We're in a digital world and never has so much information been available to so many. The clock's not turning back - ever! If you're not transforming your business to become part of the digital world then you're going out of business. Maybe not tomorrow but, ultimately, your fate is sealed unless you make a decision to act.
Take fifteen minutes to study the image below and then take another fifteen minutes to interact with our live calculator. We've developed this to help you understand your sales funnel, your sales potential, and the vital role your website must play before it can become a destination for the two-thirds of buyers who research before ever contacting a sales person.
Your decision to engage with this business planning tool should become a pivotal moment for the future of your business!
Click the button below to use our free, interactive Social Audience Development Calculator.
There are six potential sources of traffic to your website:
- Organic
- Referrals
- Social Media
- Email Marketing
- Paid Search
- Direct Traffic
FACT ONE:
You must have a website worth visiting!
Never, ever, forget that at least two-thirds of buyer's are researching online before they contact a salesperson. During this stage they're looking for information and are not ready to buy. If you don't have a site that helps these researchers find answers to the questions they're looking for then you're failing to cater to the vast majority of web traffic. In fact, you're not catering to ANY web traffic because, in failing to position your business to help researching buyers, you also failing to qualify your business for the time when the buyer is finally ready to buy.
FACT TWO:
If you don't have a content-rich website designed to answer the questions of your ideal customer, then there's no point investing a dime to develop traffic to that site.
FACT THREE:
If you have no traffic then, ultimately, you will go out of business as buyers migrate to competitors who have published content that provides answers to questions they're searching for.
Ask yourself:
- What's my website traffic volume and my traffic sources?
- What's my customer churn rate?
- What's my customer acquisition cost and lifetime value?
- Can I profitably grow my business in the challenging digital environment?
The digital footprint for office products resellers is very weak and there's an urgent need for these businesses to get on their paths to a digital transformation. There's an office products growth opportunity to be gained by leveraging aftermarket office supplies alongside the new behavioral norm as buyers research before ever contacting a salesperson.
See how Digitol can help you start to build a relevant, engaged social audience.
Learn how to develop a social audience and make it an indispensable part of your strategy. Digitol's turn-key solution for office products resellers helps improve the future for office supplies dealerships, providing all the tool needed to help increase market share and reduce customer churn.
Click the button below to learn more about the Digitol Service!
