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The Great Office Supplies Caper

Social Media Audience Engagement & Development

by Ian M. Elliott | 9/8/16 8:00 AM

Everyone loves numbers .. don't they? Well, no I don't think so, but regardless we all have to deal with them every day of our lives. I've blogged numerous times about the "science" of web traffic development and, as you must now know, that part of...

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Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce, Web Traffic

Email marketing best practices, social, & blogging for web traffic

by Ian M. Elliott | 9/6/16 9:00 AM

I've been blogging about website traffic development, customer churn and acquisition rates, responsive, content-rich websites, and inbound digital marketing. I promised a future post to take a dive into the numbers behind direct email marketing,...

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Topics: Business Transformation, Inbound Marketing, Social Media, Web Traffic

B2B Lead Generation, Conversion & Customer Acquisition

by Ian M. Elliott | 8/30/16 7:30 AM

Web traffic has proven elusive for most small to medium sized office products resellers. Many have dabbled with e-commerce efforts but, for the most part they've not been successful. Obviously, there can be no e-commerce without web traffic so,...

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Topics: Business Transformation, Inbound Marketing, E-commerce, Small Business, Web Traffic

Office Products, Reducing Churn & Increasing Customer Acquisition

by Ian M. Elliott | 8/25/16 8:00 AM

We're all constantly striving for sales growth, right? After all, if we sell more we make more, don't we? Well, sales growth has to be based on profitable sales before we make more - but, that's another topic.

Here, I'm going to write about...

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Topics: Business Transformation, Business Planning, CRM, Web Traffic

The Silent Killers - Office Products, Market Shrink & Customer Churn

by Ian M. Elliott | 8/23/16 8:00 AM

Most business owners and operators intuitively understand it costs much more to win business from a new customer than it does from an existing customer. Most everyone in business also knows that it's an expensive and involved process to win new...

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Topics: Business Transformation, Small Business, CRM

The Science Behind Successful Web Traffic Development

by Ian M. Elliott | 6/29/16 9:30 AM

Part 3 - So .... what's the web traffic development roadblock?

In the first two posts of this four-part series I established the foundation for arguing the importance of a world-class website and the creation of content published and accessible from...

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Topics: Business Transformation, E-commerce, Small Business, Web Traffic

Developing Successful E-commerce for Small Business

by Ian M. Elliott | 6/23/16 8:30 AM
Part 2 - So .... what's the web traffic development roadblock?

In part-one of this four-part series I laid the foundation for the creation of sustainable web-traffic explaining the importance of the website. It's pretty logical - if a business...

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Topics: Business Transformation, E-commerce, Web Traffic

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The Office Products Trilogy

Free e-Books

Authored by a 35-year executive veteran of the Office Products and Supplies industry and containing unique perspectives on the industry, the modern digital world, and roadmaps for independent office products resellers to set off down the path toward digital transformations.

Book 1 - The Path to a Business Transformation

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Book 2 - Mergers & Acquisitions: A $20 Billion Growth Opportunity

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Book 3 - How the Industry has Failed the Resellers

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