If there's any consensus among office products resellers it would probably be that the business outlook is tough. Most are experiencing loss of base revenue and profits in a mature market that, while still over $200 billion in annual retail dollars,...
Office Products Resellers - an Analog Vs Digital Outlook
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Ian M. Elliott | 7/11/17 7:50 AM
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Topics: Business Transformation, Social Media, Information Technology
Why Must Social Audience Development be Made a High Priority?
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Ian M. Elliott | 6/13/17 7:58 AM
Remember the days when you secured your Yellow Pages listing in the "telephone directory style" publication that was actually printed and physically distributed to millions of people around the country? You probably do, it wasn't that long ago, and...
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Topics: Business Transformation, Social Media, Web Traffic
The Supreme Court and Impression Products - What Does it Mean?
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Ian M. Elliott | 6/8/17 8:30 AM
After nearly 20 years of controversy and litigation, the question of first sale and patent exhaustion was ruled on by the United States Supreme Court as it held that "the authorized sale of a patented product, anywhere in the world, exhausts the...
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Topics: Industry News, Intellectual Property
Take Your Blinkers Off! 12 Steps to Digital Business Transformations!
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Ian M. Elliott | 6/1/17 7:41 AM
Here's a shot at a seventy-five word summary of a typical, independent office products resellers current predicament.
Tried e-commerce but no traffic, no orders, so went to Amazon instead. Tried social media but didn't know content was needed to...
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Topics: Business Transformation, Social Media, Small Business, Web Traffic
The Most Important Graphic for Digital Transformation You'll Ever See!
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Ian M. Elliott | 5/30/17 7:52 AM
We're in a digital world and never has so much information been available to so many. The clock's not turning back - ever! If you're not transforming your business to become part of the digital world then you're going out of business. Maybe not...
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Topics: Business Transformation, Social Media, Web Traffic
Email Marketing, Campaign Goals and Measuring the ROI!
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Ian M. Elliott | 5/23/17 8:27 AM
If you're going to do email marketing then, to achieve satisfactory results, you must do it properly. This series of articles should have illuminated that high-quality email marketing is not easy. It takes time and effort to get your contact...
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Topics: Inbound Marketing, Information Technology, Web Traffic
Office Products Resellers, Email Marketing & Execution
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Ian M. Elliott | 5/12/17 7:39 AM
If you're an Office Products Reseller and wondering why your email campaigns don't provide the kind of results the headlines may lead you to anticipate, then this series of blogs explaining what you need to do to join the elite digital marketers who...
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Topics: Business Transformation, Inbound Marketing, Small Business, Web Traffic
