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The Great Office Supplies Caper

A Self-Financing Technology Solution for Independent Resellers

by Ian M. Elliott | 5/29/19 7:51 AM

Diligent readers may have spotted a third data series in the business outlook chart presented toward the conclusion of the preceding business transformation article that showed projected web traffic over a four-year transformation period. We didn't...

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Topics: Business Transformation, Inbound Marketing, Information Technology

Digital Business Transformation Requirements for Independent Resellers

by Ian M. Elliott | 4/23/19 7:38 AM

We've argued there's a $20 billion growth opportunity associated with replacement ink and toner cartridges, a $25 billion category that underpins the entire $150 billion plus office industry. However, it's an opportunity that remains difficult to...

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Topics: Business Transformation, Inbound Marketing, Web Traffic

The Science You Need to Know for Developing Website Visits

by Ian M. Elliott | 3/21/19 7:39 AM

We have focused on publishing material to build a strong foundation for our argument that the website plays a critical role as the platform for content designed to cater to the interests of researching buyers. In the context of the 70%+ of buyers'...

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Topics: Business Transformation, Inbound Marketing, Web Traffic

Where's the Soft Underbelly in the Office Products & Equipment Industry?

by Ian M. Elliott | 9/11/17 7:58 AM

In our previous article, while exploring the weak points of the office products and equipment industry, we focused on the independent resellers and the competitive forces currently squeezing the life out of them. We introduced the concept of the...

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Topics: Business Transformation, Inbound Marketing, Information Technology, Industry News

The Amazon Marketplace - Serving as Disruptor or Predator?

by Ian M. Elliott | 8/18/17 8:03 AM

It's rare for a day to go by without Amazon being in the news as their initiatives continue to irreversibly change the face of the consumer's shopping behavior. The outlook for traditional brick and mortar retailers has been systemically challenged...

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Topics: Business Transformation, Inbound Marketing, E-commerce

What's More Important? Website Traffic or E-commerce?

by Ian M. Elliott | 8/8/17 7:56 AM

We've asked the question of office products resellers many times about how important e-commerce is for their future and, the majority of times, the answer comes back that it's "mission critical". However, success stories are few and far between for...

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Topics: Business Transformation, Inbound Marketing, E-commerce, Web Traffic

Email Marketing, Campaign Goals and Measuring the ROI!

by Ian M. Elliott | 5/23/17 8:27 AM

If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact...

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Topics: Inbound Marketing, Information Technology, Web Traffic

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book DIGITAL TRANSFORMATION Click Here for Access

Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

Free e-Book MERGERS & ACQUISITIONS Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access

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