<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=q34Yl1a8FRh2uG" style="display:none" height="1" width="1" alt="">
keyboard2.jpg

The Great Office Supplies Caper

A Self-Financing Technology Solution for Independent Resellers

by Ian M. Elliott | 5/29/19 7:51 AM

Diligent readers may have spotted a third data series in the business outlook chart presented toward the conclusion of the preceding business transformation article that showed projected web traffic over a four-year transformation period. We didn't...

Read More

Topics: Business Transformation, Inbound Marketing, Information Technology

Digital Business Transformation Requirements for Independent Resellers

by Ian M. Elliott | 4/23/19 7:38 AM

We've argued there's a $20 billion growth opportunity associated with replacement ink and toner cartridges, a $25 billion category that underpins the entire $150 billion plus office industry. However, it's an opportunity that remains difficult to...

Read More

Topics: Business Transformation, Inbound Marketing, Web Traffic

The Science You Need to Know for Developing Website Visits

by Ian M. Elliott | 3/21/19 7:39 AM

We have focused on publishing material to build a strong foundation for our argument that the website plays a critical role as the platform for content designed to cater to the interests of researching buyers. In the context of the 70%+ of buyers'...

Read More

Topics: Business Transformation, Inbound Marketing, Web Traffic

Where's the Soft Underbelly in the Office Products & Equipment Industry?

by Ian M. Elliott | 9/11/17 7:58 AM

In our previous article, while exploring the weak points of the office products and equipment industry, we focused on the independent resellers and the competitive forces currently squeezing the life out of them. We introduced the concept of the...

Read More

Topics: Business Transformation, Inbound Marketing, Information Technology, Industry News

The Amazon Marketplace - Serving as Disruptor or Predator?

by Ian M. Elliott | 8/18/17 8:03 AM

It's rare for a day to go by without Amazon being in the news as their initiatives continue to irreversibly change the face of the consumer's shopping behavior. The outlook for traditional brick and mortar retailers has been systemically challenged...

Read More

Topics: Business Transformation, Inbound Marketing, E-commerce

What's More Important? Website Traffic or E-commerce?

by Ian M. Elliott | 8/8/17 7:56 AM

We've asked the question of office products resellers many times about how important e-commerce is for their future and, the majority of times, the answer comes back that it's "mission critical". However, success stories are few and far between for...

Read More

Topics: Business Transformation, Inbound Marketing, E-commerce, Web Traffic

Email Marketing, Campaign Goals and Measuring the ROI!

by Ian M. Elliott | 5/23/17 8:27 AM

If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact...

Read More

Topics: Inbound Marketing, Information Technology, Web Traffic

Subscribe to Email Updates

Digitol Logo

Become a founding member of our Digital Business Transformation Service!

Learn more with a no-obligation phone consultation.

Learn More

The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book DIGITAL TRANSFORMATION Click Here for Access

Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

Free e-Book MERGERS & ACQUISITIONS Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access

Calculating Returns

For your Digital Strategy

The world has transformed from analog to digital. Digital equals data and most business operators don't like messing with data!

Check out our suite of Business Calculators!

  • Break the problem down into manageable segments.

  • Interactive - experiment and watch the results.

  • Develop a better understanding of how to translate effort into results.

Essential business tools to help you manage your digital transformation!

Calculators Click Here

Business Projection Model

Built to demonstrate a path for the growth and profit potential that can be achieved in either the office products or equipment channel when leveraging an integrated business platform designed for the 21st-century digital environment!

Access our FREE proprietary business projection model.

Financial Plan Modeling Platform Start Here

IT Scorecard

Access our proprietary Information Technology scorecard. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform.

Once an integrated technology platform is established, then start to have some fun transforming your business, leveraging business intelligence alongside your personality in your market.

Access Free IT Scorecard