For veterans in the office supplies industry, patents and the potential for disputes has been a way of life for 25 years or more. I clearly recall my first experiences back in the early nineties and the steep learning curve that followed. Working...
The Aftermarket, Office Supplies and a Major Tipping Point (Part I)
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Ian M. Elliott | 10/25/16 8:04 AM
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Topics: Business Transformation, Information Technology, Industry News, Mergers & Acquisitions
Amazon, Marketplace Sellers, and Office Products
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Ian M. Elliott | 10/6/16 8:07 AM
Is the Amazon Marketplace a healthy business environment for resellers or not? This is an important question that needs to be addressed and better understood by all merchants, not just those involved in the office products and supplies vertical. The...
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Topics: Business Transformation, E-commerce, Small Business, Web Traffic
Office Supplies, Resellers & Their Value Proposition
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Ian M. Elliott | 9/28/16 7:58 AM
So, I'm a (fictitious) office products reseller that recently worked an opportunity to develop a proposal for a new prospect that buys around $10,000 of office products and supplies a year. Now, about 60% of this spend is on paper, pens, binder,...
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Topics: Business Transformation, Social Media, Small Business, Web Traffic
Office Products Resellers & Their Digital Transformation Challenges
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Ian M. Elliott | 9/26/16 6:51 AM
For one office products reseller (A) it's quite possible to be feeling upbeat about the business prospects and for another (B), it's quite possible to be feeling pretty beat-up and pessimistic about the future. The same industry and the same...
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Topics: Business Transformation, Social Media, Small Business, Web Traffic
Resellers, Local Markets & Revenue Growth Strategies
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Ian M. Elliott | 9/21/16 7:57 AM
As readers of my blog will know, I'm a strong advocate for information technology and its role in helping achieve profitable sales growth in a local market. I'm an advocate because I don't think it's realistic for an independent office products or...
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Topics: Business Transformation, E-commerce, Small Business, Web Traffic
Market Intelligence, Business Intelligence & Online Authority
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Ian M. Elliott | 9/19/16 10:30 AM
The content we've been publishing over the last few weeks has been focused on the path for digitally transforming a business by deploying 21st-century marketing techniques designed for generating new and sustainable sources of web traffic. The...
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Topics: Business Transformation, Inbound Marketing, Small Business, Big Data
Office Supplies, The Reseller & Internet of Things
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Ian M. Elliott | 9/13/16 7:30 AM
According to WhatIs.com, The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a...
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Topics: Business Transformation, E-commerce, Big Data
