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The Great Office Supplies Caper

Limited Options & Tactics for Office Products Resellers to Grow!

by Ian M. Elliott | 7/31/17 7:56 AM

Recently, we asked what options exist for an office products reseller to grow its business. We know the business environment is tough and we know there are no easy options. However, what we have steadfastly maintained, despite the difficulties,...

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Topics: Business Transformation, Small Business

The Real Plight of an Independent Office Products Reseller!

by Ian M. Elliott | 7/25/17 7:58 AM

I have previously written about the independent office products reseller and the $20 billion growth opportunity, an opportunity that can only be taken advantage of by those who embrace information technology to build their online presence and to...

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Topics: Business Transformation, Industry News, Small Business

Take Your Blinkers Off! 12 Steps to Digital Business Transformations!

by Ian M. Elliott | 6/1/17 7:41 AM

Here's a shot at a seventy-five word summary of a typical, independent office products resellers current predicament.

Tried e-commerce but no traffic, no orders, so went to Amazon instead. Tried social media but didn't know content was needed to...

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Topics: Business Transformation, Social Media, Small Business, Web Traffic

Office Products Resellers, Email Marketing & Execution

by Ian M. Elliott | 5/12/17 7:39 AM

If you're an Office Products Reseller and wondering why your email campaigns don't provide the kind of results the headlines may lead you to anticipate, then this series of blogs explaining what you need to do to join the elite digital marketers...

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Topics: Business Transformation, Inbound Marketing, Small Business, Web Traffic

Office Products Resellers & The Importance of Email Marketing

by Ian M. Elliott | 4/18/17 7:58 AM

Depending on who you talk to may depend on whether email marketing is considered obsolete or (at the other end of the scale) still the single most effective way to reach and engage with a relevant audience.

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Topics: Inbound Marketing, Social Media, Small Business, Web Traffic

Budgeting the Digital Transformation for my Office Products Business!

by Ian M. Elliott | 3/8/17 7:57 AM

In the first part of the story of our Amarillo-based office products reseller, we completed a self-assessment of the current status of the business and, in the second, we built a comprehensive set of performance goals necessary for accomplishing...

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Topics: Business Transformation, Business Planning, Small Business, Web Traffic

Setting Digital Performance Goals for my Office Products Business!

by Ian M. Elliott | 3/3/17 6:16 AM

Today we're placing ourselves back in the shoes of our office products reseller. Previously we completed a self-assessment of the digital status of our Amarillo-based office products business and, in so doing, set the baseline to establish goals...

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Topics: Social Media, Business Planning, Small Business, Web Traffic

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - The $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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