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The Great Office Supplies Caper

The Most Important Graphic for Digital Transformation You'll Ever See!

by Ian M. Elliott | 5/30/17 7:52 AM

We're in a digital world and never has so much information been available to so many. The clock's not turning back - ever! If you're not transforming your business to become part of the digital world then you're going out of business. Maybe not tomorrow but, ultimately, your fate is sealed unless you make a decision to act.

Take fifteen minutes to study the image below and then take another fifteen minutes to interact with our live calculator. We've developed this to help you understand your sales funnel, your sales potential, and the vital role your website must play before it can become a destination for the two-thirds of buyers who research before ever contacting a sales person.

Your decision to engage with this business planning tool should become a pivotal moment for the future of your business! 

The Sales Funnel.png

Click the button below to use our free, interactive Social Audience Development Calculator. 

Click Here for Access


There are six potential sources of traffic to your website:

  • Organic
  • Referrals
  • Social Media
  • Email Marketing
  • Paid Search
  • Direct Traffic


You must have a website worth visiting!

Never, ever, forget that at least two-thirds of buyer's are researching online before they contact a salesperson. During this stage they're looking for information and are not ready to buy. If you don't have a site that helps these researchers find answers to the questions they're looking for then you're failing to cater to the vast majority of web traffic. In fact, you're not catering to ANY web traffic because, in failing to position your business to help researching buyers, you also failing to qualify your business for the time when the buyer is finally ready to buy.


If you don't have a content-rich website designed to answer the questions of your ideal customer, then there's no point investing a dime to develop traffic to that site.


If you have no traffic then, ultimately, you will go out of business as buyers migrate to competitors who have published content that provides answers to questions they're searching for.

Ask yourself:

  1. What's my website traffic volume and my traffic sources?
  2. What's my customer churn rate?
  3. What's my customer acquisition cost and lifetime value?
  4. Can I profitably grow my business in the challenging digital environment?

The digital footprint for office products resellers is very weak and there's an urgent need for these businesses to get on their paths to a digital transformation. There's an office products growth opportunity to be gained by leveraging aftermarket office supplies alongside the new behavioral norm as buyers research before ever contacting a salesperson. 

See how Digitol can help you start to build a relevant, engaged social audience.

Learn how to develop a social audience and make it an indispensable part of your strategy. Digitol's turn-key solution for office products resellers helps improve the future for office supplies dealerships, providing all the tool needed to help increase market share and reduce customer churn.

Click the button below to learn more about the Digitol Service!

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Topics: Business Transformation, Social Media, Web Traffic

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book DIGITAL TRANSFORMATION Click Here for Access

Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

Free e-Book MERGERS & ACQUISITIONS Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access

Calculating Returns

For your Digital Strategy

The world has transformed from analog to digital. Digital equals data and most business operators don't like messing with data!

Check out our suite of Business Calculators!

  • Break the problem down into manageable segments.

  • Interactive - experiment and watch the results.

  • Develop a better understanding of how to translate effort into results.

Essential business tools to help you manage your digital transformation!

Calculators Click Here

Business Projection Model

Download our FREE proprietary business projection model.

It's been built to demonstrate a path for growth and profit potential that can be achieved in the office products channel on the back of an integrated business platform suitable for the 21st-century digital environment!

Financial Plan Modeling Platform Start Here

IT Scorecard

Download our proprietary Information Technology worksheet. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform.

Once an integrated technology platform is established, then start to have some fun transforming your business, as you leverage technology alongside your personality in your market.

Access Free IT Scorecard