In my recent blog post, "Office Products, New-Build Cartridges and Clone Hysteria!", I made the statement that, "instead of being a threat to the independent reseller and the aftermarket industry, legitimate new-builds are a threat to the...
Office Products, Cartridge Clones & Media Headlines!
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Ian M. Elliott | 2/7/17 7:51 AM
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Topics: Business Transformation, Industry News, Intellectual Property
New-Build Cartridges & Their Role in a Digital Transformation Strategy
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Ian M. Elliott | 1/31/17 7:47 AM
Perhaps unsurprisingly, there's been an increasing amount of coverage in the industry press with regards to the impact of the Chinese and their technology in the imaging supplies marketplace. This coverage is mostly negative and appears designed to...
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Topics: Business Transformation, Industry News
Office Products Resellers and How to Fix
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Ian M. Elliott | 1/19/17 6:40 AM
As I conclude this seven-part series of articles, I'd like to remind you it started with my argument that the aftermarket Office Products Industry has failed both itself and the independent resellers. The industry has failed to transform itself for...
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Topics: Business Transformation, E-commerce, Small Business
Office Products Resellers and their Lack of Social Authority
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Ian M. Elliott | 1/12/17 7:52 AM
In this, the sixth of a seven-part series of articles, I'm going to explain the concept of social authority as it may relate to office products resellers in the United States. Many may wonder why it is that I believe the need to establish social...
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Topics: Business Transformation, Small Business, Web Traffic
Office Products Resellers, their Social Activity and Social Shares
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Ian M. Elliott | 1/10/17 7:47 AM
In this, the fifth of a seven-part series of articles, I'm about to explain the importance of social activity and, in particular, social shares. Sometimes described as the "social currency", or the accounting for information that's shared by people...
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Topics: Business Transformation, Small Business, Web Traffic
Office Products Resellers, their Websites and their Lack of Traffic
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Ian M. Elliott | 1/5/17 8:02 AM
In this article, the fourth of a seven-part series, I'm going to explain the importance of website traffic, how it's measured, how it can be managed, and its development motivated. For small business owners, just like winning a new customer is hard...
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Topics: Business Transformation, Small Business, Web Traffic
Office Products Resellers, their Websites and the Role of Backlinks
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Ian M. Elliott | 1/3/17 7:58 AM
In this article, the third of a seven-part series, I'm going to explain what backlinks are and why they play such an important role in the development of web traffic to office products resellers websites. Put in the simplest terms, backlinks are...
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Topics: Business Transformation, Small Business, Web Traffic
