In the fall of 2016, I put myself in the shoes of an office products and supplies reseller in recounting the "story" of a dealership successfully embracing digital technology. As regular readers will already appreciate, it takes a lot of work to get...
Self-Assessment of the Digital Status of my Office Products Business!
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Ian M. Elliott | 2/28/17 10:57 AM
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Topics: Social Media, E-commerce, Small Business, Web Traffic
Why social media is important for independent resellers.
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Ian M. Elliott | 1/26/17 8:03 AM
I've wondered for a while just what is the point Tweeting and have a quandary to decide how much time and effort's required to figure out if it's worth participating on the Twitter platform at all. This has become a bit of a catch-22 because I'm...
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Topics: Social Media, E-commerce, Small Business
Office Products & Supplies - M&A and The Big Picture
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Ian M. Elliott | 12/6/16 8:47 AM
I've just concluded a mini-marathon series of blogs that attempted to provide a detailed overview of the workings of the office supplies component of the office products industry. It's a big, complex industry and there's nothing simple about a ...
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Topics: Business Transformation, Social Media, Industry News
Office Supplies, Resellers & Their Value Proposition
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Ian M. Elliott | 9/28/16 7:58 AM
So, I'm a (fictitious) office products reseller that recently worked an opportunity to develop a proposal for a new prospect that buys around $10,000 of office products and supplies a year. Now, about 60% of this spend is on paper, pens, binder,...
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Topics: Business Transformation, Social Media, Small Business, Web Traffic
Office Products Resellers & Their Digital Transformation Challenges
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Ian M. Elliott | 9/26/16 6:51 AM
For one office products reseller (A) it's quite possible to be feeling upbeat about the business prospects and for another (B), it's quite possible to be feeling pretty beat-up and pessimistic about the future. The same industry and the same...
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Topics: Business Transformation, Social Media, Small Business, Web Traffic
Social Media Audience Engagement & Development
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Ian M. Elliott | 9/8/16 8:00 AM
Everyone loves numbers .. don't they? Well, no I don't think so, but regardless we all have to deal with them every day of our lives. I've blogged numerous times about the "science" of web traffic development and, as you must now know, that part of...
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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Web Traffic
Email marketing best practices, social, & blogging for web traffic
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Ian M. Elliott | 9/6/16 9:00 AM
I've been blogging about website traffic development, customer churn and acquisition rates, responsive, content-rich websites, and inbound digital marketing. I promised a future post to take a dive into the numbers behind direct email marketing,...
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Topics: Business Transformation, Inbound Marketing, Social Media, Web Traffic
