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The Great Office Supplies Caper

Business Transformation Requirements For Office Products Resellers

by Ian M. Elliott | 8/17/16 8:30 AM
Part 4 - So .... what's the web traffic development roadblock?

We've already established there's a $20 billion growth opportunity in the office products industry, and that there's already an experienced and knowledgeable sales organization in place...

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Topics: Inbound Marketing, Social Media, E-commerce, Business Planning, Big Data, Web Traffic

The Science Behind Successful Web Traffic Development

by Ian M. Elliott | 6/29/16 9:30 AM

Part 3 - So .... what's the web traffic development roadblock?

In the first two posts of this four-part series I established the foundation for arguing the importance of a world-class website and the creation of content published and accessible from...

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Topics: Business Transformation, E-commerce, Small Business, Web Traffic

Developing Successful E-commerce for Small Business

by Ian M. Elliott | 6/23/16 8:30 AM
Part 2 - So .... what's the web traffic development roadblock?

In part-one of this four-part series I laid the foundation for the creation of sustainable web-traffic explaining the importance of the website. It's pretty logical - if a business...

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Topics: Business Transformation, E-commerce, Web Traffic

So .... what's the web traffic development roadblock?

by Ian M. Elliott | 6/15/16 11:00 AM

In this four-part series of blogs my objective is to explain the roadblocks currently preventing small business from developing sustainable traffic for the purposes of conducting e-commerce.

In this first post in the series I'm going to explain the...

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Topics: Business Transformation, Inbound Marketing, E-commerce, Web Traffic

​Small Business and Social Media

by Ian M. Elliott | 3/22/16 9:42 AM

Social Media & Small Business

Old school marketing may have been expensive and the returns on investment vague but the concept was simple for everyone to understand. Create an advertisement, publish it and hope someone engages. However, times have...

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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Small Business

​​Digital Marketing For Small Business

by Ian M. Elliott | 3/7/16 10:45 AM

In some form or other, almost every aspect of our daily lives and the products and services we use, is transitioning at a rapid pace from "analog" to "digital". The business environment and challenges we face to be successful are therefore also...

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Topics: Inbound Marketing, Social Media, E-commerce, Small Business

​E-commerce and Web Site Traffic

by Ian M. Elliott | 2/22/16 3:02 PM

Why is E-commerce so Important for Small Businesses?

Unless enterprises have enabled their customers to conduct business online within a fully integrated digital platform then they are operating less efficiently than e-commerce enabled competitors...

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Topics: Business Transformation, Inbound Marketing, E-commerce

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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