We've been blogging content targeted at Office Products and Business Equipment Resellers for more than two years. Besides providing educational content relating to the industry, we have been focused on the path to digital business transformations,...
Digital Transformation must include sales compensation plans.
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Ian M. Elliott | 10/18/17 7:42 AM
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Topics: Business Transformation, CRM
Office Products, Reducing Churn & Increasing Customer Acquisition
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Ian M. Elliott | 8/25/16 8:00 AM
We're all constantly striving for sales growth, right? After all, if we sell more we make more, don't we? Well, sales growth has to be based on profitable sales before we make more - but, that's another topic.
Here, I'm going to write about...
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Topics: Business Transformation, Business Planning, CRM, Web Traffic
The Silent Killers - Office Products, Market Shrink & Customer Churn
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Ian M. Elliott | 8/23/16 8:00 AM
Most business owners and operators intuitively understand it costs much more to win business from a new customer than it does from an existing customer. Most everyone in business also knows that it's an expensive and involved process to win new...
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Topics: Business Transformation, Small Business, CRM
Resellers & CRM Systems For Small Business
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Ian M. Elliott | 5/25/16 8:06 AM
The Value of Contact Relationship Management Software
The use of software has become part of our daily lives, both for business and for all other day-to-day routine activities. For a business, it's difficult to imagine an owner attempting to run...
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Topics: Business Transformation, Information Technology, CRM
Small Business Marketing & Sales Channel Development
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Ian M. Elliott | 3/29/16 9:32 AM
In many instances big business no longer serves the best interests of its customers. However, real advantages built up over the years through leveraging historical value propositions, lower costs and higher efficiency, gave big business time to...
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Topics: Business Transformation, Inbound Marketing, Information Technology, CRM
