For one office products reseller (A) it's quite possible to be feeling upbeat about the business prospects and for another (B), it's quite possible to be feeling pretty beat-up and pessimistic about the future. The same industry and the same...
Office Products Resellers & Their Digital Transformation Challenges
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Ian M. Elliott | 9/26/16 6:51 AM
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Topics: Business Transformation, Social Media, Small Business, Web Traffic
Resellers, Local Markets & Revenue Growth Strategies
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Ian M. Elliott | 9/21/16 7:57 AM
As readers of my blog will know, I'm a strong advocate for information technology and its role in helping achieve profitable sales growth in a local market. I'm an advocate because I don't think it's realistic for an independent office products or...
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Topics: Business Transformation, E-commerce, Small Business, Web Traffic
Market Intelligence, Business Intelligence & Online Authority
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Ian M. Elliott | 9/19/16 10:30 AM
The content we've been publishing over the last few weeks has been focused on the path for digitally transforming a business by deploying 21st-century marketing techniques designed for generating new and sustainable sources of web traffic. The...
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Topics: Business Transformation, Inbound Marketing, Small Business, Big Data
B2B Lead Generation, Conversion & Customer Acquisition
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Ian M. Elliott | 8/30/16 7:30 AM
Web traffic has proven elusive for most small to medium sized office products resellers. Many have dabbled with e-commerce efforts but, for the most part they've not been successful. Obviously, there can be no e-commerce without web traffic so,...
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Topics: Business Transformation, Inbound Marketing, E-commerce, Small Business, Web Traffic
The Silent Killers - Office Products, Market Shrink & Customer Churn
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Ian M. Elliott | 8/23/16 8:00 AM
Most business owners and operators intuitively understand it costs much more to win business from a new customer than it does from an existing customer. Most everyone in business also knows that it's an expensive and involved process to win new...
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Topics: Business Transformation, Small Business, CRM
The Science Behind Successful Web Traffic Development
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Ian M. Elliott | 6/29/16 9:30 AM
Part 3 - So .... what's the web traffic development roadblock?
In the first two posts of this four-part series I established the foundation for arguing the importance of a world-class website and the creation of content published and accessible from...
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Topics: Business Transformation, E-commerce, Small Business, Web Traffic
Small Business & Merger and Acquisition Strategies
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Ian M. Elliott | 5/6/16 9:00 AM
Why is M&A relevant to small business?
At some stage in the life of an enterprise, whether it's big or small and whether or not it's on the buy or on the sell side, there's going to be a need for the owner to deal with the subject of mergers and...
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Topics: Business Transformation, Business Planning, Small Business, Mergers & Acquisitions
