E-2},{"$f":"IF(C112+0.0025>0.04,0.04,C112+0.0025)","v":2.4999999999999998E-2},2.7499999999999997E-2,2.9999999999999995E-2,3.2499999999999994E-2,3.4999999999999996E-2,3.7499999999999999E-2,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,{"$f":"IF(Y112+0.0025>0.04,0.04,Y112+0.0025)","v":0.04},0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04,0.04]
[]
["Blog Sign-up Rate from email blasts",5.0000000000000001E-3,{"$f":"IF(B114+0.005>0.08,0.08,B114+0.005)","v":0.01},{"$f":"IF(C114+0.005>0.08,0.08,C114+0.005)","v":1.4999999999999999E-2},0.02,2.5000000000000001E-2,3.0000000000000002E-2,3.5000000000000003E-2,0.04,4.4999999999999998E-2,4.9999999999999996E-2,5.4999999999999993E-2,5.9999999999999991E-2,6.4999999999999988E-2,6.9999999999999993E-2,7.4999999999999997E-2,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,{"$f":"IF(Y114+0.005>0.08,0.08,Y114+0.005)","v":0.08},0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08,0.08]
[]
[]
["Digital Marketing Investment (Incremental Costs)"]
["CRM (HubSpot - Free)",0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Digital Marketing Service (HubSpot)",null,null,null,null,null,200,200,200,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800,800]
["Power Ecommerce & Site Upgrade",4000,null,150,150,150,150,150,150,150,150,150,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300,300]
["Education (Execution Plan)",175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30,30]
["Content Writing, Social Platforms & Analytics",1250,{"$f":"B122","v":1250},{"$f":"C122","v":1250},1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,1250,{"$f":"Y122*0.5","v":625},625,625,625,625,625,625,625,625,625,625,625,625,625,625,625,625,625,625,625,625,625,625,{"$f":"AV122","v":625}]
["Total",{"$f":"SUM(B118:B122)","v":5425},{"$f":"SUM(C118:C122)","v":1425},1575,1575,1575,1775,1775,1775,2375,2375,2375,2525,2525,2525,2525,2525,2525,2525,2525,2525,2525,2525,2525,2525,{"$f":"SUM(Z118:Z122)","v":1755},1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,1755,{"$f":"Y123*12","v":30300},{"$f":"AX123","v":30300}]
["Cumulative Cost",{"$f":"B123","v":5425},{"$f":"C123+B124","v":6850},{"$f":"D123+C124","v":8425},10000,11575,13350,15125,16900,19275,21650,24025,26550,29075,31600,34125,36650,39175,41700,44225,46750,49275,51800,54325,56850,{"$f":"Z123+Y124","v":58605},60360,62115,63870,65625,67380,69135,70890,72645,74400,76155,77910,79665,81420,83175,84930,86685,88440,90195,91950,93705,95460,97215,98970,{"$f":"AX123+Y124","v":87150},{"$f":"AY123+AX124","v":117450}]
[]
["Gain (New Business)",{"$f":"B14","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AH14","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
["Cumulative New Business Gain",{"$f":"B126","v":0},{"$f":"C126+B127","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AX126+Y127","v":{"$error":"#DIV/0!"}},{"$f":"AY126+AX127","v":{"$error":"#DIV/0!"}}]
["ROI",{"$f":"(B127-B124)/B124","v":-1},-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,{"$f":"(AH127-AH124)/AH124","v":-1},-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,-1,{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
[]
["Cumulative Base Business",{"$f":"B8","v":0},{"$f":"C8+B130","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AX8+Y130","v":{"$error":"#DIV/0!"}},{"$f":"AY8+AX130","v":{"$error":"#DIV/0!"}}]
[]
[]
["Market Share Calculator"]
["Market Size per Month ($M) (3% decline per year)",{"$f":"25000000000/1000/12","v":2083333.3333333333},{"$f":"B134-(0.03/12*B134)","v":2078125},{"$f":"C134-(0.03/12*C134)","v":2072929.6875},2067747.36328125,2062577.9948730469,2057421.5498858644,2052277.9960111496,2047147.3010211217,2042029.4327685689,2036924.3591866475,2031832.0482886808,2026752.4681679592,2021685.5869975393,2016631.3730300455,2011589.7945974704,2006560.8201109767,2001544.4180606992,1996540.5570155475,1991549.2056230088,1986570.3326089513,1981603.9067774289,1976649.8970104854,1971708.2722679591,1966779.0015872892,1961862.054083321,1956957.3989481127,1952065.0054507426,1947184.8429371156,1942316.8808297727,1937461.0886276981,1932617.435906129,1927785.8923163638,1922966.4275855729,1918159.011516609,1913363.6139878174,1908580.2049528479,1903808.7544404657,1899049.2325543645,1894301.6094729786,1889565.8554492961,1884841.9408106729,1880129.8359586461,1875429.5113687494,1870740.9375903276,1866064.0852463518,1861398.9250332359,1856745.4277206529,1852103.5641513513]
["Population",{"$f":"B154","v":323996000},{"$f":"B135*(1+$C$155)","v":324215166.66666669},{"$f":"C135*(1+$C$155)","v":324434481.58833587},324653944.8652944,324873556.59789705,325093316.8865664,325313225.83179301,325533283.53413546,325753490.09422028,325973845.61274207,326194350.1904636,{"$f":"B155","v":326626000},{"$f":"M135*(1+$C$156)","v":326845166.66666663},{"$f":"N135*(1+$C$156)","v":327064480.39458305},327283941.28242767,327503549.42894506,327723304.93294609,327943207.89330786,328163258.40897393,328383456.57895416,328603802.50232488,328824296.27822888,329044938.00587553,{"$f":"B156","v":329256000},{"$f":"Y135*(1+$C$157)","v":329475000},{"$f":"Z135*(1+$C$157)","v":329694145.66477144},329913437.09120125,330132874.37624073,330352457.61690569,330572186.91027647,330792062.35349798,331012084.04377973,331232252.0783959,331452566.55468535,{"$f":"B157","v":331884000},{"$f":"AJ135*(1+$C$158)","v":332102250},{"$f":"AK135*(1+$C$158)","v":332320643.5232265},332539180.66406173,332757861.51694989,332976686.17639744,333195654.73697287,333414767.29330689,333634023.94009244,333853424.77208477,334072969.88410139,334292659.37102216,334512493.32778937,{"$f":"B158","v":334503000}]
["Spend per head of population",{"$f":"B134*1000/B135","v":6.4301205364675278},{"$f":"C134*1000/C135","v":6.4097093956636817},6.3893630459732442,6.3690812817296916,6.3488638979193492,6.3287106901793146,6.3086214547953974,6.2885959887000542,6.2686340894703427,6.2487355553258705,6.2289001851267569,6.2051167640296825,6.1854535210531578,6.1658525884470992,6.1463137687576959,6.1268368651568421,6.1074216814401581,6.0880680220250101,6.0687756919485416,6.0495444968657077,6.0303742430473211,6.0112647373780979,5.9922157873547102,5.9734036785579887,5.9545096109972562,5.9356753059786529,5.916900574471339,5.8981852280423857,5.8795290788548842,5.8609319396660604,5.8423936238253944,5.8239139452727482,5.8054927185364971,5.7871297587316697,5.7651577478511093,5.746965595544288,5.7288308491958162,5.7107533276592299,5.6927328503596826,5.6747692372921303,5.6568623090195498,5.6390118866711294,5.6212177919404969,5.6034798470839284,5.5857978749185779,5.5681716988207057,5.5506011427239121,5.5368817743080072]
["Average Local Market Size (assume reach expands 1%/Mth)",null,{"$f":"ROUND(B137*1.01,0)","v":0},{"$f":"ROUND(C137*1.01,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Spend per Local Market",{"$f":"B137*B136","v":0},{"$f":"C137*C136","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Model Revenue",{"$f":"B20","v":0},{"$f":"C20","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Market Share",{"$f":"IF(B138=0,0,B139/B138)","v":0},{"$f":"IF(C138=0,0,C139/C138)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
[]
["Churn on New Customers",{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0},{"$f":"'LG Calculator'!$G$27","v":0}]
["Net Cumulative New Customers",{"$f":"B33*(1-B143)","v":0},{"$f":"C33*(1-C143)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"ROUND(M144*(1-'LG Calculator'!G26),0)","v":0}]
["Avg. Spend per BASE Customer per Month",{"$f":"IF(B8=0,0,B8/B6)","v":0},{"$f":"IF(C8=0,0,C8/C6)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,null,{"$f":"AVERAGE(B146:AW146)*12","v":0}]
["Avg. Spend per NEW Customer per Month",{"$f":"IF(B14=0,0,B14/B33)","v":0},{"$f":"IF(C14=0,0,C14/C33)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,null,{"$f":"AVERAGE(B147:AW147)*12","v":0}]
["Avg. Spend per Customer per Month",{"$f":"IF(B20=0,0,B20/(B33+B6))","v":0},{"$f":"IF(C20=0,0,C20/(C33+C6))","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,null,{"$f":"AVERAGE(B148:AW148)*12","v":0}]
[]
[]
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[]
["2014 National Population Projections (U.S. Census)"]
["Projected 2016",323996000]
["Projected 2017",326626000,{"$f":"((B155-B154)/B154)/12","v":6.7644868043638395E-4}]
["Projected 2018",329256000,{"$f":"((B156-B155)/B155)/12","v":6.7100190023656016E-4}]
["Projected 2019",331884000,{"$f":"((B157-B156)/B156)/12","v":6.6513594285297752E-4}]
["Projected 2020",334503000,{"$f":"((B158-B157)/B157)/12","v":6.576092851719276E-4}]
[]
["Churn",{"$f":"'LG Calculator'!G26","v":0},null,null,null,null,null,null,null,null,null,null,{"$f":"1-((M6+M33)-(M33-B33))/(B6+B33)","v":{"$error":"#DIV/0!"}},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$f":"1-((S6+S33)-(S33-H33))/(H6+H33)","v":{"$error":"#DIV/0!"}},{"$f":"1-((T6+T33)-(T33-I33))/(I6+I33)","v":{"$error":"#DIV/0!"}},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
["Customer Acquisition Rate",{"$f":"'LG Calculator'!G28","v":{"$error":"#DIV/0!"}},null,null,null,null,null,null,null,null,null,null,{"$f":"1-(((M6+M33)-(M33-B33))/(M6+M33))","v":{"$error":"#DIV/0!"}},{"$f":"1-(((N6+N33)-(N33-C33))/(N6+N33))","v":{"$error":"#DIV/0!"}},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$f":"1-((X6+X33)-(X33-M33))/(X6+X33)","v":{"$error":"#DIV/0!"}},{"$f":"1-((Y6+Y33)-(Y33-N33))/(Y6+Y33)","v":{"$error":"#DIV/0!"}},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
["Life Time Value",{"$f":"(1/B160*12*(B20/(B6+B33)))*(1-'P&L'!D72)","v":{"$error":"#DIV/0!"}},null,null,null,null,null,null,null,null,null,null,{"$f":"((1/M160*12)*((M20)/(M6+M33)))*(1-'P&L'!Q72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/N160*12)*((N20)/(N6+N33)))*(1-'P&L'!R72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/O160*12)*((O20)/(O6+O33)))*(1-'P&L'!S72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/P160*12)*((P20)/(P6+P33)))*(1-'P&L'!T72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/Q160*12)*((Q20)/(Q6+Q33)))*(1-'P&L'!U72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/R160*12)*((R20)/(R6+R33)))*(1-'P&L'!V72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/S160*12)*((S20)/(S6+S33)))*(1-'P&L'!W72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/T160*12)*((T20)/(T6+T33)))*(1-'P&L'!X72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/U160*12)*((U20)/(U6+U33)))*(1-'P&L'!Y72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/V160*12)*((V20)/(V6+V33)))*(1-'P&L'!Z72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/W160*12)*((W20)/(W6+W33)))*(1-'P&L'!AA72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/X160*12)*((X20)/(X6+X33)))*(1-'P&L'!AB72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/Y160*12)*((Y20)/(Y6+Y33)))*(1-'P&L'!AC72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/Z160*12)*((Z20)/(Z6+Z33)))*(1-'P&L'!AD72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AA160*12)*((AA20)/(AA6+AA33)))*(1-'P&L'!AE72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AB160*12)*((AB20)/(AB6+AB33)))*(1-'P&L'!AF72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AC160*12)*((AC20)/(AC6+AC33)))*(1-'P&L'!AG72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AD160*12)*((AD20)/(AD6+AD33)))*(1-'P&L'!AH72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AE160*12)*((AE20)/(AE6+AE33)))*(1-'P&L'!AI72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AF160*12)*((AF20)/(AF6+AF33)))*(1-'P&L'!AJ72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AG160*12)*((AG20)/(AG6+AG33)))*(1-'P&L'!AK72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AH160*12)*((AH20)/(AH6+AH33)))*(1-'P&L'!AL72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AI160*12)*((AI20)/(AI6+AI33)))*(1-'P&L'!AM72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AJ160*12)*((AJ20)/(AJ6+AJ33)))*(1-'P&L'!AN72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AK160*12)*((AK20)/(AK6+AK33)))*(1-'P&L'!AO72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AL160*12)*((AL20)/(AL6+AL33)))*(1-'P&L'!AP72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AM160*12)*((AM20)/(AM6+AM33)))*(1-'P&L'!AQ72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AN160*12)*((AN20)/(AN6+AN33)))*(1-'P&L'!AR72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AO160*12)*((AO20)/(AO6+AO33)))*(1-'P&L'!AS72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AP160*12)*((AP20)/(AP6+AP33)))*(1-'P&L'!AT72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AQ160*12)*((AQ20)/(AQ6+AQ33)))*(1-'P&L'!AU72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AR160*12)*((AR20)/(AR6+AR33)))*(1-'P&L'!AV72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AS160*12)*((AS20)/(AS6+AS33)))*(1-'P&L'!AW72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AT160*12)*((AT20)/(AT6+AT33)))*(1-'P&L'!AX72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AU160*12)*((AU20)/(AU6+AU33)))*(1-'P&L'!AY72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AV160*12)*((AV20)/(AV6+AV33)))*(1-'P&L'!AZ72)","v":{"$error":"#DIV/0!"}},{"$f":"((1/AW160*12)*((AW20)/(AW6+AW33)))*(1-'P&L'!BA72)","v":{"$error":"#DIV/0!"}}]
["Cost of Customer Acquisition",{"$f":"'P&L'!D50/'LG Calculator'!G24","v":{"$error":"#DIV/0!"}},null,null,null,null,null,null,null,null,null,null,{"$f":"SUM('P&L'!F41:Q41)/(M33-B33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!G41:R41)/(N33-C33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!H41:S41)/(O33-D33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!I41:T41)/(P33-E33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!J41:U41)/(Q33-F33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!K41:V41)/(R33-G33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!L41:W41)/(S33-H33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!M41:X41)/(T33-I33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!N41:Y41)/(U33-J33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!O41:Z41)/(V33-K33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!P41:AA41)/(W33-L33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!Q41:AB41)/(X33-M33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!R41:AC41)/(Y33-N33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!S41:AD41)/(Z33-O33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!T41:AE41)/(AA33-P33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!U41:AF41)/(AB33-Q33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!V41:AG41)/(AC33-R33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!W41:AH41)/(AD33-S33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!X41:AI41)/(AE33-T33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!Y41:AJ41)/(AF33-U33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!Z41:AK41)/(AG33-V33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AA41:AL41)/(AH33-W33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AB41:AM41)/(AI33-X33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AC41:AN41)/(AJ33-Y33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AD41:AO41)/(AK33-Z33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AE41:AP41)/(AL33-AA33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AF41:AQ41)/(AM33-AB33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AG41:AR41)/(AN33-AC33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AH41:AS41)/(AO33-AD33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AI41:AT41)/(AP33-AE33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AJ41:AU41)/(AQ33-AF33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AK41:AV41)/(AR33-AG33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AL41:AW41)/(AS33-AH33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AM41:AX41)/(AT33-AI33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AN41:AY41)/(AU33-AJ33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AO41:AZ41)/(AV33-AK33)","v":{"$error":"#DIV/0!"}},{"$f":"SUM('P&L'!AP41:BA41)/(AW33-AL33)","v":{"$error":"#DIV/0!"}}]
["Avg. Revenue per Customer",{"$f":"'P&L'!D7/('Rev Model'!B6+'Rev Model'!B33)","v":{"$error":"#DIV/0!"}},null,null,null,null,null,null,null,null,null,null,{"$f":"'P&L'!BC7/('Rev Model'!M6+'Rev Model'!M33)","v":{"$error":"#DIV/0!"}},null,null,null,null,null,null,null,null,null,null,null,{"$f":"'P&L'!BD7/('Rev Model'!Y6+'Rev Model'!Y33)","v":{"$error":"#DIV/0!"}},null,null,null,null,null,null,null,null,null,null,null,{"$f":"'P&L'!BF7/('Rev Model'!AK6+'Rev Model'!AK33)","v":{"$error":"#DIV/0!"}},null,null,null,null,null,null,null,null,null,null,null,{"$f":"'P&L'!BG7/('Rev Model'!AW6+'Rev Model'!AW33)","v":{"$error":"#DIV/0!"}}]
[]
["Secondary Blog Audience (shares)",{"$f":"ROUND(B52*0.025,0)*B60","v":0},{"$f":"ROUND(C52*0.025,0)*C60","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Avg. Secondary Audience",750,{"$f":"B167","v":750},{"$f":"C167","v":750},750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750,750]
["Total secondary audience",{"$f":"B167*B166","v":0},{"$f":"C167*C166","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Secondary audience read-rate",0.2,{"$f":"B169","v":0.2},{"$f":"C169","v":0.2},0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2,0.2]
["Secondary audience click-rate",0.1,{"$f":"B170","v":0.1},{"$f":"C170","v":0.1},0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1,0.1]
["Secondary audience traffic",{"$f":"ROUND(B168*B169*B170,0)","v":0},{"$f":"ROUND(C168*C169*C170,0)","v":0},{"$f":"ROUND(D168*D169*D170,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Primary Audience Visit Acquisition"]
["Total Social Audience",{"$f":"B87","v":0},{"$f":"C87","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Impressions",{"$f":"ROUND(B174*0.2,0)","v":0},{"$f":"ROUND(C174*0.2,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Clicks",{"$f":"ROUND(B175*0.1,0)","v":0},{"$f":"ROUND(C175*0.1,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]

{"sheet":"Dashboard","index":5,"n_rows":52,"n_cols":31,"rows_kept":52,"cut":false,"hidden":false,"merged":[]}
[]
[]
[null,"Speedo",null,null,"Pointer","Web CM","Web Cum","Social CM","Social Cum","Social Traffic CM","Social Traffic Cum","Blog Subs CM","Blog Subs Cum","Email Contacts CM","Email Contacts Cum","Emails Sent CM","Emails Sent Cum.","Email Opens CM","Email Opens Cum.","Email Clicks CM","Email Clicks Cum.","Shares CM","Shares Cum.","Leads CM","Leads Cum.","Net Customer Add CM","Net Customer Add Cum.","Base Revenue CM","Base Rev Cum.","New Revenue CM","New Revenue CUM."]
