Remember the days when you secured your Yellow Pages listing in the "telephone directory style" publication that was actually printed and physically distributed to millions of people around the country? You probably do, it wasn't that long ago, and...
Why Must Social Audience Development be Made a High Priority?
Topics: Business Transformation, Social Media, Web Traffic
Take Your Blinkers Off! 12 Steps to Digital Business Transformations!
Here's a shot at a seventy-five word summary of a typical, independent office products resellers current predicament.
Tried e-commerce but no traffic, no orders, so went to Amazon instead. Tried social media but didn't know content was needed to...
Topics: Business Transformation, Social Media, Small Business, Web Traffic
The Most Important Graphic for Digital Transformation You'll Ever See!
We're in a digital world and never has so much information been available to so many. The clock's not turning back - ever! If you're not transforming your business to become part of the digital world then you're going out of business. Maybe not...
Topics: Business Transformation, Social Media, Web Traffic
Office Products Resellers, Email Marketing & Execution
If you're an Office Products Reseller and wondering why your email campaigns don't provide the kind of results the headlines may lead you to anticipate, then this series of blogs explaining what you need to do to join the elite digital marketers who...
Topics: Business Transformation, Inbound Marketing, Small Business, Web Traffic
Email Marketing Strategy, Database Decay and How to Manage It
Email contact databases degrade by an average of 22.5% every year.
It’s imperative to implement a strategy to make up for these lost contacts.
Topics: Business Transformation, Inbound Marketing, Web Traffic
Office Products Resellers and the Foundation for Email Marketing
Obviously, you can't conduct email marketing campaigns without contacts but, once you have a list of contacts, what are some of the fundamental requirements to establish and maintain the foundation for effective email marketing?
Topics: Business Transformation, Inbound Marketing
15 Steps for Office Products Resellers to Transform their Business
Over the past few months one of our main blogging themes has been the topic of generating relevant traffic to office products resellers websites through the use of inbound digital marketing and to quantify the costs incurred and resources required...
Topics: Business Transformation