The Great Office Supplies Caper

Resellers, Local Markets & Revenue Growth Strategies

by Ian M. Elliott | 9/21/16 7:57 AM

As readers of my blog will know, I'm a strong advocate for information technology and its role in helping achieve profitable sales growth in a local market. I'm an advocate because I don't think it's realistic for an independent office products or...

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Topics: Business Transformation, E-commerce, Small Business, Web Traffic

Social Media Audience Engagement & Development

by Ian M. Elliott | 9/8/16 8:00 AM

Everyone loves numbers .. don't they? Well, no I don't think so, but regardless we all have to deal with them every day of our lives. I've blogged numerous times about the "science" of web traffic development and, as you must now know, that part of...

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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Web Traffic

Email marketing best practices, social, & blogging for web traffic

by Ian M. Elliott | 9/6/16 9:00 AM

I've been blogging about website traffic development, customer churn and acquisition rates, responsive, content-rich websites, and inbound digital marketing. I promised a future post to take a dive into the numbers behind direct email marketing,...

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Topics: Business Transformation, Inbound Marketing, Social Media, Web Traffic

B2B Lead Generation, Conversion & Customer Acquisition

by Ian M. Elliott | 8/30/16 7:30 AM

Web traffic has proven elusive for most small to medium sized office products resellers. Many have dabbled with e-commerce efforts but, for the most part they've not been successful. Obviously, there can be no e-commerce without web traffic so,...

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Topics: Business Transformation, Inbound Marketing, E-commerce, Small Business, Web Traffic

Office Products, Reducing Churn & Increasing Customer Acquisition

by Ian M. Elliott | 8/25/16 8:00 AM

We're all constantly striving for sales growth, right? After all, if we sell more we make more, don't we? Well, sales growth has to be based on profitable sales before we make more - but, that's another topic.

Here, I'm going to write about...

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Topics: Business Transformation, Business Planning, CRM, Web Traffic

Business Transformation Requirements For Office Products Resellers

by Ian M. Elliott | 8/17/16 8:30 AM

Part 4 - So .... what's the web traffic development roadblock?

We've already established there's a $20 billion growth opportunity in the office products industry, and that there's already an experienced and knowledgeable sales organization in place...

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Topics: Inbound Marketing, Social Media, E-commerce, Business Planning, Big Data, Web Traffic