In the first part of the story of our Amarillo-based office products reseller, we completed a self-assessment of the current status of the business and, in the second, we built a comprehensive set of performance goals necessary for accomplishing a...
Budgeting the Digital Transformation for my Office Products Business!
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Ian M. Elliott | 3/8/17 7:57 AM
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Topics: Business Transformation, Business Planning, Small Business, Web Traffic
Setting Digital Performance Goals for my Office Products Business!
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Ian M. Elliott | 3/3/17 6:16 AM
Today we're placing ourselves back in the shoes of our office products reseller. Previously we completed a self-assessment of the digital status of our Amarillo-based office products business and, in so doing, set the baseline to establish goals for...
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Topics: Social Media, Business Planning, Small Business, Web Traffic
Self-Assessment of the Digital Status of my Office Products Business!
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Ian M. Elliott | 2/28/17 10:57 AM
In the fall of 2016, I put myself in the shoes of an office products and supplies reseller in recounting the "story" of a dealership successfully embracing digital technology. As regular readers will already appreciate, it takes a lot of work to get...
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Topics: Social Media, E-commerce, Small Business, Web Traffic
11 Requirements To Get Traction With Your Digital Transformation!
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Ian M. Elliott | 2/21/17 7:49 AM
The internet has been the catalyst for a major change in the sales process. Underlying this change is the buyers access to unlimited sources of information before having to engage with a salesperson. This is a fundamental change from the days when...
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Topics: Business Transformation, Information Technology, Web Traffic
Office Products Resellers and their Lack of Social Authority
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Ian M. Elliott | 1/12/17 7:52 AM
In this, the sixth of a seven-part series of articles, I'm going to explain the concept of social authority as it may relate to office products resellers in the United States. Many may wonder why it is that I believe the need to establish social...
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Topics: Business Transformation, Small Business, Web Traffic
Office Products Resellers, their Social Activity and Social Shares
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Ian M. Elliott | 1/10/17 7:47 AM
In this, the fifth of a seven-part series of articles, I'm about to explain the importance of social activity and, in particular, social shares. Sometimes described as the "social currency", or the accounting for information that's shared by people...
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Topics: Business Transformation, Small Business, Web Traffic
Office Products Resellers, their Websites and their Lack of Traffic
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Ian M. Elliott | 1/5/17 8:02 AM
In this article, the fourth of a seven-part series, I'm going to explain the importance of website traffic, how it's measured, how it can be managed, and its development motivated. For small business owners, just like winning a new customer is hard...
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Topics: Business Transformation, Small Business, Web Traffic
