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The Great Office Supplies Caper

Self-Assessment of the Digital Status of my Office Products Business!

by Ian M. Elliott | 2/28/17 10:57 AM

In the fall of 2016, I put myself in the shoes of an office products and supplies reseller in recounting the "story" of a dealership successfully embracing digital technology. As regular readers will already appreciate, it takes a lot of work to get...

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Topics: Social Media, E-commerce, Small Business, Web Traffic

Why social media is important for independent resellers.

by Ian M. Elliott | 1/26/17 8:03 AM

I've wondered for a while just what is the point Tweeting and have a quandary to decide how much time and effort's required to figure out if it's worth participating on the Twitter platform at all. This has become a bit of a catch-22 because I'm...

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Topics: Social Media, E-commerce, Small Business

Office Products & Supplies - M&A and The Big Picture

by Ian M. Elliott | 12/6/16 8:47 AM

I've just concluded a mini-marathon series of blogs that attempted to provide a detailed overview of the workings of the office supplies component of the office products industry. It's a big, complex industry and there's nothing simple about a ...

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Topics: Business Transformation, Social Media, Industry News

Office Supplies, Resellers & Their Value Proposition

by Ian M. Elliott | 9/28/16 7:58 AM

So, I'm a (fictitious) office products reseller that recently worked an opportunity to develop a proposal for a new prospect that buys around $10,000 of office products and supplies a year. Now, about 60% of this spend is on paper, pens, binder,...

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Topics: Business Transformation, Social Media, Small Business, Web Traffic

Office Products Resellers & Their Digital Transformation Challenges

by Ian M. Elliott | 9/26/16 6:51 AM

For one office products reseller (A) it's quite possible to be feeling upbeat about the business prospects and for another (B), it's quite possible to be feeling pretty beat-up and pessimistic about the future. The same industry and the same...

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Topics: Business Transformation, Social Media, Small Business, Web Traffic

Social Media Audience Engagement & Development

by Ian M. Elliott | 9/8/16 8:00 AM

Everyone loves numbers .. don't they? Well, no I don't think so, but regardless we all have to deal with them every day of our lives. I've blogged numerous times about the "science" of web traffic development and, as you must now know, that part of...

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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Web Traffic

Email marketing best practices, social, & blogging for web traffic

by Ian M. Elliott | 9/6/16 9:00 AM

I've been blogging about website traffic development, customer churn and acquisition rates, responsive, content-rich websites, and inbound digital marketing. I promised a future post to take a dive into the numbers behind direct email marketing,...

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Topics: Business Transformation, Inbound Marketing, Social Media, Web Traffic

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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