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The Great Office Supplies Caper

The Pull Economy and the Tsunami of a Channel Convergence Event

by Ian M. Elliott | 8/27/19 8:02 AM

In a mature industry, there are usually dozens of established players, each of whom has its turf to protect and considerations to meet. However, even the largest of these players cannot prevent the changes sweeping through legacy business practices...

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Topics: Business Transformation, Channel Convergence

Why the sales role must adapt to the increasingly well-informed customer

by Ian M. Elliott | 7/23/19 7:41 AM

Historically, goods and services have been pushed into the stream of commerce, with the consumer having little say in the format of the configuration of the product or service it's interested in. In a series of potentially self-serving...

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Topics: Business Transformation, Channel Convergence

A Self-Financing Technology Solution for Independent Resellers

by Ian M. Elliott | 5/29/19 7:51 AM

Diligent readers may have spotted a third data series in the business outlook chart presented toward the conclusion of the preceding business transformation article that showed projected web traffic over a four-year transformation period. We didn't...

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Topics: Business Transformation, Inbound Marketing, Information Technology

Digital Business Transformation Requirements for Independent Resellers

by Ian M. Elliott | 4/23/19 7:38 AM

We've argued there's a $20 billion growth opportunity associated with replacement ink and toner cartridges, a $25 billion category that underpins the entire $150 billion plus office industry. However, it's an opportunity that remains difficult to...

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Topics: Business Transformation, Inbound Marketing, Web Traffic

ITC '1106 Fallout and How it May Shape the Future of Distribution

by Ian M. Elliott | 4/2/19 7:33 AM

With much fanfare, 49 companies were named as respondents in what, shortly after its filing in February 2018, became known as the International Trade Commission '1106 investigation into patent infringement on the dongle gear structure used in...

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Topics: Business Transformation, Industry News, Intellectual Property

The Science You Need to Know for Developing Website Visits

by Ian M. Elliott | 3/21/19 7:39 AM

We have focused on publishing material to build a strong foundation for our argument that the website plays a critical role as the platform for content designed to cater to the interests of researching buyers. In the context of the 70%+ of buyers'...

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Topics: Business Transformation, Inbound Marketing, Web Traffic

Content marketing strategies and the resellers business survival

by Ian M. Elliott | 2/27/19 7:36 AM

It's logical - if a business has a poor-quality website that lacks features necessary to turn a visit into a value-add experience, then there's not much point trying to develop traffic to that site. It's also logical that, if an investment has been...

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Topics: Business Transformation, Web Traffic

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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