It's difficult to escape the general sense of gloom in the office products and supplies industry. We've entered a period of great change that's creating uncertainty which, in turn, is unsettling even the largest players, and further contributing to...
How the Office Products Industry has Failed the Resellers
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Ian M. Elliott | 12/20/16 9:04 AM
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Topics: Business Transformation, E-commerce, Web Traffic
E-commerce, Amazon and Office Products Resellers
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Ian M. Elliott | 10/27/16 8:08 AM
There's a preoccupation, almost an obsession, with e-commerce these days. Amazon is constantly in the news as it continues to set web traffic and sales records and to finally make some money. Resellers are flocking to the platform to join their...
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Topics: Business Transformation, Information Technology, E-commerce
Amazon, Marketplace Sellers, and Office Products
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Ian M. Elliott | 10/6/16 8:07 AM
Is the Amazon Marketplace a healthy business environment for resellers or not? This is an important question that needs to be addressed and better understood by all merchants, not just those involved in the office products and supplies vertical. The...
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Topics: Business Transformation, E-commerce, Small Business, Web Traffic
Resellers, Local Markets & Revenue Growth Strategies
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Ian M. Elliott | 9/21/16 7:57 AM
As readers of my blog will know, I'm a strong advocate for information technology and its role in helping achieve profitable sales growth in a local market. I'm an advocate because I don't think it's realistic for an independent office products or...
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Topics: Business Transformation, E-commerce, Small Business, Web Traffic
Office Supplies, The Reseller & Internet of Things
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Ian M. Elliott | 9/13/16 7:30 AM
According to WhatIs.com, The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a...
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Topics: Business Transformation, E-commerce, Big Data
Social Media Audience Engagement & Development
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Ian M. Elliott | 9/8/16 8:00 AM
Everyone loves numbers .. don't they? Well, no I don't think so, but regardless we all have to deal with them every day of our lives. I've blogged numerous times about the "science" of web traffic development and, as you must now know, that part of...
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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Web Traffic
B2B Lead Generation, Conversion & Customer Acquisition
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Ian M. Elliott | 8/30/16 7:30 AM
Web traffic has proven elusive for most small to medium sized office products resellers. Many have dabbled with e-commerce efforts but, for the most part they've not been successful. Obviously, there can be no e-commerce without web traffic so,...
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Topics: Business Transformation, Inbound Marketing, E-commerce, Small Business, Web Traffic
