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The Great Office Supplies Caper

Office Products Resellers - an Analog Vs. Digital Outlook

by Ian M. Elliott | 7/11/17 7:50 AM

If there's any consensus among office products resellers it would probably be that the business outlook is tough. Most are experiencing loss of base revenue and profits in a mature market that, while still over $200 billion in annual retail...

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Topics: Business Transformation, Social Media, Information Technology

Why Should Social Audience Development be Made a High Priority?

by Ian M. Elliott | 6/13/17 7:58 AM

Remember the days when you secured your Yellow Pages listing in the "telephone directory style" publication that was actually printed and physically distributed to millions of people around the country? You probably do, it wasn't that long ago,...

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Topics: Social Media, Web Traffic, Business Transformation

Take Your Blinkers Off! 12 Steps to Digital Business Transformations!

by Ian M. Elliott | 6/1/17 7:41 AM

Here's a shot at a seventy-five word summary of a typical, independent office products resellers current predicament.

Tried e-commerce but no traffic, no orders, so went to Amazon instead. Tried social media but didn't know content was needed to...

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Topics: Business Transformation, Web Traffic, Social Media, Small Business

The Most Important Graphic for Digital Transformation You'll Ever See!

by Ian M. Elliott | 5/30/17 7:52 AM

We're in a digital world and never has so much information been available to so many. The clock's not turning back - ever! If you're not transforming your business to become part of the digital world then you're going out of business. Maybe not...

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Topics: Business Transformation, Social Media, Web Traffic

Office Products Resellers, Buyer Personas and the Buyer's Journey

by Ian M. Elliott | 4/26/17 7:49 AM

If you've followed the first two blogs in this series you'll know it may be possible to earn a 3,800% return on funds invested when operating amongst the elite of email marketers. However, to get up among the elite requires a whole bunch of email...

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Topics: Inbound Marketing, Social Media, Web Traffic

Office Products Resellers & The Importance of Email Marketing

by Ian M. Elliott | 4/18/17 7:58 AM

Depending on who you talk to may depend on whether email marketing is considered obsolete or (at the other end of the scale) still the single most effective way to reach and engage with a relevant audience.

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Topics: Inbound Marketing, Web Traffic, Social Media, Small Business

Setting Digital Performance Goals for my Office Products Business!

by Ian M. Elliott | 3/3/17 6:16 AM

Today we're placing ourselves back in the shoes of our office products reseller. Previously we completed a self-assessment of the digital status of our Amarillo-based office products business and, in so doing, set the baseline to establish goals...

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Topics: Web Traffic, Social Media, Business Planning, Small Business

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - The $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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