INTRODUCTION
Back in 2009 or so, I asked our marketing manager what we should be doing in terms of our business strategy and social media. I was both concerned and intrigued with what was going on with the use of social media marketing in small...
Ian M. Elliott
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Topics: Business Transformation, Social Media
INTRODUCTION
In a small business environment e-commerce is often thought of as no more than an online catalog and shopping cart with little to no effort made to transition an existing base of business onto an e-commerce platform.
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Topics: Business Transformation, E-commerce
INTRODUCTION
Much has changed with the way commerce is conducted around the world over the last 20 - 30 years but it seems not much of that change has been embraced by the small to medium size independent office products and office supplies...
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It used to be that an integrated information technology platform was restricted to the realm of big enterprises with budgets available to support multi-million dollar implementations of mainframe based enterprise systems such as SAP, Oracle, etc.
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Topics: Business Transformation, Information Technology, E-commerce
INTRODUCTION
After two start-up's and 10 years building fully integrated information technology platforms on which to operate them I have concluded the following two key points:1. To be competitive in the market today a business must have a fully...
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