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The Great Office Supplies Caper

Self-Assessment of the Digital Status of my Office Products Business!

by Ian M. Elliott | 2/28/17 10:57 AM

In the fall of 2016, I put myself in the shoes of an office products and supplies reseller in recounting the "story" of a dealership successfully embracing digital technology. As regular readers will already appreciate, it takes a lot of work to...

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Topics: Social Media, E-commerce, Small Business, Web Traffic

What Do Uber and Office Products Have in Common?

by Ian M. Elliott | 2/23/17 7:22 AM

How could anyone think there's anything in common between Uber and Office Products? High-tech transportation versus ink, toner and paper clips! "I don't think so!", I hear you all saying. Well, hold on for a moment and think about the following.

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Topics: Business Transformation, Small Business

Why social media is important for independent resellers.

by Ian M. Elliott | 1/26/17 8:03 AM

I've wondered for a while just what is the point Tweeting and have a quandary to decide how much time and effort's required to figure out if it's worth participating on the Twitter platform at all. This has become a bit of a catch-22 because I'm...

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Topics: Social Media, E-commerce, Small Business

Office Products Resellers and How to Fix

by Ian M. Elliott | 1/19/17 6:40 AM

As I conclude this seven-part series of articles, I'd like to remind you it started with my argument that the aftermarket Office Products Industry has failed both itself and the independent resellers. The industry has failed to transform itself...

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Topics: Business Transformation, E-commerce, Small Business

Office Products Resellers and their Lack of Social Authority

by Ian M. Elliott | 1/12/17 7:52 AM

In this, the sixth of a seven-part series of articles, I'm going to explain the concept of social authority as it may relate to office products resellers in the United States. Many may wonder why it is that I believe the need to establish social...

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Topics: Business Transformation, Small Business, Web Traffic

Office Products Resellers, their Social Activity and Social Shares

by Ian M. Elliott | 1/10/17 7:47 AM

In this, the fifth of a seven-part series of articles, I'm about to explain the importance of social activity and, in particular, social shares. Sometimes described as the "social currency", or the accounting for information that's shared by...

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Topics: Business Transformation, Small Business, Web Traffic

Office Products Resellers, their Websites and their Lack of Traffic

by Ian M. Elliott | 1/5/17 8:02 AM

In this article, the fourth of a seven-part series, I'm going to explain the importance of website traffic, how it's measured, how it can be managed, and its development motivated. For small business owners, just like winning a new customer is...

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Topics: Business Transformation, Small Business, Web Traffic

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The Office Products Trilogy

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Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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