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The Great Office Supplies Caper

Office Products Resellers and the Foundation for Email Marketing

by Ian M. Elliott | 4/21/17 7:58 AM

Obviously, you can't conduct email marketing campaigns without contacts but, once you have a list of contacts, what are some of the fundamental requirements to establish and maintain the foundation for effective email marketing?

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Topics: Business Transformation, Inbound Marketing

Office Products Resellers & The Importance of Email Marketing

by Ian M. Elliott | 4/18/17 7:58 AM

Depending on who you talk to may depend on whether email marketing is considered obsolete or (at the other end of the scale) still the single most effective way to reach and engage with a relevant audience.

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Topics: Inbound Marketing, Social Media, Small Business, Web Traffic

15 Steps for Office Products Resellers to Transform their Business

by Ian M. Elliott | 4/12/17 7:55 AM

Over the past few months one of our main blogging themes has been the topic of generating relevant traffic to office products resellers websites through the use of inbound digital marketing and to quantify the costs incurred and resources...

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Topics: Business Transformation

Connectivity: The Hidden Opportunity for Office Products Resellers!

by Ian M. Elliott | 4/5/17 7:47 AM

The office environment has changed significantly for many workers around the world as the impact of the internet, and the connectivity it facilitates, fundamentally changes the way we work. It used to be we had to go to the office to access...

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Topics: Business Transformation, Information Technology, Industry News

Best Buy Vs. Amazon - Can it Inspire Office Products Resellers?

by Ian M. Elliott | 3/29/17 7:59 AM

It wasn't long ago and it seemed like everyone was writing off Best Buy - excess retail square footage, salespeople (if you could find them) more interested selling extended warranties than the right product or service. Combined with senior...

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Topics: Business Transformation, E-commerce

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book #1 Click Here for Access

Book 2 - The $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

Free e-Book #3 Click Here for Access

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