Over the last decade or so, there are only a handful of office products (and virtually no business equipment) resellers who have developed successful e-commerce revenue streams. Despite the decline in North American reseller numbers during this time...
Why Must Resellers Approach E-commerce Strategy Differently?
by
Ian M. Elliott | 10/11/17 7:28 AM
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Topics: Business Transformation, E-commerce, Web Traffic
The Amazon Marketplace - Serving as Disruptor or Predator?
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Ian M. Elliott | 8/18/17 8:03 AM
It's rare for a day to go by without Amazon being in the news as their initiatives continue to irreversibly change the face of the consumer's shopping behavior. The outlook for traditional brick and mortar retailers has been systemically challenged...
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Topics: Business Transformation, Inbound Marketing, E-commerce
What's More Important? Website Traffic or E-commerce?
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Ian M. Elliott | 8/8/17 7:56 AM
We've asked the question of office products resellers many times about how important e-commerce is for their future and, the majority of times, the answer comes back that it's "mission critical". However, success stories are few and far between for...
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Topics: Business Transformation, Inbound Marketing, E-commerce, Web Traffic
Best Buy Leads The Way Successfully Competing With Amazon
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Ian M. Elliott | 3/29/17 7:59 AM
It wasn't long ago and it seemed like everyone was writing off Best Buy - excess retail square footage, salespeople (if you could find them) more interested selling extended warranties than the right product or service. Combined with senior...
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Topics: Business Transformation, E-commerce
Self-Assessment of the Digital Status of my Office Products Business!
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Ian M. Elliott | 2/28/17 10:57 AM
In the fall of 2016, I put myself in the shoes of an office products and supplies reseller in recounting the "story" of a dealership successfully embracing digital technology. As regular readers will already appreciate, it takes a lot of work to get...
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Topics: Social Media, E-commerce, Small Business, Web Traffic
Why social media is important for independent resellers.
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Ian M. Elliott | 1/26/17 8:03 AM
I've wondered for a while just what is the point Tweeting and have a quandary to decide how much time and effort's required to figure out if it's worth participating on the Twitter platform at all. This has become a bit of a catch-22 because I'm...
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Topics: Social Media, E-commerce, Small Business
Office Products Resellers and How to Fix
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Ian M. Elliott | 1/19/17 6:40 AM
As I conclude this seven-part series of articles, I'd like to remind you it started with my argument that the aftermarket Office Products Industry has failed both itself and the independent resellers. The industry has failed to transform itself for...
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Topics: Business Transformation, E-commerce, Small Business
