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The Great Office Supplies Caper

Office Products, Reducing Churn & Increasing Customer Acquisition

by Ian M. Elliott | Aug 25, 2016 8:00:00 AM

We're all constantly striving for sales growth, right? After all, if we sell more we make more, don't we? Well, sales growth has to be based on profitable sales before we make more - but, that's another topic.

Here, I'm going to write about...

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Topics: Business Transformation, Business Planning, CRM, Web Traffic

The Silent Killers - Office Products, Market Shrink & Customer Churn

by Ian M. Elliott | Aug 23, 2016 8:00:00 AM

Most business owners and operators intuitively understand it costs much more to win business from a new customer than it does from an existing customer. Most everyone in business also knows that it's an expensive and involved process to win new...

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Topics: Business Transformation, Small Business, CRM

​​CRM Systems For Small Business

by Ian M. Elliott | May 25, 2016 8:06:00 AM

The Value of Contact Management Software

The use of software has become part of our daily lives, both for business and for all other day-to-day routine activities. For a business, it's difficult to imagine an owner attempting to run without, for...

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Topics: Business Transformation, Information Technology, CRM

Small Business Marketing & Sales Channel Development

by Ian M. Elliott | Mar 29, 2016 9:32:26 AM

In many instances big business no longer serves the best interests of its customers. However, real advantages built up over the years through leveraging historical value propositions, lower costs and higher efficiency, gave big business time to...

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Topics: Business Transformation, Inbound Marketing, Information Technology, CRM

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The $20 Billion Growth Opportunity

Just published - new eBook. A comprehensive evaluation of the office products and supplies industry in the context of the newly emerged Chinese manufacturing superpowers. Learn what it means for the aftermarket, its market share, and the independent resellers.

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