<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=q34Yl1a8FRh2uG" style="display:none" height="1" width="1" alt="">
keyboard2.jpg

The Great Office Supplies Caper

Why Must Independent OP & OE Resellers Approach Ecommerce Differently?

by Ian M. Elliott | 10/11/17 7:28 AM

Over the last decade or so, there are only a handful of office products (and virtually no business equipment) resellers who have developed successful e-commerce revenue streams. Despite the decline in North American reseller numbers during this...

Read More

Topics: Business Transformation, E-commerce, Web Traffic

What's More Important? Web Traffic or E-commerce?

by Ian M. Elliott | 8/8/17 7:56 AM

We've asked the question of office products resellers many times about how important e-commerce is for their future and, the majority of times, the answer comes back that it's "mission critical". However, success stories are few and far between...

Read More

Topics: Business Transformation, Inbound Marketing, E-commerce, Web Traffic

Why Should Social Audience Development be Made a High Priority?

by Ian M. Elliott | 6/13/17 7:58 AM

Remember the days when you secured your Yellow Pages listing in the "telephone directory style" publication that was actually printed and physically distributed to millions of people around the country? You probably do, it wasn't that long ago,...

Read More

Topics: Business Transformation, Social Media, Web Traffic

Take Your Blinkers Off! 12 Steps to Digital Business Transformations!

by Ian M. Elliott | 6/1/17 7:41 AM

Here's a shot at a seventy-five word summary of a typical, independent office products resellers current predicament.

Tried e-commerce but no traffic, no orders, so went to Amazon instead. Tried social media but didn't know content was needed to...

Read More

Topics: Business Transformation, Social Media, Small Business, Web Traffic

The Most Important Graphic for Digital Transformation You'll Ever See!

by Ian M. Elliott | 5/30/17 7:52 AM

We're in a digital world and never has so much information been available to so many. The clock's not turning back - ever! If you're not transforming your business to become part of the digital world then you're going out of business. Maybe not...

Read More

Topics: Business Transformation, Social Media, Web Traffic

Email Marketing, Campaign Goals and Measuring the ROI!

by Ian M. Elliott | 5/23/17 8:27 AM

If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact...

Read More

Topics: Inbound Marketing, Information Technology, Web Traffic

Office Products Resellers, Email Marketing & Execution

by Ian M. Elliott | 5/12/17 7:39 AM

If you're an Office Products Reseller and wondering why your email campaigns don't provide the kind of results the headlines may lead you to anticipate, then this series of blogs explaining what you need to do to join the elite digital marketers...

Read More

Topics: Business Transformation, Inbound Marketing, Small Business, Web Traffic

Subscribe to Email Updates

Digitol Logo

Become a founding member of our Digital Business Transformation Service!

Learn more with a no-obligation phone consultation.

Learn More

The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book #1 Click Here for Access

Book 2 - The $20 Billion Growth Opportunity

Free e-Book #2 Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book #3 Click Here for Access

Calculating Returns

For your Digital Strategy

The world has transformed from analog to digital. Digital equals data and most business operators don't like messing with data!

Check out our suite of Business Calculators!

  • Break the problem down into manageable segments.

  • Interactive - experiment and watch the results.

  • Develop a better understanding of how to translate effort into results.

Essential business tools to help you manage your digital transformation!

Calculators Click Here

Business Projection Model

Download our FREE proprietary business projection model.

It's been built to demonstrate a path for growth and profit potential that can be achieved in the office products channel on the back of an integrated business platform suitable for the 21st-century digital environment!

Download Financial Plan Modeling Tool Compatible with Microsoft Excel Only

IT Scorecard

Download our proprietary Information Technology worksheet. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform.

Once an integrated technology platform is established, then start to have some fun transforming your business, as you leverage technology alongside your personality in your market.

Download Free IT Scorecard