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[null,"Initial",0.15,null,"Pointer",0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02,0.02]
[null,"Middle",0.45,null,"End",{"$f":"SUM($C$4:$C$9)-F5-F4","v":1.4172501514233797},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},1.4790117471564421,1.4447619047619047,{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
[null,"End",0.4]
[null,"Above",0.2]
[null,"Max",1.2]
[]
[]
[]
[]
[]
[]
[]
[null,null,"Plan","Actual","% of Plan","Cum. Plan","Cum Act","% of Plan"]
[null,"Organic Relevant",84,84,{"$f":"1+(D18-C18)/C18","v":1},{"$f":"SUM('Rev Model'!$B24:$S24)","v":0},1256,{"$f":"1+(G18-F18)/F18","v":{"$error":"#DIV/0!"}}]
[null,"From email",1720,1925,1.1191860465116279,{"$f":"SUM('Rev Model'!$B25:$S25)","v":0},12956,{"$error":"#DIV/0!"}]
[null,"Blog",620,400,0.64516129032258063,{"$f":"SUM('Rev Model'!$B26:$S26)","v":0},4850,{"$error":"#DIV/0!"}]
[null,"Paid",525,350,0.66666666666666674,{"$f":"SUM('Rev Model'!$B27:$S27)","v":0},7000,{"$error":"#DIV/0!"}]
[null,"Social",353,420,1.1898016997167138,{"$f":"SUM('Rev Model'!$B28:$S28)","v":0},4000,{"$error":"#DIV/0!"}]
[null,"Qualified Website traffic",{"$f":"SUM(C18:C22)","v":3302},{"$f":"SUM(D18:D22)","v":3179},0.96274984857662027,{"$f":"SUM(F18:F22)","v":0},{"$f":"SUM(G18:G22)","v":30062},{"$error":"#DIV/0!"}]
[]
[null,"Facebook Follows",{"$f":"'Rev Model'!$U82-'Rev Model'!$T82","v":0},11,{"$f":"1+(D25-C25)/C25","v":{"$error":"#DIV/0!"}},226,250,{"$f":"1+(G25-F25)/F25","v":1.1061946902654867}]
[null,"Twitter",{"$f":"'Rev Model'!$U83-'Rev Model'!$T83","v":0},182,{"$error":"#DIV/0!"},3115,2600,0.8346709470304976]
[null,"LinkedIn (Company)",{"$f":"'Rev Model'!$U84-'Rev Model'!$T84","v":0},9,{"$error":"#DIV/0!"},171,182,1.064327485380117]
[null,"Google+",{"$f":"'Rev Model'!$U85-'Rev Model'!$T85","v":0},8,{"$error":"#DIV/0!"},166,75,0.45180722891566261]
[null,"LinkedIn (Personal)",{"$f":"'Rev Model'!$U86-'Rev Model'!$T86","v":0},50,{"$error":"#DIV/0!"},1685,1725,1.0237388724035608]
[null,"Total Social Contacts",{"$f":"SUM(C25:C29)","v":0},{"$f":"SUM(D25:D29)","v":260},{"$error":"#DIV/0!"},{"$f":"SUM(F25:F29)","v":5363},{"$f":"SUM(G25:G29)","v":4832},0.90098825284355777]
[]
[null,"Facebook Site Visits",182,191,{"$f":"1+(D32-C32)/C32","v":1.0494505494505495},{"$f":"SUM('Rev Model'!$B73:$S73)","v":0},2225,{"$f":"1+(G32-F32)/F32","v":{"$error":"#DIV/0!"}}]
[null,"Twitter Site Visits",343,300,{"$f":"1+(D33-C33)/C33","v":0.87463556851311952},{"$f":"SUM('Rev Model'!$B74:$S74)","v":0},3825,{"$f":"1+(G33-F33)/F33","v":{"$error":"#DIV/0!"}}]
[null,"Total Social Visits",{"$f":"SUM(C32:C33)","v":525},{"$f":"SUM(D32:D33)","v":491},{"$f":"1+(D34-C34)/C34","v":0.9352380952380952},{"$f":"SUM(F32:F33)","v":0},{"$f":"SUM(G32:G33)","v":6050},{"$f":"1+(G34-F34)/F34","v":{"$error":"#DIV/0!"}}]
[]
[null,"Blog Subscribers",{"$f":"'Rev Model'!$U52-'Rev Model'!$T52","v":0},16,{"$f":"1+(D36-C36)/C36","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!$U52","v":0},245,{"$f":"1+(G36-F36)/F36","v":{"$error":"#DIV/0!"}}]
[null,"Email Contacts",{"$f":"'Rev Model'!$U53-'Rev Model'!$T53","v":0},250,{"$f":"1+(D37-C37)/C37","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!$U53","v":0},4920,{"$f":"1+(G37-F37)/F37","v":{"$error":"#DIV/0!"}}]
[null,"Emails Sent",{"$f":"'Rev Model'!$U$54","v":0},{"$f":"G37*6","v":29520},{"$f":"1+(D38-C38)/C38","v":{"$error":"#DIV/0!"}},{"$f":"SUM('Rev Model'!$B54:$S54)","v":0},348000,{"$f":"1+(G38-F38)/F38","v":{"$error":"#DIV/0!"}}]
[null,"Email Opens",{"$f":"C38*0.2","v":0},{"$f":"D38*0.2","v":5904},{"$f":"1+(D39-C39)/C39","v":{"$error":"#DIV/0!"}},{"$f":"F38*0.2","v":0},{"$f":"G38*0.19","v":66120},{"$f":"1+(G39-F39)/F39","v":{"$error":"#DIV/0!"}}]
[null,"Email Clicks",{"$f":"C39*0.25","v":0},{"$f":"D39*0.25","v":1476},{"$f":"1+(D40-C40)/C40","v":{"$error":"#DIV/0!"}},{"$f":"ROUND(F39*0.25,0)","v":0},{"$f":"ROUND(G39*0.28,0)","v":18514},{"$f":"1+(G40-F40)/F40","v":{"$error":"#DIV/0!"}}]
[]
[null,"Shares From Content",{"$f":"'Rev Model'!$T45-'Rev Model'!$S45","v":0},7,{"$f":"1+(D42-C42)/C42","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!$T$45","v":0},130,{"$f":"1+(G42-F42)/F42","v":{"$error":"#DIV/0!"}}]
[null,"Shares From Product Reviews",{"$f":"'Rev Model'!$T$46","v":0},18,{"$f":"1+(D43-C43)/C43","v":{"$error":"#DIV/0!"}},{"$f":"SUM('Rev Model'!$B46:$T46)","v":0},200,{"$f":"1+(G43-F43)/F43","v":{"$error":"#DIV/0!"}}]
[null,"Cumulative Social Shares",{"$f":"SUM(C42:C43)","v":0},{"$f":"SUM(D42:D43)","v":25},{"$f":"1+(D44-C44)/C44","v":{"$error":"#DIV/0!"}},{"$f":"SUM(F42:F43)","v":0},{"$f":"SUM(G42:G43)","v":330},{"$f":"1+(G44-F44)/F44","v":{"$error":"#DIV/0!"}}]
[]
[null,"Leads",{"$f":"'Rev Model'!$S$36","v":0},180,{"$f":"1+(D46-C46)/C46","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!$S$37","v":0},2400,{"$f":"1+(G46-F46)/F46","v":{"$error":"#DIV/0!"}}]
[]
[null,"Net Base Customers",{"$f":"'Rev Model'!$T$6-'Rev Model'!$S$6","v":0},-1,{"$f":"1+(D48-C48)/C48","v":{"$error":"#DIV/0!"}},{"$f":"'Rev Model'!$T$6","v":0},132,{"$f":"1+(G48-F48)/F48","v":{"$error":"#DIV/0!"}}]
[null,"New Customers",{"$f":"'Sales Funnel'!$U$16","v":0},12,{"$f":"1+(D49-C49)/C49","v":{"$error":"#DIV/0!"}},{"$f":"'Sales Funnel'!$U$18","v":0},120,{"$f":"1+(G49-F49)/F49","v":{"$error":"#DIV/0!"}}]
[null,"Net Customer Add",{"$f":"SUM(C48:C49)","v":0},{"$f":"SUM(D48:D49)","v":11},{"$f":"1+(D50-C50)/C50","v":{"$error":"#DIV/0!"}},{"$f":"F48-'Rev Model'!$T$4+F49","v":0},{"$f":"G48-'Rev Model'!$T$4+G49","v":252},{"$f":"1+(G50-F50)/F50","v":{"$error":"#DIV/0!"}}]
[null,"Base Revenue",{"$f":"'Rev Model'!$T$8","v":0},43150,{"$f":"1+(D51-C51)/C51","v":{"$error":"#DIV/0!"}},{"$f":"SUM('Rev Model'!$B8:$S8)","v":0},852000,{"$f":"1+(G51-F51)/F51","v":{"$error":"#DIV/0!"}}]
[null,"New Revenue",{"$f":"'Rev Model'!$T$14","v":0},9750,{"$f":"1+(D52-C52)/C52","v":{"$error":"#DIV/0!"}},{"$f":"SUM('Rev Model'!$B14:$S14)","v":0},68000,{"$f":"1+(G52-F52)/F52","v":{"$error":"#DIV/0!"}}]

{"sheet":"Social Table","index":6,"n_rows":60,"n_cols":19,"rows_kept":60,"cut":false,"hidden":true,"merged":[[2,0,2,1],[11,0,11,1],[1,10,1,17]]}
[]
[null,null,null,null,null,null,null,0,1,2,"Default Workbook Balance Sheet Variables"]
["Baseline Dealer Size (Revenue)",null,"Email Conversion","Blog Conversion","Social Conversion","Social Shares","Input from Web Form","Email Conversion","Blog Conversion","Social Conversion","Cash","AR","Inventory","PP&E","Depreciation","AP","Overdraft","Long-Term Debt","Advertising Default"]
[0,100000,0.01,0.01,0.02,null,{"$f":"'Web Pages_Input'!C10","v":0},{"$f":"IF($G4=0,0,INDEX($A4:C10,MATCH($G$4,$A$4:$A$10,1),3+H$2))","v":0},{"$f":"IF($G4=0,0,INDEX($A4:D10,MATCH($G$4,$A$4:$A$10,1),3+I$2))","v":0},{"$f":"IF($G4=0,0,INDEX($A4:E10,MATCH($G$4,$A$4:$A$10,1),3+J$2))","v":0},{"$f":"$G$4/26","v":0},{"$f":"'Web Pages_Input'!$C$10/242*'Balance Sheet'!$D$52","v":0},{"$f":"'Web Pages_Input'!$B$10/365*'Balance Sheet'!$D$53","v":0},{"$f":"AVERAGE(A4,B4)*25%","v":12500},null,null,null,50000,250]
[{"$f":"B4","v":100000},250000,{"$f":"C4+0.0025","v":1.2500000000000001E-2},0.02,{"$f":"E4+0.0025","v":2.2499999999999999E-2},null,null,null,null,null,null,null,null,{"$f":"AVERAGE(A5,B5)*25%","v":43750},null,null,null,100000,{"$f":"S4+250","v":500}]
[250000,1000000,{"$f":"C5+0.0025","v":1.5000000000000001E-2},0.03,{"$f":"E5+0.0025","v":2.4999999999999998E-2},null,null,null,null,null,null,null,null,{"$f":"AVERAGE(A6,B6)*10%","v":62500},null,null,null,200000,{"$f":"S5+250","v":750}]
[1000000,2000000,{"$f":"C6+0.0025","v":1.7500000000000002E-2},0.04,{"$f":"E6+0.0025","v":2.7499999999999997E-2},null,null,null,null,null,null,null,null,{"$f":"AVERAGE(A7,B7)*5%","v":75000},null,null,null,300000,{"$f":"S6+250","v":1000}]
[2000000,4000000,{"$f":"C7+0.0025","v":0.02},0.05,{"$f":"E7+0.0025","v":2.9999999999999995E-2},null,null,null,null,null,null,null,null,{"$f":"AVERAGE(A8,B8)*2.5%","v":75000},null,null,null,500000,{"$f":"S7+500","v":1500}]
[4000000,8000000,2.2499999999999999E-2,0.05,0.03,null,null,null,null,null,null,null,null,{"$f":"AVERAGE(A9,B9)*1.5%","v":90000},null,null,null,600000,{"$f":"S8+500","v":2000}]
[8000000,null,{"$f":"C8+0.0025","v":2.2499999999999999E-2},0.06,{"$f":"E8+0.0025","v":3.2499999999999994E-2},null,null,null,null,null,null,null,null,{"$f":"AVERAGE(A10,B10)*1.5%","v":120000},null,null,null,700000,{"$f":"S9+500","v":2500}]
[]
["Social Following Growth per Mth.",null,"Facebook Follows","LinkedIn (Personal)","Twitter","Google+","Blog Subscribers","Total Social Shares From Content","Email Contacts","LinkedIn (Company)"]
[0,100,8,25,50,8,10,6,50,8]
[{"$f":"B13","v":100},250,10,30,75,10,15,10,65,10]
[{"$f":"B14","v":250},500,13,35,100,13,25,12,80,13]
[{"$f":"B15","v":500},1000,16,40,175,16,50,16,100,16]
[{"$f":"B16","v":1000},2000,20,45,200,20,100,20,200,20]
[{"$f":"B17","v":2000},null,25,50,250,25,125,25,225,25]
[]
[null,"Input From WebForm:",{"$f":"'Web Pages_Input'!B19","v":0},{"$f":"'Web Pages_Input'!B23","v":0},{"$f":"'Web Pages_Input'!B20","v":0},{"$f":"'Web Pages_Input'!B22","v":0},{"$f":"'Web Pages_Input'!B24","v":0},{"$f":"'Web Pages_Input'!B25","v":0},{"$f":"'Web Pages_Input'!B27","v":0},{"$f":"'Web Pages_Input'!B21","v":0}]
[]
[null,"Export to Model:",{"$f":"INDEX($A$13:$J$18,MATCH(C$20,$A$13:$A$18,1),3+C24)","v":8},{"$f":"INDEX($A$13:$J$18,MATCH(D$20,$A$13:$A$18,1),3+D24)","v":25},50,8,10,6,50,8]
[]
[null,null,0,1,2,3,4,5,6,7]
[]
["Mth in","Month Out","Total Social Shares"]
[0,3,0.01]
[{"$f":"B27","v":3},6,0.02]
[{"$f":"B28","v":6},9,0.04]
[9,12,0.06]
[12,15,7.0000000000000007E-2]
[15,18,0.08]
[18,21,0.09]
[21,24,0.1]
[24,null,0.1]
[]
[]
["Social Shares - conversion rate",null,"Visit -> Lead","Opp -> Cust",null,"Product Reviews - conversion rate",null,"Visit -> Lead","Opp -> Cust"]
[0,250,0.05,0.51014040561622465,{"$f":"'Sales Funnel'!AX18/'Sales Funnel'!AX14","v":{"$error":"#DIV/0!"}},0,250,0.1,0.5]
[{"$f":"B39","v":250},500,{"$f":"C39+0.0025","v":5.2500000000000005E-2},{"$f":"D39+0.0025","v":0.51264040561622459},null,{"$f":"G39","v":250},500,{"$f":"H39+0.0025","v":0.10250000000000001},{"$f":"I39+0.0025","v":0.50249999999999995}]
[{"$f":"B40","v":500},750,{"$f":"C40+0.0025","v":5.5000000000000007E-2},{"$f":"D40+0.0025","v":0.51514040561622454},null,{"$f":"G40","v":500},750,{"$f":"H40+0.0025","v":0.10500000000000001},0.50499999999999989]
[750,1000,5.7500000000000009E-2,0.51764040561622449,null,750,1000,0.10750000000000001,0.50749999999999984]
[1000,1500,6.0000000000000012E-2,0.52014040561622443,null,1000,1500,0.11000000000000001,0.50999999999999979]
[1500,2000,6.2500000000000014E-2,0.52264040561622438,null,1500,2000,0.11250000000000002,0.51249999999999973]
[2000,3000,6.5000000000000016E-2,0.52514040561622433,null,2000,3000,0.11500000000000002,0.51499999999999968]
[3000,4000,6.7500000000000018E-2,0.52764040561622427,null,3000,4000,0.11750000000000002,0.51749999999999963]
[4000,5000,7.0000000000000021E-2,0.53014040561622422,null,4000,5000,0.12000000000000002,0.51999999999999957]
[5000,null,7.2500000000000023E-2,0.53264040561622417,null,5000,null,0.12250000000000003,0.52249999999999952]
[]
[]
["SG&A Pre-populate TTM Income Statement"]
["Low Range","High Range","SG&A %"]
[0,250000,0.4]
[{"$f":"B53","v":250000},325000,0.375]
[325000,400000,0.35]
[400000,500000,0.32500000000000001]
[500000,750000,0.3]
[750000,1000000,0.25]
[1000000,1500000,0.2]
[1500000,null,0.15]

{"sheet":"Sales Funnel","index":7,"n_rows":60,"n_cols":52,"rows_kept":60,"cut":false,"hidden":false,"merged":[]}
[null,null,{"$f":"'Rev Model'!B2","v":"Sep"},{"$f":"'Rev Model'!C2","v":"Oct"},{"$f":"'Rev Model'!D2","v":"Nov"},{"$f":"'Rev Model'!E2","v":"Dec"},{"$f":"'Rev Model'!F2","v":"Jan"},{"$f":"'Rev Model'!G2","v":"Feb"},{"$f":"'Rev Model'!H2","v":"Mar"},{"$f":"'Rev Model'!I2","v":"Apr"},{"$f":"'Rev Model'!J2","v":"May"},{"$f":"'Rev Model'!K2","v":"Jun"},{"$f":"'Rev Model'!L2","v":"Jul"},{"$f":"'Rev Model'!M2","v":"Aug"},{"$f":"'Rev Model'!N2","v":"Sep"},{"$f":"'Rev Model'!O2","v":"Oct"},{"$f":"'Rev Model'!P2","v":"Nov"},{"$f":"'Rev Model'!Q2","v":"Dec"},{"$f":"'Rev Model'!R2","v":"Jan"},{"$f":"'Rev Model'!S2","v":"Feb"},{"$f":"'Rev Model'!T2","v":"Mar"},{"$f":"'Rev Model'!U2","v":"Apr"},{"$f":"'Rev Model'!V2","v":"May"},{"$f":"'Rev Model'!W2","v":"Jun"},{"$f":"'Rev Model'!X2","v":"Jul"},{"$f":"'Rev Model'!Y2","v":"Aug"},{"$f":"'Rev Model'!Z2","v":"Sep"},{"$f":"'Rev Model'!AA2","v":"Oct"},{"$f":"'Rev Model'!AB2","v":"Nov"},{"$f":"'Rev Model'!AC2","v":"Dec"},{"$f":"'Rev Model'!AD2","v":"Jan"},{"$f":"'Rev Model'!AE2","v":"Feb"},{"$f":"'Rev Model'!AF2","v":"Mar"},{"$f":"'Rev Model'!AG2","v":"Apr"},{"$f":"'Rev Model'!AH2","v":"May"},{"$f":"'Rev Model'!AI2","v":"Jun"},{"$f":"'Rev Model'!AJ2","v":"Jul"},{"$f":"'Rev Model'!AK2","v":"Aug"},{"$f":"'Rev Model'!AL2","v":"Sep"},{"$f":"'Rev Model'!AM2","v":"Oct"},{"$f":"'Rev Model'!AN2","v":"Nov"},{"$f":"'Rev Model'!AO2","v":"Dec"},{"$f":"'Rev Model'!AP2","v":"Jan"},{"$f":"'Rev Model'!AQ2","v":"Feb"},{"$f":"'Rev Model'!AR2","v":"Mar"},{"$f":"'Rev Model'!AS2","v":"Apr"},{"$f":"'Rev Model'!AT2","v":"May"},{"$f":"'Rev Model'!AU2","v":"Jun"},{"$f":"'Rev Model'!AV2","v":"Jul"},{"$f":"'Rev Model'!AW2","v":"Aug"}]
[null,null,{"$f":"'Rev Model'!B3","v":9},{"$f":"'Rev Model'!C3","v":10},{"$f":"'Rev Model'!D3","v":11},{"$f":"'Rev Model'!E3","v":12},{"$f":"'Rev Model'!F3","v":1},{"$f":"'Rev Model'!G3","v":2},{"$f":"'Rev Model'!H3","v":3},{"$f":"'Rev Model'!I3","v":4},{"$f":"'Rev Model'!J3","v":5},{"$f":"'Rev Model'!K3","v":6},{"$f":"'Rev Model'!L3","v":7},{"$f":"'Rev Model'!M3","v":8},{"$f":"'Rev Model'!N3","v":9},{"$f":"'Rev Model'!O3","v":10},{"$f":"'Rev Model'!P3","v":11},{"$f":"'Rev Model'!Q3","v":12},{"$f":"'Rev Model'!R3","v":1},{"$f":"'Rev Model'!S3","v":2},{"$f":"'Rev Model'!T3","v":3},{"$f":"'Rev Model'!U3","v":4},{"$f":"'Rev Model'!V3","v":5},{"$f":"'Rev Model'!W3","v":6},{"$f":"'Rev Model'!X3","v":7},{"$f":"'Rev Model'!Y3","v":8},{"$f":"'Rev Model'!Z3","v":9},{"$f":"'Rev Model'!AA3","v":10},{"$f":"'Rev Model'!AB3","v":11},{"$f":"'Rev Model'!AC3","v":12},{"$f":"'Rev Model'!AD3","v":1},{"$f":"'Rev Model'!AE3","v":2},{"$f":"'Rev Model'!AF3","v":3},{"$f":"'Rev Model'!AG3","v":4},{"$f":"'Rev Model'!AH3","v":5},{"$f":"'Rev Model'!AI3","v":6},{"$f":"'Rev Model'!AJ3","v":7},{"$f":"'Rev Model'!AK3","v":8},{"$f":"'Rev Model'!AL3","v":9},{"$f":"'Rev Model'!AM3","v":10},{"$f":"'Rev Model'!AN3","v":11},{"$f":"'Rev Model'!AO3","v":12},{"$f":"'Rev Model'!AP3","v":1},{"$f":"'Rev Model'!AQ3","v":2},{"$f":"'Rev Model'!AR3","v":3},{"$f":"'Rev Model'!AS3","v":4},{"$f":"'Rev Model'!AT3","v":5},{"$f":"'Rev Model'!AU3","v":6},{"$f":"'Rev Model'!AV3","v":7},{"$f":"'Rev Model'!AW3","v":8}]
["Total Visitors"]
[{"$f":"IF(SUM(C4:Z4)=0,\"\",\"Visitors\")","v":""},null,{"$f":"'Rev Model'!B29","v":0},{"$f":"'Rev Model'!C29","v":0},{"$f":"'Rev Model'!D29","v":0},{"$f":"'Rev Model'!E29","v":0},{"$f":"'Rev Model'!F29","v":0},{"$f":"'Rev Model'!G29","v":0},{"$f":"'Rev Model'!H29","v":0},{"$f":"'Rev Model'!I29","v":0},{"$f":"'Rev Model'!J29","v":0},{"$f":"'Rev Model'!K29","v":0},{"$f":"'Rev Model'!L29","v":0},{"$f":"'Rev Model'!M29","v":0},{"$f":"'Rev Model'!N29","v":0},{"$f":"'Rev Model'!O29","v":0},{"$f":"'Rev Model'!P29","v":0},{"$f":"'Rev Model'!Q29","v":0},{"$f":"'Rev Model'!R29","v":0},{"$f":"'Rev Model'!S29","v":0},{"$f":"'Rev Model'!T29","v":0},{"$f":"'Rev Model'!U29","v":0},{"$f":"'Rev Model'!V29","v":0},{"$f":"'Rev Model'!W29","v":0},{"$f":"'Rev Model'!X29","v":0},{"$f":"'Rev Model'!Y29","v":0},{"$f":"'Rev Model'!Z29","v":0},{"$f":"'Rev Model'!AA29","v":0},{"$f":"'Rev Model'!AB29","v":0},{"$f":"'Rev Model'!AC29","v":0},{"$f":"'Rev Model'!AD29","v":0},{"$f":"'Rev Model'!AE29","v":0},{"$f":"'Rev Model'!AF29","v":0},{"$f":"'Rev Model'!AG29","v":0},{"$f":"'Rev Model'!AH29","v":0},{"$f":"'Rev Model'!AI29","v":0},{"$f":"'Rev Model'!AJ29","v":0},{"$f":"'Rev Model'!AK29","v":0},{"$f":"'Rev Model'!AL29","v":0},{"$f":"'Rev Model'!AM29","v":0},{"$f":"'Rev Model'!AN29","v":0},{"$f":"'Rev Model'!AO29","v":0},{"$f":"'Rev Model'!AP29","v":0},{"$f":"'Rev Model'!AQ29","v":0},{"$f":"'Rev Model'!AR29","v":0},{"$f":"'Rev Model'!AS29","v":0},{"$f":"'Rev Model'!AT29","v":0},{"$f":"'Rev Model'!AU29","v":0},{"$f":"'Rev Model'!AV29","v":0},{"$f":"'Rev Model'!AW29","v":0}]
["Cumulative Visitors",null,{"$f":"C4","v":0},{"$f":"D4+C5","v":0},{"$f":"E4+D5","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AA4+Z5","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,121760]
["Landing Page Conversion Rate",{"$f":"B7","v":0.1},{"$f":"INDEX('Social Table'!$A$39:$C$48,MATCH('Rev Model'!$B$47,'Social Table'!$A$39:$A$48,1),3)","v":0.05},{"$f":"INDEX('Social Table'!$A$39:$C$48,MATCH('Rev Model'!$B$47,'Social Table'!$A$39:$A$48,1),3)","v":0.05},{"$f":"INDEX('Social Table'!$A$39:$C$48,MATCH('Rev Model'!$B$47,'Social Table'!$A$39:$A$48,1),3)","v":0.05},{"$f":"INDEX('Social Table'!$A$39:$C$48,MATCH('Rev Model'!$B$47,'Social Table'!$A$39:$A$48,1),3)","v":0.05},{"$f":"INDEX('Social Table'!$A$39:$C$48,MATCH('Rev Model'!$B$47,'Social Table'!$A$39:$A$48,1),3)","v":0.05},{"$f":"INDEX('Social Table'!$A$39:$C$48,MATCH('Rev Model'!$B$47,'Social Table'!$A$39:$A$48,1),3)","v":0.05},{"$f":"INDEX('Social Table'!$A$39:$C$48,MATCH('Rev Model'!$B$47,'Social Table'!$A$39:$A$48,1),3)","v":0.05},{"$f":"INDEX('Social Table'!$A$39:$C$48,MATCH('Rev Model'!$B$47,'Social Table'!$A$39:$A$48,1),3)","v":0.05},{"$f":"INDEX('Social Table'!$A$39:$C$48,MATCH('Rev Model'!$B$47,'Social 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[{"$f":"IF(SUM(C7:Z7)=0,\"\",\"Leads\")","v":""},0.1,{"$f":"ROUND(C4*C6,0)","v":0},{"$f":"ROUND(D4*D6,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(AA4*AA6,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Cumulative Leads",null,{"$f":"C7","v":0},{"$f":"D7+C8","v":0},{"$f":"E7+D8","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AA7+Z8","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AZ5*AZ6","v":6088}]
