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The Great Office Supplies Caper

Business Transformation Requirements For Office Products Resellers

by Ian M. Elliott | 8/17/16 8:30 AM
Part 4 - So .... what's the web traffic development roadblock?

We've already established there's a $20 billion growth opportunity in the office products industry, and that there's already an experienced and knowledgeable sales organization in place...

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Topics: Inbound Marketing, Social Media, E-commerce, Business Planning, Big Data, Web Traffic

​Small Business and Social Media

by Ian M. Elliott | 3/22/16 9:42 AM

Social Media & Small Business

Old school marketing may have been expensive and the returns on investment vague but the concept was simple for everyone to understand. Create an advertisement, publish it and hope someone engages. However, times have...

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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Small Business

​​Digital Marketing For Small Business

by Ian M. Elliott | 3/7/16 10:45 AM

In some form or other, almost every aspect of our daily lives and the products and services we use, is transitioning at a rapid pace from "analog" to "digital". The business environment and challenges we face to be successful are therefore also...

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Topics: Inbound Marketing, Social Media, E-commerce, Small Business

Creating & Preserving Enterprise Value for Office Supplies Dealerships

by Ian M. Elliott | 9/1/15 3:43 PM

INTRODUCTION

For a small office supplies business focused on day-to-day tasks and simple survival it’s quite easy to neglect longer-term objectives directed towards creating and preserving enterprise value. However, without a strategic plan...

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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce

Office Supplies Dealerships and Revenue Growth in Declining Markets

by Ian M. Elliott | 8/31/15 11:07 PM

INTRODUCTION

The imaging supplies industry is a mature business and, according to various industry analysts, annual retail dollars are now declining along with printed page volumes. However, despite the decline in total spending the market remains...

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Topics: Business Transformation, Social Media, Information Technology, Industry News

Developing Digital Commerce Through Web Traffic & E-commerce

by Ian M. Elliott | 8/31/15 4:51 PM

INTRODUCTION

Web traffic - the holy grail of modern business and essential for office products resellers and e-commerce strategies. However, the thing is with developing sustainable relevant traffic is that it’s hard work, likely to take a long...

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Topics: Business Transformation, Inbound Marketing, Social Media, Information Technology

Independent Resellers and Social Media Marketing Strategy

by Ian M. Elliott | 8/31/15 2:58 PM

INTRODUCTION

Back in 2009 or so, I asked our marketing manager what we should be doing in terms of our business strategy and social media. I was both concerned and intrigued with what was going on with the use of social media marketing in small...

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Topics: Business Transformation, Social Media

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book DIGITAL TRANSFORMATION Click Here for Access

Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

Free e-Book MERGERS & ACQUISITIONS Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access

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