As the market for office products and business equipment starts to slowly contract, there has never been a more opportune time for independent resellers to understand the importance of customer lifetime value (LTV) and the cost of new customer...
Office Products & Equipment Resellers and Customer Lifetime Values
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Ian M. Elliott | 10/3/17 7:56 AM
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Topics: Business Transformation, Business Planning
Budgeting the Digital Transformation for my Office Products Business!
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Ian M. Elliott | 3/8/17 7:57 AM
In the first part of the story of our Amarillo-based office products reseller, we completed a self-assessment of the current status of the business and, in the second, we built a comprehensive set of performance goals necessary for accomplishing a...
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Topics: Business Transformation, Business Planning, Small Business, Web Traffic
Setting Digital Performance Goals for my Office Products Business!
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Ian M. Elliott | 3/3/17 6:16 AM
Today we're placing ourselves back in the shoes of our office products reseller. Previously we completed a self-assessment of the digital status of our Amarillo-based office products business and, in so doing, set the baseline to establish goals for...
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Topics: Social Media, Business Planning, Small Business, Web Traffic
Office Products, Reducing Churn & Increasing Customer Acquisition
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Ian M. Elliott | 8/25/16 8:00 AM
We're all constantly striving for sales growth, right? After all, if we sell more we make more, don't we? Well, sales growth has to be based on profitable sales before we make more - but, that's another topic.
Here, I'm going to write about...
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Topics: Business Transformation, Business Planning, CRM, Web Traffic
Business Transformation Requirements For Office Products Resellers
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Ian M. Elliott | 8/17/16 8:30 AM
Part 4 - So .... what's the web traffic development roadblock?
We've already established there's a $20 billion growth opportunity in the office products industry, and that there's already an experienced and knowledgeable sales organization in place...
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Topics: Inbound Marketing, Social Media, E-commerce, Business Planning, Big Data, Web Traffic
Small Business & Merger and Acquisition Strategies
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Ian M. Elliott | 5/6/16 9:00 AM
Why is M&A relevant to small business?
At some stage in the life of an enterprise, whether it's big or small and whether or not it's on the buy or on the sell side, there's going to be a need for the owner to deal with the subject of mergers and...
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Topics: Business Transformation, Business Planning, Small Business, Mergers & Acquisitions
Small Business Planning and Strategy
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Ian M. Elliott | 2/29/16 8:30 AM
The Importance of a Business Plan
It's nigh on impossible to get from point A to point B without a road map. The same is true for small business planning and strategy. For any business, whether it requires a transformation or not, a business plan...
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Topics: Business Transformation, Information Technology, Business Planning
