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The Great Office Supplies Caper

Setting Digital Performance Goals for my Office Products Business!

by Ian M. Elliott | Mar 3, 2017 6:16:00 AM

Today we're placing ourselves back in the shoes of our office products reseller. Previously we completed a self-assessment of the digital status of our Amarillo-based office products business and, in so doing, set the baseline to establish goals...

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Topics: Social Media, Business Planning, Small Business, Web Traffic

Self-Assessment of the Digital Status of my Office Products Business!

by Ian M. Elliott | Feb 28, 2017 10:57:00 AM

In the fall of 2016, I put myself in the shoes of an office products and supplies reseller in recounting the "story" of a dealership successfully embracing digital technology. As regular readers will already appreciate, it takes a lot of work to...

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Topics: Social Media, E-commerce, Small Business, Web Traffic

Office Products Dealers - What's the Tweeting Point?

by Ian M. Elliott | Jan 26, 2017 8:03:00 AM

I've wondered for a while just what is the point Tweeting and have a quandary to decide how much time and effort's required to figure out if it's worth participating on the Twitter platform at all. This has become a bit of a catch-22 because I'm...

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Topics: Social Media, E-commerce, Small Business

Office Products & Supplies - The Big Picture

by Ian M. Elliott | Dec 6, 2016 8:47:00 AM

I've just concluded a mini-marathon series of blogs that attempted to provide a detailed overview of the workings of the office supplies component of the office products industry. It's a big, complex industry and there's nothing simple about a ...

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Topics: Business Transformation, Social Media, Industry News

Office Supplies, Resellers & Their Value Proposition

by Ian M. Elliott | Sep 28, 2016 7:58:00 AM

So, I'm a (fictitious) office products reseller that recently worked an opportunity to develop a proposal for a new prospect that buys around $10,000 of office products and supplies a year. Now, about 60% of this spend is on paper, pens, binder,...

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Topics: Business Transformation, Social Media, Small Business, Web Traffic

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - The $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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