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The Great Office Supplies Caper

Social Media Audience Engagement & Development

by Ian M. Elliott | 9/8/16 8:00 AM

Everyone loves numbers .. don't they? Well, no I don't think so, but regardless we all have to deal with them every day of our lives. I've blogged numerous times about the "science" of web traffic development and, as you must now know, that part...

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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Web Traffic

Email marketing best practices, social, & blogging for web traffic

by Ian M. Elliott | 9/6/16 9:00 AM

I've been blogging about website traffic development, customer churn and acquisition rates, responsive, content-rich websites, and inbound digital marketing. I promised a future post to take a dive into the numbers behind direct email marketing,...

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Topics: Business Transformation, Inbound Marketing, Social Media, Web Traffic

B2B Lead Generation, Conversion & Customer Acquisition

by Ian M. Elliott | 8/30/16 7:30 AM

Web traffic has proven elusive for most small to medium sized office products resellers. Many have dabbled with e-commerce efforts but, for the most part they've not been successful. Obviously, there can be no e-commerce without web traffic so,...

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Topics: Business Transformation, Inbound Marketing, E-commerce, Small Business, Web Traffic

Business Transformation Requirements For Office Products Resellers

by Ian M. Elliott | 8/17/16 8:30 AM
Part 4 - So .... what's the web traffic development roadblock?

We've already established there's a $20 billion growth opportunity in the office products industry, and that there's already an experienced and knowledgeable sales organization in...

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Topics: Inbound Marketing, Social Media, E-commerce, Business Planning, Big Data, Web Traffic

So .... what's the web traffic development roadblock?

by Ian M. Elliott | 6/15/16 11:00 AM

In this four-part series of blogs my objective is to explain the roadblocks currently preventing small business from developing sustainable traffic for the purposes of conducting e-commerce.

In this first post in the series I'm going to explain...

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Topics: Business Transformation, Inbound Marketing, E-commerce, Web Traffic

Small Business Marketing & Sales Channel Development

by Ian M. Elliott | 3/29/16 9:32 AM

In many instances big business no longer serves the best interests of its customers. However, real advantages built up over the years through leveraging historical value propositions, lower costs and higher efficiency, gave big business time to...

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Topics: Business Transformation, Inbound Marketing, Information Technology, CRM

​Small Business and Social Media

by Ian M. Elliott | 3/22/16 9:42 AM

Social Media & Small Business

Old school marketing may have been expensive and the returns on investment vague but the concept was simple for everyone to understand. Create an advertisement, publish it and hope someone engages. However, times...

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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Small Business

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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