INTRODUCTION
When widespread access to the internet became available back in the mid 1990's our ability to use it for improving business was limited. Bandwidth (speed) was poor and you had to be a software (programming) expert to build anything....
The Evolution and Implementation of E-commerce
by
Ian M. Elliott | 9/1/15 4:38 PM
0 Comments Click here to read/write comments
Topics: Business Transformation, E-commerce
Creating & Preserving Enterprise Value for Office Supplies Dealerships
by
Ian M. Elliott | 9/1/15 3:43 PM
INTRODUCTION
For a small office supplies business focused on day-to-day tasks and simple survival it’s quite easy to neglect longer-term objectives directed towards creating and preserving enterprise value. However, without a strategic plan...
0 Comments Click here to read/write comments
Topics: Business Transformation, Inbound Marketing, Social Media, E-commerce
Mergers and Acquisitions and the Office Imaging Supplies Industry
by
Ian M. Elliott | 9/1/15 12:11 PM
INTRODUCTION
As would be expected in a mature industry, imaging supplies is deep into its natural business cycle with manufacturing, distribution and retail all having experienced significant consolidation. In each of these channels there are only...
0 Comments Click here to read/write comments
Topics: Business Transformation, Industry News
Office Supplies Dealerships and Revenue Growth in Declining Markets
by
Ian M. Elliott | 8/31/15 11:07 PM
INTRODUCTION
The imaging supplies industry is a mature business and, according to various industry analysts, annual retail dollars are now declining along with printed page volumes. However, despite the decline in total spending the market remains...
0 Comments Click here to read/write comments
Topics: Business Transformation, Social Media, Information Technology, Industry News
Developing Digital Commerce Through Web Traffic & E-commerce
by
Ian M. Elliott | 8/31/15 4:51 PM
INTRODUCTION
Web traffic - the holy grail of modern business and essential for office products resellers and e-commerce strategies. However, the thing is with developing sustainable relevant traffic is that it’s hard work, likely to take a long...
0 Comments Click here to read/write comments
Topics: Business Transformation, Inbound Marketing, Social Media, Information Technology
Independent Resellers and Social Media Marketing Strategy
by
Ian M. Elliott | 8/31/15 2:58 PM
INTRODUCTION
Back in 2009 or so, I asked our marketing manager what we should be doing in terms of our business strategy and social media. I was both concerned and intrigued with what was going on with the use of social media marketing in small...
0 Comments Click here to read/write comments
Topics: Business Transformation, Social Media
E-commerce or "out"!
by
Ian M. Elliott | 8/31/15 12:00 PM
INTRODUCTION
In a small business environment e-commerce is often thought of as no more than an online catalog and shopping cart with little to no effort made to transition an existing base of business onto an e-commerce platform.
0 Comments Click here to read/write comments
Topics: Business Transformation, E-commerce
