In this article, the third of a seven-part series, I'm going to explain what backlinks are and why they play such an important role in the development of web traffic to office products resellers websites. Put in the simplest terms, backlinks are...
Office Products Resellers, their Websites and the Role of Backlinks
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Ian M. Elliott | 1/3/17 7:58 AM
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Topics: Business Transformation, Small Business, Web Traffic
Office Products Resellers & Their Sub-Par Website Grades
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Ian M. Elliott | 12/30/16 7:53 AM
In this article, the second part of a seven-part series, I'm going to identify the deficiencies of a typical office products resellers website, explain how it can be graded, what must be worked on to improve its grade and, finally, why it's so...
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Topics: Business Transformation, Small Business, Web Traffic
Office Products, Websites, Domain Age & Domain Authority
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Ian M. Elliott | 12/27/16 10:16 AM
In my recent article, How the Office Products Industry has Failed the Office Products Resellers, I built my argument for this failure around various internet terms, such as domain age and authority, the website's "grade", its backlinks, and its...
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Topics: Business Transformation, Web Traffic
How the Office Products Industry has Failed the Resellers
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Ian M. Elliott | 12/20/16 9:04 AM
It's difficult to escape the general sense of gloom in the office products and supplies industry. We've entered a period of great change that's creating uncertainty which, in turn, is unsettling even the largest players, and further contributing to...
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Topics: Business Transformation, E-commerce, Web Traffic
Amazon, Marketplace Sellers, and Office Products
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Ian M. Elliott | 10/6/16 8:07 AM
Is the Amazon Marketplace a healthy business environment for resellers or not? This is an important question that needs to be addressed and better understood by all merchants, not just those involved in the office products and supplies vertical. The...
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Topics: Business Transformation, E-commerce, Small Business, Web Traffic
Office Supplies, Resellers & Their Value Proposition
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Ian M. Elliott | 9/28/16 7:58 AM
So, I'm a (fictitious) office products reseller that recently worked an opportunity to develop a proposal for a new prospect that buys around $10,000 of office products and supplies a year. Now, about 60% of this spend is on paper, pens, binder,...
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Topics: Business Transformation, Social Media, Small Business, Web Traffic
Office Products Resellers & Their Digital Transformation Challenges
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Ian M. Elliott | 9/26/16 6:51 AM
For one office products reseller (A) it's quite possible to be feeling upbeat about the business prospects and for another (B), it's quite possible to be feeling pretty beat-up and pessimistic about the future. The same industry and the same...
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Topics: Business Transformation, Social Media, Small Business, Web Traffic
