In a mature
The Pull Economy and the Tsunami of a Channel Convergence Event
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Ian M. Elliott | 8/27/19 8:02 AM
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Why the sales role must adapt to the increasingly well-informed customer
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Ian M. Elliott | 7/23/19 7:41 AM
Historically, goods and services have been pushed into the stream of commerce, with the consumer having little say in the format of the configuration of the product or service it's interested in. In a series of potentially self-serving...
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A Self-Financing Technology Solution for Independent Resellers
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Ian M. Elliott | 5/29/19 7:51 AM
Diligent readers may have spotted a third data series in the business outlook chart presented toward the conclusion of the preceding business transformation article that showed projected web traffic over a four-year transformation period. We didn't...
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Topics: Business Transformation, Inbound Marketing, Information Technology
Digital Business Transformation Requirements for Independent Resellers
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Ian M. Elliott | 4/23/19 7:38 AM
We've argued there's a $20 billion growth opportunity associated with replacement ink and toner cartridges, a $25 billion category that underpins the entire $150 billion plus office industry. However, it's an opportunity that remains difficult to...
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Topics: Business Transformation, Inbound Marketing, Web Traffic
ITC '1106 Fallout and How it May Shape the Future of Distribution
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Ian M. Elliott | 4/2/19 7:33 AM
With much fanfare, 49 companies were named as respondents in what, shortly after its filing in February 2018, became known as the International Trade Commission '1106 investigation into patent infringement on the dongle gear structure used in...
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Topics: Business Transformation, Industry News, Intellectual Property
The Science You Need to Know for Developing Website Visits
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Ian M. Elliott | 3/21/19 7:39 AM
We have focused on publishing material to build a strong foundation for our argument that the website plays a critical role as the platform for content designed to cater to the interests of researching buyers. In the context of the 70%+ of buyers'...
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Topics: Business Transformation, Inbound Marketing, Web Traffic
Content marketing strategies and the resellers business survival
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Ian M. Elliott | 2/27/19 7:36 AM
It's logical - if a business has a poor-quality website that lacks features necessary to turn a visit into a value-add experience, then there's not much point trying to develop traffic to that site. It's also logical that, if an investment has been...
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Topics: Business Transformation, Web Traffic