[{"$f":"IF(SUM(C9:Z9)=0,\"\",\"MQLs\")","v":""},0.5,{"$f":"ROUND(C7*$B9,0)","v":0},{"$f":"ROUND(D7*$B9,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(AA7*$B9,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Cumulative MQLs",null,{"$f":"C9","v":0},{"$f":"D9+C10","v":0},{"$f":"E9+D10","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AA9+Z10","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AZ8*B9","v":3044}]
[{"$f":"IF(SUM(C11:Z11)=0,\"\",\"SQLs\")","v":""},0.5,{"$f":"ROUND(C9*$B11,0)","v":0},{"$f":"ROUND(D9*$B11,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(AA9*$B11,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Cumulative SQLs",null,{"$f":"C11","v":0},{"$f":"D11+C12","v":0},{"$f":"E11+D12","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AA11+Z12","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AZ10*B11","v":1522}]
[{"$f":"IF(SUM(C13:Z13)=0,\"\",\"Opportunites\")","v":""},0.5,{"$f":"ROUND(C11*$B13,0)","v":0},{"$f":"ROUND(D11*$B13,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(AA11*$B13,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Cumulative Opportunities",null,{"$f":"C13","v":0},{"$f":"D13+C14","v":0},{"$f":"E13+D14","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AA13+Z14","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AZ12*B13","v":761}]
["Elliott Lead to Customer Closing Rate",null,{"$f":"IF(OR(C4=0,C16=0),0,C16/C7)","v":0},{"$f":"IF(OR(D4=0,D16=0),0,D16/D7)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(OR(AA4=0,AA16=0),0,AA16/AA7)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
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["Cumulative Customers",null,{"$f":"C16","v":0},{"$f":"D16+C18","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AA16+Z18","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Shared Revenue Goal",null,{"$f":"'Rev Model'!B14","v":0},{"$f":"'Rev Model'!C14","v":0},{"$f":"'Rev Model'!D14","v":0},{"$f":"'Rev Model'!E14","v":0},{"$f":"'Rev Model'!F14","v":0},{"$f":"'Rev Model'!G14","v":0},{"$f":"'Rev Model'!H14","v":0},{"$f":"'Rev Model'!I14","v":0},{"$f":"'Rev Model'!J14","v":0},{"$f":"'Rev Model'!K14","v":0},{"$f":"'Rev Model'!L14","v":0},{"$f":"'Rev Model'!M14","v":0},{"$f":"'Rev Model'!N14","v":0},{"$f":"'Rev Model'!O14","v":0},{"$f":"'Rev Model'!P14","v":0},{"$f":"'Rev Model'!Q14","v":0},{"$f":"'Rev Model'!R14","v":0},{"$f":"'Rev Model'!S14","v":0},{"$f":"'Rev Model'!T14","v":0},{"$f":"'Rev Model'!U14","v":0},{"$f":"'Rev Model'!V14","v":0},{"$f":"'Rev Model'!W14","v":0},{"$f":"'Rev Model'!X14","v":0},{"$f":"'Rev Model'!Y14","v":0},{"$f":"'Rev Model'!Z14","v":0},{"$f":"'Rev Model'!AA14","v":0},{"$f":"'Rev Model'!AB14","v":0},{"$f":"'Rev Model'!AC14","v":0},{"$f":"'Rev Model'!AD14","v":0},{"$f":"'Rev Model'!AE14","v":0},{"$f":"'Rev Model'!AF14","v":0},{"$f":"'Rev Model'!AG14","v":0},{"$f":"'Rev Model'!AH14","v":0},{"$f":"'Rev Model'!AI14","v":0},{"$f":"'Rev Model'!AJ14","v":0},{"$f":"'Rev Model'!AK14","v":0},{"$f":"'Rev Model'!AL14","v":0},{"$f":"'Rev Model'!AM14","v":0},{"$f":"'Rev Model'!AN14","v":0},{"$f":"'Rev Model'!AO14","v":0},{"$f":"'Rev Model'!AP14","v":0},{"$f":"'Rev Model'!AQ14","v":0},{"$f":"'Rev Model'!AR14","v":0},{"$f":"'Rev Model'!AS14","v":0},{"$f":"'Rev Model'!AT14","v":0},{"$f":"'Rev Model'!AU14","v":0},{"$f":"'Rev Model'!AV14","v":0},{"$f":"'Rev Model'!AW14","v":0}]
["Average Deal Size",null,{"$f":"IF(C20=0,0,C20/C24)","v":0},{"$f":"IF(D20=0,0,D20/D24)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(AA20=0,0,AA20/AA24)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Ian Model Customer Acquisition",null,{"$f":"ROUND(C4*C6*C15,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(Z4*Z6*Z15,0)","v":0},{"$f":"ROUND(AA4*AA6*AA15,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Cumulative Customer Acquisition",null,{"$f":"C23","v":0},{"$f":"C24+D23","v":0},{"$f":"D24+E23","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Y24+Z23","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Ian Model overall conversion rate",null,{"$f":"IF(OR(C4=0,C23=0),0,C23/C7)","v":0},{"$f":"IF(OR(D4=0,D23=0),0,D23/D7)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(OR(AA4=0,AA23=0),0,AA23/AA7)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Conversion between stages @ 50%, 50%, 50%, 50%",null,{"$f":"C15","v":0},{"$f":"D15","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AA15","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Ian Model Average Deal Size",null,{"$f":"IF(C24=0,0,C20/C24)","v":0},0,0,0,0,0,0,0,{"$f":"IF(K24=0,0,K20/K24)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(Y24=0,0,Y20/Y24)","v":0},0,0,{"$f":"IF(AB24=0,0,AB20/AB24)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Percent of revenue from cartridges",{"$f":"IF(Z20=0,0,Z53/Z20)","v":0},{"$f":"B31","v":0},{"$f":"C31","v":0},{"$f":"D31","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z31","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Average Cartridge Sell Price",60,{"$f":"B33","v":60},{"$f":"C33","v":60},{"$f":"D33","v":60},60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,{"$f":"Z33","v":60},60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60,60]
["# of Cartridges per month",null,{"$f":"C29*C31/'Sales Funnel'!C33","v":0},{"$f":"D29*D31/'Sales Funnel'!D33","v":0},{"$f":"E29*E31/'Sales Funnel'!E33","v":0},{"$f":"F29*F31/'Sales Funnel'!F33","v":0},{"$f":"G29*G31/'Sales Funnel'!G33","v":0},{"$f":"H29*H31/'Sales Funnel'!H33","v":0},{"$f":"I29*I31/'Sales Funnel'!I33","v":0},{"$f":"J29*J31/'Sales Funnel'!J33","v":0},{"$f":"K29*K31/'Sales Funnel'!K33","v":0},{"$f":"L29*L31/'Sales Funnel'!L33","v":0},{"$f":"M29*M31/'Sales Funnel'!M33","v":0},{"$f":"N29*N31/'Sales Funnel'!N33","v":0},{"$f":"O29*O31/'Sales Funnel'!O33","v":0},{"$f":"P29*P31/'Sales Funnel'!P33","v":0},{"$f":"Q29*Q31/'Sales Funnel'!Q33","v":0},{"$f":"R29*R31/'Sales Funnel'!R33","v":0},{"$f":"S29*S31/'Sales Funnel'!S33","v":0},{"$f":"T29*T31/'Sales Funnel'!T33","v":0},{"$f":"U29*U31/'Sales Funnel'!U33","v":0},{"$f":"V29*V31/'Sales Funnel'!V33","v":0},{"$f":"W29*W31/'Sales Funnel'!W33","v":0},{"$f":"X29*X31/'Sales Funnel'!X33","v":0},{"$f":"Y29*Y31/'Sales Funnel'!Y33","v":0},{"$f":"Z29*Z31/'Sales Funnel'!Z33","v":0},{"$f":"AA29*AA31/'Sales Funnel'!AA33","v":0},{"$f":"AB29*AB31/'Sales Funnel'!AB33","v":0},{"$f":"AC29*AC31/'Sales Funnel'!AC33","v":0},{"$f":"AD29*AD31/'Sales Funnel'!AD33","v":0},{"$f":"AE29*AE31/'Sales Funnel'!AE33","v":0},{"$f":"AF29*AF31/'Sales Funnel'!AF33","v":0},{"$f":"AG29*AG31/'Sales Funnel'!AG33","v":0},{"$f":"AH29*AH31/'Sales Funnel'!AH33","v":0},{"$f":"AI29*AI31/'Sales Funnel'!AI33","v":0},{"$f":"AJ29*AJ31/'Sales Funnel'!AJ33","v":0},{"$f":"AK29*AK31/'Sales Funnel'!AK33","v":0},{"$f":"AL29*AL31/'Sales Funnel'!AL33","v":0},{"$f":"AM29*AM31/'Sales Funnel'!AM33","v":0},{"$f":"AN29*AN31/'Sales Funnel'!AN33","v":0},{"$f":"AO29*AO31/'Sales Funnel'!AO33","v":0},{"$f":"AP29*AP31/'Sales Funnel'!AP33","v":0},{"$f":"AQ29*AQ31/'Sales Funnel'!AQ33","v":0},{"$f":"AR29*AR31/'Sales Funnel'!AR33","v":0},{"$f":"AS29*AS31/'Sales Funnel'!AS33","v":0},{"$f":"AT29*AT31/'Sales Funnel'!AT33","v":0},{"$f":"AU29*AU31/'Sales Funnel'!AU33","v":0},{"$f":"AV29*AV31/'Sales Funnel'!AV33","v":0},{"$f":"AW29*AW31/'Sales Funnel'!AW33","v":0},{"$f":"AX29*AX31/'Sales Funnel'!AX33","v":0}]
["# of Cartridges per year",null,{"$f":"ROUND(C34*12,0)","v":0},{"$f":"ROUND(D34*12,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(AA34*12,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Est. Average Printers/Cust",4,{"$f":"ROUND(C35/$B$36,0)","v":0},{"$f":"ROUND(D35/$B$36,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(AA35/$B$36,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["One printer for every 4.4 employees",null,4.4000000000000004,{"$f":"C37","v":4.4000000000000004},{"$f":"D37","v":4.4000000000000004},4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,{"$f":"Z37","v":4.4000000000000004},4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004,4.4000000000000004]
["Avg. Company Size (employees)",null,{"$f":"ROUND(C37*C36,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUND(AA37*AA36,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[]
["Customer Mix"]
["Large (200 Employees)",{"$f":"IF('Web Pages_Input'!B10<50000,0.01,IF(AND('Web Pages_Input'!B10>=50000,'Web Pages_Input'!B10<100000),0.025,0.05))","v":0.01},{"$f":"ROUND(C$24*$B$41,0)","v":0},{"$f":"ROUND(D$24*$B$41,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z41*B46","v":0},{"$f":"IF(SUM(AY41:AY43)=0,0,SUM(AY41:AY43)/SUM(Z41:Z43))","v":0}]
["Medium (50 Employees)",{"$f":"IF('Web Pages_Input'!B10<50000,0.05,IF(AND('Web Pages_Input'!B10>=50000,'Web Pages_Input'!B10<100000),0.075,0.1))","v":0.05},{"$f":"ROUND(C$24*$B$42,0)","v":0},{"$f":"ROUND(D$24*$B$42,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z42*B47","v":0}]
["Small (10 Employees)",{"$f":"1-(SUM(B41:B42))","v":0.94},{"$f":"ROUND(C$24*$B$43,0)","v":0},{"$f":"ROUND(D$24*$B$43,0)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z43*B48","v":0}]
[]
["Estimated Printer Population"]
["Large (200 Employees)",200,{"$f":"ROUNDUP($B$46/C$37,0)*C41","v":0},{"$f":"ROUNDUP($B$46/D$37,0)*D41","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUNDUP($B$46/AA$37,0)*AA41","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(Z46=0,0,Z46/Z41)","v":0}]
["Medium (50 Employees)",50,{"$f":"ROUNDUP($B$47/C$37,0)*C42","v":0},{"$f":"ROUNDUP($B$47/D$37,0)*D42","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUNDUP($B$47/AA$37,0)*AA42","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(Z47=0,0,Z47/Z42)","v":0}]
["Small (10 Employees)",10,{"$f":"ROUNDUP($B$48/C$37,0)*C43","v":0},{"$f":"ROUNDUP($B$48/D$37,0)*D43","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"ROUNDUP($B$48/AA$37,0)*AA43","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(Z48=0,0,Z48/Z43)","v":0}]
["Total Estimated Printer Population",null,{"$f":"SUM(C46:C48)","v":0},{"$f":"SUM(D46:D48)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AA46:AA48)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(Z49=0,0,Z49/SUM(Z41:Z43))","v":0}]
[]
["Est. Annual Cartridge Consumption",null,{"$f":"C49*4","v":0},{"$f":"D49*4","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AA49*4","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Total Sales off Cartridges",null,{"$f":"C51*C33","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z51*Z33","v":0},{"$f":"AA51*AA33","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
["Total Sales off Cartridges per month",null,{"$f":"C52/12","v":0},{"$f":"D52/12","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"Z52/12","v":0},{"$f":"AA52/12","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"Z20*Z31","v":0}]
["PRM Hero",null,{"$f":"IF(C49<=80,79,IF(AND(C49>80,C49<=250),139,IF(AND(C49>250,C49<=500),189,349)))","v":79},{"$f":"IF(D49<=80,79,IF(AND(D49>80,D49<=250),139,IF(AND(D49>250,D49<=500),189,349)))","v":79},79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79]
["Cost per machine",null,{"$f":"C55/C49","v":{"$error":"#DIV/0!"}},{"$f":"D55/D49","v":{"$error":"#DIV/0!"}},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
[]
["Example 10 customers",null,{"$f":"C55*10","v":790},{"$f":"D55*10","v":790},790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790,790]
["PEC Proposed Billing (Total devices)",null,{"$f":"C49*10","v":0},{"$f":"D49*10","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0]
[null,null,{"$f":"IF(C59<=80,79,IF(AND(C59>80,C59<=250),139,IF(AND(C59>250,C59<=500),189,349)))","v":79},{"$f":"IF(D59<=80,79,IF(AND(D59>80,D59<=250),139,IF(AND(D59>250,D59<=500),189,349)))","v":79},79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79,79]

{"sheet":"Charts","index":8,"n_rows":56,"n_cols":31,"rows_kept":56,"cut":false,"hidden":false,"merged":[]}
[]
["Dynamic P&L Charts"]
[null,"TTM","Year 1","Year 2","Year 3","Year 4"]
["Base Revenue",{"$f":"'P&L'!D7","v":0},{"$f":"SUM('Rev Model'!B8:M8)","v":0},{"$f":"SUM('Rev Model'!N8:Y8)","v":0},{"$f":"SUM('Rev Model'!Z8:AK8)","v":0},{"$f":"SUM('Rev Model'!AL8:AW8)","v":0}]
["New Business",0,{"$f":"SUM('Rev Model'!B14:M14)","v":0},{"$f":"SUM('Rev Model'!N14:Y14)","v":0},{"$f":"SUM('Rev Model'!Z14:AK14)","v":0},{"$f":"SUM('Rev Model'!AL14:AW14)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Frame","Page","New Frame","Done",null,null,"Seq#","VBA Image","Excel Location","Excel Chart #"]
["Total Revenue",{"$f":"B5+B4","v":0},{"$f":"C5+C4","v":0},{"$f":"D5+D4","v":0},{"$f":"E5+E4","v":0},{"$f":"F5+F4","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,16,1.1000000000000001,1,6,null,null,2,11,"Web Pages_Input","Chart_7"]
["COGs",{"$f":"'P&L'!D11","v":0},{"$f":"IF(B7=0,0,'P&L'!BC11)","v":0},{"$f":"IF(C7=0,0,'P&L'!BD11)","v":0},{"$f":"IF(D7=0,0,'P&L'!BF11)","v":0},{"$f":"IF(E7=0,0,'P&L'!BG11)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,29,1.1000000000000001,2,7,null,null,4,12,"Web Pages_Input","Chart_8"]
["Expenses",{"$f":"'P&L'!D41","v":0},{"$f":"IF(B8=0,0,'P&L'!BC41)","v":0},{"$f":"IF(C8=0,0,'P&L'!BD41)","v":0},{"$f":"IF(D8=0,0,'P&L'!BF41)","v":0},{"$f":"IF(E8=0,0,'P&L'!BG41)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,17,1.1000000000000001,3,8,null,null,7,13,"Charts","Chart_6"]
["Net Income",{"$f":"'P&L'!D55","v":0},{"$f":"IF(AND(C7=0,C8=0),0,'P&L'!BC55)","v":0},{"$f":"IF(AND(D7=0,D8=0),0,'P&L'!BD55)","v":0},{"$f":"IF(AND(E7=0,E8=0),0,'P&L'!BF55)","v":0},{"$f":"IF(AND(F7=0,F8=0),0,'P&L'!BG55)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,30,2,4,9,null,null,8,2,"Charts","Chart_6"]
["COGs %",{"$f":"IF(B7=0,0,B7/SUM(B$4:B$5))","v":0},0,0,0,0,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,18,2.1,5,10,null,null,9,3,"Charts (2)","Chart_6"]
["Expenses %",0,0,0,0,0,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,31,3,6,11,null,null,10,1,"Charts","Chart_6"]
["Net Income %",{"$f":"'P&L'!D73","v":0},{"$f":"'P&L'!BC73","v":0},{"$f":"'P&L'!BD73","v":0},{"$f":"'P&L'!BF73","v":0},{"$f":"'P&L'!BG73","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,27,3.1,7,12,null,null,11,4,"Charts","Chart_4"]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,28,3.2,8,13,null,null,15,5,"Charts","Chart_1-6"]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,32,4,9,14,null,null,15,6,"Charts (2)","Chart_1-6"]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,1,4.0999999999999996,10,15,null,null,16,7,"Web Pages_Input","Chart_2"]
[{"$f":"IF(SUM(B20:F28)=0,1,IF(SUM(B4:F12)=SUM(B20:F28),1,2))","v":1},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,4,4.2,11,16,null,null,18,8,"Web Pages_Input","Chart_6"]
["The VBA copies and pastes this baseline (after??really check this???) all Working Capital & COGs adjustments are made and before social media strategy is entered",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,3,4.3,12,17,null,null,19,9,"Web Pages_Input","Chart_5"]
["Saved Baseline Data for P&L Charts",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,5,4.4000000000000004,13,18,null,null,21,10,"Charts (3)","Chart_7-12"]
[null,"TTM","Year 1","Year 2","Year 3","Year 4",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,11,4.5,14,19]
["Base Revenue",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,10,4.5,15,20]
["New Business",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,33,5,16,21]
["Total Revenue",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,9,5.0999999999999996,17,22]
["COGs",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,14,5.2,18,23]
["Expenses",null,null,null,null,null,{"$f":"((F24/B24)^(1/4))-1","v":{"$error":"#DIV/0!"}},{"$f":"(F24-B24)/4","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,15,5.2,19,24]
["Net Income",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,19,5.3,20,25]
["COGs %",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,20,5.5,21,26]
["Expenses %",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,21,5.5,22,27]
["Net Income %",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,22,5.6,23,28]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,12,5.7,24,29]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,13,5.8,25,30]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,23,5.8,26,31]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,24,5.9,27,32]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,25,5.9,28,33]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,26,5.9,29,34]
["Dynamic Balance Sheet Charts"]
[null,"Open","Year 1","Year 2","Year 3","Year 4"]
[{"$f":"IF(F37>B37,\"Debt Increase\",\"Debt Decrease\")","v":"Debt Decrease"},{"$f":"('Balance Sheet'!D27+'Balance Sheet'!D30+'Balance Sheet'!D36)","v":0},{"$f":"('Balance Sheet'!P27+'Balance Sheet'!P30+'Balance Sheet'!P36)","v":0},{"$f":"('Balance Sheet'!AB27+'Balance Sheet'!AB30+'Balance Sheet'!AB36)","v":0},{"$f":"('Balance Sheet'!BB27+'Balance Sheet'!BB30+'Balance Sheet'!BB36)","v":0},{"$f":"('Balance Sheet'!BC27+'Balance Sheet'!BC30+'Balance Sheet'!BC36)","v":0}]
[{"$f":"IF(F38>B38,\"Equity Increase\",\"Equity Decrease\")","v":"Equity Decrease"},{"$f":"'Balance Sheet'!D41","v":0},{"$f":"'Balance Sheet'!P39","v":0},{"$f":"'Balance Sheet'!AB41","v":0},{"$f":"'Balance Sheet'!BB41","v":0},{"$f":"'Balance Sheet'!BC41","v":0}]
