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The Great Office Supplies Caper

Office Products Resellers, Email Marketing & Execution

by Ian M. Elliott | 5/12/17 7:39 AM

If you're an Office Products Reseller and wondering why your email campaigns don't provide the kind of results the headlines may lead you to anticipate, then this series of blogs explaining what you need to do to join the elite digital marketers...

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Topics: Business Transformation, Inbound Marketing, Small Business, Web Traffic

Email Marketing Strategy, Database Decay and How to Manage It

by Ian M. Elliott | 5/9/17 7:43 AM

Email contact databases degrade by an average of 22.5% every year.

It’s imperative to implement a strategy to make up for these lost contacts.

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Topics: Business Transformation, Inbound Marketing, Web Traffic

Office Products Resellers, Planning Email Campaigns & Strategy

by Ian M. Elliott | 5/2/17 7:54 AM

This series of blogs started with an introductory article on the returns on investment from email marketing, widely reported to have the potential to be as much as 3,800%. However, I stressed these kinds of returns would remain out of reach for...

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Topics: Inbound Marketing, Web Traffic

Office Products Resellers, Buyer Personas and the Buyer's Journey

by Ian M. Elliott | 4/26/17 7:49 AM

If you've followed the first two blogs in this series you'll know it may be possible to earn a 3,800% return on funds invested when operating amongst the elite of email marketers. However, to get up among the elite requires a whole bunch of email...

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Topics: Inbound Marketing, Social Media, Web Traffic

Office Products Resellers and the Foundation for Email Marketing

by Ian M. Elliott | 4/21/17 7:58 AM

Obviously, you can't conduct email marketing campaigns without contacts but, once you have a list of contacts, what are some of the fundamental requirements to establish and maintain the foundation for effective email marketing?

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Topics: Business Transformation, Inbound Marketing

Office Products Resellers & The Importance of Email Marketing

by Ian M. Elliott | 4/18/17 7:58 AM

Depending on who you talk to may depend on whether email marketing is considered obsolete or (at the other end of the scale) still the single most effective way to reach and engage with a relevant audience.

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Topics: Inbound Marketing, Social Media, Small Business, Web Traffic

Market Intelligence, Business Intelligence & Online Authority

by Ian M. Elliott | 9/19/16 10:30 AM

The content we've been publishing over the last few weeks has been focused on the path for digitally transforming a business by deploying 21st-century marketing techniques designed for generating new and sustainable sources of web traffic. The...

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Topics: Business Transformation, Inbound Marketing, Small Business, Big Data

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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