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The Great Office Supplies Caper

Where's the Soft Underbelly in the Office Products & Equipment Industry?

by Ian M. Elliott | 9/11/17 7:58 AM

In our previous article, while exploring the weak points of the office products and equipment industry, we focused on the independent resellers and the competitive forces currently squeezing the life out of them. We introduced the concept of the...

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Topics: Business Transformation, Industry News, Information Technology, Inbound Marketing

Amazon - a Disruptor or a Predator in the Office Products Space?

by Ian M. Elliott | 8/18/17 8:03 AM

It's rare for a day to go by without Amazon being in the news as their initiatives continue to irreversibly change the face of the consumer's shopping behavior. The outlook for traditional brick and mortar retailers has been systemically...

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Topics: Business Transformation, E-commerce, Inbound Marketing

What's More Important? Web Traffic or E-commerce?

by Ian M. Elliott | 8/8/17 7:56 AM

We've asked the question of office products resellers many times about how important e-commerce is for their future and, the majority of times, the answer comes back that it's "mission critical". However, success stories are few and far between...

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Topics: E-commerce, Business Transformation, Inbound Marketing, Web Traffic

Email Marketing, Campaign Goals and Measuring the ROI!

by Ian M. Elliott | 5/23/17 8:27 AM

If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact...

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Topics: Web Traffic, Inbound Marketing, Information Technology

Office Products Resellers, Email Marketing & Execution

by Ian M. Elliott | 5/12/17 7:39 AM

If you're an Office Products Reseller and wondering why your email campaigns don't provide the kind of results the headlines may lead you to anticipate, then this series of blogs explaining what you need to do to join the elite digital marketers...

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Topics: Inbound Marketing, Web Traffic, Business Transformation, Small Business

Email Marketing Database Decay and What Can Be Done About It!

by Ian M. Elliott | 5/9/17 7:43 AM

Email contact databases degrade by an average of 22.5% every year.

It’s imperative to implement a strategy to make up for these lost contacts.

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Topics: Inbound Marketing, Web Traffic, Business Transformation

Office Products Resellers, Planning Email Campaigns & Strategy

by Ian M. Elliott | 5/2/17 7:54 AM

This series of blogs started with an introductory article on the returns on investment from email marketing, widely reported to have the potential to be as much as 3,800%. However, I stressed these kinds of returns would remain out of reach for...

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Topics: Inbound Marketing, Web Traffic

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - The $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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