Everyone loves numbers .. don't they? Well, no I don't think so, but regardless we all have to deal with them every day of our lives. I've blogged numerous times about the "science" of web traffic development and, as you must now know, that part of...
Social Media Audience Engagement & Development
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Ian M. Elliott | 9/8/16 8:00 AM
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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Web Traffic
Email marketing best practices, social, & blogging for web traffic
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Ian M. Elliott | 9/6/16 9:00 AM
I've been blogging about website traffic development, customer churn and acquisition rates, responsive, content-rich websites, and inbound digital marketing. I promised a future post to take a dive into the numbers behind direct email marketing,...
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Topics: Business Transformation, Inbound Marketing, Social Media, Web Traffic
B2B Lead Generation, Conversion & Customer Acquisition
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Ian M. Elliott | 8/30/16 7:30 AM
Web traffic has proven elusive for most small to medium sized office products resellers. Many have dabbled with e-commerce efforts but, for the most part they've not been successful. Obviously, there can be no e-commerce without web traffic so,...
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Topics: Business Transformation, Inbound Marketing, E-commerce, Small Business, Web Traffic
Business Transformation Requirements For Office Products Resellers
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Ian M. Elliott | 8/17/16 8:30 AM
Part 4 - So .... what's the web traffic development roadblock?
We've already established there's a $20 billion growth opportunity in the office products industry, and that there's already an experienced and knowledgeable sales organization in place...
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Topics: Inbound Marketing, Social Media, E-commerce, Business Planning, Big Data, Web Traffic
So .... what's the web traffic development roadblock?
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Ian M. Elliott | 6/15/16 11:00 AM
In this four-part series of blogs my objective is to explain the roadblocks currently preventing small business from developing sustainable traffic for the purposes of conducting e-commerce.
In this first post in the series I'm going to explain the...
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Topics: Business Transformation, Inbound Marketing, E-commerce, Web Traffic
Small Business Marketing & Sales Channel Development
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Ian M. Elliott | 3/29/16 9:32 AM
In many instances big business no longer serves the best interests of its customers. However, real advantages built up over the years through leveraging historical value propositions, lower costs and higher efficiency, gave big business time to...
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Topics: Business Transformation, Inbound Marketing, Information Technology, CRM
Small Business and Social Media
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Ian M. Elliott | 3/22/16 9:42 AM
Social Media & Small Business
Old school marketing may have been expensive and the returns on investment vague but the concept was simple for everyone to understand. Create an advertisement, publish it and hope someone engages. However, times have...
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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Small Business
