<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=q34Yl1a8FRh2uG" style="display:none" height="1" width="1" alt="">
keyboard2.jpg

The Great Office Supplies Caper

Office Products Resellers - an Analog Vs Digital Outlook

by Ian M. Elliott | 7/11/17 7:50 AM

If there's any consensus among office products resellers it would probably be that the business outlook is tough. Most are experiencing loss of base revenue and profits in a mature market that, while still over $200 billion in annual retail dollars,...

Read More

Topics: Business Transformation, Social Media, Information Technology

Why Must Social Audience Development be Made a High Priority?

by Ian M. Elliott | 6/13/17 7:58 AM

Remember the days when you secured your Yellow Pages listing in the "telephone directory style" publication that was actually printed and physically distributed to millions of people around the country? You probably do, it wasn't that long ago, and...

Read More

Topics: Business Transformation, Social Media, Web Traffic

Take Your Blinkers Off! 12 Steps to Digital Business Transformations!

by Ian M. Elliott | 6/1/17 7:41 AM

Here's a shot at a seventy-five word summary of a typical, independent office products resellers current predicament.

Tried e-commerce but no traffic, no orders, so went to Amazon instead. Tried social media but didn't know content was needed to...

Read More

Topics: Business Transformation, Social Media, Small Business, Web Traffic

The Most Important Graphic for Digital Transformation You'll Ever See!

by Ian M. Elliott | 5/30/17 7:52 AM

We're in a digital world and never has so much information been available to so many. The clock's not turning back - ever! If you're not transforming your business to become part of the digital world then you're going out of business. Maybe not...

Read More

Topics: Business Transformation, Social Media, Web Traffic

Office Products Resellers, Buyer Personas and the Buyer's Journey

by Ian M. Elliott | 4/26/17 7:49 AM

If you've followed the first two blogs in this series you'll know it may be possible to earn a 3,800% return on funds invested when operating amongst the elite of email marketers. However, to get up among the elite requires a whole bunch of email...

Read More

Topics: Inbound Marketing, Social Media, Web Traffic

Office Products Resellers & The Importance of Email Marketing

by Ian M. Elliott | 4/18/17 7:58 AM

Depending on who you talk to may depend on whether email marketing is considered obsolete or (at the other end of the scale) still the single most effective way to reach and engage with a relevant audience.

Read More

Topics: Inbound Marketing, Social Media, Small Business, Web Traffic

Setting Digital Performance Goals for my Office Products Business!

by Ian M. Elliott | 3/3/17 6:16 AM

Today we're placing ourselves back in the shoes of our office products reseller. Previously we completed a self-assessment of the digital status of our Amarillo-based office products business and, in so doing, set the baseline to establish goals for...

Read More

Topics: Social Media, Business Planning, Small Business, Web Traffic

Subscribe to Email Updates

Digitol Logo

Become a founding member of our Digital Business Transformation Service!

Learn more with a no-obligation phone consultation.

Learn More

The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book DIGITAL TRANSFORMATION Click Here for Access

Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

Free e-Book MERGERS & ACQUISITIONS Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access

Calculating Returns

For your Digital Strategy

The world has transformed from analog to digital. Digital equals data and most business operators don't like messing with data!

Check out our suite of Business Calculators!

  • Break the problem down into manageable segments.

  • Interactive - experiment and watch the results.

  • Develop a better understanding of how to translate effort into results.

Essential business tools to help you manage your digital transformation!

Calculators Click Here

Business Projection Model

Built to demonstrate a path for the growth and profit potential that can be achieved in either the office products or equipment channel when leveraging an integrated business platform designed for the 21st-century digital environment!

Access our FREE proprietary business projection model.

Financial Plan Modeling Platform Start Here

IT Scorecard

Access our proprietary Information Technology scorecard. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform.

Once an integrated technology platform is established, then start to have some fun transforming your business, leveraging business intelligence alongside your personality in your market.

Access Free IT Scorecard