In my recent blog post, "Office Products, New-Build Cartridges and Clone Hysteria!", I made the statement that, "instead of being a threat to the independent reseller and the aftermarket industry, legitimate new-builds are a threat to the...
Ian M. Elliott
Recent Posts
Office Products, Cartridge Clones & Media Headlines!
Topics: Business Transformation, Industry News, Intellectual Property
New-Build Cartridges & Their Role in a Digital Transformation Strategy
Perhaps unsurprisingly, there's been an increasing amount of coverage in the industry press with regards to the impact of the Chinese and their technology in the imaging supplies marketplace. This coverage is mostly negative and appears designed to...
Topics: Business Transformation, Industry News
Why social media is important for independent resellers.
I've wondered for a while just what is the point Tweeting and have a quandary to decide how much time and effort's required to figure out if it's worth participating on the Twitter platform at all. This has become a bit of a catch-22 because I'm...
Topics: Social Media, E-commerce, Small Business
In Plain Sight - An Ink and Toner Cartel or Not?
At the end of November 2016, I concluded an eight part series of blogs titled "The Aftermarket, Office Supplies and a Major Tipping Point". During that series I argued the OEM's appear to have effectively orchestrated a cartel like structure, from...
Topics: Industry News
Office Products Resellers and How to Fix
As I conclude this seven-part series of articles, I'd like to remind you it started with my argument that the aftermarket Office Products Industry has failed both itself and the independent resellers. The industry has failed to transform itself for...
Topics: Business Transformation, E-commerce, Small Business
Office Products Resellers and their Lack of Social Authority
In this, the sixth of a seven-part series of articles, I'm going to explain the concept of social authority as it may relate to office products resellers in the United States. Many may wonder why it is that I believe the need to establish social...
Topics: Business Transformation, Small Business, Web Traffic
Office Products Resellers, their Social Activity and Social Shares
In this, the fifth of a seven-part series of articles, I'm about to explain the importance of social activity and, in particular, social shares. Sometimes described as the "social currency", or the accounting for information that's shared by people...
Topics: Business Transformation, Small Business, Web Traffic