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The Great Office Supplies Caper

Digital Business Transformation Requirements for Independent Resellers

by Ian M. Elliott | 4/23/19 7:38 AM

We've argued there's a $20 billion growth opportunity associated with replacement ink and toner cartridges, a $25 billion category that underpins the entire $150 billion plus office industry. However, it's an opportunity that remains difficult to...

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Topics: Business Transformation, Inbound Marketing, Web Traffic

The Science You Need to Know for Developing Website Visits

by Ian M. Elliott | 3/21/19 7:39 AM

We have focused on publishing material to build a strong foundation for our argument that the website plays a critical role as the platform for content designed to cater to the interests of researching buyers. In the context of the 70%+ of buyers'...

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Topics: Business Transformation, Inbound Marketing, Web Traffic

Content marketing strategies and the resellers business survival

by Ian M. Elliott | 2/27/19 7:36 AM

It's logical - if a business has a poor-quality website that lacks features necessary to turn a visit into a value-add experience, then there's not much point trying to develop traffic to that site. It's also logical that, if an investment has been...

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Topics: Business Transformation, Web Traffic

Why Must Resellers Approach E-commerce Strategy Differently?

by Ian M. Elliott | 10/11/17 7:28 AM

Over the last decade or so, there are only a handful of office products (and virtually no business equipment) resellers who have developed successful e-commerce revenue streams. Despite the decline in North American reseller numbers during this time...

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Topics: Business Transformation, E-commerce, Web Traffic

What's More Important? Website Traffic or E-commerce?

by Ian M. Elliott | 8/8/17 7:56 AM

We've asked the question of office products resellers many times about how important e-commerce is for their future and, the majority of times, the answer comes back that it's "mission critical". However, success stories are few and far between for...

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Topics: Business Transformation, Inbound Marketing, E-commerce, Web Traffic

Why Must Social Audience Development be Made a High Priority?

by Ian M. Elliott | 6/13/17 7:58 AM

Remember the days when you secured your Yellow Pages listing in the "telephone directory style" publication that was actually printed and physically distributed to millions of people around the country? You probably do, it wasn't that long ago, and...

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Topics: Business Transformation, Social Media, Web Traffic

Take Your Blinkers Off! 12 Steps to Digital Business Transformations!

by Ian M. Elliott | 6/1/17 7:41 AM

Here's a shot at a seventy-five word summary of a typical, independent office products resellers current predicament.

Tried e-commerce but no traffic, no orders, so went to Amazon instead. Tried social media but didn't know content was needed to...

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Topics: Business Transformation, Social Media, Small Business, Web Traffic

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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