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The Great Office Supplies Caper

Office Products & Equipment Resellers and Customer Lifetime Values

by Ian M. Elliott | 10/3/17 7:56 AM

As the market for office products and business equipment starts to slowly contract, there has never been a more opportune time for independent resellers to understand the importance of customer lifetime value (LTV) and the cost of new customer...

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Topics: Business Transformation, Business Planning

Budgeting the Digital Transformation for my Office Products Business!

by Ian M. Elliott | 3/8/17 7:57 AM

In the first part of the story of our Amarillo-based office products reseller, we completed a self-assessment of the current status of the business and, in the second, we built a comprehensive set of performance goals necessary for accomplishing...

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Topics: Business Transformation, Business Planning, Small Business, Web Traffic

Setting Digital Performance Goals for my Office Products Business!

by Ian M. Elliott | 3/3/17 6:16 AM

Today we're placing ourselves back in the shoes of our office products reseller. Previously we completed a self-assessment of the digital status of our Amarillo-based office products business and, in so doing, set the baseline to establish goals...

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Topics: Social Media, Business Planning, Small Business, Web Traffic

Office Products, Reducing Churn & Increasing Customer Acquisition

by Ian M. Elliott | 8/25/16 8:00 AM

We're all constantly striving for sales growth, right? After all, if we sell more we make more, don't we? Well, sales growth has to be based on profitable sales before we make more - but, that's another topic.

Here, I'm going to write about...

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Topics: Business Transformation, Business Planning, CRM, Web Traffic

Business Transformation Requirements For Office Products Resellers

by Ian M. Elliott | 8/17/16 8:30 AM
Part 4 - So .... what's the web traffic development roadblock?

We've already established there's a $20 billion growth opportunity in the office products industry, and that there's already an experienced and knowledgeable sales organization in...

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Topics: Inbound Marketing, Social Media, E-commerce, Business Planning, Big Data, Web Traffic

​​​Small Business Mergers and Acquisitions

by Ian M. Elliott | 5/6/16 9:00 AM

Why is M&A relevant to small business?

At some stage in the life of an enterprise, whether it's big or small and whether or not it's on the buy or on the sell side, there's going to be a need for the owner to deal with the subject of mergers and...

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Topics: Business Transformation, Business Planning, Small Business, Mergers & Acquisitions

​Small ​Business Planning and Strategy

by Ian M. Elliott | 2/29/16 8:30 AM

The Importance of a Business Plan

It's nigh on impossible to get from point A to point B without a road map. The same is true for small business planning and strategy. For any business, whether it requires a transformation or not, a business...

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Topics: Business Transformation, Information Technology, Business Planning

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - The $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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