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The Great Office Supplies Caper

Market Intelligence, Business Intelligence & Online Authority

by Ian M. Elliott | Sep 19, 2016 10:30:00 AM

The content we've been publishing over the last few weeks has been focused on the path for digitally transforming a business by deploying 21st-century marketing techniques designed for generating new and sustainable sources of web traffic. The...

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Topics: Business Transformation, Inbound Marketing, Small Business, Big Data

Social Media Audience Development & Engagement

by Ian M. Elliott | Sep 8, 2016 8:00:00 AM

Everyone loves numbers .. don't they? Well, no I don't think so, but regardless we all have to deal with them every day of our lives. I've blogged numerous times about the "science" of web traffic development and, as you must now know, that part...

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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Web Traffic

Email, Social Media, Blogging & Website Traffic - The Holy Grail!

by Ian M. Elliott | Sep 6, 2016 9:00:00 AM

I've been blogging about website traffic development, customer churn and acquisition rates, modern responsive content-rich websites and inbound digital marketing. I promised a future post to take a dive into the numbers behind direct email...

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Topics: Business Transformation, Inbound Marketing, Social Media, Web Traffic

Lead Generation, Conversion & Customer Acquisition

by Ian M. Elliott | Aug 30, 2016 7:30:00 AM

Web traffic has proven elusive for most small to medium sized office products resellers. Many have dabbled with e-commerce efforts but, for the most part they've not been successful. Obviously, there can be no e-commerce without web traffic so,...

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Topics: Business Transformation, Inbound Marketing, E-commerce, Small Business, Web Traffic

Business Transformation Requirements For Office Products Resellers

by Ian M. Elliott | Aug 17, 2016 8:30:00 AM
Part 4 - So .... what's the web traffic development roadblock?

We've already established there's a $20 billion per year growth opportunity in the office products industry, and that there's already an experienced and knowledgeable sales...

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Topics: Inbound Marketing, Social Media, E-commerce, Business Planning, Big Data, Web Traffic

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

Free e-Book #1 Click Here for Access

Book 2 - The $20 Billion Growth Opportunity

Free e-Book #2 Click Here for Access

Book 3 - How the Industry has Failed the Resellers

Free e-Book #3 Click Here for Access

Business Projection Model

Download our FREE proprietary business projection model.

It's been built to demonstrate a path for growth and profit potential that can be achieved in the office products channel on the back of an integrated business platform suitable for the 21st-century digital environment!

Download Financial Plan Modeling Tool Compatible with Microsoft Excel Only

IT Scorecard

Download our proprietary Information Technology worksheet. Select answers from pre-populated drop-downs and develop your own task list and priorities for implementing a fully integrated software platform.

Once an integrated technology platform is established then start to have some fun transforming a business while leveraging technology and personality.