The Great Office Supplies Caper

Ian M. Elliott

With over 30 years of executive level experience within the printing, imaging and aftermarket industries, Mr. Elliott’s portfolio covers start-up’s, sales, distribution, reverse logistics & asset recovery, business development, executive consulting and management services. With a 15-year executive tenure at Nukote International, followed by 5 years as CEO at CertiCell and more recently 4 years as President & CEO at Print-Rite N.A., Mr. Elliott is well versed in aftermarket distribution strategies, supply chains and the effective use of information technology in business.

Office Products Resellers, their Websites and their Lack of Traffic

by Ian M. Elliott | 1/5/17 8:02 AM

In this article, the fourth of a seven-part series, I'm going to explain the importance of website traffic, how it's measured, how it can be managed, and its development motivated. For small business owners, just like winning a new customer is hard...

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Topics: Business Transformation, Small Business, Web Traffic

Office Products Resellers, their Websites and the Role of Backlinks

by Ian M. Elliott | 1/3/17 7:58 AM

In this article, the third of a seven-part series, I'm going to explain what backlinks are and why they play such an important role in the development of web traffic to office products resellers websites. Put in the simplest terms, backlinks are...

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Topics: Business Transformation, Small Business, Web Traffic

Office Products Resellers & Their Sub-Par Website Grades

by Ian M. Elliott | 12/30/16 7:53 AM

In this article, the second part of a seven-part series, I'm going to identify the deficiencies of a typical office products resellers website, explain how it can be graded, what must be worked on to improve its grade and, finally, why it's so...

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Topics: Business Transformation, Small Business, Web Traffic

Office Products, Websites, Domain Age & Domain Authority

by Ian M. Elliott | 12/27/16 10:16 AM

In my recent article, How the Office Products Industry has Failed the Office Products Resellers, I built my argument for this failure around various internet terms, such as domain age and authority, the website's "grade", its backlinks, and its...

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Topics: Business Transformation, Web Traffic

How the Office Products Industry has Failed the Resellers

by Ian M. Elliott | 12/20/16 9:04 AM

It's difficult to escape the general sense of gloom in the office products and supplies industry. We've entered a period of great change that's creating uncertainty which, in turn, is unsettling even the largest players, and further contributing to...

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Topics: Business Transformation, E-commerce, Web Traffic

Anti-Trust Risks and Merger and Acquisition Strategies

by Ian M. Elliott | 12/14/16 7:53 AM

There are three levels of the supply chain in the office products and supplies industry. Firstly, the manufacturer, secondly the distributor and then, the final link in the chain, the dealer or reseller, from whom the customer buys its desired...

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Topics: Industry News, Mergers & Acquisitions

The Transfer to Online Commerce, Ten Critical Performance Goals.

by Ian M. Elliott | 12/8/16 8:21 AM

B2B e-commerce is set to grow 45%, eclipsing $1.1 trillion by 2020 and is simply too big a deal to ignore. The annual market in the United States for ink and toner is $25 billion and, although declining at a modest 1% or so per year, is primed for...

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Topics: Business Transformation