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The Great Office Supplies Caper

15 Steps for Office Products Resellers to Transform their Business

by Ian M. Elliott | 4/12/17 7:55 AM

Over the past few months one of our main blogging themes has been the topic of generating relevant traffic to office products resellers websites through the use of inbound digital marketing and to quantify the costs incurred and resources required for building a successful program. This latest blog post has been created to visually summarize this material into a custom infographic.

There are three stages to a Digital Business Transformation:

  • Build the Foundation
  • Information technology and actionable business intelligence
  • Leveraging the Platform with Inbound Digital Marketing


Some may view these three stages and fifteen steps as overwhelming. For sure it's no easy task but there's no way to implement a successful transformation without investing time and hard work. However, the stakes are high and for those still seeking an office products growth opportunity there's little alternative but to go down the digital transformation path.

The bottom line is that this is the way business is being increasingly conducted. Stick with the old analog methods and continue to see your business erode as digital competitors chip away at your existing customer base. Start to implement your digital business transformation strategy and start to win new customers and participate in improving the future for office supplies dealerships, not least that of your own!

If you're interested to learn more about a unique Digital Transformation Service - everything you need for a digital upgrade and the tools needed for developing new business with Blue Ocean caliber customers, then click on the link below.

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Did you miss my eight-part series on the aftermarket tipping point? Please check out my FREE new eBook, just published and a thorough examination of the aftermarket office supplies industry and a path to the $20 billion growth opportunity.

Free e-Book MERGERS & ACQUISITIONS Click Here for Access

Topics: Business Transformation

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book DIGITAL TRANSFORMATION Click Here for Access

Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

Free e-Book MERGERS & ACQUISITIONS Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book INDUSTRY FAILS RESELLERS Click Here for Access

Calculating Returns

For your Digital Strategy

The world has transformed from analog to digital. Digital equals data and most business operators don't like messing with data!

Check out our suite of Business Calculators!

  • Break the problem down into manageable segments.

  • Interactive - experiment and watch the results.

  • Develop a better understanding of how to translate effort into results.

Essential business tools to help you manage your digital transformation!

Calculators Click Here

Business Projection Model

Download our FREE proprietary business projection model.

It's been built to demonstrate a path for growth and profit potential that can be achieved in the office products channel on the back of an integrated business platform suitable for the 21st-century digital environment!

Financial Plan Modeling Platform Start Here

IT Scorecard

Download our proprietary Information Technology worksheet. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform.

Once an integrated technology platform is established then start to have some fun transforming a business while leveraging technology and personality.

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