Part 4 - So .... what's the web traffic development roadblock?
We've already established there's a $20 billion growth opportunity in the office products industry, and that there's already an experienced and knowledgeable sales organization in place...
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Topics:
Inbound Marketing,
Social Media,
E-commerce,
Business Planning,
Big Data,
Web Traffic
Social Media & Small Business
Old school marketing may have been expensive and the returns on investment vague but the concept was simple for everyone to understand. Create an advertisement, publish it and hope someone engages. However, times have...
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Topics:
Business Transformation,
Inbound Marketing,
Social Media,
E-commerce,
Small Business
In some form or other, almost every aspect of our daily lives and the products and services we use, is transitioning at a rapid pace from "analog" to "digital". The business environment and challenges we face to be successful are therefore also...
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Topics:
Inbound Marketing,
Social Media,
E-commerce,
Small Business
INTRODUCTION
For a small office supplies business focused on day-to-day tasks and simple survival it’s quite easy to neglect longer-term objectives directed towards creating and preserving enterprise value. However, without a strategic plan...
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Topics:
Business Transformation,
Inbound Marketing,
Social Media,
E-commerce
INTRODUCTION
The imaging supplies industry is a mature business and, according to various industry analysts, annual retail dollars are now declining along with printed page volumes. However, despite the decline in total spending the market remains...
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Topics:
Business Transformation,
Social Media,
Information Technology,
Industry News
INTRODUCTION
Web traffic - the holy grail of modern business and essential for office products resellers and e-commerce strategies. However, the thing is with developing sustainable relevant traffic is that it’s hard work, likely to take a long...
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Topics:
Business Transformation,
Inbound Marketing,
Social Media,
Information Technology
INTRODUCTION
Back in 2009 or so, I asked our marketing manager what we should be doing in terms of our business strategy and social media. I was both concerned and intrigued with what was going on with the use of social media marketing in small...
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Topics:
Business Transformation,
Social Media