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The Great Office Supplies Caper

Why the sales role must adapt to the increasingly well-informed customer

by Ian M. Elliott | 7/23/19 7:41 AM

Historically, goods and services have been pushed into the stream of commerce, with the consumer having little say in the format of the configuration of the product or service it's interested in. In a series of potentially self-serving...

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Topics: Business Transformation, Channel Convergence

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