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The Great Office Supplies Caper

Where's the Soft Underbelly in the Office Products & Equipment Industry?

by Ian M. Elliott | 9/11/17 7:58 AM

In our previous article, while exploring the weak points of the office products and equipment industry, we focused on the independent resellers and the competitive forces currently squeezing the life out of them. We introduced the concept of the...

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Topics: Business Transformation, Industry News, Information Technology, Inbound Marketing

Office Products Resellers - an Analog Vs. Digital Outlook

by Ian M. Elliott | 7/11/17 7:50 AM

If there's any consensus among office products resellers it would probably be that the business outlook is tough. Most are experiencing loss of base revenue and profits in a mature market that, while still over $200 billion in annual retail...

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Topics: Business Transformation, Social Media, Information Technology

Email Marketing, Campaign Goals and Measuring the ROI!

by Ian M. Elliott | 5/23/17 8:27 AM

If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact...

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Topics: Web Traffic, Inbound Marketing, Information Technology

Connectivity: The Hidden Opportunity for Office Products Resellers!

by Ian M. Elliott | 4/5/17 7:47 AM

The office environment has changed significantly for many workers around the world as the impact of the internet, and the connectivity it facilitates, fundamentally changes the way we work. It used to be we had to go to the office to access...

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Topics: Industry News, Business Transformation, Information Technology

11 Requirements To Get Traction With Your Digital Transformation!

by Ian M. Elliott | 2/21/17 7:49 AM

The internet has been the catalyst for a major change in the sales process. Underlying this change is the buyers access to unlimited sources of information before having to engage with a salesperson. This is a fundamental change from the days...

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Topics: Business Transformation, Web Traffic, Information Technology

The Aftermarket, Office Supplies and a Major Tipping Point (Part II)

by Ian M. Elliott | 11/7/16 8:07 AM

Most industries experience consolidation - there are few exceptions and the office products and supplies industry is certainly not one of them. In Part I of this series I explained my rationale for believing the aftermarket has passed a...

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Topics: Industry News, Information Technology, Mergers & Acquisitions, Business Transformation

E-commerce, Amazon and Office Products Resellers

by Ian M. Elliott | 10/27/16 8:08 AM

There's a preoccupation, almost an obsession, with e-commerce these days. Amazon is constantly in the news as it continues to set web traffic and sales records and to finally make some money. Resellers are flocking to the platform to join their...

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Topics: E-commerce, Business Transformation, Information Technology

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - The $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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