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The Great Office Supplies Caper

Office Products Resellers, their Websites and the Role of Backlinks

by Ian M. Elliott | 1/3/17 7:58 AM

In this article, the third of a seven-part series, I'm going to explain what backlinks are and why they play such an important role in the development of web traffic to office products resellers websites. Put in the simplest terms, backlinks...

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Topics: Business Transformation, Small Business, Web Traffic

Office Products Resellers & Their Sub-Par Website Grades

by Ian M. Elliott | 12/30/16 7:53 AM

In this article, the second part of a seven-part series, I'm going to identify the deficiencies of a typical office products resellers website, explain how it can be graded, what must be worked on to improve its grade and, finally, why it's so...

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Topics: Business Transformation, Small Business, Web Traffic

The Aftermarket, Office Supplies and a Major Tipping Point (Part VIII)

by Ian M. Elliott | 11/30/16 7:57 AM

During this series of blogs I've explained the aftermarket tipping point, explored scenarios for the OEM and aftermarket manufacturer merger endgames, the reseller merger endgame, the consumer product adoption curve as it relates to aftermarket...

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Topics: Business Transformation, Industry News, Small Business

The Aftermarket, Office Supplies and a Major Tipping Point (Part VII)

by Ian M. Elliott | 11/28/16 8:03 AM

With the emergence of the Chinese aftermarket ink and toner manufacturing superpowers, I anticipate new battles for market share will take place between the OEM and aftermarket brands. In this, the seventh part of the current series of blogs, I'm...

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Topics: Business Transformation, Industry News, Small Business

Amazon, Marketplace Sellers, and Office Products

by Ian M. Elliott | 10/6/16 8:07 AM

Is the Amazon Marketplace a healthy business environment for resellers or not? This is an important question that needs to be addressed and better understood by all merchants, not just those involved in the office products and supplies vertical....

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Topics: Business Transformation, E-commerce, Small Business, Web Traffic

Office Supplies, Resellers & Their Value Proposition

by Ian M. Elliott | 9/28/16 7:58 AM

So, I'm a (fictitious) office products reseller that recently worked an opportunity to develop a proposal for a new prospect that buys around $10,000 of office products and supplies a year. Now, about 60% of this spend is on paper, pens, binder,...

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Topics: Business Transformation, Social Media, Small Business, Web Traffic

Office Products Resellers & Their Digital Transformation Challenges

by Ian M. Elliott | 9/26/16 6:51 AM

For one office products reseller (A) it's quite possible to be feeling upbeat about the business prospects and for another (B), it's quite possible to be feeling pretty beat-up and pessimistic about the future. The same industry and the same...

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Topics: Business Transformation, Social Media, Small Business, Web Traffic

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The Office Products Trilogy

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Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

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