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The Great Office Supplies Caper

Digital Transformation must include sales compensation plans.

by Ian M. Elliott | 10/18/17 7:42 AM

We've been blogging content targeted at Office Products and Business Equipment Resellers for more than two years. Besides providing educational content relating to the industry, we have been focused on the path to digital business transformations,...

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Topics: Business Transformation, CRM

Office Products, Reducing Churn & Increasing Customer Acquisition

by Ian M. Elliott | 8/25/16 8:00 AM

We're all constantly striving for sales growth, right? After all, if we sell more we make more, don't we? Well, sales growth has to be based on profitable sales before we make more - but, that's another topic.

Here, I'm going to write about...

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Topics: Business Transformation, Business Planning, CRM, Web Traffic

The Silent Killers - Office Products, Market Shrink & Customer Churn

by Ian M. Elliott | 8/23/16 8:00 AM

Most business owners and operators intuitively understand it costs much more to win business from a new customer than it does from an existing customer. Most everyone in business also knows that it's an expensive and involved process to win new...

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Topics: Business Transformation, Small Business, CRM

​​Resellers & CRM Systems For Small Business

by Ian M. Elliott | 5/25/16 8:06 AM

The Value of Contact Relationship Management Software

The use of software has become part of our daily lives, both for business and for all other day-to-day routine activities. For a business, it's difficult to imagine an owner attempting to run...

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Topics: Business Transformation, Information Technology, CRM

Small Business Marketing & Sales Channel Development

by Ian M. Elliott | 3/29/16 9:32 AM

In many instances big business no longer serves the best interests of its customers. However, real advantages built up over the years through leveraging historical value propositions, lower costs and higher efficiency, gave big business time to...

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Topics: Business Transformation, Inbound Marketing, Information Technology, CRM

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book DIGITAL TRANSFORMATION Click Here for Access

Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

Free e-Book MERGERS & ACQUISITIONS Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access

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