[{"$f":"IF(F39>B39,\"Cash Increase\",\"Cash Decrease\")","v":"Cash Decrease"},{"$f":"'Balance Sheet'!D5","v":0},{"$f":"'Cash Flow'!O40","v":0},{"$f":"'Cash Flow'!AA40","v":0},{"$f":"'Cash Flow'!BA40","v":0},{"$f":"'Cash Flow'!BB40","v":0}]
[{"$f":"IF(F40>B40,\"Biz Value Increase\",\"Biz Value Decrease\")","v":"Biz Value Decrease"},{"$f":"IF(B9<0,0,B9*'Biz Valuations'!$E$47)","v":0},{"$f":"IF(C9<0,0,C9*'Biz Valuations'!$E$47)","v":0},{"$f":"IF(D9<0,0,D9*'Biz Valuations'!$E$47)","v":0},{"$f":"IF(E9<0,0,E9*'Biz Valuations'!$E$47)","v":0},{"$f":"IF(F9<0,0,'Biz Valuations'!O35)","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["The VBA copies and pastes this baseline after all Working Capital & COGs adjustments are made and before social media strategy is entered"]
["Saved Baseline Data for Balance Sheet Charts"]
[null,"Open","Year 1","Year 2","Year 3","Year 4"]
[{"$f":"IF(F53>B53,\"Debt Increase\",\"Debt Decrease\")","v":"Debt Decrease"},null,null,null,null,null,{"$f":"IF(F53>B53,\"increase\",IF(F53=B53,\"not change\",\"decrease\"))","v":"not change"}]
[{"$f":"IF(F54>B54,\"Equity Increase\",\"Equity Decrease\")","v":"Equity Decrease"},null,null,null,null,null,{"$f":"IF(F54>B54,\"increase\",IF(F54=B54,\"not change\",\"decrease\"))","v":"not change"}]
[{"$f":"IF(F55>B55,\"Cash Increase\",\"Cash Decrease\")","v":"Cash Decrease"},null,null,null,null,null,{"$f":"IF(F55>B55,\"increase\",IF(F55=B55,\"not change\",\"decrease\"))","v":"not change"}]
[{"$f":"IF(F56>B56,\"Biz Value Increase\",\"Biz Value Decrease\")","v":"Biz Value Decrease"},null,null,null,null,null,{"$f":"IF(F56>B56,\"increase\",IF(F56=B56,\"not change\",\"decrease\"))","v":"not change"}]

{"sheet":"Charts (2)","index":9,"n_rows":42,"n_cols":33,"rows_kept":42,"cut":false,"hidden":false,"merged":[]}
[]
["Dynamic P&L Charts"]
[null,"TTM","Year 1","Year 2","Year 3","Year 4","CAGR",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"TTM","Year 1","Year 2","Year 3","Year 4","CAGR"]
["Base Revenue",{"$f":"'P&L'!D7","v":0},{"$f":"SUM('Rev Model'!B8:M8)","v":0},{"$f":"SUM('Rev Model'!N8:Y8)","v":0},{"$f":"SUM('Rev Model'!Z8:AK8)","v":0},{"$f":"SUM('Rev Model'!AL8:AW8)","v":0},{"$f":"IF(SUM(B4:F4)=0,0,((F4/B4)^(1/4))-1)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Base Revenue",{"$f":"B4","v":0},0,0,0,0,0]
["New Business",0,{"$f":"SUM('Rev Model'!B14:M14)","v":0},{"$f":"SUM('Rev Model'!N14:Y14)","v":0},{"$f":"SUM('Rev Model'!Z14:AK14)","v":0},{"$f":"SUM('Rev Model'!AL14:AW14)","v":0},{"$f":"IF(SUM(C5:F5)=0,0,((F5/C5)^(1/3))-1)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"New Business",{"$f":"B5","v":0},{"$f":"C5","v":0},{"$f":"D5","v":0},{"$f":"E5","v":0},{"$f":"F5","v":0},{"$f":"G5","v":0}]
["Total Revenue",{"$f":"B5+B4","v":0},{"$f":"C5+C4","v":0},{"$f":"D5+D4","v":0},{"$f":"E5+E4","v":0},{"$f":"F5+F4","v":0},{"$f":"IF(SUM(B6:F6)=0,0,((F6/B6)^(1/4))-1)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Total Revenue",0,0,0,0,0,{"$f":"G6","v":0}]
["COGs",{"$f":"'P&L'!D11","v":0},{"$f":"IF(B7=0,0,'P&L'!BC11)","v":0},{"$f":"IF(C7=0,0,'P&L'!BD11)","v":0},{"$f":"IF(D7=0,0,'P&L'!BF11)","v":0},{"$f":"IF(E7=0,0,'P&L'!BG11)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"COGs",0,0,0,0,0]
["Expenses",{"$f":"'P&L'!D41","v":0},{"$f":"IF(B8=0,0,'P&L'!BC41)","v":0},{"$f":"IF(C8=0,0,'P&L'!BD41)","v":0},{"$f":"IF(D8=0,0,'P&L'!BF41)","v":0},{"$f":"IF(E8=0,0,'P&L'!BG41)","v":0},{"$f":"IF(SUM(B8:F8)=0,0,((F8/B8)^(1/4))-1)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Expenses",0,0,0,0,0,{"$f":"G8","v":0}]
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["Expenses %",0,0,0,0,0,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Expenses %",0,0,0,0,0]
["Net Income %",{"$f":"'P&L'!D73","v":0},{"$f":"'P&L'!BC73","v":0},{"$f":"'P&L'!BD73","v":0},{"$f":"'P&L'!BF73","v":0},{"$f":"'P&L'!BG73","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Net Income %",0,0,0,0,0]
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["ROI",{"$f":"IF(B5=0,0,(B18-B14)/B14)","v":0},{"$f":"IF(C5=0,0,(C18-C14)/C14)","v":0},{"$f":"IF(D5=0,0,(D18-D14)/D14)","v":0},{"$f":"IF(E5=0,0,(E18-E14)/E14)","v":0},{"$f":"IF(F5=0,0,(F18-F14)/F14)","v":0},{"$f":"IF(G5=0,0,(SUM(B5:F5)-G14)/G14)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Cumulative ROI",null,{"$f":"IF(AC5=0,0,(AC18-SUM($AC14:AC14))/SUM($AC14:AC14))","v":0},{"$f":"IF(AD5=0,0,(AD18-SUM($AC14:AD14))/SUM($AC14:AD14))","v":0},{"$f":"IF(AE5=0,0,(AE18-SUM($AC14:AE14))/SUM($AC14:AE14))","v":0},{"$f":"IF(AF5=0,0,(AF18-SUM($AC14:AF14))/SUM($AC14:AF14))","v":0},{"$f":"IF(AG5=0,0,(AF18-AG14)/AG14)","v":0}]
["Net Income Digital (Cumulative)",null,{"$f":"C9+B16","v":0},{"$f":"D9+C16","v":0},{"$f":"E9+D16","v":0},{"$f":"F9+E16","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Net Income Digital (Cumulative)",null,{"$f":"AC9+AB16","v":0},{"$f":"AD9+AC16","v":0},{"$f":"AE9+AD16","v":0},{"$f":"AF9+AE16","v":0}]
["Net Income Baseline (Cumulative)",{"$f":"Charts!B25","v":0},{"$f":"Charts!C25+B17","v":0},{"$f":"Charts!D25+C17","v":0},{"$f":"Charts!E25+D17","v":0},{"$f":"Charts!F25+E17","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Net Income Baseline (Cumulative)",{"$f":"Charts!B25","v":0},{"$f":"Charts!C25+AB17","v":0},{"$f":"Charts!D25+AC17","v":0},{"$f":"Charts!E25+AD17","v":0},{"$f":"Charts!F25+AE17","v":0}]
["Return on Digital Strategy",0,{"$f":"C16-C17","v":0},{"$f":"D16-D17","v":0},{"$f":"E16-E17","v":0},{"$f":"F16-F17","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Return on Digital Strategy (Cum)",0,{"$f":"AC16-AC17","v":0},{"$f":"AD16-AD17","v":0},{"$f":"AE16-AE17","v":0},{"$f":"AF16-AF17","v":0},{"$f":"SUM(AB18:AF18)","v":0}]
[]
["Dynamic Balance Sheet Charts","Open","Year 1","Year 2","Year 3","Year 4"]
[{"$f":"IF(F21>B21,\"Debt Increase\",\"Debt Decrease\")","v":"Debt Decrease"},{"$f":"('Balance Sheet'!D27+'Balance Sheet'!D30+'Balance Sheet'!D36)","v":0},{"$f":"('Balance Sheet'!P27+'Balance Sheet'!P30+'Balance Sheet'!P36)","v":0},{"$f":"('Balance Sheet'!AB27+'Balance Sheet'!AB30+'Balance Sheet'!AB36)","v":0},{"$f":"('Balance Sheet'!AN27+'Balance Sheet'!AN30+'Balance Sheet'!AN36)","v":0},{"$f":"('Balance Sheet'!AZ27+'Balance Sheet'!AZ30+'Balance Sheet'!AZ36)","v":0},{"$f":"IF(F21>B21,\"increase\",IF(F21=B21,\"not change\",\"decrease\"))","v":"not change"}]
[{"$f":"IF(F22>B22,\"Equity Increase\",\"Equity Decrease\")","v":"Equity Decrease"},{"$f":"'Balance Sheet'!D41","v":0},{"$f":"'Balance Sheet'!P39","v":0},{"$f":"'Balance Sheet'!AB41","v":0},{"$f":"'Balance Sheet'!BB41","v":0},{"$f":"'Balance Sheet'!BC41","v":0},{"$f":"IF(F22>B22,\"increase\",IF(F22=B22,\"not change\",\"decrease\"))","v":"not change"},"Variable Chart Titles",null,{"$f":"IF(SUM('Web Pages_Input'!B19:B25)=0,0,1)","v":0}]
[{"$f":"IF(F23>B23,\"Cash Increase\",\"Cash Decrease\")","v":"Cash Decrease"},{"$f":"'Balance Sheet'!D5","v":0},{"$f":"'Cash Flow'!O40","v":0},{"$f":"'Cash Flow'!AA40","v":0},{"$f":"'Cash Flow'!AM40","v":0},{"$f":"'Cash Flow'!AY40","v":0},{"$f":"IF(F23>B23,\"increase\",IF(F23=B23,\"not change\",\"decrease\"))","v":"not change"},{"$f":"IF($J$22=0,\"Base Revenue Outlook Modified Baseline\",\"Base Revenue Outlook with Digital Marketing\")","v":"Base Revenue Outlook Modified Baseline"}]
[{"$f":"IF(F24>B24,\"Biz Value Increase\",\"Biz Value Decrease\")","v":"Biz Value Decrease"},{"$f":"IF(B9<0,0,B9*'Biz Valuations'!$E$47)","v":0},{"$f":"IF(C9<0,0,C9*'Biz Valuations'!$E$47)","v":0},{"$f":"IF(D9<0,0,D9*'Biz Valuations'!$E$47)","v":0},{"$f":"IF(E9<0,0,E9*'Biz Valuations'!$E$47)","v":0},{"$f":"IF(F9<0,0,'Biz Valuations'!O35)","v":0},{"$f":"IF(F24>B24,\"increase\",IF(F24=B24,\"not change\",\"decrease\"))","v":"not change"},{"$f":"IF($J$22=0,\"New Business Outlook Modified Baseline\",\"New Business Outlook with Digital Marketing\")","v":"New Business Outlook Modified Baseline"}]
[null,null,"Year 1","Year 2","Year 3","Year 4",null,{"$f":"IF($J$22=0,\"Base + New Revenue Outlook Modified Baseline\",\"Base + New Revenue Outlook with Digital Marketing\")","v":"Base + New Revenue Outlook Modified Baseline"}]
["CRM (HubSpot - Free)",null,{"$f":"SUM('Rev Model'!B118:M118)","v":0},{"$f":"SUM('Rev Model'!N118:Y118)","v":0},{"$f":"SUM('Rev Model'!Z118:AK118)","v":0},{"$f":"SUM('Rev Model'!AL118:AW118)","v":0},null,{"$f":"IF($J$22=0,\"Net Income and Biz Valuation Modified Baseline\",\"Net Income and Biz Valuation with Digital Marketing\")","v":"Net Income and Biz Valuation Modified Baseline"}]
["Digital Marketing Service (HubSpot)",null,{"$f":"SUM('Rev Model'!B119:M119)","v":3800},{"$f":"SUM('Rev Model'!N119:Y119)","v":9600},{"$f":"SUM('Rev Model'!Z119:AK119)","v":9600},{"$f":"SUM('Rev Model'!AL119:AW119)","v":9600},null,{"$f":"IF($J$22=0,\"Balance Sheet KPI Modified Baseline\",\"Balance Sheet KPI with Digital Marketing\n\")","v":"Balance Sheet KPI Modified Baseline"}]
["Power Ecommerce & Site Upgrade",null,{"$f":"SUM('Rev Model'!B120:M120)","v":5650},{"$f":"SUM('Rev Model'!N120:Y120)","v":3600},{"$f":"SUM('Rev Model'!Z120:AK120)","v":3600},{"$f":"SUM('Rev Model'!AL120:AW120)","v":3600},null,{"$f":"IF($J$22=0,\"P&L KPIs Modified Baseline\",\"P&L KPIs with Digital Marketing\")","v":"P&L KPIs Modified Baseline"}]
["Education (Execution Plan)",null,{"$f":"SUM('Rev Model'!B121:M121)","v":2100},{"$f":"SUM('Rev Model'!N121:Y121)","v":2100},{"$f":"SUM('Rev Model'!Z121:AK121)","v":360},{"$f":"SUM('Rev Model'!AL121:AW121)","v":360}]
["Content Writing, Social Platforms & Analytics",null,{"$f":"SUM('Rev Model'!B122:M122)","v":15000},{"$f":"SUM('Rev Model'!N122:Y122)","v":15000},{"$f":"SUM('Rev Model'!Z122:AK122)","v":7500},{"$f":"SUM('Rev Model'!AL122:AW122)","v":7500}]
["Total",null,{"$f":"SUM(C26:C30)","v":26550},{"$f":"SUM(D26:D30)","v":30300},{"$f":"SUM(E26:E30)","v":21060},{"$f":"SUM(F26:F30)","v":21060}]
[]
[]
["Market Share Model",null,null,null,null,null,null,7]
[null,"Open","Year 1","Year 2","Year 3","Year 4"]
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["Population",{"$f":"'Rev Model'!B135","v":323996000},{"$f":"'Rev Model'!M135","v":326626000},{"$f":"'Rev Model'!Y135","v":329256000},{"$f":"'Rev Model'!AK135","v":332102250},{"$f":"'Rev Model'!AW135","v":334503000}]
["Spend per head",{"$f":"'Rev Model'!B136","v":6.4301205364675278},{"$f":"'Rev Model'!M136","v":6.2051167640296825},{"$f":"'Rev Model'!Y136","v":5.9734036785579887},{"$f":"'Rev Model'!AK136","v":5.746965595544288},{"$f":"'Rev Model'!AW136","v":5.5368817743080072}]
["Avg. Local Market Size (pop)",{"$f":"'Rev Model'!B137","v":0},{"$f":"'Rev Model'!M137","v":0},{"$f":"'Rev Model'!Y137","v":0},{"$f":"'Rev Model'!AK137","v":0},{"$f":"'Rev Model'!AW137","v":0}]
["Addressable Local Market",{"$f":"'Rev Model'!B138","v":0},{"$f":"'Rev Model'!M138","v":0},{"$f":"'Rev Model'!Y138","v":0},{"$f":"'Rev Model'!AK138","v":0},{"$f":"'Rev Model'!AW138","v":0}]
["Monthly Revenue",{"$f":"'Rev Model'!B139","v":0},{"$f":"'Rev Model'!M139","v":0},{"$f":"'Rev Model'!Y139","v":0},{"$f":"'Rev Model'!AK139","v":0},{"$f":"'Rev Model'!AW139","v":0}]
["Market Share",{"$f":"'Rev Model'!B140","v":0},{"$f":"'Rev Model'!M140","v":0},{"$f":"'Rev Model'!Y140","v":0},{"$f":"'Rev Model'!AK140","v":0},{"$f":"'Rev Model'!AW140","v":0}]

{"sheet":"Charts (3)","index":10,"n_rows":0,"n_cols":0,"rows_kept":0,"cut":false,"hidden":false,"merged":[]}

{"sheet":"P&L","index":11,"n_rows":74,"n_cols":59,"rows_kept":74,"cut":false,"hidden":false,"merged":[]}
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[null,null,"Sales"]
[null,null,"Product Sales",{"$f":"'Web Pages_Input'!C10","v":0},null,{"$f":"'Rev Model'!B8+'Rev Model'!B14","v":0},{"$f":"'Rev Model'!C8+'Rev Model'!C14","v":0},{"$f":"'Rev Model'!D8+'Rev Model'!D14","v":0},{"$f":"'Rev Model'!E8+'Rev Model'!E14","v":0},{"$f":"'Rev Model'!F8+'Rev Model'!F14","v":0},{"$f":"'Rev Model'!G8+'Rev Model'!G14","v":0},{"$f":"'Rev Model'!H8+'Rev Model'!H14","v":0},{"$f":"'Rev Model'!I8+'Rev Model'!I14","v":0},{"$f":"'Rev Model'!J8+'Rev Model'!J14","v":0},{"$f":"'Rev Model'!K8+'Rev Model'!K14","v":0},{"$f":"'Rev Model'!L8+'Rev Model'!L14","v":0},{"$f":"'Rev Model'!M8+'Rev Model'!M14","v":0},{"$f":"'Rev Model'!N8+'Rev Model'!N14","v":0},{"$f":"'Rev Model'!O8+'Rev Model'!O14","v":0},{"$f":"'Rev Model'!P8+'Rev Model'!P14","v":0},{"$f":"'Rev Model'!Q8+'Rev Model'!Q14","v":0},{"$f":"'Rev Model'!R8+'Rev Model'!R14","v":0},{"$f":"'Rev Model'!S8+'Rev Model'!S14","v":0},{"$f":"'Rev Model'!T8+'Rev Model'!T14","v":0},{"$f":"'Rev Model'!U8+'Rev Model'!U14","v":0},{"$f":"'Rev Model'!V8+'Rev Model'!V14","v":0},{"$f":"'Rev Model'!W8+'Rev Model'!W14","v":0},{"$f":"'Rev Model'!X8+'Rev Model'!X14","v":0},{"$f":"'Rev Model'!Y8+'Rev Model'!Y14","v":0},{"$f":"'Rev Model'!Z8+'Rev Model'!Z14","v":0},{"$f":"'Rev Model'!AA8+'Rev Model'!AA14","v":0},{"$f":"'Rev Model'!AB8+'Rev Model'!AB14","v":0},{"$f":"'Rev Model'!AC8+'Rev Model'!AC14","v":0},{"$f":"'Rev Model'!AD8+'Rev Model'!AD14","v":0},{"$f":"'Rev Model'!AE8+'Rev Model'!AE14","v":0},{"$f":"'Rev Model'!AF8+'Rev Model'!AF14","v":0},{"$f":"'Rev Model'!AG8+'Rev Model'!AG14","v":0},{"$f":"'Rev Model'!AH8+'Rev Model'!AH14","v":0},{"$f":"'Rev Model'!AI8+'Rev Model'!AI14","v":0},{"$f":"'Rev Model'!AJ8+'Rev Model'!AJ14","v":0},{"$f":"'Rev Model'!AK8+'Rev Model'!AK14","v":0},{"$f":"'Rev Model'!AL8+'Rev Model'!AL14","v":0},{"$f":"'Rev Model'!AM8+'Rev Model'!AM14","v":0},{"$f":"'Rev Model'!AN8+'Rev Model'!AN14","v":0},{"$f":"'Rev Model'!AO8+'Rev Model'!AO14","v":0},{"$f":"'Rev Model'!AP8+'Rev Model'!AP14","v":0},{"$f":"'Rev Model'!AQ8+'Rev Model'!AQ14","v":0},{"$f":"'Rev Model'!AR8+'Rev Model'!AR14","v":0},{"$f":"'Rev Model'!AS8+'Rev Model'!AS14","v":0},{"$f":"'Rev Model'!AT8+'Rev Model'!AT14","v":0},{"$f":"'Rev Model'!AU8+'Rev Model'!AU14","v":0},{"$f":"'Rev Model'!AV8+'Rev Model'!AV14","v":0},{"$f":"'Rev Model'!AW8+'Rev Model'!AW14","v":0},null,{"$f":"SUM(F5:Q5)","v":0},{"$f":"SUM(R5:AC5)","v":0},null,{"$f":"SUM(AD5:AO5)","v":0},{"$f":"SUM(AP5:BA5)","v":0}]
[null,null,"Other",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"SUM(F6:Q6)","v":0},{"$f":"SUM(R6:AC6)","v":0}]
[null,null,"Total Sales",{"$f":"SUM(D5:D6)","v":0},null,{"$f":"SUM(F5:F6)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AD5:AD6)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AZ5:AZ6)","v":0},{"$f":"SUM(BA5:BA6)","v":0},null,{"$f":"SUM(F7:Q7)","v":0},{"$f":"SUM(R7:AC7)","v":0},null,{"$f":"SUM(BF5:BF6)","v":0},{"$f":"SUM(BG5:BG6)","v":0}]
[]
[null,null,"Cost of Goods Sold (from details section)"]
[null,null,{"$f":"\"COGS - \"&C5","v":"COGS - Product Sales"},{"$f":"D67","v":0},null,{"$f":"F67","v":0},0,0,0,0,0,0,0,0,0,0,0,{"$f":"R67","v":0},0,0,0,0,0,0,0,0,0,0,0,{"$f":"AD67","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AZ67","v":0},{"$f":"BA67","v":0},null,{"$f":"SUM(F10:Q10)","v":0},{"$f":"SUM(R10:AC10)","v":0},null,{"$f":"BF67","v":0},{"$f":"BG67","v":0}]
[null,null,"Total Cost of Goods Sold",{"$f":"SUM(D10:D10)","v":0},null,{"$f":"SUM(F10:F10)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AD10:AD10)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AZ10:AZ10)","v":0},{"$f":"SUM(BA10:BA10)","v":0},null,{"$f":"SUM(F11:Q11)","v":0},{"$f":"SUM(R11:AC11)","v":0},null,{"$f":"SUM(BF10:BF10)","v":0},{"$f":"SUM(BG10:BG10)","v":0}]
[]
[null,null,"Gross Profit",{"$f":"D7-D11","v":0},null,{"$f":"F7-F11","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AD7-AD11","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AZ7-AZ11","v":0},{"$f":"BA7-BA11","v":0},null,{"$f":"SUM(F13:Q13)","v":0},{"$f":"SUM(R13:AC13)","v":0},null,{"$f":"BF7-BF11","v":0},{"$f":"BG7-BG11","v":0}]
[]
[null,null,"Non-Operating Income"]
[null,null,"Rental Income",0,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"SUM(F16:Q16)","v":0},{"$f":"SUM(R16:AC16)","v":0},null,0,0]
[null,null,"Other",0,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"SUM(F17:Q17)","v":0},{"$f":"SUM(R17:AC17)","v":0},null,0,0]
[null,null,"Total Non-Operating Income",{"$f":"SUM(D16:D17)","v":0},null,{"$f":"SUM(F16:F17)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AD16:AD17)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AZ16:AZ17)","v":0},{"$f":"SUM(BA16:BA17)","v":0},null,{"$f":"SUM(F18:Q18)","v":0},{"$f":"SUM(R18:AC18)","v":0},null,{"$f":"SUM(BF16:BF17)","v":0},{"$f":"SUM(BG16:BG17)","v":0}]
[]
[null,"Total INCOME",null,{"$f":"D13+D18","v":0},null,{"$f":"F13+F18","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AD13+AD18","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AZ13+AZ18","v":0},{"$f":"BA13+BA18","v":0},null,{"$f":"SUM(F20:Q20)","v":0},{"$f":"SUM(R20:AC20)","v":0},null,{"$f":"BF13+BF18","v":0},{"$f":"BG13+BG18","v":0}]
[]
["[42]","EXPENSES",null,{"$f":"D3","v":"Total"},null,{"$f":"F3","v":"Sep"},"Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug",{"$f":"AD3","v":"Sep"},"Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun",{"$f":"AZ3","v":"Jul"},{"$f":"BA3","v":"Aug"},null,{"$f":"BC3","v":"Total"},{"$f":"BD3","v":"Total"},null,{"$f":"BF3","v":"Total"},{"$f":"BG3","v":"Total"}]
[null,null,"Operating Expenses"]
[null,null,"Accounting and Legal",null,null,{"$f":"IF(F$7=0,0,$BC24/$BC$41*$BC$41*(F$7/$BC$7))","v":0},{"$f":"IF(G$7=0,0,$BC24/$BC$41*$BC$41*(G$7/$BC$7))","v":0},0,0,0,0,0,0,0,0,0,0,{"$f":"IF(R$7=0,0,$BD24/$BD$41*$BD$41*(R$7/$BD$7))","v":0},{"$f":"IF(S$7=0,0,$BD24/$BD$41*$BD$41*(S$7/$BD$7))","v":0},0,0,0,0,0,0,0,0,0,0,{"$f":"IF(AD$7=0,0,$BF24/$BF$41*$BF$41*(AD$7/$BF$7))","v":0},{"$f":"IF(AE$7=0,0,$BF24/$BF$41*$BF$41*(AE$7/$BF$7))","v":0},0,0,0,0,0,0,0,0,0,0,{"$f":"IF(AP$7=0,0,$BG24/$BG$41*$BG$41*(AP$7/$BG$7))","v":0},{"$f":"IF(AQ$7=0,0,$BG24/$BG$41*$BG$41*(AQ$7/$BG$7))","v":0},0,0,0,0,0,0,0,0,0,0,null,{"$f":"IF(OR(BC$41=0,D24=\"\"),0,D24/D$41*BC$41)","v":0},{"$f":"IF(BD$41=0,0,BC24/BC$41*BD$41)","v":0},null,{"$f":"IF(BF$41=0,0,BD24/BD$41*BF$41)","v":0},{"$f":"IF(BG$41=0,0,BF24/BF$41*BG$41)","v":0}]
