We're in a digital world and never has so much information been available to so many. The clock's not turning back - ever! If you're not transforming your business to become part of the digital world then you're going out of business. Maybe not...
The Most Important Graphic for Digital Transformation You'll Ever See!
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Ian M. Elliott | 5/30/17 7:52 AM
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Topics: Business Transformation, Social Media, Web Traffic
Email Marketing, Campaign Goals and Measuring the ROI!
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Ian M. Elliott | 5/23/17 8:27 AM
If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact...
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Topics: Inbound Marketing, Information Technology, Web Traffic
Office Products Resellers, Email Marketing & Execution
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Ian M. Elliott | 5/12/17 7:39 AM
If you're an Office Products Reseller and wondering why your email campaigns don't provide the kind of results the headlines may lead you to anticipate, then this series of blogs explaining what you need to do to join the elite digital marketers who...
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Topics: Business Transformation, Inbound Marketing, Small Business, Web Traffic
Email Marketing Strategy, Database Decay and How to Manage It
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Ian M. Elliott | 5/9/17 7:43 AM
Email contact databases degrade by an average of 22.5% every year.
It’s imperative to implement a strategy to make up for these lost contacts.
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Topics: Business Transformation, Inbound Marketing, Web Traffic
Office Products Resellers, Planning Email Campaigns & Strategy
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Ian M. Elliott | 5/2/17 7:54 AM
This series of blogs started with an introductory article on the returns on investment from email marketing, widely reported to have the potential to be as much as 3,800%. However, I stressed these kinds of returns would remain out of reach for all...
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Topics: Inbound Marketing, Web Traffic
Office Products Resellers, Buyer Personas and the Buyer's Journey
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Ian M. Elliott | 4/26/17 7:49 AM
If you've followed the first two blogs in this series you'll know it may be possible to earn a 3,800% return on funds invested when operating amongst the elite of email marketers. However, to get up among the elite requires a whole bunch of email...
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Topics: Inbound Marketing, Social Media, Web Traffic
Office Products Resellers & The Importance of Email Marketing
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Ian M. Elliott | 4/18/17 7:58 AM
Depending on who you talk to may depend on whether email marketing is considered obsolete or (at the other end of the scale) still the single most effective way to reach and engage with a relevant audience.
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Topics: Inbound Marketing, Social Media, Small Business, Web Traffic
