In some form or other, almost every aspect of our daily lives and the products and services we use, is transitioning at a rapid pace from "analog" to "digital". The business environment and challenges we face to be successful are therefore also...
Digital Marketing For Small Business
by
Ian M. Elliott | 3/7/16 10:45 AM
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Topics: Inbound Marketing, Social Media, E-commerce, Small Business
E-commerce and Web Site Traffic
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Ian M. Elliott | 2/22/16 3:02 PM
Why is E-commerce so Important for Small Businesses?
Unless enterprises have enabled their customers to conduct business online within a fully integrated digital platform then they are operating less efficiently than e-commerce enabled competitors...
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Topics: Business Transformation, Inbound Marketing, E-commerce
Small Business Online, Digital Marketing & Local Markets
by
Ian M. Elliott | 11/12/15 10:00 AM
We're conditioned from a young age to believe bigger is better but really, is it?
Over time I've become more skeptical of the true benefits of scale in business. Of course, my skepticism has no impact on the inevitable so, rather than risk acquiring...
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Topics: Business Transformation, Inbound Marketing, Information Technology, E-commerce
Creating & Preserving Enterprise Value for Office Supplies Dealerships
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Ian M. Elliott | 9/1/15 3:43 PM
INTRODUCTION
For a small office supplies business focused on day-to-day tasks and simple survival it’s quite easy to neglect longer-term objectives directed towards creating and preserving enterprise value. However, without a strategic plan...
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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce
Developing Digital Commerce Through Web Traffic & E-commerce
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Ian M. Elliott | 8/31/15 4:51 PM
INTRODUCTION
Web traffic - the holy grail of modern business and essential for office products resellers and e-commerce strategies. However, the thing is with developing sustainable relevant traffic is that it’s hard work, likely to take a long...
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Topics: Business Transformation, Inbound Marketing, Social Media, Information Technology
