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The Great Office Supplies Caper

Office Products Dealers - What's the Tweeting Point?

by Ian M. Elliott | Jan 26, 2017 8:03:00 AM

I've wondered for a while just what is the point Tweeting and have a quandary to decide how much time and effort's required to figure out if it's worth participating on the Twitter platform at all. This has become a bit of a catch-22 because I'm...

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Topics: Social Media, E-commerce, Small Business

In Plain Sight - An Ink and Toner Cartel or Not?

by Ian M. Elliott | Jan 24, 2017 7:49:00 AM

At the end of November 2016, I concluded an eight part series of blogs titled "The Aftermarket, Office Supplies and a Major Tipping Point". During that series I argued the OEM's appear to have effectively orchestrated a cartel like structure,...

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Topics: Industry News

Office Products Resellers and How to Fix

by Ian M. Elliott | Jan 19, 2017 6:40:00 AM

As I conclude this seven-part series of articles, I'd like to remind you it started with my argument that the aftermarket Office Products Industry has failed both itself and the independent resellers. The industry has failed to transform itself...

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Topics: Business Transformation, E-commerce, Small Business

Office Products Resellers and their Lack of Social Authority

by Ian M. Elliott | Jan 12, 2017 7:52:00 AM

In this, the sixth of a seven-part series of articles, I'm going to explain the concept of social authority as it may relate to office products resellers in the United States. Many may wonder why it is that I believe the need to establish social...

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Topics: Business Transformation, Small Business, Web Traffic

Office Products Resellers, their Social Activity and Social Shares

by Ian M. Elliott | Jan 10, 2017 7:47:00 AM

In this, the fifth of a seven-part series of articles, I'm about to explain the importance of social activity and, in particular, social shares. Sometimes described as the "social currency", or the accounting for information that's shared by...

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Topics: Business Transformation, Small Business, Web Traffic

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