Diligent readers may have spotted a third data series in the business outlook chart presented toward the conclusion of the preceding business transformation article that showed projected web traffic over a four-year transformation period. We didn't...
A Self-Financing Technology Solution for Independent Resellers
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Ian M. Elliott | 5/29/19 7:51 AM
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Topics: Business Transformation, Inbound Marketing, Information Technology
Digital Business Transformation Requirements for Independent Resellers
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Ian M. Elliott | 4/23/19 7:38 AM
We've argued there's a $20 billion growth opportunity associated with replacement ink and toner cartridges, a $25 billion category that underpins the entire $150 billion plus office industry. However, it's an opportunity that remains difficult to...
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Topics: Business Transformation, Inbound Marketing, Web Traffic
The Science You Need to Know for Developing Website Visits
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Ian M. Elliott | 3/21/19 7:39 AM
We have focused on publishing material to build a strong foundation for our argument that the website plays a critical role as the platform for content designed to cater to the interests of researching buyers. In the context of the 70%+ of buyers'...
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Topics: Business Transformation, Inbound Marketing, Web Traffic
Where's the Soft Underbelly in the Office Products & Equipment Industry?
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Ian M. Elliott | 9/11/17 7:58 AM
In our previous article, while exploring the weak points of the office products and equipment industry, we focused on the independent resellers and the competitive forces currently squeezing the life out of them. We introduced the concept of the...
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Topics: Business Transformation, Inbound Marketing, Information Technology, Industry News
The Amazon Marketplace - Serving as Disruptor or Predator?
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Ian M. Elliott | 8/18/17 8:03 AM
It's rare for a day to go by without Amazon being in the news as their initiatives continue to irreversibly change the face of the consumer's shopping behavior. The outlook for traditional brick and mortar retailers has been systemically challenged...
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Topics: Business Transformation, Inbound Marketing, E-commerce
What's More Important? Website Traffic or E-commerce?
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Ian M. Elliott | 8/8/17 7:56 AM
We've asked the question of office products resellers many times about how important e-commerce is for their future and, the majority of times, the answer comes back that it's "mission critical". However, success stories are few and far between for...
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Topics: Business Transformation, Inbound Marketing, E-commerce, Web Traffic
Email Marketing, Campaign Goals and Measuring the ROI!
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Ian M. Elliott | 5/23/17 8:27 AM
If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact...
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Topics: Inbound Marketing, Information Technology, Web Traffic
