Today we're placing ourselves back in the shoes of our office products reseller. Previously we completed a self-assessment of the digital status of our Amarillo-based office products business and, in so doing, set the baseline to establish goals for...
Setting Digital Performance Goals for my Office Products Business!
by
Ian M. Elliott | 3/3/17 6:16 AM
0 Comments Click here to read/write comments
Topics: Social Media, Business Planning, Small Business, Web Traffic
Self-Assessment of the Digital Status of my Office Products Business!
by
Ian M. Elliott | 2/28/17 10:57 AM
In the fall of 2016, I put myself in the shoes of an office products and supplies reseller in recounting the "story" of a dealership successfully embracing digital technology. As regular readers will already appreciate, it takes a lot of work to get...
0 Comments Click here to read/write comments
Topics: Social Media, E-commerce, Small Business, Web Traffic
What Do Uber and Office Products Have in Common?
by
Ian M. Elliott | 2/23/17 7:22 AM
How could anyone think there's anything in common between Uber and Office Products? High-tech transportation versus ink, toner and paper clips! "I don't think so!", I hear you all saying. Well, hold on for a moment and think about the following.
0 Comments Click here to read/write comments
Topics: Business Transformation, Small Business
Why social media is important for independent resellers.
by
Ian M. Elliott | 1/26/17 8:03 AM
I've wondered for a while just what is the point Tweeting and have a quandary to decide how much time and effort's required to figure out if it's worth participating on the Twitter platform at all. This has become a bit of a catch-22 because I'm...
0 Comments Click here to read/write comments
Topics: Social Media, E-commerce, Small Business
Office Products Resellers and How to Fix
by
Ian M. Elliott | 1/19/17 6:40 AM
As I conclude this seven-part series of articles, I'd like to remind you it started with my argument that the aftermarket Office Products Industry has failed both itself and the independent resellers. The industry has failed to transform itself for...
0 Comments Click here to read/write comments
Topics: Business Transformation, E-commerce, Small Business
Office Products Resellers and their Lack of Social Authority
by
Ian M. Elliott | 1/12/17 7:52 AM
In this, the sixth of a seven-part series of articles, I'm going to explain the concept of social authority as it may relate to office products resellers in the United States. Many may wonder why it is that I believe the need to establish social...
0 Comments Click here to read/write comments
Topics: Business Transformation, Small Business, Web Traffic
Office Products Resellers, their Social Activity and Social Shares
by
Ian M. Elliott | 1/10/17 7:47 AM
In this, the fifth of a seven-part series of articles, I'm about to explain the importance of social activity and, in particular, social shares. Sometimes described as the "social currency", or the accounting for information that's shared by people...
0 Comments Click here to read/write comments
Topics: Business Transformation, Small Business, Web Traffic