[null,null,"Advertising",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"IF(OR(BC$41=0,D25=\"\"),0,D25/D$41*BC$41)","v":0},0,null,0,0]
[null,null,"Dues and Subscriptions",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Insurance",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Maintenance and Repairs",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Office Supplies",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Payroll Expenses",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Postage",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Rent",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Research and Development",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Salaries and Wages",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Taxes and Licenses",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Telephone",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Travel",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Utilities",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Web Hosting and Domains",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Other",null,null,0,{"$f":"IF(G$7=0,0,$BC40/$BC$41*$BC$41*(G$7/$BC$7))","v":0},0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(S$7=0,0,$BD40/$BD$41*$BD$41*(S$7/$BD$7))","v":0},0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(AE$7=0,0,$BF40/$BF$41*$BF$41*(AE$7/$BF$7))","v":0},0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(AQ$7=0,0,$BG40/$BG$41*$BG$41*(AQ$7/$BG$7))","v":0},0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]
[null,null,"Total Operating Expenses",{"$f":"SUM(D24:D40)","v":0},null,{"$f":"SUM(F24:F40)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AD24:AD40)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AZ24:AZ40)","v":0},{"$f":"SUM(BA24:BA40)","v":0},null,{"$f":"BC5*BC42","v":0},{"$f":"BD5*BD42","v":0},null,{"$f":"BF5*BF42","v":0},{"$f":"BG5*BG42","v":0}]
[null,null,null,{"$f":"IF(OR(D41=0,D7=0),0,D41/D7)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"INDEX('Social Table'!$A$53:$C$60,MATCH('P&L'!BC5,'Social Table'!$A$53:$A$60,1),3)","v":0.4},{"$f":"INDEX('Social Table'!$A$53:$C$60,MATCH('P&L'!BD5,'Social Table'!$A$53:$A$60,1),3)","v":0.4},null,{"$f":"INDEX('Social Table'!$A$53:$C$60,MATCH('P&L'!BF5,'Social Table'!$A$53:$A$60,1),3)","v":0.4},{"$f":"INDEX('Social Table'!$A$53:$C$60,MATCH('P&L'!BG5,'Social Table'!$A$53:$A$60,1),3)","v":0.4}]
[null,null,"Other Income / Expenses"]
[null,0.01,"Interest Income",0,null,{"$f":"IF('Balance Sheet'!D27<0,-'Balance Sheet'!D27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!E27<0,-'Balance Sheet'!E27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!F27<0,-'Balance Sheet'!F27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!G27<0,-'Balance Sheet'!G27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!H27<0,-'Balance Sheet'!H27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!I27<0,-'Balance Sheet'!I27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!J27<0,-'Balance Sheet'!J27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!K27<0,-'Balance Sheet'!K27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!L27<0,-'Balance Sheet'!L27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!M27<0,-'Balance Sheet'!M27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!N27<0,-'Balance Sheet'!N27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!O27<0,-'Balance Sheet'!O27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!P27<0,-'Balance Sheet'!P27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!Q27<0,-'Balance Sheet'!Q27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!R27<0,-'Balance Sheet'!R27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!S27<0,-'Balance Sheet'!S27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!T27<0,-'Balance Sheet'!T27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!U27<0,-'Balance Sheet'!U27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!V27<0,-'Balance Sheet'!V27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!W27<0,-'Balance Sheet'!W27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!X27<0,-'Balance Sheet'!X27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!Y27<0,-'Balance Sheet'!Y27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!Z27<0,-'Balance Sheet'!Z27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AA27<0,-'Balance Sheet'!AA27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AB27<0,-'Balance Sheet'!AB27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AC27<0,-'Balance Sheet'!AC27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AD27<0,-'Balance Sheet'!AD27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AE27<0,-'Balance Sheet'!AE27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AF27<0,-'Balance Sheet'!AF27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AG27<0,-'Balance Sheet'!AG27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AH27<0,-'Balance Sheet'!AH27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AI27<0,-'Balance Sheet'!AI27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AJ27<0,-'Balance Sheet'!AJ27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AK27<0,-'Balance Sheet'!AK27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AL27<0,-'Balance Sheet'!AL27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AM27<0,-'Balance Sheet'!AM27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AN27<0,-'Balance Sheet'!AN27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AO27<0,-'Balance Sheet'!AO27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AP27<0,-'Balance Sheet'!AP27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AQ27<0,-'Balance Sheet'!AQ27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AR27<0,-'Balance Sheet'!AR27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AS27<0,-'Balance Sheet'!AS27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AT27<0,-'Balance Sheet'!AT27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AU27<0,-'Balance Sheet'!AU27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AV27<0,-'Balance Sheet'!AV27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AW27<0,-'Balance Sheet'!AW27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AX27<0,-'Balance Sheet'!AX27*($B$44/12),0)","v":0},{"$f":"IF('Balance Sheet'!AY27<0,-'Balance Sheet'!AY27*($B$44/12),0)","v":0},null,{"$f":"SUM(F44:Q44)","v":0},{"$f":"SUM(R44:AC44)","v":0},null,{"$f":"SUM(AD44:AO44)","v":0},{"$f":"SUM(AP44:BA44)","v":0}]
[]
[null,null,"Interest Expense",null,null,{"$f":"'Balance Sheet'!D58","v":0},{"$f":"'Balance Sheet'!E58","v":0},{"$f":"'Balance Sheet'!F58","v":0},{"$f":"'Balance Sheet'!G58","v":0},{"$f":"'Balance Sheet'!H58","v":0},{"$f":"'Balance Sheet'!I58","v":0},{"$f":"'Balance Sheet'!J58","v":0},{"$f":"'Balance Sheet'!K58","v":0},{"$f":"'Balance Sheet'!L58","v":0},{"$f":"'Balance Sheet'!M58","v":0},{"$f":"'Balance Sheet'!N58","v":0},{"$f":"'Balance Sheet'!O58","v":0},{"$f":"'Balance Sheet'!P58","v":0},{"$f":"'Balance Sheet'!Q58","v":0},{"$f":"'Balance Sheet'!R58","v":0},{"$f":"'Balance Sheet'!S58","v":0},{"$f":"'Balance Sheet'!T58","v":0},{"$f":"'Balance Sheet'!U58","v":0},{"$f":"'Balance Sheet'!V58","v":0},{"$f":"'Balance Sheet'!W58","v":0},{"$f":"'Balance Sheet'!X58","v":0},{"$f":"'Balance Sheet'!Y58","v":0},{"$f":"'Balance Sheet'!Z58","v":0},{"$f":"'Balance Sheet'!AA58","v":0},{"$f":"'Balance Sheet'!AB58","v":0},{"$f":"'Balance Sheet'!AC58","v":0},{"$f":"'Balance Sheet'!AD58","v":0},{"$f":"'Balance Sheet'!AE58","v":0},{"$f":"'Balance Sheet'!AF58","v":0},{"$f":"'Balance Sheet'!AG58","v":0},{"$f":"'Balance Sheet'!AH58","v":0},{"$f":"'Balance Sheet'!AI58","v":0},{"$f":"'Balance Sheet'!AJ58","v":0},{"$f":"'Balance Sheet'!AK58","v":0},{"$f":"'Balance Sheet'!AL58","v":0},{"$f":"'Balance Sheet'!AM58","v":0},{"$f":"'Balance Sheet'!AN58","v":0},{"$f":"'Balance Sheet'!AO58","v":0},{"$f":"'Balance Sheet'!AP58","v":0},{"$f":"'Balance Sheet'!AQ58","v":0},{"$f":"'Balance Sheet'!AR58","v":0},{"$f":"'Balance Sheet'!AS58","v":0},{"$f":"'Balance Sheet'!AT58","v":0},{"$f":"'Balance Sheet'!AU58","v":0},{"$f":"'Balance Sheet'!AV58","v":0},{"$f":"'Balance Sheet'!AW58","v":0},{"$f":"'Balance Sheet'!AX58","v":0},{"$f":"'Balance Sheet'!AY58","v":0},null,{"$f":"SUM(F46:Q46)","v":0},{"$f":"SUM(R46:AC46)","v":0},null,{"$f":"SUM(AD46:AO46)","v":0},{"$f":"SUM(AP46:BA46)","v":0}]
[null,null,"Depreciation",null,null,{"$f":"'Balance Sheet'!E57","v":0},{"$f":"'Balance Sheet'!F57","v":0},{"$f":"'Balance Sheet'!G57","v":0},{"$f":"'Balance Sheet'!H57","v":0},{"$f":"'Balance Sheet'!I57","v":0},{"$f":"'Balance Sheet'!J57","v":0},{"$f":"'Balance Sheet'!K57","v":0},{"$f":"'Balance Sheet'!L57","v":0},{"$f":"'Balance Sheet'!M57","v":0},{"$f":"'Balance Sheet'!N57","v":0},{"$f":"'Balance Sheet'!O57","v":0},{"$f":"'Balance Sheet'!P57","v":0},{"$f":"'Balance Sheet'!Q57","v":0},{"$f":"'Balance Sheet'!R57","v":0},{"$f":"'Balance Sheet'!S57","v":0},{"$f":"'Balance Sheet'!T57","v":0},{"$f":"'Balance Sheet'!U57","v":0},{"$f":"'Balance Sheet'!V57","v":0},{"$f":"'Balance Sheet'!W57","v":0},{"$f":"'Balance Sheet'!X57","v":0},{"$f":"'Balance Sheet'!Y57","v":0},{"$f":"'Balance Sheet'!Z57","v":0},{"$f":"'Balance Sheet'!AA57","v":0},{"$f":"'Balance Sheet'!AB57","v":0},{"$f":"'Balance Sheet'!AC57","v":0},{"$f":"'Balance Sheet'!AD57","v":0},{"$f":"'Balance Sheet'!AE57","v":0},{"$f":"'Balance Sheet'!AF57","v":0},{"$f":"'Balance Sheet'!AG57","v":0},{"$f":"'Balance Sheet'!AH57","v":0},{"$f":"'Balance Sheet'!AI57","v":0},{"$f":"'Balance Sheet'!AJ57","v":0},{"$f":"'Balance Sheet'!AK57","v":0},{"$f":"'Balance Sheet'!AL57","v":0},{"$f":"'Balance Sheet'!AM57","v":0},{"$f":"'Balance Sheet'!AN57","v":0},{"$f":"'Balance Sheet'!AO57","v":0},{"$f":"'Balance Sheet'!AP57","v":0},{"$f":"'Balance Sheet'!AQ57","v":0},{"$f":"'Balance Sheet'!AR57","v":0},{"$f":"'Balance Sheet'!AS57","v":0},{"$f":"'Balance Sheet'!AT57","v":0},{"$f":"'Balance Sheet'!AU57","v":0},{"$f":"'Balance Sheet'!AV57","v":0},{"$f":"'Balance Sheet'!AW57","v":0},{"$f":"'Balance Sheet'!AX57","v":0},{"$f":"'Balance Sheet'!AY57","v":0},{"$f":"'Balance Sheet'!AZ57","v":0},null,{"$f":"SUM(F47:Q47)","v":0},{"$f":"SUM(R47:AC47)","v":0},null,{"$f":"SUM(AD47:AO47)","v":0},{"$f":"SUM(AP47:BA47)","v":0}]
[null,null,"Total Other Income / Expenses",{"$f":"SUM(D46:D47)","v":0},null,{"$f":"SUM(F46:F47)","v":0},{"$f":"SUM(G46:G47)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AD46:AD47)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AZ46:AZ47)","v":0},{"$f":"SUM(BA46:BA47)","v":0},null,{"$f":"SUM(F48:Q48)","v":0},{"$f":"SUM(R48:AC48)","v":0},null,{"$f":"SUM(BF46:BF47)","v":0},{"$f":"SUM(BG46:BG47)","v":0}]
[]
[null,"Total EXPENSES",null,{"$f":"D48+D41","v":0},null,{"$f":"F41-F44+F48","v":0},{"$f":"G41-G44+G48","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AD41-AD44+AD48","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AZ41-AZ44+AZ48","v":0},{"$f":"BA41-BA44+BA48","v":0},null,{"$f":"SUM(F50:Q50)","v":0},{"$f":"SUM(R50:AC50)","v":0},null,{"$f":"BF41-BF44+BF48","v":0},{"$f":"BG41-BG44+BG48","v":0}]
[]
[null,null,"Net Income Before Taxes",{"$f":"D20-D50","v":0},null,{"$f":"F20-F50","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AD20-AD50","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AZ20-AZ50","v":0},{"$f":"BA20-BA50","v":0},null,{"$f":"SUM(F52:Q52)","v":0},{"$f":"SUM(R52:AC52)","v":0},null,{"$f":"BF20-BF50","v":0},{"$f":"BG20-BG50","v":0}]
[null,0.25,"Income Tax Expense",{"$f":"D52*B53","v":0},null,{"$f":"F52*$B$53","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AD52*$B$53","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AZ52*$B$53","v":0},{"$f":"BA52*$B$53","v":0},null,{"$f":"SUM(F53:Q53)","v":0},{"$f":"SUM(R53:AC53)","v":0},null,{"$f":"BF52*$B$53","v":0},{"$f":"BG52*$B$53","v":0}]
[]
[null,"NET INCOME",null,{"$f":"D52-D53","v":0},null,{"$f":"F52-F53","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AD52-AD53","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AZ52-AZ53","v":0},{"$f":"BA52-BA53","v":0},null,{"$f":"SUM(F55:Q55)","v":0},{"$f":"SUM(R55:AC55)","v":0},null,{"$f":"BF52-BF53","v":0},{"$f":"BG52-BG53","v":0}]
[]
[]
[null,"COST OF GOODS - Details",null,{"$f":"D3","v":"Total"},null,{"$f":"F3","v":"Sep"},"Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug",{"$f":"AD3","v":"Sep"},"Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec","Jan","Feb","Mar","Apr","May","Jun",{"$f":"AZ3","v":"Jul"},{"$f":"BA3","v":"Aug"},null,{"$f":"BC3","v":"Total"},{"$f":"BD3","v":"Total"},null,{"$f":"BF3","v":"Total"},{"$f":"BG3","v":"Total"}]
[]
[null,null,{"$f":"C5","v":"Product Sales"}]
[null,null,"Beginning Inventory",null,null,0,{"$f":"F66","v":0},{"$f":"G66","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AB66","v":0},{"$f":"AC66","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AY66","v":0},{"$f":"AZ66","v":0},null,{"$f":"SUM(F61:Q61)","v":0},{"$f":"SUM(R61:AC61)","v":0}]
[null,null,"Goods Purchased or Manufactured",null,null,{"$f":"IF(OR($K$70=\"\",$K$70=0),F$7*$D$70,F$7*F70)","v":0},0,0,0,0,0,{"$f":"IF(OR($K$70=\"\",$K$70=0),L$7*$D$70,L$7*L70)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(OR($K$70=\"\",$K$70=0),BA$7*$D$70,BA$7*BA70)","v":0},null,0,0,null,{"$f":"SUM(AD62:AO62)","v":0},{"$f":"SUM(AP62:BA62)","v":0}]
[null,null,"Shipping Charges",null,null,{"$f":"IF(OR($K71=\"\",$K71=0),F$7*$D71,F$7*F71)","v":0},0,0,0,0,0,{"$f":"IF(OR($K71=\"\",$K71=0),L$7*$D71,L$7*L71)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(OR($K71=\"\",$K71=0),BA$7*$D71,BA$7*BA71)","v":0},null,0,0,null,{"$f":"SUM(AD63:AO63)","v":0},{"$f":"SUM(AP63:BA63)","v":0}]
[null,null,"Labor (wages and payroll)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,0,0]
[null,null,"Other",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,0,0]
[null,null,"Less Ending Inventory",null,null,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0]
[null,null,"Cost of Goods Sold",{"$f":"SUM(D61:D65)-D66","v":0},null,{"$f":"SUM(F61:F65)-F66","v":0},0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(R61:R65)-R66","v":0},0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AD61:AD65)-AD66","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AZ61:AZ65)-AZ66","v":0},{"$f":"SUM(BA61:BA65)-BA66","v":0},null,0,0,null,{"$f":"SUM(BF61:BF65)-BF66","v":0},{"$f":"SUM(BG61:BG65)-BG66","v":0}]
[null,null,"Gross Profit (Loss)",{"$f":"D5-D67","v":0},null,{"$f":"F5-F67","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AD5-AD67","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AZ5-AZ67","v":0},{"$f":"BA5-BA67","v":0},null,0,0,null,{"$f":"BF5-BF67","v":0},{"$f":"BG5-BG67","v":0}]
[]
[null,null,"COGs as  % of Revenue",{"$f":"IF(D7=0,0,D62/D7)","v":0},null,{"$f":"IF(D70=$K70,D70,ROUND(D70+(($K70-D70)/6),3))","v":0},{"$f":"IF(F70=$K70,F70,ROUND(F70+(($K70-F70)/5),3))","v":0},{"$f":"IF(G70=$K70,G70,ROUND(G70+(($K70-G70)/4),3))","v":0},{"$f":"IF(H70=$K70,H70,ROUND(H70+(($K70-H70)/3),3))","v":0},{"$f":"IF(I70=$K70,I70,ROUND(I70+(($K70-I70)/2),3))","v":0},null,{"$f":"K70","v":0},{"$f":"L70","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AC70","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"IF(BC7=0,0,BC62/BC7)","v":0},{"$f":"IF(BD7=0,0,BD62/BD7)","v":0},null,{"$f":"IF(BF7=0,0,BF62/BF7)","v":0},{"$f":"IF(BG7=0,0,BG62/BG7)","v":0}]
[null,null,"Shipping Charges as a % of Revenue",{"$f":"IF(D7=0,0,D63/D7)","v":0},null,{"$f":"IF(D71=$K71,D71,ROUND(D71+(($K71-D71)/6),3))","v":0},{"$f":"IF(F71=$K71,F71,ROUND(F71+(($K71-F71)/5),3))","v":0},{"$f":"IF(G71=$K71,G71,ROUND(G71+(($K71-G71)/4),3))","v":0},{"$f":"IF(H71=$K71,H71,ROUND(H71+(($K71-H71)/3),3))","v":0},{"$f":"IF(I71=$K71,I71,ROUND(I71+(($K71-I71)/2),3))","v":0},null,{"$f":"K71","v":0},{"$f":"L71","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AC71","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"IF(BC7=0,0,BC63/BC7)","v":0},{"$f":"IF(BD7=0,0,BD63/BD7)","v":0},null,{"$f":"IF(BF7=0,0,BF63/BF7)","v":0},{"$f":"IF(BG7=0,0,BG63/BG7)","v":0}]
[null,null,"Total COGs as a % of Revenue",{"$f":"D70+D71","v":0},null,{"$f":"F70+F71","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"BC70+BC71","v":0},{"$f":"BD70+BD71","v":0},null,{"$f":"BF70+BF71","v":0},{"$f":"BG70+BG71","v":0}]
[null,null,"Net Income % of Sales",{"$f":"IF(D7=0,0,D55/D7)","v":0},null,{"$f":"IF(F7=0,0,F55/F7)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(AD7=0,0,AD55/AD7)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(AZ7=0,0,AZ55/AZ7)","v":0},{"$f":"IF(BA7=0,0,BA55/BA7)","v":0},null,0,0,null,0,0]
[null,null,"SG&A as a % of Sales",{"$f":"IF(D7=0,0,D41/D7)","v":0},null,{"$f":"IF(F7=0,0,F41/F7)","v":0},{"$f":"IF(G7=0,0,G41/G7)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0,null,0,0]

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[null,"Current Assets"]
