In this, the fifth of a seven-part series of articles, I'm about to explain the importance of social activity and, in particular, social shares. Sometimes described as the "social currency", or the accounting for information that's shared by people...
Office Products Resellers, their Social Activity and Social Shares
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Ian M. Elliott | 1/10/17 7:47 AM
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Topics: Business Transformation, Small Business, Web Traffic
Office Products Resellers, their Websites and their Lack of Traffic
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Ian M. Elliott | 1/5/17 8:02 AM
In this article, the fourth of a seven-part series, I'm going to explain the importance of website traffic, how it's measured, how it can be managed, and its development motivated. For small business owners, just like winning a new customer is hard...
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Topics: Business Transformation, Small Business, Web Traffic
Office Products Resellers, their Websites and the Role of Backlinks
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Ian M. Elliott | 1/3/17 7:58 AM
In this article, the third of a seven-part series, I'm going to explain what backlinks are and why they play such an important role in the development of web traffic to office products resellers websites. Put in the simplest terms, backlinks are...
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Topics: Business Transformation, Small Business, Web Traffic
Office Products Resellers & Their Sub-Par Website Grades
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Ian M. Elliott | 12/30/16 7:53 AM
In this article, the second part of a seven-part series, I'm going to identify the deficiencies of a typical office products resellers website, explain how it can be graded, what must be worked on to improve its grade and, finally, why it's so...
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Topics: Business Transformation, Small Business, Web Traffic
Office Products, Websites, Domain Age & Domain Authority
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Ian M. Elliott | 12/27/16 10:16 AM
In my recent article, How the Office Products Industry has Failed the Office Products Resellers, I built my argument for this failure around various internet terms, such as domain age and authority, the website's "grade", its backlinks, and its...
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Topics: Business Transformation, Web Traffic
How the Office Products Industry has Failed the Resellers
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Ian M. Elliott | 12/20/16 9:04 AM
It's difficult to escape the general sense of gloom in the office products and supplies industry. We've entered a period of great change that's creating uncertainty which, in turn, is unsettling even the largest players, and further contributing to...
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Topics: Business Transformation, E-commerce, Web Traffic
Anti-Trust Risks and Merger and Acquisition Strategies
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Ian M. Elliott | 12/14/16 7:53 AM
There are three levels of the supply chain in the office products and supplies industry. Firstly, the manufacturer, secondly the distributor and then, the final link in the chain, the dealer or reseller, from whom the customer buys its desired...
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Topics: Industry News, Mergers & Acquisitions
