Diligent readers may have spotted a third data series in the business outlook chart presented toward the conclusion of the preceding business transformation article that showed projected web traffic over a four-year transformation period. We didn't...
A Self-Financing Technology Solution for Independent Resellers
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Ian M. Elliott | 5/29/19 7:51 AM
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Topics: Business Transformation, Inbound Marketing, Information Technology
A website is one thing, but how to get web traffic to it is another!
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Ian M. Elliott | 2/6/19 7:43 AM
Access to the internet started to become widely available in the mid-1990s. Now, almost 25 years later, the scope of what can be accomplished online bears little resemblance to those early days as the underlying technology continues to advance at a...
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Barriers Blocking the Independents Alternative Value Proposition
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Ian M. Elliott | 1/23/19 8:22 AM
We have built a case that there is little opportunity for independent resellers to grow in a shrinking market without improving their value proposition. However, growing in a shrinking market means increasing market share, an objective which is...
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Benefits of Technology and the Independent Reseller
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Ian M. Elliott | 1/11/19 8:02 AM
Many independent resellers are finding themselves in a situation where, not only have they fallen behind the technology curve, they may have also relinquished significant elements of control over their business to third-party providers, some of whom...
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Where's the Soft Underbelly in the Office Products & Equipment Industry?
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Ian M. Elliott | 9/11/17 7:58 AM
In our previous article, while exploring the weak points of the office products and equipment industry, we focused on the independent resellers and the competitive forces currently squeezing the life out of them. We introduced the concept of the...
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Topics: Business Transformation, Inbound Marketing, Information Technology, Industry News
Office Products Resellers - an Analog Vs Digital Outlook
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Ian M. Elliott | 7/11/17 7:50 AM
If there's any consensus among office products resellers it would probably be that the business outlook is tough. Most are experiencing loss of base revenue and profits in a mature market that, while still over $200 billion in annual retail dollars,...
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Topics: Business Transformation, Social Media, Information Technology
Email Marketing, Campaign Goals and Measuring the ROI!
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Ian M. Elliott | 5/23/17 8:27 AM
If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact...
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Topics: Inbound Marketing, Information Technology, Web Traffic