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[null,null,"Inventory",null,{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!F10/'P&L'!F2*$D53,'P&L'!F10/'P&L'!F2*E53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!G10/'P&L'!G2*$D53,'P&L'!G10/'P&L'!G2*F53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!H10/'P&L'!H2*$D53,'P&L'!H10/'P&L'!H2*G53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!I10/'P&L'!I2*$D53,'P&L'!I10/'P&L'!I2*H53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!J10/'P&L'!J2*$D53,'P&L'!J10/'P&L'!J2*I53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!K10/'P&L'!K2*$D53,'P&L'!K10/'P&L'!K2*J53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!L10/'P&L'!L2*$D53,'P&L'!L10/'P&L'!L2*K53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!M10/'P&L'!M2*$D53,'P&L'!M10/'P&L'!M2*L53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!N10/'P&L'!N2*$D53,'P&L'!N10/'P&L'!N2*M53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!O10/'P&L'!O2*$D53,'P&L'!O10/'P&L'!O2*N53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!P10/'P&L'!P2*$D53,'P&L'!P10/'P&L'!P2*O53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!Q10/'P&L'!Q2*$D53,'P&L'!Q10/'P&L'!Q2*P53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!R10/'P&L'!R2*$D53,'P&L'!R10/'P&L'!R2*Q53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!S10/'P&L'!S2*$D53,'P&L'!S10/'P&L'!S2*R53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!T10/'P&L'!T2*$D53,'P&L'!T10/'P&L'!T2*S53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!U10/'P&L'!U2*$D53,'P&L'!U10/'P&L'!U2*T53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!V10/'P&L'!V2*$D53,'P&L'!V10/'P&L'!V2*U53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!W10/'P&L'!W2*$D53,'P&L'!W10/'P&L'!W2*V53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!X10/'P&L'!X2*$D53,'P&L'!X10/'P&L'!X2*W53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!Y10/'P&L'!Y2*$D53,'P&L'!Y10/'P&L'!Y2*X53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!Z10/'P&L'!Z2*$D53,'P&L'!Z10/'P&L'!Z2*Y53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AA10/'P&L'!AA2*$D53,'P&L'!AA10/'P&L'!AA2*Z53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AB10/'P&L'!AB2*$D53,'P&L'!AB10/'P&L'!AB2*AA53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AC10/'P&L'!AC2*$D53,'P&L'!AC10/'P&L'!AC2*AB53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AD10/'P&L'!AD2*$D53,'P&L'!AD10/'P&L'!AD2*AC53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AE10/'P&L'!AE2*$D53,'P&L'!AE10/'P&L'!AE2*AD53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AF10/'P&L'!AF2*$D53,'P&L'!AF10/'P&L'!AF2*AE53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AG10/'P&L'!AG2*$D53,'P&L'!AG10/'P&L'!AG2*AF53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AH10/'P&L'!AH2*$D53,'P&L'!AH10/'P&L'!AH2*AG53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AI10/'P&L'!AI2*$D53,'P&L'!AI10/'P&L'!AI2*AH53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AJ10/'P&L'!AJ2*$D53,'P&L'!AJ10/'P&L'!AJ2*AI53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AK10/'P&L'!AK2*$D53,'P&L'!AK10/'P&L'!AK2*AJ53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AL10/'P&L'!AL2*$D53,'P&L'!AL10/'P&L'!AL2*AK53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AM10/'P&L'!AM2*$D53,'P&L'!AM10/'P&L'!AM2*AL53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AN10/'P&L'!AN2*$D53,'P&L'!AN10/'P&L'!AN2*AM53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AO10/'P&L'!AO2*$D53,'P&L'!AO10/'P&L'!AO2*AN53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AP10/'P&L'!AP2*$D53,'P&L'!AP10/'P&L'!AP2*AO53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AQ10/'P&L'!AQ2*$D53,'P&L'!AQ10/'P&L'!AQ2*AP53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AR10/'P&L'!AR2*$D53,'P&L'!AR10/'P&L'!AR2*AQ53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AS10/'P&L'!AS2*$D53,'P&L'!AS10/'P&L'!AS2*AR53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AT10/'P&L'!AT2*$D53,'P&L'!AT10/'P&L'!AT2*AS53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AU10/'P&L'!AU2*$D53,'P&L'!AU10/'P&L'!AU2*AT53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AV10/'P&L'!AV2*$D53,'P&L'!AV10/'P&L'!AV2*AU53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AW10/'P&L'!AW2*$D53,'P&L'!AW10/'P&L'!AW2*AV53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AX10/'P&L'!AX2*$D53,'P&L'!AX10/'P&L'!AX2*AW53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AY10/'P&L'!AY2*$D53,'P&L'!AY10/'P&L'!AY2*AX53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!AZ10/'P&L'!AZ2*$D53,'P&L'!AZ10/'P&L'!AZ2*AY53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!BA10/'P&L'!BA2*$D53,'P&L'!BA10/'P&L'!BA2*AZ53)","v":0},null,{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!BF10/'P&L'!BF2*$D53,'P&L'!BF10/'P&L'!BF2*BB53)","v":0},{"$f":"IF(OR($J53=\"\",$J53=0),'P&L'!BG10/'P&L'!BG2*$D53,'P&L'!BG10/'P&L'!BG2*BC53)","v":0}]
[null,null,"Prepaid expenses",null,{"$f":"D8","v":0},{"$f":"E8","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AB8","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB8","v":0},{"$f":"BB8","v":0}]
[null,null,"Short-term investments",null,{"$f":"D9","v":0},{"$f":"E9","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AB9","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB9","v":0},{"$f":"BB9","v":0}]
[null,null,"Total current assets",{"$f":"SUM(D5:D9)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AJ5:AJ9)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"SUM(BB5:BB9)","v":0},{"$f":"SUM(BC5:BC9)","v":0}]
[null,"Fixed (Long-Term) Assets"]
[null,null,"Long-term investments",null,{"$f":"D12","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB12","v":0},{"$f":"BB12","v":0}]
[null,null,"Property, plant, and equipment",null,{"$f":"D13+E56","v":0},{"$f":"E13+F56","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AB13+AC56","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB13+BB56","v":0},{"$f":"BB13+BC56","v":0}]
[null,null,"(Less accumulated depreciation)",null,{"$f":"D14-E57","v":0},{"$f":"E14-F57","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AB14-AC57","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB14-BB57","v":0},{"$f":"BB14-BC57","v":0}]
[null,null,"Intangible assets",null,{"$f":"D15","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB15","v":0},{"$f":"BB15","v":0}]
[null,null,"Total fixed assets",{"$f":"SUM(D12:D15)","v":0},{"$f":"SUM(E12:E15)","v":0},{"$f":"SUM(F12:F15)","v":0},{"$f":"SUM(G12:G15)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AC12:AC15)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AV12:AV15)","v":0},{"$f":"SUM(AW12:AW15)","v":0},{"$f":"SUM(AX12:AX15)","v":0},{"$f":"SUM(AY12:AY15)","v":0},{"$f":"SUM(AZ12:AZ15)","v":0},null,{"$f":"SUM(BB12:BB15)","v":0},{"$f":"SUM(BC12:BC15)","v":0}]
[null,"Other Assets"]
[null,null,"Deferred income tax",null,{"$f":"D18","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB18","v":0},{"$f":"BB18","v":0}]
[null,null,"Other",null,{"$f":"D19","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB19","v":0},{"$f":"BB19","v":0}]
[null,null,"Total Other Assets",{"$f":"SUM(D18:D19)","v":0},{"$f":"SUM(E18:E19)","v":0},{"$f":"SUM(F18:F19)","v":0},{"$f":"SUM(G18:G19)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AC18:AC19)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AV18:AV19)","v":0},{"$f":"SUM(AW18:AW19)","v":0},{"$f":"SUM(AX18:AX19)","v":0},{"$f":"SUM(AY18:AY19)","v":0},{"$f":"SUM(AZ18:AZ19)","v":0},null,{"$f":"SUM(BB18:BB19)","v":0},{"$f":"SUM(BC18:BC19)","v":0}]
[]
[null,"Total Assets",null,{"$f":"D10+D16+D20","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AJ10+AJ16+AJ20","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"BB10+BB16+BB20","v":0},{"$f":"BC10+BC16+BC20","v":0}]
[]
["[42]","Liabilities and Owner's Equity"]
[null,"Current Liabilities"]
[null,null,"Accounts payable",null,{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!F62/'P&L'!F2)*$D54,('P&L'!F62/'P&L'!F2)*E54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!G62/'P&L'!G2)*$D54,('P&L'!G62/'P&L'!G2)*F54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!H62/'P&L'!H2)*$D54,('P&L'!H62/'P&L'!H2)*G54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!I62/'P&L'!I2)*$D54,('P&L'!I62/'P&L'!I2)*H54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!J62/'P&L'!J2)*$D54,('P&L'!J62/'P&L'!J2)*I54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!K62/'P&L'!K2)*$D54,('P&L'!K62/'P&L'!K2)*J54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!L62/'P&L'!L2)*$D54,('P&L'!L62/'P&L'!L2)*K54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!M62/'P&L'!M2)*$D54,('P&L'!M62/'P&L'!M2)*L54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!N62/'P&L'!N2)*$D54,('P&L'!N62/'P&L'!N2)*M54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!O62/'P&L'!O2)*$D54,('P&L'!O62/'P&L'!O2)*N54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!P62/'P&L'!P2)*$D54,('P&L'!P62/'P&L'!P2)*O54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!Q62/'P&L'!Q2)*$D54,('P&L'!Q62/'P&L'!Q2)*P54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!R62/'P&L'!R2)*$D54,('P&L'!R62/'P&L'!R2)*Q54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!S62/'P&L'!S2)*$D54,('P&L'!S62/'P&L'!S2)*R54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!T62/'P&L'!T2)*$D54,('P&L'!T62/'P&L'!T2)*S54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!U62/'P&L'!U2)*$D54,('P&L'!U62/'P&L'!U2)*T54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!V62/'P&L'!V2)*$D54,('P&L'!V62/'P&L'!V2)*U54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!W62/'P&L'!W2)*$D54,('P&L'!W62/'P&L'!W2)*V54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!X62/'P&L'!X2)*$D54,('P&L'!X62/'P&L'!X2)*W54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!Y62/'P&L'!Y2)*$D54,('P&L'!Y62/'P&L'!Y2)*X54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!Z62/'P&L'!Z2)*$D54,('P&L'!Z62/'P&L'!Z2)*Y54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AA62/'P&L'!AA2)*$D54,('P&L'!AA62/'P&L'!AA2)*Z54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AB62/'P&L'!AB2)*$D54,('P&L'!AB62/'P&L'!AB2)*AA54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AC62/'P&L'!AC2)*$D54,('P&L'!AC62/'P&L'!AC2)*AB54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AD62/'P&L'!AD2)*$D54,('P&L'!AD62/'P&L'!AD2)*AC54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AE62/'P&L'!AE2)*$D54,('P&L'!AE62/'P&L'!AE2)*AD54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AF62/'P&L'!AF2)*$D54,('P&L'!AF62/'P&L'!AF2)*AE54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AG62/'P&L'!AG2)*$D54,('P&L'!AG62/'P&L'!AG2)*AF54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AH62/'P&L'!AH2)*$D54,('P&L'!AH62/'P&L'!AH2)*AG54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AI62/'P&L'!AI2)*$D54,('P&L'!AI62/'P&L'!AI2)*AH54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AJ62/'P&L'!AJ2)*$D54,('P&L'!AJ62/'P&L'!AJ2)*AI54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AK62/'P&L'!AK2)*$D54,('P&L'!AK62/'P&L'!AK2)*AJ54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AL62/'P&L'!AL2)*$D54,('P&L'!AL62/'P&L'!AL2)*AK54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AM62/'P&L'!AM2)*$D54,('P&L'!AM62/'P&L'!AM2)*AL54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AN62/'P&L'!AN2)*$D54,('P&L'!AN62/'P&L'!AN2)*AM54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AO62/'P&L'!AO2)*$D54,('P&L'!AO62/'P&L'!AO2)*AN54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AP62/'P&L'!AP2)*$D54,('P&L'!AP62/'P&L'!AP2)*AO54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AQ62/'P&L'!AQ2)*$D54,('P&L'!AQ62/'P&L'!AQ2)*AP54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AR62/'P&L'!AR2)*$D54,('P&L'!AR62/'P&L'!AR2)*AQ54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AS62/'P&L'!AS2)*$D54,('P&L'!AS62/'P&L'!AS2)*AR54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AT62/'P&L'!AT2)*$D54,('P&L'!AT62/'P&L'!AT2)*AS54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AU62/'P&L'!AU2)*$D54,('P&L'!AU62/'P&L'!AU2)*AT54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AV62/'P&L'!AV2)*$D54,('P&L'!AV62/'P&L'!AV2)*AU54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AW62/'P&L'!AW2)*$D54,('P&L'!AW62/'P&L'!AW2)*AV54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AX62/'P&L'!AX2)*$D54,('P&L'!AX62/'P&L'!AX2)*AW54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AY62/'P&L'!AY2)*$D54,('P&L'!AY62/'P&L'!AY2)*AX54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!AZ62/'P&L'!AZ2)*$D54,('P&L'!AZ62/'P&L'!AZ2)*AY54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!BA62/'P&L'!BA2)*$D54,('P&L'!BA62/'P&L'!BA2)*AZ54)","v":0},null,{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!BF62/'P&L'!BF2)*$D54,('P&L'!BF62/'P&L'!BF2)*BB54)","v":0},{"$f":"IF(OR($J54=\"\",$J54=0),('P&L'!BG62/'P&L'!BG2)*$D54,('P&L'!BG62/'P&L'!BG2)*BC54)","v":0}]
[null,7.0000000000000007E-2,"Revolving Debt / Overdraft",null,{"$f":"E22-E26-E28-E29-E30-E33-E41","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"BB22-BB26-BB28-BB29-BB30-BB33-BB41","v":0},{"$f":"BC22-BC26-BC28-BC29-BC30-BC33-BC41","v":0}]
[null,null,"Income taxes payable",null,{"$f":"'P&L'!F53","v":0},{"$f":"'P&L'!G53","v":0},{"$f":"'P&L'!H53","v":0},{"$f":"'P&L'!I53","v":0},{"$f":"'P&L'!J53","v":0},{"$f":"'P&L'!K53","v":0},{"$f":"'P&L'!L53","v":0},{"$f":"'P&L'!M53","v":0},{"$f":"'P&L'!N53","v":0},{"$f":"'P&L'!O53","v":0},{"$f":"'P&L'!P53","v":0},{"$f":"'P&L'!Q53","v":0},{"$f":"'P&L'!R53","v":0},{"$f":"'P&L'!S53","v":0},{"$f":"'P&L'!T53","v":0},{"$f":"'P&L'!U53","v":0},{"$f":"'P&L'!V53","v":0},{"$f":"'P&L'!W53","v":0},{"$f":"'P&L'!X53","v":0},{"$f":"'P&L'!Y53","v":0},{"$f":"'P&L'!Z53","v":0},{"$f":"'P&L'!AA53","v":0},{"$f":"'P&L'!AB53","v":0},{"$f":"'P&L'!AC53","v":0},{"$f":"'P&L'!AD53","v":0},{"$f":"'P&L'!AE53","v":0},{"$f":"'P&L'!AF53","v":0},{"$f":"'P&L'!AG53","v":0},{"$f":"'P&L'!AH53","v":0},{"$f":"'P&L'!AI53","v":0},{"$f":"'P&L'!AJ53","v":0},{"$f":"'P&L'!AK53","v":0},{"$f":"'P&L'!AL53","v":0},{"$f":"'P&L'!AM53","v":0},{"$f":"'P&L'!AN53","v":0},{"$f":"'P&L'!AO53","v":0},{"$f":"'P&L'!AP53","v":0},{"$f":"'P&L'!AQ53","v":0},{"$f":"'P&L'!AR53","v":0},{"$f":"'P&L'!AS53","v":0},{"$f":"'P&L'!AT53","v":0},{"$f":"'P&L'!AU53","v":0},{"$f":"'P&L'!AV53","v":0},{"$f":"'P&L'!AW53","v":0},{"$f":"'P&L'!AX53","v":0},{"$f":"'P&L'!AY53","v":0},{"$f":"'P&L'!AZ53","v":0},{"$f":"'P&L'!BA53","v":0},null,{"$f":"'P&L'!BF53","v":0},{"$f":"'P&L'!BG53","v":0}]
[null,null,"Accrued salaries and wages",null,{"$f":"D29","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB29","v":0},{"$f":"BB29","v":0}]
[null,null,"Current portion of long-term debt",null,{"$f":"D30","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB30","v":0},{"$f":"BB30","v":0}]
[null,null,"Total current liabilities",{"$f":"SUM(D26:D30)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AJ26:AJ30)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"SUM(BB26:BB30)","v":0},{"$f":"SUM(BC26:BC30)","v":0}]
[null,"Long-Term Liabilities"]
[null,6.5000000000000002E-2,"Long-term debt",null,{"$f":"D33+'Cash Flow'!D34","v":0},{"$f":"E33+'Cash Flow'!E34","v":0},{"$f":"F33+'Cash Flow'!F34","v":0},{"$f":"G33+'Cash Flow'!G34","v":0},{"$f":"H33+'Cash Flow'!H34","v":0},{"$f":"I33+'Cash Flow'!I34","v":0},{"$f":"J33+'Cash Flow'!J34","v":0},{"$f":"K33+'Cash Flow'!K34","v":0},{"$f":"L33+'Cash Flow'!L34","v":0},{"$f":"M33+'Cash Flow'!M34","v":0},{"$f":"N33+'Cash Flow'!N34","v":0},{"$f":"O33+'Cash Flow'!O34","v":0},{"$f":"P33+'Cash Flow'!P34","v":0},{"$f":"Q33+'Cash Flow'!Q34","v":0},{"$f":"R33+'Cash Flow'!R34","v":0},{"$f":"S33+'Cash Flow'!S34","v":0},{"$f":"T33+'Cash Flow'!T34","v":0},{"$f":"U33+'Cash Flow'!U34","v":0},{"$f":"V33+'Cash Flow'!V34","v":0},{"$f":"W33+'Cash Flow'!W34","v":0},{"$f":"X33+'Cash Flow'!X34","v":0},{"$f":"Y33+'Cash Flow'!Y34","v":0},{"$f":"Z33+'Cash Flow'!Z34","v":0},{"$f":"AA33+'Cash Flow'!AA34","v":0},{"$f":"AB33+'Cash Flow'!BA34","v":0},{"$f":"AC33+'Cash Flow'!BB34","v":0},{"$f":"AD33+'Cash Flow'!BC34","v":0},{"$f":"AE33+'Cash Flow'!BD34","v":0},{"$f":"AF33+'Cash Flow'!BE34","v":0},{"$f":"AG33+'Cash Flow'!BF34","v":0},{"$f":"AH33+'Cash Flow'!BG34","v":0},{"$f":"AI33+'Cash Flow'!BH34","v":0},{"$f":"AJ33+'Cash Flow'!BI34","v":0},{"$f":"AK33+'Cash Flow'!BJ34","v":0},{"$f":"AL33+'Cash Flow'!BK34","v":0},{"$f":"AM33+'Cash Flow'!BL34","v":0},{"$f":"AN33+'Cash Flow'!BM34","v":0},{"$f":"AO33+'Cash Flow'!BN34","v":0},{"$f":"AP33+'Cash Flow'!BO34","v":0},{"$f":"AQ33+'Cash Flow'!BP34","v":0},{"$f":"AR33+'Cash Flow'!BQ34","v":0},{"$f":"AS33+'Cash Flow'!BR34","v":0},{"$f":"AT33+'Cash Flow'!BS34","v":0},{"$f":"AU33+'Cash Flow'!BT34","v":0},{"$f":"AV33+'Cash Flow'!BU34","v":0},{"$f":"AW33+'Cash Flow'!BV34","v":0},{"$f":"AX33+'Cash Flow'!BW34","v":0},{"$f":"AY33+'Cash Flow'!BX34","v":0},null,{"$f":"AB33+'Cash Flow'!BA34","v":0},{"$f":"BB33+'Cash Flow'!BB34","v":0}]
[null,null,"Deferred income tax",null,{"$f":"D34","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB34","v":0},{"$f":"BB34","v":0}]
[null,null,"Other",null,{"$f":"D35","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB35","v":0},{"$f":"BB35","v":0}]
[null,null,"Total long-term liabilities",{"$f":"SUM(D33:D35)","v":0},{"$f":"SUM(E33:E35)","v":0},{"$f":"SUM(F33:F35)","v":0},{"$f":"SUM(G33:G35)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AC33:AC35)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AV33:AV35)","v":0},{"$f":"SUM(AW33:AW35)","v":0},{"$f":"SUM(AX33:AX35)","v":0},{"$f":"SUM(AY33:AY35)","v":0},{"$f":"SUM(AZ33:AZ35)","v":0},null,{"$f":"SUM(BB33:BB35)","v":0},{"$f":"SUM(BC33:BC35)","v":0}]
[null,"Owner's Equity"]
[null,null,"Owner's investment",null,{"$f":"D38","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB38","v":0},{"$f":"BB38","v":0}]
