In this article, the second part of a seven-part series, I'm going to identify the deficiencies of a typical office products resellers website, explain how it can be graded, what must be worked on to improve its grade and, finally, why it's so...
Office Products Resellers & Their Sub-Par Website Grades
Topics: Business Transformation, Small Business, Web Traffic
Office Products, Websites, Domain Age & Domain Authority
In my recent article, How the Office Products Industry has Failed the Office Products Resellers, I built my argument for this failure around various internet terms, such as domain age and authority, the website's "grade", its backlinks, and its...
Topics: Business Transformation, Web Traffic
How the Office Products Industry has Failed the Resellers
It's difficult to escape the general sense of gloom in the office products and supplies industry. We've entered a period of great change that's creating uncertainty which, in turn, is unsettling even the largest players, and further contributing to...
Topics: Business Transformation, E-commerce, Web Traffic
The Transfer to Online Commerce, Ten Critical Performance Goals.
B2B e-commerce is set to grow 45%, eclipsing $1.1 trillion by 2020 and is simply too big a deal to ignore. The annual market in the United States for ink and toner is $25 billion and, although declining at a modest 1% or so per year, is primed for...
Topics: Business Transformation
Office Products & Supplies - M&A and The Big Picture
I've just concluded a mini-marathon series of blogs that attempted to provide a detailed overview of the workings of the office supplies component of the office products industry. It's a big, complex industry and there's nothing simple about a ...
Topics: Business Transformation, Social Media, Industry News
The Aftermarket, Office Supplies and a Major Tipping Point (Part VIII)
During this series of blogs I've explained the aftermarket tipping point, explored scenarios for the OEM and aftermarket manufacturer merger endgames, the reseller merger endgame, the consumer product adoption curve as it relates to aftermarket ink...
Topics: Business Transformation, Industry News, Small Business
The Aftermarket, Office Supplies and a Major Tipping Point (Part VII)
With the emergence of the Chinese aftermarket ink and toner manufacturing superpowers, I anticipate new battles for market share will take place between the OEM and aftermarket brands. In this, the seventh part of the current series of blogs, I'm...
Topics: Business Transformation, Industry News, Small Business