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The Great Office Supplies Caper

The Science You Need to Know for Developing Website Visits

by Ian M. Elliott | 3/21/19 7:39 AM

We have focused on publishing material to build a strong foundation for our argument that the website plays a critical role as the platform for content designed to cater to the interests of researching buyers. In the context of the 70%+ of...

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Topics: Business Transformation, Inbound Marketing, Web Traffic

Content marketing strategies and the resellers business survival

by Ian M. Elliott | 2/27/19 7:36 AM

It's logical - if a business has a poor-quality website that lacks features necessary to turn a visit into a value-add experience, then there's not much point trying to develop traffic to that site. It's also logical that, if an investment has...

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Topics: Business Transformation, Web Traffic

A website is one thing, but how to get web traffic to it is another!

by Ian M. Elliott | 2/6/19 7:43 AM

Access to the internet started to become widely available in the mid-1990s. Now, almost 25 years later, the scope of what can be accomplished online bears little resemblance to those early days as the underlying technology continues to advance at...

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Topics: Business Transformation, Information Technology

Barriers Blocking the Independents Alternative Value Proposition

by Ian M. Elliott | 1/23/19 8:22 AM

We have built a case that there is little opportunity for independent resellers to grow in a shrinking market without improving their value proposition. However, growing in a shrinking market means increasing market share, an objective which is...

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Topics: Business Transformation, Information Technology

The Independent Resellers and Their Customer Value Proposition

by Ian M. Elliott | 1/17/19 7:53 AM

Our interest is the office products industry, with an emphasis on office supplies such as the ink and toner cartridges which, because of the high profits earned on the sale of replacement cartridges, underpin the entire $150-200 billion office...

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Topics: Business Transformation

Benefits of Technology and the Independent Reseller

by Ian M. Elliott | 1/11/19 8:02 AM

Many independent resellers are finding themselves in a situation where, not only have they fallen behind the technology curve, they may have also relinquished significant elements of control over their business to third-party providers, some of...

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Topics: Business Transformation, Information Technology

How important is the inkjet & laser status-quo for your business?

by Ian M. Elliott | 9/18/18 7:39 AM

A value proposition consists of a combination of price, quality, and service, with consumers tending to gravitate toward what they perceive as the best proposition. The speed at which the gravitation takes place is dependent on increases in the...

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Topics: Business Transformation, Industry News, Intellectual Property

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book DIGITAL TRANSFORMATION Click Here for Access

Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

Free e-Book MERGERS & ACQUISITIONS Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access

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