[null,null,"Retained earnings",null,{"$f":"D39+'P&L'!F55","v":0},{"$f":"E39+'P&L'!G55","v":0},{"$f":"F39+'P&L'!H55","v":0},{"$f":"G39+'P&L'!I55","v":0},{"$f":"H39+'P&L'!J55","v":0},{"$f":"I39+'P&L'!K55","v":0},{"$f":"J39+'P&L'!L55","v":0},{"$f":"K39+'P&L'!M55","v":0},{"$f":"L39+'P&L'!N55","v":0},{"$f":"M39+'P&L'!O55","v":0},{"$f":"N39+'P&L'!P55","v":0},{"$f":"O39+'P&L'!Q55","v":0},{"$f":"P39+'P&L'!R55","v":0},{"$f":"Q39+'P&L'!S55","v":0},{"$f":"R39+'P&L'!T55","v":0},{"$f":"S39+'P&L'!U55","v":0},{"$f":"T39+'P&L'!V55","v":0},{"$f":"U39+'P&L'!W55","v":0},{"$f":"V39+'P&L'!X55","v":0},{"$f":"W39+'P&L'!Y55","v":0},{"$f":"X39+'P&L'!Z55","v":0},{"$f":"Y39+'P&L'!AA55","v":0},{"$f":"Z39+'P&L'!AB55","v":0},{"$f":"AA39+'P&L'!AC55","v":0},{"$f":"AB39+'P&L'!AD55","v":0},{"$f":"AC39+'P&L'!AE55","v":0},{"$f":"AD39+'P&L'!AF55","v":0},{"$f":"AE39+'P&L'!AG55","v":0},{"$f":"AF39+'P&L'!AH55","v":0},{"$f":"AG39+'P&L'!AI55","v":0},{"$f":"AH39+'P&L'!AJ55","v":0},{"$f":"AI39+'P&L'!AK55","v":0},{"$f":"AJ39+'P&L'!AL55","v":0},{"$f":"AK39+'P&L'!AM55","v":0},{"$f":"AL39+'P&L'!AN55","v":0},{"$f":"AM39+'P&L'!AO55","v":0},{"$f":"AN39+'P&L'!AP55","v":0},{"$f":"AO39+'P&L'!AQ55","v":0},{"$f":"AP39+'P&L'!AR55","v":0},{"$f":"AQ39+'P&L'!AS55","v":0},{"$f":"AR39+'P&L'!AT55","v":0},{"$f":"AS39+'P&L'!AU55","v":0},{"$f":"AT39+'P&L'!AV55","v":0},{"$f":"AU39+'P&L'!AW55","v":0},{"$f":"AV39+'P&L'!AX55","v":0},{"$f":"AW39+'P&L'!AY55","v":0},{"$f":"AX39+'P&L'!AZ55","v":0},{"$f":"AY39+'P&L'!BA55","v":0},null,{"$f":"AB39+'P&L'!BF55","v":0},{"$f":"BB39+'P&L'!BG55","v":0}]
[null,null,"Other",null,{"$f":"D40","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB40","v":0},{"$f":"BB40","v":0}]
[null,null,"Total owner's equity",{"$f":"SUM(D38:D40)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AJ38:AJ40)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"SUM(BB38:BB40)","v":0},{"$f":"SUM(BC38:BC40)","v":0}]
[]
[null,"Total Liabilities and Owner's Equity",null,{"$f":"D31+D36+D41","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AJ31+AJ36+AJ41","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"BB31+BB36+BB41","v":0},{"$f":"BC31+BC36+BC41","v":0}]
[null,null,null,null,"{42}","{42}"]
[null,"Common Financial Ratios"]
[null,"Debt Ratio (Total Liabilities / Total Assets)",null,{"$f":"IF(D22=0,\"\",(D31+D36)/D22)","v":""},"","","","","","","","","","","","","","","","","","","","","","","","","","","","","","","",{"$f":"IF(AJ22=0,\"\",(AJ31+AJ36)/AJ22)","v":""},"","","","","","","","","","","","","","","","",null,{"$f":"IF(BB22=0,\"\",(BB31+BB36)/BB22)","v":""},{"$f":"IF(BC22=0,\"\",(BC31+BC36)/BC22)","v":""}]
[null,"Current Ratio (Current Assets / Current Liabilities)",null,{"$f":"IF(D31=0,\"\",D10/D31)","v":""},"","","","","","","","","","","","","","","","","","","","","","","","","","","","","","","",{"$f":"IF(AJ31=0,\"\",AJ10/AJ31)","v":""},"","","","","","","","","","","","","","","","",null,{"$f":"IF(BB31=0,\"\",BB10/BB31)","v":""},{"$f":"IF(BC31=0,\"\",BC10/BC31)","v":""}]
[null,"Working Capital (Current Assets - Current Liabilities)",null,{"$f":"D10-D31","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AJ10-AJ31","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"BB10-BB31","v":0},{"$f":"BC10-BC31","v":0}]
[null,"Assets-to-Equity Ratio (Total Assets / Owner's Equity)",null,{"$f":"IF(D41=0,\"\",D22/D41)","v":""},"","","","","","","","","","","","","","","","","","","","","","","","","","","","","","","",{"$f":"IF(AJ41=0,\"\",AJ22/AJ41)","v":""},"","","","","","","","","","","","","","","","",null,{"$f":"IF(BB41=0,\"\",BB22/BB41)","v":""},{"$f":"IF(BC41=0,\"\",BC22/BC41)","v":""}]
[null,"Debt-to-Equity Ratio (Total Liabilities / Owner's Equity)",null,{"$f":"IF(D41=0,\"\",(D31+D36)/D41)","v":""},"","","","","","","","","","","","","","","","","","","","","","","","","","","","","","","",{"$f":"IF(AJ41=0,\"\",(AJ31+AJ36)/AJ41)","v":""},"","","","","","","","","","","","","","","","",null,{"$f":"IF(BB41=0,\"\",(BB31+BB36)/BB41)","v":""},{"$f":"IF(BC41=0,\"\",(BC31+BC36)/BC41)","v":""}]
[]
[null,"AR Days Sales Outstanding (Business Days)",null,{"$f":"IF('P&L'!BC5=0,0,ROUND(D6/('P&L'!BC5/'P&L'!BC2),0))","v":0},{"$f":"IF(D52=$J52,D52,ROUND(D52+(($J52-D52)/6),0))","v":0},{"$f":"IF(E52=$J52,E52,ROUND(E52+(($J52-E52)/5),0))","v":0},{"$f":"IF(F52=$J52,F52,ROUND(F52+(($J52-F52)/4),0))","v":0},{"$f":"IF(G52=$J52,G52,ROUND(G52+(($J52-G52)/3),0))","v":0},{"$f":"IF(H52=$J52,H52,ROUND(H52+(($J52-H52)/2),0))","v":0},null,{"$f":"J52","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AB52","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB52","v":0},{"$f":"BB52","v":0}]
[null,"Inventory DSO in COGs",null,{"$f":"IF('P&L'!BC62=0,0,ROUND(D7/('P&L'!BC62/'P&L'!BC2),0))","v":0},{"$f":"IF(D53=$J53,D53,ROUND(D53+(($J53-D53)/6),0))","v":0},{"$f":"IF(E53=$J53,E53,ROUND(E53+(($J53-E53)/5),0))","v":0},{"$f":"IF(F53=$J53,F53,ROUND(F53+(($J53-F53)/4),0))","v":0},{"$f":"IF(G53=$J53,G53,ROUND(G53+(($J53-G53)/3),0))","v":0},{"$f":"IF(H53=$J53,H53,ROUND(H53+(($J53-H53)/2),0))","v":0},null,{"$f":"J53","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AB53","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB53","v":0},{"$f":"BB53","v":0}]
[null,"AP DSO in COGs",null,{"$f":"IF('P&L'!BC62=0,0,ROUND(D26/('P&L'!BC62/'P&L'!BC2),0))","v":0},{"$f":"IF(D54=$J54,D54,ROUND(D54+(($J54-D54)/6),0))","v":0},{"$f":"IF(E54=$J54,E54,ROUND(E54+(($J54-E54)/5),0))","v":0},{"$f":"IF(F54=$J54,F54,ROUND(F54+(($J54-F54)/4),0))","v":0},{"$f":"IF(G54=$J54,G54,ROUND(G54+(($J54-G54)/3),0))","v":0},{"$f":"IF(H54=$J54,H54,ROUND(H54+(($J54-H54)/2),0))","v":0},null,{"$f":"J54","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AB54","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AB54","v":0},{"$f":"BB54","v":0}]
[]
[null,"CAPEX",null,{"$f":"D63","v":0},{"$f":"$D64/12","v":0},{"$f":"$D64/12","v":0},0,0,0,0,0,0,0,0,0,0,{"$f":"$D65/12","v":0},{"$f":"$D65/12","v":0},0,0,0,0,0,0,0,0,0,0,{"$f":"$D65/12","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"$D65/12","v":0},{"$f":"$D65/12","v":0},{"$f":"$D65/12","v":0},{"$f":"$D65/12","v":0},{"$f":"$D65/12","v":0},null,{"$f":"D66","v":0},{"$f":"D67","v":0}]
[null,"Depreciation",null,null,{"$f":"E68","v":0},{"$f":"F68","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AC68","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AV68","v":0},{"$f":"AW68","v":0},{"$f":"AX68","v":0},{"$f":"AY68","v":0},{"$f":"AZ68","v":0},null,{"$f":"BB68","v":0},{"$f":"BC68","v":0}]
[null,"Interest on Debt",null,{"$f":"IF(AND(D33<=0,D27<=0),0,D33*($B33/12)+IF(D27<=0,0,D27*($B27/12)))","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"IF(AND(AJ33<=0,AJ27<=0),0,AJ33*($B33/12)+IF(AJ27<=0,0,AJ27*($B27/12)))","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"IF(AND(BB33<=0,BB27<=0),0,BB33*($B33)+IF(BB27<=0,0,BB27*($B27)))","v":0},{"$f":"IF(AND(BC33<=0,BC27<=0),0,BC33*($B33)+IF(BC27<=0,0,BC27*($B27)))","v":0}]
[]
[]
[null,"Depreciation Scheules - 3-Year Fixed Line",null,"Capex"]
[null,"Prior to TTM",null,{"$f":"IF(D16=0,0,D16-D63)","v":0},{"$f":"$D62/18","v":0},{"$f":"$D62/18","v":0},0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"$D62/18","v":0},0,0,0]
[null,"TTM",null,{"$f":"IF(D16=0,0,IF('Web Pages_Input'!B10=0,0,20000))","v":0},{"$f":"$D63/36","v":0},{"$f":"$D63/36","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"D63/3","v":0}]
[null,"Future Year 1",null,null,{"$f":"E56/36","v":0},{"$f":"SUM($E56:F56)/36","v":0},{"$f":"SUM($E56:G56)/36","v":0},{"$f":"SUM($E56:H56)/36","v":0},{"$f":"SUM($E56:I56)/36","v":0},{"$f":"SUM($E56:J56)/36","v":0},{"$f":"SUM($E56:K56)/36","v":0},{"$f":"SUM($E56:L56)/36","v":0},{"$f":"SUM($E56:M56)/36","v":0},{"$f":"SUM($E56:N56)/36","v":0},{"$f":"SUM($E56:O56)/36","v":0},{"$f":"SUM($E56:P56)/36","v":0},{"$f":"P64","v":0},{"$f":"Q64","v":0},0,0,0,0,0,0,0,0,0,0,{"$f":"AB64","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"SUM(E56:P56)/3","v":0},{"$f":"SUM(E56:P56)-SUM(E64:BB64)","v":0}]
[null,"Future Year 2",null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"Q56/36","v":0},{"$f":"R56/36+Q65","v":0},{"$f":"S56/36+R65","v":0},0,0,0,0,0,0,0,0,0,{"$f":"AC56/36+AB65","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"D65/3","v":0},{"$f":"D65/3","v":0}]
[null,"Future Year 3",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"D66/3","v":0},{"$f":"D66/3","v":0}]
[null,"Future Year 4",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"BC56/3","v":0}]
[null,"Total Depreciation",null,null,{"$f":"SUM(E62:E67)","v":0},{"$f":"SUM(F62:F67)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AC62:AC67)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AV62:AV67)","v":0},{"$f":"SUM(AW62:AW67)","v":0},{"$f":"SUM(AX62:AX67)","v":0},{"$f":"SUM(AY62:AY67)","v":0},{"$f":"SUM(AZ62:AZ67)","v":0},null,0,0]
[]
[null,"Total Debt",null,{"$f":"(D36+D27+D30)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"(AJ36+AJ27+AJ30)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"(BB36+BB27+BB30)","v":0},{"$f":"(BC36+BC27+BC30)","v":0}]
[null,"Total Owners Equity",null,{"$f":"D41","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AJ41","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"BB41","v":0},{"$f":"BC41","v":0}]
[null,"Total Cash-on-hand",null,{"$f":"'Cash Flow'!D3","v":0},{"$f":"'Cash Flow'!D40","v":0},{"$f":"'Cash Flow'!E40","v":0},{"$f":"'Cash Flow'!F40","v":0},{"$f":"'Cash Flow'!G40","v":0},{"$f":"'Cash Flow'!H40","v":0},{"$f":"'Cash Flow'!I40","v":0},{"$f":"'Cash Flow'!J40","v":0},{"$f":"'Cash Flow'!K40","v":0},{"$f":"'Cash Flow'!L40","v":0},{"$f":"'Cash Flow'!M40","v":0},{"$f":"'Cash Flow'!N40","v":0},{"$f":"'Cash Flow'!O40","v":0},{"$f":"'Cash Flow'!P40","v":0},{"$f":"'Cash Flow'!Q40","v":0},{"$f":"'Cash Flow'!R40","v":0},{"$f":"'Cash Flow'!S40","v":0},{"$f":"'Cash Flow'!T40","v":0},{"$f":"'Cash Flow'!U40","v":0},{"$f":"'Cash Flow'!V40","v":0},{"$f":"'Cash Flow'!W40","v":0},{"$f":"'Cash Flow'!X40","v":0},{"$f":"'Cash Flow'!Y40","v":0},{"$f":"'Cash Flow'!Z40","v":0},{"$f":"'Cash Flow'!AA40","v":0},{"$f":"'Cash Flow'!AB40","v":0},{"$f":"'Cash Flow'!AC40","v":0},{"$f":"'Cash Flow'!AD40","v":0},{"$f":"'Cash Flow'!AE40","v":0},{"$f":"'Cash Flow'!AF40","v":0},{"$f":"'Cash Flow'!AG40","v":0},{"$f":"'Cash Flow'!AH40","v":0},{"$f":"'Cash Flow'!AI40","v":0},{"$f":"'Cash Flow'!AJ40","v":0},{"$f":"'Cash Flow'!AK40","v":0},{"$f":"'Cash Flow'!AL40","v":0},{"$f":"'Cash Flow'!AM40","v":0},{"$f":"'Cash Flow'!AN40","v":0},{"$f":"'Cash Flow'!AO40","v":0},{"$f":"'Cash Flow'!AP40","v":0},{"$f":"'Cash Flow'!AQ40","v":0},{"$f":"'Cash Flow'!AR40","v":0},{"$f":"'Cash Flow'!AS40","v":0},{"$f":"'Cash Flow'!AT40","v":0},{"$f":"'Cash Flow'!AU40","v":0},{"$f":"'Cash Flow'!AV40","v":0},{"$f":"'Cash Flow'!AW40","v":0},{"$f":"'Cash Flow'!AX40","v":0},{"$f":"'Cash Flow'!AY40","v":0},null,{"$f":"'Cash Flow'!BA40","v":0},{"$f":"'Cash Flow'!BB40","v":0}]

{"sheet":"Cash Flow","index":13,"n_rows":40,"n_cols":54,"rows_kept":40,"cut":false,"hidden":false,"merged":[]}
[null,{"$f":"IF('Web Pages_Input'!B33=0,\"[Company Name]\",'Web Pages_Input'!B33)","v":"[Company Name]"},null,"Cash Flow Statement"]
[]
[null,null,"Cash at Beginning of Period",{"$f":"'Balance Sheet'!D5","v":0},{"$f":"D40","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,{"$f":"AA40","v":0},{"$f":"BA40","v":0}]
[]
[null,"Operations",null,{"$f":"'P&L'!F3","v":"Sep"},{"$f":"'P&L'!G3","v":"Oct"},{"$f":"'P&L'!H3","v":"Nov"},{"$f":"'P&L'!I3","v":"Dec"},{"$f":"'P&L'!J3","v":"Jan"},{"$f":"'P&L'!K3","v":"Feb"},{"$f":"'P&L'!L3","v":"Mar"},{"$f":"'P&L'!M3","v":"Apr"},{"$f":"'P&L'!N3","v":"May"},{"$f":"'P&L'!O3","v":"Jun"},{"$f":"'P&L'!P3","v":"Jul"},{"$f":"'P&L'!Q3","v":"Aug"},{"$f":"'P&L'!R3","v":"Sep"},{"$f":"'P&L'!S3","v":"Oct"},{"$f":"'P&L'!T3","v":"Nov"},{"$f":"'P&L'!U3","v":"Dec"},{"$f":"'P&L'!V3","v":"Jan"},{"$f":"'P&L'!W3","v":"Feb"},{"$f":"'P&L'!X3","v":"Mar"},{"$f":"'P&L'!Y3","v":"Apr"},{"$f":"'P&L'!Z3","v":"May"},{"$f":"'P&L'!AA3","v":"Jun"},{"$f":"'P&L'!AB3","v":"Jul"},{"$f":"'P&L'!AC3","v":"Aug"},{"$f":"'P&L'!AD3","v":"Sep"},{"$f":"'P&L'!AE3","v":"Oct"},{"$f":"'P&L'!AF3","v":"Nov"},{"$f":"'P&L'!AG3","v":"Dec"},{"$f":"'P&L'!AH3","v":"Jan"},{"$f":"'P&L'!AI3","v":"Feb"},{"$f":"'P&L'!AJ3","v":"Mar"},{"$f":"'P&L'!AK3","v":"Apr"},{"$f":"'P&L'!AL3","v":"May"},{"$f":"'P&L'!AM3","v":"Jun"},{"$f":"'P&L'!AN3","v":"Jul"},{"$f":"'P&L'!AO3","v":"Aug"},{"$f":"'P&L'!AP3","v":"Sep"},{"$f":"'P&L'!AQ3","v":"Oct"},{"$f":"'P&L'!AR3","v":"Nov"},{"$f":"'P&L'!AS3","v":"Dec"},{"$f":"'P&L'!AT3","v":"Jan"},{"$f":"'P&L'!AU3","v":"Feb"},{"$f":"'P&L'!AV3","v":"Mar"},{"$f":"'P&L'!AW3","v":"Apr"},{"$f":"'P&L'!AX3","v":"May"},{"$f":"'P&L'!AY3","v":"Jun"},{"$f":"'P&L'!AZ3","v":"Jul"},{"$f":"'P&L'!BA3","v":"Aug"},null,"Yr 3","Yr 4"]
[null,"Cash receipts from"]
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[null,null,"Other Operations"]
[null,"Cash paid for"]
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[null,null,"Depreciation & Amortization",{"$f":"'Balance Sheet'!E57","v":0},{"$f":"'Balance Sheet'!F57","v":0},{"$f":"'Balance Sheet'!G57","v":0},{"$f":"'Balance Sheet'!H57","v":0},{"$f":"'Balance Sheet'!I57","v":0},{"$f":"'Balance Sheet'!J57","v":0},{"$f":"'Balance Sheet'!K57","v":0},{"$f":"'Balance Sheet'!L57","v":0},{"$f":"'Balance Sheet'!M57","v":0},{"$f":"'Balance Sheet'!N57","v":0},{"$f":"'Balance Sheet'!O57","v":0},{"$f":"'Balance Sheet'!P57","v":0},{"$f":"'Balance Sheet'!Q57","v":0},{"$f":"'Balance Sheet'!R57","v":0},{"$f":"'Balance Sheet'!S57","v":0},{"$f":"'Balance Sheet'!T57","v":0},{"$f":"'Balance Sheet'!U57","v":0},{"$f":"'Balance Sheet'!V57","v":0},{"$f":"'Balance Sheet'!W57","v":0},{"$f":"'Balance Sheet'!X57","v":0},{"$f":"'Balance Sheet'!Y57","v":0},{"$f":"'Balance Sheet'!Z57","v":0},{"$f":"'Balance Sheet'!AA57","v":0},{"$f":"'Balance Sheet'!AB57","v":0},{"$f":"'Balance Sheet'!AC57","v":0},{"$f":"'Balance Sheet'!AD57","v":0},{"$f":"'Balance Sheet'!AE57","v":0},{"$f":"'Balance Sheet'!AF57","v":0},{"$f":"'Balance Sheet'!AG57","v":0},{"$f":"'Balance Sheet'!AH57","v":0},{"$f":"'Balance Sheet'!AI57","v":0},{"$f":"'Balance Sheet'!AJ57","v":0},{"$f":"'Balance Sheet'!AK57","v":0},{"$f":"'Balance Sheet'!AL57","v":0},{"$f":"'Balance Sheet'!AM57","v":0},{"$f":"'Balance Sheet'!AN57","v":0},{"$f":"'Balance Sheet'!AO57","v":0},{"$f":"'Balance Sheet'!AP57","v":0},{"$f":"'Balance Sheet'!AQ57","v":0},{"$f":"'Balance Sheet'!AR57","v":0},{"$f":"'Balance Sheet'!AS57","v":0},{"$f":"'Balance Sheet'!AT57","v":0},{"$f":"'Balance Sheet'!AU57","v":0},{"$f":"'Balance Sheet'!AV57","v":0},{"$f":"'Balance Sheet'!AW57","v":0},{"$f":"'Balance Sheet'!AX57","v":0},{"$f":"'Balance Sheet'!AY57","v":0},{"$f":"'Balance Sheet'!AZ57","v":0},null,{"$f":"'Balance Sheet'!BB57","v":0},{"$f":"'Balance Sheet'!BC57","v":0}]
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[null,null,"Change in accounts payable ",{"$f":"'Balance Sheet'!E26-'Balance Sheet'!D26","v":0},{"$f":"'Balance Sheet'!F26-'Balance Sheet'!E26","v":0},{"$f":"'Balance Sheet'!G26-'Balance Sheet'!F26","v":0},{"$f":"'Balance Sheet'!H26-'Balance Sheet'!G26","v":0},{"$f":"'Balance Sheet'!I26-'Balance Sheet'!H26","v":0},{"$f":"'Balance Sheet'!J26-'Balance Sheet'!I26","v":0},{"$f":"'Balance Sheet'!K26-'Balance Sheet'!J26","v":0},{"$f":"'Balance Sheet'!L26-'Balance Sheet'!K26","v":0},{"$f":"'Balance Sheet'!M26-'Balance Sheet'!L26","v":0},{"$f":"'Balance Sheet'!N26-'Balance Sheet'!M26","v":0},{"$f":"'Balance Sheet'!O26-'Balance Sheet'!N26","v":0},{"$f":"'Balance Sheet'!P26-'Balance Sheet'!O26","v":0},{"$f":"'Balance Sheet'!Q26-'Balance Sheet'!P26","v":0},{"$f":"'Balance Sheet'!R26-'Balance Sheet'!Q26","v":0},{"$f":"'Balance Sheet'!S26-'Balance Sheet'!R26","v":0},{"$f":"'Balance Sheet'!T26-'Balance Sheet'!S26","v":0},{"$f":"'Balance Sheet'!U26-'Balance Sheet'!T26","v":0},{"$f":"'Balance Sheet'!V26-'Balance Sheet'!U26","v":0},{"$f":"'Balance Sheet'!W26-'Balance Sheet'!V26","v":0},{"$f":"'Balance Sheet'!X26-'Balance Sheet'!W26","v":0},{"$f":"'Balance Sheet'!Y26-'Balance Sheet'!X26","v":0},{"$f":"'Balance Sheet'!Z26-'Balance Sheet'!Y26","v":0},{"$f":"'Balance Sheet'!AA26-'Balance Sheet'!Z26","v":0},{"$f":"'Balance Sheet'!AB26-'Balance Sheet'!AA26","v":0},{"$f":"'Balance Sheet'!AC26-'Balance Sheet'!AB26","v":0},{"$f":"'Balance Sheet'!AD26-'Balance Sheet'!AC26","v":0},{"$f":"'Balance Sheet'!AE26-'Balance Sheet'!AD26","v":0},{"$f":"'Balance Sheet'!AF26-'Balance Sheet'!AE26","v":0},{"$f":"'Balance Sheet'!AG26-'Balance Sheet'!AF26","v":0},{"$f":"'Balance Sheet'!AH26-'Balance Sheet'!AG26","v":0},{"$f":"'Balance Sheet'!AI26-'Balance Sheet'!AH26","v":0},{"$f":"'Balance Sheet'!AJ26-'Balance Sheet'!AI26","v":0},{"$f":"'Balance Sheet'!AK26-'Balance Sheet'!AJ26","v":0},{"$f":"'Balance Sheet'!AL26-'Balance Sheet'!AK26","v":0},{"$f":"'Balance Sheet'!AM26-'Balance Sheet'!AL26","v":0},{"$f":"'Balance Sheet'!AN26-'Balance Sheet'!AM26","v":0},{"$f":"'Balance Sheet'!AO26-'Balance Sheet'!AN26","v":0},{"$f":"'Balance Sheet'!AP26-'Balance Sheet'!AO26","v":0},{"$f":"'Balance Sheet'!AQ26-'Balance Sheet'!AP26","v":0},{"$f":"'Balance Sheet'!AR26-'Balance Sheet'!AQ26","v":0},{"$f":"'Balance Sheet'!AS26-'Balance Sheet'!AR26","v":0},{"$f":"'Balance Sheet'!AT26-'Balance Sheet'!AS26","v":0},{"$f":"'Balance Sheet'!AU26-'Balance Sheet'!AT26","v":0},{"$f":"'Balance Sheet'!AV26-'Balance Sheet'!AU26","v":0},{"$f":"'Balance Sheet'!AW26-'Balance Sheet'!AV26","v":0},{"$f":"'Balance Sheet'!AX26-'Balance Sheet'!AW26","v":0},{"$f":"'Balance Sheet'!AY26-'Balance Sheet'!AX26","v":0},{"$f":"'Balance Sheet'!AZ26-'Balance Sheet'!AY26","v":0},null,{"$f":"'Balance Sheet'!BB26-'Balance Sheet'!AB26","v":0},{"$f":"'Balance Sheet'!BC26-'Balance Sheet'!BB26","v":0}]
[null,null,"Change in other assets/liabilities"]
[null,"Net Cash Flow from Operations",null,{"$f":"SUM(D6:D14)","v":0},{"$f":"SUM(E6:E14)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AB6:AB14)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AY6:AY14)","v":0},null,{"$f":"SUM(BA6:BA14)","v":0},{"$f":"SUM(BB6:BB14)","v":0}]
[]
["[42]","Investing Activities"]
[null,"Cash receipts from"]
[null,null,"Sale of property and equipment",0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0]
[null,null,"Collection of principal on loans",0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0]
