The Value of Contact Relationship Management Software
The use of software has become part of our daily lives, both for business and for all other day-to-day routine activities. For a business, it's difficult to imagine an owner attempting to run...
Ian M. Elliott
Recent Posts
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Topics: Business Transformation, Information Technology, CRM
Why is M&A relevant to small business?
At some stage in the life of an enterprise, whether it's big or small and whether or not it's on the buy or on the sell side, there's going to be a need for the owner to deal with the subject of mergers and...
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Topics: Business Transformation, Business Planning, Small Business, Mergers & Acquisitions
Why is Intellectual Property Relevant?
It was estimated that in 2012 slightly over two million patents were in-force in the United States alone. Then in 2014, according to the World Intellectual Property Organization, an additional 200,000 patent...
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Software and the Small Business Owner
Accumulation of data has become an unavoidable component of a modern business. Extraction and intelligent interpretation of data are key business differentiators but, without a database correctly structured and...
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Topics: Information Technology, Big Data
In many instances big business no longer serves the best interests of its customers. However, real advantages built up over the years through leveraging historical value propositions, lower costs and higher efficiency, gave big business time to...
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Topics: Business Transformation, Inbound Marketing, Information Technology, CRM
Social Media & Small Business
Old school marketing may have been expensive and the returns on investment vague but the concept was simple for everyone to understand. Create an advertisement, publish it and hope someone engages. However, times have...
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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Small Business
In some form or other, almost every aspect of our daily lives and the products and services we use, is transitioning at a rapid pace from "analog" to "digital". The business environment and challenges we face to be successful are therefore also...
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Topics: Inbound Marketing, Social Media, E-commerce, Small Business
