The COVID-19 virus is responsible for a stunning shut down of our work and leisure activities. As news of the virus started to filter out of China in December of 2019, few could have anticipated the lock-down conditions imposed there would have been...
Business won't be the same but what will the new normal look like?
by
Ian M. Elliott | 4/10/20 7:11 AM
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Topics: Small Business
Ink & Toner and Their Role in Resellers Business Development
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Ian M. Elliott | 7/31/17 7:56 AM
Recently, we asked what options exist for an office products reseller to grow its business. We know the business environment is tough and we know there are no easy options. However, what we have steadfastly maintained, despite the difficulties, is...
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Topics: Business Transformation, Small Business
SP Richards Merger & The Independent Office Products Reseller!
by
Ian M. Elliott | 7/25/17 7:58 AM
I have previously written about the independent office products reseller and the $20 billion growth opportunity, an opportunity that can only be taken advantage of by those who embrace information technology to build their online presence and to...
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Topics: Business Transformation, Industry News, Small Business
Take Your Blinkers Off! 12 Steps to Digital Business Transformations!
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Ian M. Elliott | 6/1/17 7:41 AM
Here's a shot at a seventy-five word summary of a typical, independent office products resellers current predicament.
Tried e-commerce but no traffic, no orders, so went to Amazon instead. Tried social media but didn't know content was needed to...
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Topics: Business Transformation, Social Media, Small Business, Web Traffic
Office Products Resellers, Email Marketing & Execution
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Ian M. Elliott | 5/12/17 7:39 AM
If you're an Office Products Reseller and wondering why your email campaigns don't provide the kind of results the headlines may lead you to anticipate, then this series of blogs explaining what you need to do to join the elite digital marketers who...
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Topics: Business Transformation, Inbound Marketing, Small Business, Web Traffic
Office Products Resellers & The Importance of Email Marketing
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Ian M. Elliott | 4/18/17 7:58 AM
Depending on who you talk to may depend on whether email marketing is considered obsolete or (at the other end of the scale) still the single most effective way to reach and engage with a relevant audience.
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Topics: Inbound Marketing, Social Media, Small Business, Web Traffic
Budgeting the Digital Transformation for my Office Products Business!
by
Ian M. Elliott | 3/8/17 7:57 AM
In the first part of the story of our Amarillo-based office products reseller, we completed a self-assessment of the current status of the business and, in the second, we built a comprehensive set of performance goals necessary for accomplishing a...
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Topics: Business Transformation, Business Planning, Small Business, Web Traffic