[null,null,"Sale of investment securities",0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0]
[null,"Cash paid for"]
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[null,null,"Making loans to other entities",0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0]
[null,null,"Purchase of investment securities",0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0]
[null,"Net Cash Flow from Investing Activities",null,{"$f":"SUM(D18:D25)","v":0},{"$f":"SUM(E18:E25)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AB18:AB25)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AY18:AY25)","v":0},null,{"$f":"SUM(BA18:BA25)","v":0},{"$f":"SUM(BB18:BB25)","v":0}]
[]
[null,"Financing Activities"]
[null,"Cash receipts from"]
[null,null,"Issuance of stock"]
[null,null,"Borrowing"]
[null,"Cash paid for"]
[null,null,"Repurchase of stock (treasury stock)",0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0]
[null,null,"Repayment of loans",0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0]
[null,null,"Dividends",0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,null,0,0]
[null,"Net Cash Flow from Financing Activities",null,{"$f":"SUM(D29:D35)","v":0},{"$f":"SUM(E29:E35)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AB29:AB35)","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(AY29:AY35)","v":0},null,{"$f":"SUM(BA29:BA35)","v":0},{"$f":"SUM(BB29:BB35)","v":0}]
[]
[null,"Net Increase in Cash",null,{"$f":"D15+D26+D36","v":0},{"$f":"E15+E26+E36","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AB15+AB26+AB36","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AY15+AY26+AY36","v":0},null,{"$f":"BA15+BA26+BA36","v":0},{"$f":"BB15+BB26+BB36","v":0}]
[]
[null,null,"Cash at End of Period",{"$f":"D3+D38","v":0},{"$f":"E3+E38","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AB3+AB38","v":0},0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,{"$f":"AY3+AY38","v":0},null,{"$f":"BA3+BA38","v":0},{"$f":"BB3+BB38","v":0}]

{"sheet":"Biz Valuations","index":14,"n_rows":53,"n_cols":16,"rows_kept":53,"cut":false,"hidden":false,"merged":[[0,0,0,15],[1,0,1,15]]}
[{"$f":"'P&L'!B1","v":"[Company Name]"}]
["Base Case"]
["Discounted Cash Flows"]
["DISCOUNTED CASH FLOW ANAYLSIS - Financing Neutral Approach"]
[null,null,null,null,null,null,null,null,null,null," "]
["Projected After Tax Cash Flow"]
[" "]
[null,null,null,null,"FYE","FYE","FYE","FYE","FYE",null,null,"Discounted Cash Flows and Shareholder Value"]
[null,null,null,null,"TTM","Current","Current +1","Current +2","Current +3",null,null," "]
[null,null,null,null,null,null,null,null,null,null,null,null,"Discount Rate =",0.2," "]
["EBITDA",null,null,null,{"$f":"'P&L'!D52+'P&L'!D46+'P&L'!D47","v":0},{"$f":"'P&L'!BC52+'P&L'!BC47+'P&L'!BC46","v":0},{"$f":"'P&L'!BD52+'P&L'!BD47+'P&L'!BD46","v":0},{"$f":"'P&L'!BF52+'P&L'!BF47+'P&L'!BF46","v":0},{"$f":"'P&L'!BG52+'P&L'!BG47+'P&L'!BG46","v":0}," ",null,null,null,null,null," "]
[]
["Less:","Tax basis Depreciation Expense",null,null,{"$f":"SUM('P&L'!D47)","v":0},{"$f":"'P&L'!BC47","v":0},{"$f":"'P&L'!BD47","v":0},{"$f":"'P&L'!BF47","v":0},{"$f":"'P&L'!BG47","v":0},null,null,null,null,"Present","Cum. Present"]
[null,"Tax basis Amortization",null,null,0,0,0,0,0,null,null,null,"After Tax","Value of","Value of Cash"]
[null,null,null,null,null,null,null,null,null,null,null,"Year","Cash Flow","Cash Flow","Flows"]
["Taxable Operating Profit",null,null,null,{"$f":"E11-E13-E14","v":0},{"$f":"F11-F13-F14","v":0},{"$f":"G11-G13-G14","v":0},{"$f":"H11-H13-H14","v":0},{"$f":"I11-I13-I14","v":0}]
[null,null,null,null,null,null,null,null,null,null,null,"TTM",{"$f":"E28","v":0},{"$f":"M17/((1+$N$10)^1)","v":0},{"$f":"NPV(N$10,M17)","v":0}]
["Less:","Income Taxes",null,{"$f":"'P&L'!B53","v":0.25},{"$f":"E16*$D18","v":0},{"$f":"F16*$D18","v":0},{"$f":"G16*$D18","v":0},{"$f":"H16*$D18","v":0},{"$f":"I16*$D18","v":0},null,null,"TTM +1 YR",{"$f":"F28","v":0},{"$f":"M18/((1+$N$10)^2)","v":0},{"$f":"NPV($N$10,$M$17:M18)","v":0}]
[null,null,null,null,null,null,null,null,null,null,null,"TTM +2 YR",{"$f":"G28","v":0},{"$f":"M19/((1+$N$10)^3)","v":0},{"$f":"NPV($N$10,$M$17:M19)","v":0}]
["Net Operating Profit after Tax",null,null,null,{"$f":"+E16-E18","v":0},{"$f":"+F16-F18","v":0},{"$f":"+G16-G18","v":0},{"$f":"+H16-H18","v":0},{"$f":"+I16-I18","v":0},null,null,"TTM +3 YR",{"$f":"H28","v":0},{"$f":"M20/((1+$N$10)^4)","v":0},{"$f":"NPV($N$10,$M$17:M20)","v":0}]
[null,null,null,null,null,null,null,null,null,null,null,"TTM +4 YR",{"$f":"I28","v":0},{"$f":"M21/((1+$N$10)^5)","v":0},{"$f":"NPV($N$10,$M$17:M21)","v":0}]
["Plus:","Tax Depreciation & Amortization",null,null,{"$f":"E13+E14","v":0},{"$f":"F13+F14","v":0},{"$f":"G13+G14","v":0},{"$f":"H13+H14","v":0},{"$f":"I13+I14","v":0}]
[]
[null,"Change in Working Capital",null,null,null,{"$f":"'Balance Sheet'!P48-'Balance Sheet'!D48","v":0},{"$f":"'Balance Sheet'!AB48-'Balance Sheet'!Q48","v":0},{"$f":"'Balance Sheet'!AN48-'Balance Sheet'!AC48","v":0},{"$f":"'Balance Sheet'!AZ48-'Balance Sheet'!AO48","v":0}]
[null,null,null,null,null,null,null,null,null,null,null,"Cumulative Present Value of Cash Flows",null,null,{"$f":"O21","v":0}]
["Less:","Capital Expenditures",null,null,{"$f":"'Balance Sheet'!D56","v":0},{"$f":"SUM('Balance Sheet'!E56:P56)","v":0},{"$f":"SUM('Balance Sheet'!Q56:AB56)","v":0},{"$f":"'Balance Sheet'!BB56","v":0},{"$f":"'Balance Sheet'!BC56","v":0}]
[null,null,null,null,null,null,null,null,null,null,null,"Plus: Present Value of Terminal Value",null,null,{"$f":"(E52)/((1+$N$10)^4)","v":0}]
["Unlevered After Tax Cash Flow",null,null,null,{"$f":"E20+E22+E24+E26","v":0},{"$f":"F20+F22+F24+F26","v":0},{"$f":"G20+G22+G24+G26","v":0},{"$f":"H20+H22+H24+H26","v":0},{"$f":"I20+I22+I24+I26","v":0},null,null," "]
[null,null,null,null,null,null,null,null,null,null,null,"CORPORATE VALUE",null,null,{"$f":"O27+O25","v":0}," "]
[null,null,null,null," "]
[null,null,null,null,null,null,null,null,null,null,null,"Less: Mkt. Value of Debt",null,null,{"$f":"'Balance Sheet'!D33+'Balance Sheet'!D30+'Balance Sheet'!D27","v":0}]
["TERMINAL VALUE ANALYSIS"]
[null,null,null,null,null,null,null,null,null,null,null,"Plus: Cash & Marketable Securities",null,null,{"$f":"+'Balance Sheet'!D5","v":0}]
["Capitalization of Cash Flow Approach"]
[null,null,null,null,null,null,null,null,null,null,null,"Shareholder Value",null,null,{"$f":"O29-O31+O33","v":0}]
["Discount Rate",null,null,null,{"$f":"N10","v":0.2}]
["Less: Growth Rate (Inflation)",null,null,null,0.03,null,null,null,null," "]
[null,null,null,null,null,null," "]
["Capitalization Rate",null,null,null,{"$f":"E36-E37","v":0.17}]
[]
["Terminal Value (Year 5 Cash Flow Capitalized)",null,null,null,{"$f":"I20/E39","v":0}]
[null,null,null,null,null,null,null,null,null,null,null,null,null,"EBITDA Exit Multiple"]
[null,null,null,null,null,null,null,null,null,"Discount Rate",null,4,null,5,null,6]
["Exit Multiple Approach"]
[" ",null,null,null,null,null,null,null,null,{"$f":"Sensitivity!C50","v":0.18},null,{"$f":"Sensitivity!C$52+Sensitivity!C62-Sensitivity!$C$66+Sensitivity!$C$68","v":0},null,{"$f":"Sensitivity!C52+Sensitivity!C63-Sensitivity!C66+Sensitivity!C68","v":0},null,{"$f":"Sensitivity!C52+Sensitivity!C64-Sensitivity!C66+Sensitivity!C68","v":0}]
["Year 4 EBITDA",null,null,null,{"$f":"I11","v":0}]
["Projected EBITDA Exit Multiple",null,null,null,5,null,null,null,null,{"$f":"Sensitivity!D50","v":0.19},null,{"$f":"Sensitivity!D52+Sensitivity!D62-Sensitivity!C66+Sensitivity!C68","v":0},null,{"$f":"Sensitivity!D52+Sensitivity!D63-Sensitivity!C66+Sensitivity!C68","v":0},null,{"$f":"Sensitivity!D52+Sensitivity!D64-Sensitivity!C66+Sensitivity!C68","v":0}]
[]
["Terminal Value",null,null,null,{"$f":"E46*E47","v":0},null,null,null,null,{"$f":"Sensitivity!E50","v":0.2},null,{"$f":"Sensitivity!E52+Sensitivity!E62-Sensitivity!C66+Sensitivity!C68","v":0},null,{"$f":"Sensitivity!E52+Sensitivity!E63-Sensitivity!C66+Sensitivity!C68","v":0},null,{"$f":"Sensitivity!E52+Sensitivity!E64-Sensitivity!C66+Sensitivity!C68","v":0}]
[]
[null,null,null,null,null,null,null,null,null,{"$f":"Sensitivity!F50","v":0.21000000000000002},null,{"$f":"Sensitivity!F52+Sensitivity!F62-Sensitivity!C66+Sensitivity!C68","v":0}," ",{"$f":"Sensitivity!F52+Sensitivity!F63-Sensitivity!C66+Sensitivity!C68","v":0},null,{"$f":"Sensitivity!F52+Sensitivity!F64-Sensitivity!C66+Sensitivity!C68","v":0}]
["Average Terminal Value",null,null,null,{"$f":"(E49+E41)/2","v":0}]
[null,null,null,null,null,null,null,null,null,{"$f":"Sensitivity!G50","v":0.22000000000000003},null,{"$f":"Sensitivity!G52+Sensitivity!G62-Sensitivity!C66+Sensitivity!C68","v":0},null,{"$f":"Sensitivity!G52+Sensitivity!G63-Sensitivity!C66+Sensitivity!C68","v":0},null,{"$f":"Sensitivity!G52+Sensitivity!G64-Sensitivity!C66+Sensitivity!C68","v":0}]

{"sheet":"Sensitivity","index":15,"n_rows":68,"n_cols":11,"rows_kept":68,"cut":false,"hidden":true,"merged":[[0,0,0,12],[1,0,1,12],[2,0,2,12]]}
[{"$f":"'P&L'!B1","v":"[Company Name]"}]
["Base Case"]
["Sensitivity Analysis"]
[]
[]
["Sensitivity Analysis Drivers"]
["Starting Discount Rate:",null,{"$f":"'Biz Valuations'!N10","v":0.2},null,"Starting Exit multiple:",null,4,null,"Starting growth rate:",null,0]
["Step:",null,0.01,null,"Step:",null,0.5,null,"Step:",null,0.01]
[]
[]
["DISCOUNT RATE",null,"MULTIPLE OF TERMINAL YEAR EBITDA OF:",null,null,null,null,null,{"$f":"'Biz Valuations'!I11","v":0},null,"Valuation Measure"]
[null,null,{"$f":"G7","v":4},null,{"$f":"C12+G8","v":4.5},null,{"$f":"E12+G8","v":5},null,{"$f":"G12+G8","v":5.5}]
[]
[{"$f":"C7","v":0.2},null,{"$f":"NPV($A14,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A14,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A14,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A14,'Biz Valuations'!$E$28:$I$28)","v":0},null,"Discounted Cash Flow (Unlevered)"]
[null,null,{"$f":"(C$12*$I$11)/(1+$A14)^5","v":0},null,{"$f":"(E$12*$I$11)/(1+$A14)^5","v":0},null,{"$f":"(G$12*$I$11)/(1+$A14)^5","v":0},null,{"$f":"(I$12*$I$11)/(1+$A14)^5","v":0},null,"Discounted Terminal Year Multiple"]
[null,null,{"$f":"C14+C15","v":0},null,{"$f":"E14+E15","v":0},null,{"$f":"G14+G15","v":0},null,{"$f":"I14+I15","v":0},null,"Adjusted Market Value"]
[]
[null,null,{"$f":"C16/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"E16/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"G16/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"I16/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,"Multiple of TTM Sales"]
[null,null,{"$f":"C16/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"E16/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"G16/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"I16/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,"Multiple of TTM EBITDA"]
[null,null,{"$f":"C16/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"E16/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"G16/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"I16/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,"Multiple of TTM EBIT"]
[]
[{"$f":"A14+C8","v":0.21000000000000002},null,{"$f":"NPV($A22,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A22,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A22,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A22,'Biz Valuations'!$E$28:$I$28)","v":0},null,"Discounted Cash Flow (Unlevered)"]
[null,null,{"$f":"(C$12*$I$11)/(1+$A22)^5","v":0},null,{"$f":"(E$12*$I$11)/(1+$A22)^5","v":0},null,{"$f":"(G$12*$I$11)/(1+$A22)^5","v":0},null,{"$f":"(I$12*$I$11)/(1+$A22)^5","v":0},null,"Discounted Terminal Year Multiple"]
[null,null,{"$f":"C22+C23","v":0},null,{"$f":"E22+E23","v":0},null,{"$f":"G22+G23","v":0},null,{"$f":"I22+I23","v":0},null,"Adjusted Market Value"]
[]
[null,null,{"$f":"C24/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"E24/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"G24/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"I24/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,"Multiple of TTM Sales"]
[null,null,{"$f":"C24/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"E24/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"G24/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"I24/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,"Multiple of TTM EBITDA"]
[null,null,{"$f":"C24/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"E24/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"G24/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"I24/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,"Multiple of TTM EBIT"]
[]
[{"$f":"A22+C8","v":0.22000000000000003},null,{"$f":"NPV($A30,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A30,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A30,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A30,'Biz Valuations'!$E$28:$I$28)","v":0},null,"Discounted Cash Flow (Unlevered)"]
[null,null,{"$f":"(C$12*$I$11)/(1+$A30)^5","v":0},null,{"$f":"(E$12*$I$11)/(1+$A30)^5","v":0},null,{"$f":"(G$12*$I$11)/(1+$A30)^5","v":0},null,{"$f":"(I$12*$I$11)/(1+$A30)^5","v":0},null,"Discounted Terminal Year Multiple"]
[null,null,{"$f":"C30+C31","v":0},null,{"$f":"E30+E31","v":0},null,{"$f":"G30+G31","v":0},null,{"$f":"I30+I31","v":0},null,"Adjusted Market Value"]
[]
[null,null,{"$f":"C32/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"E32/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"G32/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"I32/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,"Multiple of TTM Sales"]
[null,null,{"$f":"C32/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"E32/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"G32/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"I32/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,"Multiple of TTM EBITDA"]
[null,null,{"$f":"C32/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"E32/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"G32/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"I32/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,"Multiple of TTM EBIT"]
[]
[{"$f":"A30+C8","v":0.23000000000000004},null,{"$f":"NPV($A38,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A38,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A38,'Biz Valuations'!$E$28:$I$28)","v":0},null,{"$f":"NPV($A38,'Biz Valuations'!$E$28:$I$28)","v":0},null,"Discounted Cash Flow (Unlevered)"]
[null,null,{"$f":"(C$12*$I$11)/(1+$A38)^5","v":0},null,{"$f":"(E$12*$I$11)/(1+$A38)^5","v":0},null,{"$f":"(G$12*$I$11)/(1+$A38)^5","v":0},null,{"$f":"(I$12*$I$11)/(1+$A38)^5","v":0}]
[null,null,{"$f":"C38+C39","v":0},null,{"$f":"E38+E39","v":0},null,{"$f":"G38+G39","v":0},null,{"$f":"I38+I39","v":0},null,"Adjusted Market Value"]
[]
[null,null,{"$f":"C40/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"E40/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"G40/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,{"$f":"I40/'P&L'!$D$7","v":{"$error":"#DIV/0!"}},null,"Multiple of TTM Sales"]
[null,null,{"$f":"C40/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"E40/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"G40/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"I40/('P&L'!$D$52+'P&L'!$D$47+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,"Multiple of TTM EBITDA"]
[null,null,{"$f":"C40/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"E40/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"G40/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,{"$f":"I40/('P&L'!$D$52+'P&L'!#REF!)","v":{"$error":"#REF!"}},null,"Multiple of TTM EBIT"]
[]
[]
[]
[]
["Sensitivity Matrix Data"]
["Discount Rate =",null,{"$f":"D50-0.01","v":0.18},{"$f":"E50-0.01","v":0.19},{"$f":"'Biz Valuations'!N10","v":0.2},{"$f":"E50+0.01","v":0.21000000000000002},{"$f":"F50+0.01","v":0.22000000000000003}]
[]
["NPV of Cash Flows",null,{"$f":"NPV(C50,'Biz Valuations'!$M$17:$M$21)","v":0},{"$f":"NPV(D50,'Biz Valuations'!$M$17:$M$21)","v":0},{"$f":"NPV(E50,'Biz Valuations'!$M$17:$M$21)","v":0},{"$f":"NPV(F50,'Biz Valuations'!$M$17:$M$21)","v":0},{"$f":"NPV(G50,'Biz Valuations'!$M$17:$M$21)","v":0}]
[]
["Capitalization of CF",null,{"$f":"('Biz Valuations'!$I$20/(C50-'Biz Valuations'!$E$37))","v":0},{"$f":"('Biz Valuations'!$I$20/(D50-'Biz Valuations'!$E$37))","v":0},{"$f":"('Biz Valuations'!$I$20/(E50-'Biz Valuations'!$E$37))","v":0},{"$f":"('Biz Valuations'!$I$20/(F50-'Biz Valuations'!$E$37))","v":0},{"$f":"('Biz Valuations'!$I$20/(G50-'Biz Valuations'!$E$37))","v":0}]
[]
["Exit Multiple Approach"]
[{"$f":"A58-1","v":4},null,{"$f":"$A$57*'Biz Valuations'!$I$11","v":0},{"$f":"$A$57*'Biz Valuations'!$I$11","v":0},{"$f":"$A$57*'Biz Valuations'!$I$11","v":0},{"$f":"$A$57*'Biz Valuations'!$I$11","v":0},{"$f":"$A$57*'Biz Valuations'!$I$11","v":0}]
[{"$f":"'Biz Valuations'!E47","v":5},null,{"$f":"$A$58*'Biz Valuations'!$I$11","v":0},{"$f":"$A$58*'Biz Valuations'!$I$11","v":0},{"$f":"$A$58*'Biz Valuations'!$I$11","v":0},{"$f":"$A$58*'Biz Valuations'!$I$11","v":0},{"$f":"$A$58*'Biz Valuations'!$I$11","v":0}]
[{"$f":"A58+1","v":6},null,{"$f":"$A$59*'Biz Valuations'!$I$11","v":0},{"$f":"$A$59*'Biz Valuations'!$I$11","v":0},{"$f":"$A$59*'Biz Valuations'!$I$11","v":0},{"$f":"$A$59*'Biz Valuations'!$I$11","v":0},{"$f":"$A$59*'Biz Valuations'!$I$11","v":0}]
[]
["PV of Avg. Terminal Value"]
[{"$f":"A57","v":4},null,{"$f":"((C$54+C57)/2)/((1+C$50)^5)","v":0},0,0,0,0]
[{"$f":"A58","v":5},null,0,0,0,0,0]
[{"$f":"A59","v":6},null,0,0,0,0,0]
[]
["Debt",null,{"$f":"'Biz Valuations'!O31","v":0}]
[]
["Cash & Mkt Securities",null,{"$f":"'Biz Valuations'!O33","v":0}]